An introduction to Capture My Chicago An online community seeking the best of the Chicago area in photography.

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Timothy Lloyd
6 years ago
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2 An introduction to Capture My Chicago An online community seeking the best of the Chicago area in photography. About Capture My Chicago Capture My Chicago is the web destination for Chicago-area photography. A favorite spot for professional photographers, hobbyist and the general population interested in their local community, Capture My Chicago is set to generate massive traffic and viral buzz from a highly-desirable audience. If your brand needs exposure in front of an audience who is passionate about our area and motivated to share your message to everyone they know, Capture My Chicago is the perfect sponsorship opportunity for you! How does it work? The concept is simple: people submit their photos of the Chicago area, then ask everyone they know to vote for their photos to help them win prizes and get published in real-world products. It s built-in motivation for viral outreach. The community creates new community members at an amazing rate. It s web traffic that grows on its own. Traffic that grows on its own? How? Users submit their photos, then ask everyone they know for votes on Facebook, Twitter, via and on their own blogs. The voting aspect of the community is what makes it addicting at first, but the deep connection with community members is what keeps users coming back time and time again. Capture My Chicago s projected referral traffic by source: 46% Facebook/Twitter 44% viral s 6% blogs/forums 4% other How about some numbers? If you re not on Capture My Chicago yet, you re missing out! Capture My Chicago projected monthly stats: 2,000 photos 60,000 votes 6,000 comments 7,000 visits from social shares 200,000 page views Advanced statistics tell the full story Capture My Chicago users are high-income earners, stable and influential the type of people you want to put your brand and message in front of. A few stats about our users and their behavior: 60% in 40+ age group (buyers) 30% in age group (social influencers) 58% have income greater than $50,000/year 80% have lived in the area 5+ years 35% have 4-year degree or better 75% own their own homes 84% of visitors return to Capture My Chicago every day 96% of their page views last 60+ seconds on Capture My Chicago A unique sponsorship opportunity We have four levels of sponsorships to offer. From short-term sponsorships to highly-targeted, integrated sponsorships, you are sure to find a sponsorship level that fits your budget and puts your brand in front of Capture My Chicago s desirable audience. Turn the page to see details on each sponsorship type.

3 Capture My Chicago Sponsorship levels Find the sponsorship level that meets your goals. Four types of sponsorships We ve split sponsorships into four levels so you can pick the one that s right for you. Below is a quick snapshot of what each type of sponsorship includes. You ll find additional details on the following pages. Let s discuss what works best for you Let our sponsorship experts answer your questions and help figure out the sponsorship level that fits your needs. We can also combine sponsorships if you prefer. Project-Level Challenge Photo of the Day Category Key Benefits Dominate branding on all pages; mention as project sponsor in all promotion; (optional) prize attribution. Highly-targeted, timely minicontest; brand, name, bio and link on challenge page; (optional) prize attribution. Name/link on second mostpopular page; sponsorship includes all days; users return as daily destination. Highly-targeted; brand on category home page; large ad impression on relevant category page. Logo Branding Home page, plus navigation and footer on all pages Challenge page Photo of the Day page Category page Ad Impressions Large pushdown on the dashboard (a user s home page most popular page) Large pushdown roadblock plus large interstitial within challenge vote 180x150 on all Photo of the Day pages Large pushdown roadblock on category page Prize Attribution Optional Optional Available Slots 1 project-level sponsor Unlimited 1 sponsor categories Term Minimum 6 months Challenge length 4 weeks 3 months

4 Project-level sponsorship Build trust in your brand with an influential audience. What s a project-level sponsor? There is only one Capture My Chicago project-level sponsor. It s the most exclusive sponsorship available. It puts your brand front-and-center, from the home page to the navigation, the mobile web app login screen to the footer, and every page in between. When people think of Capture My Chicago, they think of the project-level sponsor. Project-level sponsorship details The project-level sponsorship is about associating your brand with the Capture My Chicago community in a deep and meaningful way. Your brand is presented as the reason behind the project and the primary supporter in every way. Because your brand is presented on every page, users come to know your brand and trust it. The project-level sponsorship cements your brand as a partner in the Capture My Chicago community. Sponsorship terms Pricing is straightforward and scales with your commitment length. Inquire about project-level sponsorship pricing today! What s next? Getting up and rolling is a snap. Review the assets needed below and take a closer look at what s included on the following pages. Project-level sponsor assets needed Vector logo (at least 220px wide) Pushdown ad (940x30 closed, 940x300 open) Your URL Optional prizes to award to users project-level sponsorship benefits The project-level sponsorship includes: Exclusive sponsorship of project. There is only one project sponsor. Presenting partner, making your brand the reason for the project. Logo/link presented front-and-center on login page. Large pushdown ad on dashboard page, the home page for all users. Logo/link presented on the login screen in mobile web app. Logo presented on the splash screen in mobile web app. Integrated branding and link in navigation on every page. Integrated branding and link in footer on every page. Opportunity to supply prizes, attributed to sponsor. Mention as project sponsor in all promotion of project.

5 Project-Level sponsorship Integrated branding on login page. 1 Large Brand + Link 1 Logo and link on login page. Presented as partner, front-andcenter. Exclusive branding spot.

6 Project-Level sponsorship Large pushdown ad on dashboard, the most popular page and home for users. 1 Large ad unit 1 940x30/300 pushdown unit, perfect to convey message. Atop content on dashboard, the home page for users and most popular page on the site.

Presented as partner, front-andcenter. Exclusive branding spot.

7 Project-Level sponsorship Integrated branding on mobile web app splash screen and login page. 1 Mobile Branding Capture My Chicago Logo on mobile web app splash screen. Presented as partner, front-andcenter. Exclusive branding spot Mobile Brand + Link Logo and link on mobile web app login screen. Presented as partner, front-andcenter. Exclusive branding spot.

8 Project-Level sponsorship Front-and-center branding in navigation header and footer on all pages. 1 Header Brand + Link 1 Logo and link in navigation on all pages. Presented as partner, front-andcenter. Exclusive branding spot. 2 Footer Brand + Link Logo and link in footer on all pages. Presented as partner, front-andcenter. Exclusive branding spot. 2

9 Challenge sponsorship A timely, super-targeted sponsorship with an opportunity to provide prizes. What s a challenge? A challenge is a mini-contest within the greater Capture My Chicago experience which generates a lot of traffic for a particular theme or event. It s a great way to reach a subset of Capture My Chicago users interested in a specific subject matter. Challenge sponsorship details Challenges are timely and super-targeted. Challenges can run any length of time and be on any subject, which means starting a challenge that matches your message is as easy as can be. As the challenge sponsor you set the theme, then put your brand and message in front of active challenge participants. challenge sponsorship benefits A challenge sponsorship includes: Input on challenge theme and duration. Exclusive sponsorship of challenge. Pushdown (pencil) ad on top of challenge page. Large interstitial ad on the 10th, 50th, then every 100th vote in challenge. Logo, link and bio on challenge page. Opportunity to supply prizes, attributed to your brand. Opportunity to secure rights to photos for your use (special conditions apply). Sponsorship terms Pricing is straightforward and scales with your commitment length. Inquire about challenge sponsorship pricing today! Challenge ideas Challenges can feature any subject and be for any duration, which means the possibilities are endless. Below is a list of a few challenge ideas. Please call us today to discuss your challenge ideas! Architecture Anything pink Cutest baby Fair Farm animals Flowers Food What s next? Football Funny faces Grandparents Greatest garden High school Hot rides Kittens Landmark hunt Macro photos Music Puppies Romance Summer fun Wild weather Getting up and rolling is a snap. Review the assets needed below and take a closer look at what s included on the following page. Challenge sponsor assets needed Logo (220px wide) 100-word company bio URL Pushdown ad (940x30 closed, 940x300 open) Large ad for challenge interstitial spot (940x600)

10 challenge sponsorship A mini-contest with your brand the featured component. 1 1 Pushdown ad (shown open) Roadblock on challenge. Generous space for branding and message. Open on first load. Sits atop challenge content. 940x300 open. 940x30 closed. SUNSET CHALLENGE 2 Sponsored by Sponsored by Y CATEGORY SPONSOR We are a family-oriented, dedicated Volvo dealership established in on Shelburne Road in Shelburne, Vermont. Since our inception in 1961 as a Mobil Station and Renault Dealership, we have changed owners once, outgrown two facilities and two towns, and chosen Volvo as the best match to our family values and selling style. Thanks in part to the contributions of our outstanding staff, loyal customers, and the success of our thirty year partnership with Volvo, we have become a flagship dealership showcased in an award winning facility in a beautiful location. Visit the sponsor 2 Header brand Logo presented on challenge header image. 3 Integrated brand + message (shown open) Logo presented atop beautiful display of targeted photos. 100-word bio to communicate your mission statement or message. Integrated visit the sponsor link to showcase your involvement in project. Interstitial ad (not shown) Large ad (940x600) interstitial ad on 10th, 50th, then every 100th vote on challenge.

11 Photo of the day sponsorship Your brand on a daily destination for folks passionate about their community. What s the Photo of the Day? Tons of photos are submitted to Capture My Chicago daily. The Photo of the Day is the top-scoring (or editors pick) photo that stood out above the rest. It s like a daily contest within the greater Capture My Chicago experience and users love it! It s a daily destination for everyone in the community and a sponsorship puts your company front-and-center. Photo of the Day sponsorship details The Photo of the Day sponsorship is unique because it revolves around a popular destination on Capture My Chicago. In fact, the photo of the day page is the second most visited page second only to a user s home page. Because the Photo of the Day page is considered the jump off point, your company is put in front of users on a daily (or even hourly) basis. Photo of the day sponsorship benefits A Photo of the Day sponsorship includes: Exclusive sponsorship of the Photo of the Day. Sponsor name and link on top of Photo of the Day page. Ad impression road block on Photo of the Day page. All previous photo of the day pages included. Sponsorship terms. Pricing is straightforward and scales with your commitment length. Inquire about Photo of the Day sponsorship pricing today! What s next? Getting up and rolling is a snap. Review the assets needed below and take a closer look at what s included on the following three page. Photo of the Day sponsor assets needed Logo (220px wide) 100-word company bio URL Ad (180x150)

100-word bio to communicate your mission statement or message.

12 photo of the day sponsorship A presentation of your brand and message on a daily destination. 1 1 Integrated brand + message (shown closed) Logo presented atop content. 100-word bio to communicate your mission statement or message. Integrated visit the sponsor link to showcase your involvement in project. 2 Ad roadblock 2 180x150 ad to communicate message. Roadblock (100%).

category sponsorship A targeted branding opportunity. What is a category? A category a grouping of themed photos in a beautiful online display. Every photo submitted must belong to a category.

13 category sponsorship A targeted branding opportunity. What is a category? A category a grouping of themed photos in a beautiful online display. Every photo submitted must belong to a category. Because categories are topical, each one is highly-targeted and the perfect spot for your brand. Category sponsorship details A category sponsorship is a all about targeting. Each photo submitted must fall into a category. We have more than 30 categories that are perfect for sponsorships. It s a heavily-trafficked, highly-focused spot that highlights your brand and communicates your message. category sponsorship benefits A category sponsorship includes: Exclusive sponsorship of sponsored category. Pushdown (pencil) ad roadblock on top of category home page. Logo, link and bio on category home page. Sponsorship terms. Pricing is straightforward and scales with your commitment length. Inquire about category sponsorship pricing today! Available categories Category sponsorships make the most of targeting. Each category is like its own vertical. We recommend sponsoring the category that is most relevant to your brand as your message will see the most user engagement if it is related to the category. Below is a list of a few categories that are available for sponsorship. Please inquire for a full list. Architecture Campus Life Celebrations Children Cityscapes What s next? Entertainment Farm Animals Festivals HDR Imagery Insects On the Job Pets Plants Portraits Transportation Getting up and rolling is a snap. Review the assets needed below and take a closer look at what s included on the following page. Category sponsor assets needed Logo (220px wide) 100-word company bio URL Pushdown ad (940x30 closed, 940x300 open)

14 Category sponsorship A presentation of your brand and message in a targeted way. 1 1 Pushdown ad (shown open) Roadblock on category. Generous space for branding and message. Open on first load. Sits atop category content. 940x300 open. 940x30 closed. Sponsored by Y CATEGORY SPONSOR 2 We are a family-oriented, dedicated Volvo dealership established in 1990 on Shelburne Road in Shelburne, Vermont. Since our inception in 1961 as a Mobil Station and Renault Dealership, we have changed owners once, outgrown two facilities and two towns, and chosen Volvo as the best match to our family values and selling style. Thanks in part to the contributions of our outstanding staff, loyal customers, and the success of our thirty year partnership with Volvo, we have become a flagship dealership showcased in an award winning facility in a beautiful location. Visit the sponsor 2 Integrated brand + message (shown open) Logo presented atop beautiful display of targeted photos. 100-word bio to communicate your mission statement or message. Integrated visit the sponsor link to showcase your involvement in project.

72% have college degrees or higher Facebook 23,000+ likes. 92% have an alcoholic beverage at least once a month Twitter 11,000+ followers

72% have college degrees or higher Facebook 23,000+ likes. 92% have an alcoholic beverage at least once a month Twitter 11,000+ followers 2016 MEDIA KIT ABOUT DONYC DoNYC is the place to find out what to do in New York City - from concerts to comedy, film to fashion, charity events to drink specials. We re tapped into what s the latest and