Social Media is. for Everyone
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1 Social Media is for Everyone
2 What can I expect from today s session? More than just Facebook & Twitter Both Professional & Personal Plan the Work & Work the Plan still applies Helpful resources & What s trending Gain the knowledge & confidence to take your social media experience to the next level.
3 Isn t social media basically Facebook & Twitter? Communication Blogs Micro-blogging Social networking Social network aggregation Events Wikis Social bookmarking Reviews & Opinions Product reviews Business reviews Community Q&A Entertainment Game sharing
4 Isn t social media basically Facebook & Twitter? Multimedia Photography & art sharing Video sharing Livecasting Music & audio sharing Presentation sharing Brand Monitoring Social media monitoring Social media analytics
5 What are the basics of Social Media? Social Media is NOT: Done without participation Social Media is: Constantly changing Relationship based Replacement for SEO Quick & Easy Fad Listening & Engaging Fun
6 What are the channels that influence me?
7 Whew?!? What did that video mean? 50% of the world is Under 30 years old most consider passé 50% of mobile traffic in the UK is FB Imagine what that means for bad customer experiences 37 mil watched Darth Vadar Super Bowl ad On YouTube Ford Explorer s Facebook launch generated More traffic than a Super Bowl Ad ($3.5 mil per 30 sec) YouTube is the world s 2nd largest Search engine!
8 Can I get some assistance?
9 Do we still consider them Kodak moments?
10 Ready Set Now What? Try different things, but go your own speed Google+ with more time might just be the best of both worlds. Twitter might not make sense today, and then could become your favorite method of sharing. You may have Xbox Live for almost a year before you realize that you can watch ESPN3.com games similar to regular TV. Practice common sense Professional and personal Posts, Pics, Videos, & Links = Relevant
11 How do I get behind the scenes access?
12 If I create lists, I can cut through the madness? You can add someone to a list without having to follow them. This allows you to access them without them being in your normal flow of Tweets.
13 Can I save a Tweet for later?
14 So, adding you to my circle is the new thing?
15 When is the best time to share or post? Tide had a great opportunity to leverage social media during the Daytona 500, but Lesson for brands: Social Media monitoring is NOT a 9-5 job. As I said on Twitter, most non-nascar fans won t have any idea what happened tonight, but Tide still missed a great chance to leverage the free exposure NASCAR and Fox gave it.
16 What kind of time will I spend on it? Create a Schedule By creating a schedule for your social media efforts you can make better use of your time and have a better approach. Our stats show that a planned approach yields better results! Have a Plan Prioritize Sale, Publications, Awards, or Conversation? Make notes for your next regularly scheduled update.
17 Do I have time to update ALL my connections? TweetDeck Allows you to update: Twitter, Facebook, LinkedIn Schedule tweets/status updates to post at specific times/dates Monitor what others are saying about you via searches and alerts Bit.ly A simple URL shortener (Important for Twitter) Traceable links for reporting Native use within TweetDeck (One stop shop) Hootsuite Similar to TweetDeck, but charges for a pro account (Now with the ability to update a Google+ page)
18 #CanSomeonePleaseExplainHashtags? #FF Create lists to rotate every Friday and add new names into the rotation as we gain followers. It allows us to schedule and helps us keep our Follow Friday posts fresh. #Daytona500 Messages related to the race that aired on Fox Monday February 27 th. #TidePower I m Angie, a Tide expert on clean. Use hashtag #TidePower and I'll help you with stains, fabrics, your laundry and maybe even your life!
19 #WhyAreHashtagsSoConfusing? Twitter s 140 character limit = limited options Websites similar to can help us understand what we read without having to ask our kids.
20 When do I Tweet vs. ReTweet? Share the good stuff If my Tweets worthy of Retweeting, then more people will see my messages than I actually have following me. Retweeting also helps me gain more followers. My followers = 395 RT followers = 2634 Total reach = 3029
21 Where do I find the best info?
22 QR code? Quick Response Be sure to your QR codes? Test, Test, Test (maybe even test them a 4th time) Why QR codes? Gives instant access to information
23 Wouldn t you like to know?
24 What are the rules again? Add value In social media it s way too easy to unfollow, unfriend, unsubscribe or remove connections to the people who don t add value. Participate Find the right channel for you and participate. It might actually surprise you how much you can gain.
25 Let s Review!
26 Thanks for your time and attention! Search for me on Search for me on Google+ If you would like to discuss social media with me, simply connect with me on Linkedin, Circle Me on Google+, me, or send me a Tweet.
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