Making Money in a Digital World Welcome to The Great Pumpkin

Transcription

1 Digital Ecosystem Management Making Money in a Digital World Welcome to The Great Pumpkin World Mobility Summit 2016 Hanno Schellenberg October 2016 World Mobility Summit 2016 Hanno Schellenberg 1

2 World Mobility Summit 2016 Hanno Schellenberg 2 IT S THE GREAT PUMPKIN, CHARLIE BROWN!

3 BearingPoint Facts and Figures Who we are What we do Our global alliances Leading Management & Technology Consultancy Experts for digital transformation and ecosystem management European roots with a global reach 150 BearingPoint Partners 560m revenue european headcount Consumer Industries Automotive Public Industries Banking & Capital Markets global headcount serving customers in 77 countries 66 alliance offices World Mobility Summit 2016 Hanno Schellenberg 3

4 Our world is changing fast!

5 Triggers of change in the digital world ANALOG DIGITAL Connected Car (IoT) Seamless Digital Services Mobility Services New Entrants World Mobility Summit 2016 Hanno Schellenberg 5

6 Triggers of change in the digital world Connected Car (IoT) Seamless Digital Services 1:1 1:n Mobility Services New Entrants World Mobility Summit 2016 Hanno Schellenberg 6

7 The connected world ecosystem Data Analytics Advertising Customer facing in-car services App store, Maps, PoIs, flight tracker, car park finder, content, media, voice control, ECALL, BCALL, SVT, Concierge service Data Analytics - CRM Data Aggregator Infotainment Content Provider Security Insurance Industries Cloud Services Communication Services OEM/ Reseller Customer Consumer Electronics Energy Suppliers Retail Industry Government Services Security & Policy mgmt Reporting & Analytics Billing orchestration Data plan mgmt Telcos Repair shop Infrastructure Connectivity Storage Computing Network Innovators & Entrepreneurs Industry & Standards bodies Telematics Service Providers World Mobility Summit 2016 Hanno Schellenberg 7

8 What does it mean for incumbent businesses?

9 Key questions to ask yourself...in order to grow your business prospects in a digital world What interactions with your customers create most value, and how do you measure them? Where are the strongest potential network effects you could create? (user to user, producer to producer and producer to user)? Who are your key partners? What other players have relationships with your customers and users? What is my share in the vehicle market compared to my share in transportation services? What is your actual value proposition: your product or the SERVICE that it delivers? Single silos Product focus Shared fields Service orientation World Mobility Summit 2016 Hanno Schellenberg 9

10 How to operate and move towards the service-oriented business.to become part and thrive in the huge, disruptive market of Internet of Things (IoT) Rethink you business purpose, evaluate and form your organizational culture Keep tabs on industry trends and supplier strategies to exploit both Don t do everything by yourself Overcome complexity with collaboration Embrace opportunities of other markets and their potential for you to grow World Mobility Summit 2016 Hanno Schellenberg 10

11 The new way to grow

12 Platform businesses win biggest in the digital economy How to manage and monetize them using Digital Ecosystem Management (DEM) Digital Ecosystem Management valuable Interactions (B2B2x) new innovation reduced transaction costs Disruption (and innovation) comes from adjacent markets: harness them, don t just try to defend your existing niche. World Mobility Summit 2016 Hanno Schellenberg 12

13 Digital Ecosystem Management (DEM Approach) Design strategy and implement operations and technology customized to your business purpose Strategy - Ecosystem design - Market and service proposition - Transformation full platform platform-enabling platform partitioned open Operations - Lean start-up operations - Managed Services - Go-to-market support Technology - Technical architecture - System integration - R6 Software World Mobility Summit 2016 Hanno Schellenberg 13

14 Key Take-Aways The Great Pumpkin, a symbol of strong faith is it worth pursuing it to make money in a digital world? 1 Generate new revenues from new services 2 Attract and monetize the innovations of many third parties Yes! With a successful platform strategy, you can 3 4 Lower your overall cost structures Become more relevant to customers and partners, and more valued by investors. World Mobility Summit 2016 Hanno Schellenberg 14

15 World Mobility Summit 2016 Hanno Schellenberg 15

16 Thank you. How to make money in a digital world Welcome to DEM. Hanno Schellenberg Head of Connected Digital Mobility BearingPoint GmbH Erika-Mann-Str München Germany T M Hanno.Schellenberg@bearingpoint.com More on this topic: Digital Ecosystem Management - Simon Torrance by MIT Initiative on the Digital Economy Digital Ecosystem Management - Global Summit Event Introduction by BearingPoint Digital Ecosystem Management (DEM) The New Way to Grow by BearingPoint BearingPoint at a glance 16