Introduction to Wide-Format Digital Printing. Dan Marx & Olga Dorokhina SGIA

Transcription

1 Introduction to Wide-Format Digital Printing Dan Marx & Olga Dorokhina SGIA

2 We re All Part of a Community Photo Printing Graphics Imaging Sign

3 The Wide-Format Digital Printing Opportunity

4

5 Digital has changed it all.

6 Full Color

7 Customization 1 3 2

8 Size

9 Cost

10 Short Runs x1000 x100 x10 *

11 Simpler Process

12 Turnaround Time

13 Equipment Choices

14

15 Throughput 123 sqft/hr versus 10,000 sqft/hr

16 Roll-to-Roll Inkjet Systems

17 Hybrid Inkjet Systems

18 Flatbed Inkjet Systems

19 High-Production Flatbed Systems

20 Textile Printing Systems

21 Compact Flatbed Inkjet Systems

22 End Product Defines Technology What? How Many? What Purpose?

23 Ink Systems Aqueous Eco-Solvent Solvent UV Curable Dye Sublimation Latex

24 Differentiation Driver: Specialty Inks White Gloss Lacquer Silver/Metallic Spot Color Texture

25 Differentiation Driver: Media

26 Differentiation Driver: Finishing Print to Product

27 Wide-Format Digital: A Statistical View

28 Markets Served by more than half of Graphics & Sign community: Corporate branding Retail Architecture/construction 70.9% 67.5% 70.4% 70.7% 61.4% Food services (restaurants, bars, cafes, cafeterias) Ad agencies Non-profits, associations, organizations (clubs, charities, churches, trade associations) Educational institutions (schools, colleges, tutoring) 60.3% 62.5% 58.7% 58.7% 57.7% 61.7% 55.6% 60.2% Health care (hospitals, clinics, nursing homes, pharmacies) 51.3% 60.6% Source: SGIA 2017 Specialty Graphics Industry Survey

29 Markets Market areas with the highest growth potential: 59.8% 57.7% 55.2% 46.3% 45.5% Interior decorators and designers Health care (hospitals, clinics, nursing homes, pharmacies) Architecture/construction Business-to-consumer Corporate branding Declining market areas (not significant decline - less than 25%): --Ad Agencies (18.0%) --Printing for the Trade (13.6%) --Utilities (10.4%) --Retail (9.0%) Source: SGIA 2017 Specialty Graphics Industry Survey

30 Products Served by more than half of Graphics & Sign community: Banners/Soft Signage/Flags 86.2% 76.8% 80.4% Window Graphics 75.2% Wall/Architectural/Building Graphics Retail Graphics/"Point-of-Purchase" Displays Label/Decal Back-Lit Signs Posters/Presentation Graphics 68.3% 67.0% 68.3% 71.9% 66.1% 75.2% 64.6% 77.5% 64.0% 74.7% Vehicle Wraps/Vehicle Graphics Fleet Graphics/Transit Graphics 60.8% 59.3% 76.5% 76.5% Directional Signage/Directories Trade Show/Museum Displays 55.0% 54.5% 66.1% 73.1% Source: SGIA 2017 Specialty Graphics Industry Survey

31 Products Product areas with the highest growth potential: 77.3% 67.4% 53.9% 50.0% Digital Displays Wall/Architectural/Building Graphics Vehicle Wraps/Vehicle Graphics Fleet Graphics/Transit Graphics Declining product areas (not significant decline - less than 25%): --Fine Art/Art Reproduction/Photo (16.9%) --Pole Signs (13.7%) --Retail Graphics/ Point-of-Purchase Displays (10.1%) Source: SGIA 2017 Specialty Graphics Industry Survey

32 Most Common Finishing/ Post-Production Services 84.3% of Graphics & Sign community extend their services to Post-Production and Finishing: 86.2% 79.4% 76.2% 75.7% 56.1% 56.1% 51.3% Lamination Mounting Grommeting Installation Die-cutting/laser cutting Routing Fulfillment Source: SGIA 2017 Specialty Graphics Industry Survey

33 Equipment Trends

34 Pre-Press PPE-PRESS Currently in Use Bought during the LAST 12 months Plan to buy during the NEXT 12 months Software 66.7% 30.2% 15.9% Production tools 43.4% 20.6% 14.8% Source: SGIA 2017 Specialty Graphics Industry Survey

35 Top Roll-to-Roll Inkjet ROLL-to-ROLL INKJET Currently in Use Bought during the LAST 12 months Plan to buy during the NEXT 12 months Latex (36-96 inches) 31.7% 10.6% 6.3% Solvent (36-96 inches) 41.3% 7.9% 3.7% Dye Sublimation (more than 96 inches) 10.6% 5.3% 3.2% UV-Curable (36-96 inches) 19.0% 4.2% 2.6% Aqueous (36-96 inches) 20.1% 3.7% 2.1% UV-Curable (more than 96 inches 15.3% 3.2% 3.2% Source: SGIA 2017 Specialty Graphics Industry Survey

36 Top Hybrid Inkjet HYBRID INKJET SYSTEMS Currently in Use Bought during the LAST 12 months Plan to buy during the NEXT 12 months UV-Curable (less than inches) 9.0% 3.2% 2.1% UV-Curable (more than 96 inches) 14.8% 3.2% 2.6% Solvent (less than inches) 2.6% 0.5% 1.1% Solvent (more than 96 inches) 1.6% 0.0% 1.6% Source: SGIA 2017 Specialty Graphics Industry Survey

37 Top Flatbed Inkjet FLATBED INKJET SYSTEMS Currently in Use Bought during the LAST 12 months Plan to buy during the NEXT 12 months UV-Curable 37.6% 9.0% 4.2% Compact or tabletop 7.9% 1.6% 3.7% Source: SGIA 2017 Specialty Graphics Industry Survey

38 Finishing Equipment FINISHING Currently in Use Bought during the LAST 12 months Plan to buy during the NEXT 12 months Cutting/trimming/routing/ die cutting equipment 61.9% 18.0% 17.5% Lamination/mounting equipment 64.0% 15.3% 6.3% Sewing/seaming equipment 25.4% 10.6% 18.0% Grommeting equipment 59.3% 9.5% 5.3% Embossing, vacuum forming, hot stamping equipment 8.5% 1.6% 2.1% Source: SGIA 2017 Specialty Graphics Industry Survey

39 Factors Influencing Equipment Purchases 55.2% 53.4% 58.6% 42.9% 41.8% 40.7% 39.2% 38.6% 43.7% 31.6% % % Price to operate/maintain Customer support Purchase price of equipment Durability of equipment Brand name/reputation Range of capabilities Source: SGIA 2017 Specialty Graphics Industry Survey

40 Payment Methods Used the Most CASH 49.2% 11.0% BANK LOAN 38.6% 8.4% LEASE 31.7% 4.8% COMPANY CREDIT CARD 29.1% 6.1% SUPPLIER FINANCING 17.5% 32.6% Source: SGIA 2017 Specialty Graphics Industry Survey

41 Capital Investment for Production-Related Equipment 42.3% 35.4% Current (2016) 30.7% 33.9% Future (2017) 7.4% 4.8% 12.7% 5.8% 15.3% 11.6% None Less than $5,000 $5,000 - $49,999 $50,000 - $499,999 $500,000 or more Source: SGIA 2017 Specialty Graphics Industry Survey

42 Economic Outlook

43 Economic Outlook BUSINESS CONDITIONS: 2017 Compared to 2016 Increased Stayed the same Decreased Sales 68.3% 20.1% 11.6% Production/ Amount of work 72.0% 19.6% 8.5% Employment 41.3% 48.1% 10.6% Prices for products sold 24.3% 61.4% 14.3% Almost half of the respondents had a sales growth of at least 10% Source: SGIA 2017 Specialty Graphics Industry Survey

44 Competitive Strategies & Level of Confidence COMPETITIVE STRATEGIES Attracting New Customers Production Management & Sales Company website Reduce operating costs Increase Internet presence Referrals Lean manufacturing Develop new markets Social Media Continuous improvement Improve customer service Networking Events Add new product lines Maximize value of current customers Industry Confidence National Economy Confidence 64.4% 63.5% 29.9% 30.2% Positive Neutral Negative 45.4% 32.8% 21.8% 48.1% 44.4% 5.7% 6.3% 7.4% Source: SGIA 2017 Specialty Graphics Industry Survey

45 Have You Done Your Research?

46 Tools to Help You Wide-Format Equipment List Digital Equipment Evaluations Ongoing Educational Opportunities SGIA Expo Wide-Format 101

47 You Must Have Questions Dan Marx: Olga Dorokhina: