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2 think shape try your idea hoe innovatie faciliteren in jouw organisatie? DREAM17 3 oktober 2017 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

3 euroconsumers 3 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

4 new services 4 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

5 investment return 5 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

6 downloads / registrations usage 6 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

7 from pipeline to funnel 7 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

8 When we don't make small amounts of #innovation funding broadly available, projects get big before they get smart #failure Rita Gunther McGrath 8 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

9 First test, then invest 9 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

10 think shape try 10 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

11 Pitch Innovation canvas Facilitating corporate innovation Team What s in it for the customer? Problem Customer segment Customer value Solution Existing alternatives Problem context What added value can we provide? Why should we provide this solution? Key enablers and competences Partners What s in it for us? Value for our organisation & How to capture this value pdf version at altershape.consulting/tools.html 11 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

12 Pitch Innovation canvas Facilitating corporate innovation Team What s in it for the customer? Problem Customer segment 1. Is the problem relevant (for the customer)? Customer value Solution 2. Is the solution valuable and accessible Existing (for the customer)? alternatives Problem context What added value we provide 3.can Should we do? it Why should we provide this solution? Partners (according to the customer)? Key enablers and competences What s in it for us? 5. Can we provide what s essential (for the customer)? Value forsolution our organisation & Is the viable How to capture this value 4.? (Does the customer want to invest his time, money,...?) pdf version at altershape.consulting/tools.html 12 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

13 think shape try 13 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

14 customer interview Introduction Define / Refine target segment Demographics and behaviour drivers Customer s story Have the customer explain his thoughts and actions Is it a real problem? Is it worth solving? Let the customer validate, refine and rank the problems Get to know current, alternative solutions Does the customer solve these problems today? How? Inquire about the role of your organisation What role does the customer think your organisation has? Validation Ask for permission to follow up & Ask for referrals Inspired by: Running lean Ash Maurya 14 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

15 customer interview You are done with customer interviews when you have a validated top 3 of customer problems you can describe these problems in the words of the customer you have a specific target segment that confirms this is a relevant problem for them 15 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

16 think shape try 16 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

17 17 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

18 the MVP challenge M V, P 18 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

19 the MVP is a by-product of your validation process photo by Todd Cravens on StockSnap.io 19 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

20 case pay per view 20 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

21 current innovation portfolio 33 think 21 shape 13 try 21 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie? 1 business case

22 manage flow, not content quality of innovation canvas team composition strategic fit validation scenario 22 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

23 from steering to guiding idea team local strategy, close to consumer local validation budget local process local evaluation local organisation idea team idea team idea team innovation portfolio mgmt marketing validation support team web development consumer research contact center 23 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie? UX

24 where s the BA? photo by Patrick Perkins on Unsplash 24 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

25 about us business architect meets innovator be.linkedin.com/in/filiphendrickx twitter.com/filiphdr project portfolio manager be.linkedin.com/in/tomverweijen 25 DREAM17 think-shape-try your idea hoe innovatie faciliteren in jouw organisatie?

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think shape try innovation canvas your idea with the ANALYSIS DISRUPTION November

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