RegioGraph Deeper market insights. GfK May 14, 2018 RegioGraph 2018

Transcription

1 RegioGraph 2018 Deeper market insights 1

2 Award-winning geomarketing software Visualize company data on maps Import all standard data formats Create presentations using customized map layouts Spot complex regional trends and relationships Display data and maps on your preferred end device GfK Screenshot created with RegioGraph 2

3 Import your company data into maps Drag and drop your data into a map. Highlight your customers according to factors such as turnover, assigned representative and regional affiliation. customer location by industry industry A industry B industry C industry D industry F industry E industry F industry G industry H industry I GfK Map created with RegioGraph 3

4 Analyze large quantities of data It s easy to import, analyze and visualize data in RegioGraph. Display your data sources on maps for deep insights into your operations. 4

5 Pinpoint new turnover potential RegioGraph includes detailed data on potential for inhabitants, households and purchasing power. Use these insights to find new sales opportunities. Purchasing power index in German-speaking region Deviation from average per postcode below average average (Germany/Austria/Switzerland) above average GfK Map created with RegioGraph 5

6 Identify your strong and weak regions Compare your turnover with the available market potential. RegioGraph s portfolio analysis indicates the correct action for each of your active regions. GfK Map created with RegioGraph 6

7 Analyze your existing sales territories RegioGraph displays your sales territories and automatically aggregates turnover and customer data for each region. Charts offer added insights. business site Outside sales force regions customers of which are key accounts city 1,000 5,000,000 inhabitants city 500, 1,000,000 inhabitants city 100, 500,000 inhabitants city 50, 100,000 inhabitants city 20, 50,000 inhabitants Schiffer region turnover: 103,319 Kramer region turnover: 60,537 Oetjen region turnover: 55,204 Mast region turnover: 160,290 Müller region Friedel region turnover: 91,610 GfK Map created with RegioGraph 7

8 Optimize your sales territories RegioGraph puts your sales territories under the microscope and allows you to optimize according to your chosen criteria, such as workload and accessibility Generate new territories according to number of customers sales member customer inquiries inside sales (qtr.) customers key accounts turnover (qtr.) inhabitants households purchasing power according to accessibility according to potential, etc. Optimize territories split and merge territories according to your criteria optimize territories according to accessibility, sales potential, etc. Restructure territories When restructuring territories, RegioGraph automatically adjusts customer assignments and aggregated turnover values. GfK Map created with RegioGraph 8

9 Locate your target group RegioGraph Strategy includes street segment-level GfK data on end consumers or D&B address data on business potential Number of households Business potential in Braunschweig Location analysis of businesses: electrical work painting, wallpapering, decorating Company size (by turnover): small company Per-capita purchasing power below average average mid-sized company large company above average GfK Map created with RegioGraph 9

10 Analyze your branch network Analyze and evaluate your catchment areas according to driving distance, driving time and competitor influences By driving distance inhabitants: 2,351,124 households: 1,247,840 purchasing power: 48,675 mil. per-capita purchasing power: 20,703 project location competitor By driving time inhabitants: 1,787,103 households: 952,463 purchasing power: 36,678 mil. per-capita purchasing power: 20,524 project location competitor Modeled (based on competitors) inhabitants: 882,603 households: 475,475 purchasing power: 18,531 mil. per-capita purchasing power: 20,995 project location competitor GfK Map created with RegioGraph 10

11 Extract concrete results and insight from your data Create eye-catching reports in RegioGraph Strategy for individual locations or an entire branch network Table of contents Branch network overview Potential [retail purchasing power ] by distance to Westerstr. Branch network analysis Market share zones around Westerstr. 34 Edit the results in RegioGraph or export them as a PDF. Create a comprehensive report for a single location or an entire branch network. GfK Report created with RegioGraph 11

12 RegioGraph New features RegioGraph 2018 and later: RegioGraph 2017 and later: Auto-grouping of attributes Highlight the most important traits and mark the rest as other Custom-calculation of driving zones Create and display driving zone sizes based on the properties of individual locations Assignment and display of key accounts Use table assignments to link sites not located in the assigned region Expanded table design view Zoom the view area and create links via column values Option to use online maps Plan with integrated Bing maps and aerial imagery Location network optimization Create an optimal location network Grid insertion Work with granular data using a grid layer Improved usability & performance Get faster results thanks to a more intuitive interface Table design view Link and manipulate tables more easily 12

13 Comparison of RegioGraph versions Features & pricing Save 50% when you order RegioGraph as a subscription! Analysis Planning Strategy Import data of all standard formats Export data (tables, graphics, HTML documents, presentations, PDFs, printing) Visualize data on maps (numerous display options) Comprehensive cartographic foundation (such as postcodes, municipalities and street networks) Access online maps (Bing)**; unlimited street-level geocoding, IP geocoder Automatically plan, optimize and evaluate sales territories Carry out driving-time and street-based calculations and analyses Create reports with maps, charts and tables Evaluate locations using models e.g., for optimizing location networks or analyzing potential using a Huff gravity model Create navigable, online maps using a Web Viewer feature Get integrated street segment-level data: either data on end consumers or business potential; streetlevel analyses *All prices are for single-user (in-house) licenses purchased for a three-year subscription period; excludes VAT.. **Usage license applies for 12 months or until the next update. GfK GeoMarketing's licensing conditions and general terms and conditions apply ( optional from 750* from 2,000* from 3,750* 13

14 Questions? Contact us at T or visit regiograph.gfk.com. GfK GeoMarketing GmbH Werner-von-Siemens-Str. 9 Building Bruchsal Germany 14