WHY IT S WORTH BEING A MEMBER OF G f K VEREIN

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Mary Dorsey
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1 WHY IT S WORTH BEING A MEMBER OF G f K VEREIN

2 2 Being a member of GfK Verein WHY IT S WORTH BEING A MEMBER OF G f K VEREIN Market research began in Germany with the founding of GfK Verein in Today, GfK Verein has 550 members who represent broad sectors of the economy. Our members see membership not only as a contribution to support market research, but especially as a point of access to exclusive information about trends and development in society, the economy and markets. Members of GfK Verein receive a series of exclusive services.

3 Being a member of GfK Verein 3 Basic research and long-term studies, compact press releases and comprehensive publications, national and international research, events and a newsletter GfK Verein gives every member just what they need to do reliable work and develop new ideas. PROF. DR. ULRICH REINHARDT, BAT FOUNDATION FOR FUTURE STUDIES We want to promote green products and green markets. But where do they stand? What do consumers think about them? Which global consumer trends do we need to keep an eye on? It s great that GfK Verein and its studies can help us with questions like these. DR. HEIDRUN MOSER, UMWELTBUNDESAMT (FEDERAL ENVIRONMENTAL AGENCY) Brand management has never been confronted with markets and influences on our brands that are so complex and changing with such increasing tempo. Only if we know what is currently driving these developments will we be able to draw the right conclusions. The national and international trend studies provided by GfK Verein are one key to this knowledge. DR. PETER HALLER, SERVICEPLAN GRUPPE FÜR INNOVATIVE KOMMUNIKATION GMBH & CO. KG Unfortunately, taking the initiative to do research and fundamental studies is often short-changed in the daily business of market research. For that reason, GfK Verein s initiative-producing contributions and studies are an important inspiration and enrichment for our company. We happily make use of these studies again and again. THOMAS GRUBER, DM-DROGERIE MARKT GMBH + CO. KG GfK Verein continually offers us interesting studies and reports that help us in our daily work and also open up exciting views beyond the horizon. For example, the Focus Topics present informative insights in a compact form that often spark new ideas. KATJA POPANDA, NESTLÉ DEUTSCHLAND AG

4 4 Being a member of GfK Verein KNOWLEDGE ABOUT TRENDS AND DEVELOPMENTS Several times a year, our members receive comprehensive market research surveys and analyses often covering a variety of countries on current consumer issues, e.g.: > CHALLENGES OF NATIONS (formerly Challenges of Europe): We have been annually surveying citizens about the most urgent challenges facing their country since 2001 in the meantime over 20 countries are included in the study. > GLOBAL TRUST REPORT: Since 2011, we have been examining either trust in various professions or trust in institutions and branches of the economy, alternating yearly, in over 20 countries. > CONSUMPTION TREND SENSOR: Every two years since 2001, we have compiled the Consumption Trend Sensor, which provides information about basic trends in private consumption in a series of EU countries plus Russia. The study concentrates on the dimensions of social change that are relevant to consumption. > EUROPEAN CONSUMER STUDY: Our European Consumer Study delivers information on basic trends in selected markets for private consumption such as nutrition, media usage and tourism in eight countries in the European Union as well as Russia. > GLOBAL PERSPECTIVES BAROMETER VOICES OF THE LEADERS OF TOMORROW: In this study GfK Verein and the St. Gallen Symposium survey young top talents under the age of 35 from the global network of the St. Gallen Symposium about their opinion regarding business trends and topics. Exclusive Analysis: Study results are analyzed and graphically presented exclusively for our members in detailed reports (depending on the study, price for nonmembers: up to 950 plus VAT). Yearly subscription to Base Data figures either electronically or in printed form. This comprehensive report contains the purchasing power indicators for urban districts and counties in Germany, which are supplemented by further data about home construction, population, car ownership, industry and retail sales, etc. (price for nonmembers: 1,000 plus VAT).

Being a member of GfK Verein 5 EVENTS PUBLICATIONS WORTH READING GfK CONFERENCE: Free attendance* at the annual GfK Conference: Every year, the GfK Conference takes up current questions about

5 Being a member of GfK Verein 5 EVENTS PUBLICATIONS WORTH READING GfK CONFERENCE: Free attendance* at the annual GfK Conference: Every year, the GfK Conference takes up current questions about marketing, markets and market research. High-ranking contributors from business and society present alongside established experts from GfK. (*Attendance of two individuals per membership is free of charge; participation fee for nonmembers: 200 plus VAT for each participant.) ORANGE HOUR: An exclusive event limited to our members taking place in different metropolitan areas. While having lunch, the attendees get insight into our new research projects e.g. the development of innovative tools to measure consumer emotions. Additional highlight: At each Orange Hour a celebrity chef and restaurateur cooks for our guests. It s knowledgeable, compact, with a finger on the pulse of marketing, and it spares me the work of sifting through piles of academic publications. These are the qualities I appreciate in the GfK Verein magazine. OLAF GENS, REWE GROUP Twice a year, members receive the printed edition of our magazine GFK MARKETING INTELLI- GENCE REVIEW (price for nonmembers: 75 including VAT). This journal first appeared in 2009 and presents current research findings about a relevant marketing topic for decision makers working in the marketing industry. > Membership includes a subscription to the KRONBERG BOOK, which is published once a year and summarizes the most important insights from the Entrepreneurial Talks that have taken place every year since 1981 in Kronberg, Germany. At this outstanding event organized by GfK Verein and GfK SE, GfK experts and a group of top managers from the largest brand manufacturers discuss a chosen marketing topic. > G f K COMPACT: GfK Compact is our online information service. It regularly informs our members about current marketing research results.

6 6 Being a member of GfK Verein GET ACCESS TO KNOWLEDGE GENERAL INFORMATION MEMBERS AREA: All study results, as well as the electronic versions of our GfK Marketing Intelligence Review magazine GfK MIR, are available for members to download in the members area of our homepage (also via mobile access). MEMBERSHIP APPLICATION: If you are not a member, yet, you can apply for membership at GfK Verein by submitting the form on the next page or online at our home page After we have received and reviewed your application, our boards usually make a decision about your membership within ten working days. > Membership for companies which are able to deduct input tax: 500 plus VAT. > Membership for companies which are not able to deduct input tax: 420 plus VAT. > Personal membership: 125 plus VAT (personal memberships are only possible for instructors of higher education in permanent positions). > Membership may be canceled with three months notice before the end of the calendar year.

7 Being a member of GfK Verein 7 We are applying for membership at GfK Verein. BECOME A MEMBER Contact details for membership: Company Position Department Complete this form, tear it out and fax your signed membership application to , or send it by post to the address listed below. Of course, you can also send us your application via hello@gfk-verein.org. For any questions, please call Petra Gelsen at Last name * First name * Street address * Postcode * Town/city * Country * Telephone * * /// G f K VEREIN Membership services Nordwestring Nuremberg Germany Date Signature *Please note that these fields must be filled out.

8 CONTACT GfK-Nürnberg e. V. Represented by Prof. Dr. Raimund Wildner (Managing Director and Vice President) /// Nordwestring Nuremberg Telephone Fax Website: /// Register of Associations of the Municipal Court of Nuremberg (Registry Number VR )

GfK Verein & St. Gallen Symposium

GfK Verein & St. Gallen Symposium Imprint and Copyright GfK Verein & St. Gallen Symposium /// Global Perspectives Barometer - Voices of the Leaders of Tomorrow /// Participants Package Contacts for the