Data-Driven Conversion Optimization Daniel Reinert Enterprise Sales Manager Oracle Marketing Cloud
|
|
- Beverly Lewis
- 5 years ago
- Views:
Transcription
1 Data-Driven Conversion Optimization Daniel Reinert Enterprise Sales Manager Oracle Marketing Cloud Swiss Online Marketing, Zurich Copyright 2017 Oracle and/or its affiliates. All rights reserved. 1
2 Why Data-Driven Conversion Optimization How it works Copyright 2017, Oracle and/or its affiliates. All rights reserved. 2
3 Why Data-Driven Conversion Optimization How it works Copyright 2017, Oracle and/or its affiliates. All rights reserved. 3
4 Your Challenge: Marketer vs. Customer Experience Copyright 2016, Oracle and/or its affiliates. All rights reserved.
5 1. Marketer: Predetermined Customer Journeys are not Adaptive Marketers continue to struggle in delivering customer journeys that drive real business results. 90% of marketers believe their marketing is NOT real-time enough to drive adequate business results Copyright 2017, Oracle and/or its affiliates. All rights reserved. Marketer
6 2. Customer: Lack of Relevant Experiences Loyalty and retention drops as marketers push non-relevant customer experiences NO CONTEXT? Low Conversion and Cross-Sell Revenue Copyright 2017, Oracle and/or its affiliates. All rights reserved. Customer
7 Your Solution: Data-Driven Conversion Optimisation Copyright 2017, Oracle and/or its affiliates. All rights reserved. 7
8 Add more Relevance with Modern Marketing Technology Optimization & Insights Testing & Optimsing Marketing Cloud Analytics Digital Experience Management Commerce CMS Content Marketing Social Marketing Store TV Display Web Mobile Video Search Social Intelligent Orchestration Cross-Channel Orchestration Marketing Automation Known Profile Actionable Audience Profile Data Management Platform Anonymous Profile Connected Data 1 st Party Data 2 nd Party Data Audience Data Marketplace Datalogix Copyright 2017, Oracle and/or its affiliates. All rights reserved. 8
9 E.g.: Data Management Platform + Testing & Optimization Optimization & Insights Testing & Optimisg Marketing Cloud Analytics Digital Experience Management Commerce CMS Content Marketing Social Marketing Store TV Display Web Mobile Video Search Social Intelligent Orchestration Cross-Channel Orchestration Marketing Automation Known Profile Actionable Audience Profile Data Management Platform Anonymous Profile Connected Data 1 st Party Data 2 nd Party Data Audience Data Marketplace Datalogix Copyright 2017, Oracle and/or its affiliates. All rights reserved. 9
10 Data Management Platform Leverage your 1 st & 2 nd Party Data, match it with 3 rd Party Data to extend Reach with Lookalike-Modelling Copyright 2017 Oracle and/or its affiliates. All rights reserved. 10
11 Testing & Optimization Tool Personalize the Experience of your known Customers and Optimize it with sophisticated Testing PERSONALIZATION Deliver engaging experiences and journeys tailored to each individual SOPHISTICATED TESTING Apply data-driven techniques to Optimize experiences for users with different objectives and needs (Multivariate Testing > A/B Testing) Copyright 2017, Oracle and/or its affiliates. All rights reserved. 11
12 But where is the Magic? Copyright 2017, Oracle and/or its affiliates. All rights reserved.
13 Combine both to Personalize the Experience of Anonymous Profiles at their First Site Visit To Increase Customer Acquisition Build your Audience Segments within the DMP Activate them with the Testing & Optimization Tool ANONYMOUS PROFILE In the market for: Backpacks ANONYMOUS PROFILE In the market for: Pair of Jeans Copyright 2017 Oracle and/or its affiliates. All rights reserved. Oracle Confidential - Restricted 13
14 And Drive Conversions throughout the Customer Journey Optimize the customer experience, from the top of the funnel to the bottom of the funnel. DMP Testing & Optimisation Tool Logged In/Logged Out+ Type of Product + Address/Zi p/state + Education Referral Source Marital Status Housing Age Credit Score Geo Location New V. Returning Landing Page Home Page Category Page Product Page Copyright 2017 Oracle and/or its affiliates. All rights reserved. 14
15 Why Data-Driven Conversion Optimization How it works Copyright 2017, Oracle and/or its affiliates. All rights reserved. 15
16 Daniel Lee Digital Marketing Manager Drive Web and Mobile Revenue Marketer Copyright 2017, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 16
17 Daniel s simplified Customer Journey Identify Prospects Get them converted Copyright 2017, Oracle and/or its affiliates. All rights reserved. 17
18 Step 1: Identify Prospects Identify Prospects Get them converted Copyright 2017, Oracle and/or its affiliates. All rights reserved. 18
19 For us: This is Emily Ladd: Female Young professional Lives in Chicago Does Yoga (1-2 times a week) In market for yoga pants Copyright 2017, Oracle and/or its affiliates. All rights reserved. Customer
20 Customer Copyright 2017, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 20
21 For Daniel: Emily = Anonymous -> Problem, right? Copyright 2017, Oracle and/or its affiliates. All rights reserved. Marketer
22 Not really ;-) Marketer Copyright 2017, Oracle and/or its affiliates. All rights reserved. Confidential Oracle Internal/Restricted/Highly Restricted 22
23 Marketer Copyright 2017 Oracle and/or its affiliates. All rights reserved. 23
24 Marketer Copyright 2017 Oracle and/or its affiliates. All rights reserved. 24
25 Step 2: Convert Emily Identify Prospects Get them converted Copyright 2017, Oracle and/or its affiliates. All rights reserved. 25
26 Optimize the Experience for Anonymous Visitors Copyright 2017, Oracle and/or its affiliates. All rights reserved. Customer
27 Copyright 2017, Oracle and/or its affiliates. All rights reserved.
28 28 Thank you very much for your attention! And if you are interested to learn more about the ORACLE Marketing Cloud just vist us in Hall 1 Stand C.03 and let s have a chat Daniel Reinert Enterprise Sales Manager Oracle Marketing Cloud
Oracle Data Cloud An Introduction to DaaS for Marketing
Oracle Data Cloud An Introduction to DaaS for Marketing Jorge Toledo Senior Director Latin America Oracle Marketing Cloud The Digital Marketing Tipping Point Draws Near Brands are investing more in digital,
More informationOracle s Data Management Platform + Cross-Channel Marketing Solution
Oracle s Data Management Platform + Cross-Channel Marketing Solution Improve Customer Acquisition, Retention and Lifetime Value Copyright 2014 Oracle and/or its affiliates. All rights reserved. The Digital
More informationAlessandro Lavazzi. Design for Customer Engagement Constructing the Composable Enterprise for your Digital Marketing Strategy
Alessandro Lavazzi Design for Customer Engagement Constructing the Composable Enterprise for your Digital Marketing Strategy 1 About the Speaker Alessandro Lavazzi Customer Engagement Practice Manager
More informationExcel Customer Digital Experience
PROVICE Informatika, 2017 Excel Customer Digital Experience Real-time, personalised and omni-channel Master the Digital Transformation Excel Customer Digital Experience Accelerate Innovation Modernize
More informationA Modern Cloud is Complete By Design
A Modern Cloud is Complete By Design Dennis Leung General Manager SaaS & Applications June 2016 Copyright 2016, Oracle and/or its affiliates. All rights reserved. 1 Why Does a Complete Cloud Matter to
More informationMarketing & CRM Trends Manuel Hinz & Dr. Markus Wuebben
Marketing & CRM Trends 2018 Manuel Hinz & Dr. Markus Wuebben I. Relationships Are a Journey Through Different Stages. I. Discovery Relationship The First Look Somebody s catching your eye. I. Discovery
More information[24]7 Customer Acquisition Cloud Predict. Personalize. Profit.
[24]7 Customer Acquisition Cloud Predict. Personalize. Profit. Solution Brief The [24]7 Customer Acquisition Cloud is a suite of data-driven solutions designed to help you target your highest propensity
More informationGo further with. Mobile Marketing. An Ignite Guide 20 MIN READ1
Go further with Mobile Marketing An Ignite Guide 20 MIN READ1 To the marketer who s always on We know. There s a lot to do. And get to the bottom of. As the universe of marketing evolves, shape-shifting
More informationDrive More Revenue by Measuring and Managing Customer Lifecycle Value
Drive More Revenue by Measuring and Managing Customer Lifecycle Value The customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is
More informationMARKETING IN THE MODERN WORLD
MARKETING IN THE MODERN WORLD Traditional Marketing and Sales Marketing provides air cover Sales takes down deals But the Buyers Journey has Changed Buyers are doing more research before they call you
More informationOracle Release 11 SPOTLIGHT ON ORACLE CUSTOMER EXPERIENCE CLOUD FOR MIDSIZE
Oracle Release 11 SPOTLIGHT ON ORACLE CUSTOMER EXPERIENCE CLOUD FOR MIDSIZE Oracle Customer Experience Cloud for Midsize Release 11 Themes Collaborate across teams Midsize Companies Requirements Grow with
More informationPetri Isola Solution Architect
Petri Isola Solution Architect Episerver CMS Episerver Product Roadmap Near-Term Change Approvals SPA Support Cross-channel Management Product Releases, Release Content and Release Dates are Subject to
More informationPRACTICAL CASE How Torfs capitalized on Google Tools and leveraged technology to reinforce its Digital Strategy beyond Google. 6 1. Introduction Fact and Figures Schoenen Torfs Family Company Pur Sang
More informationHow to create engagement and maximize marketing ROI starting from data
How to create engagement and maximize marketing ROI starting from data Forward-Looking Statement Statement under the Private Securities Litigation Reform Act of 1995 This presentation may contain forward-looking
More informationB2B DIGITAL TRANSFORMATION
EIGHT REASONS TO INVEST IN ORACLE COMMERCE CLOUD FOR B2B DIGITAL TRANSFORMATION ecommerce is a major growth opportunity for B2B businesses and sits at the heart of digital transformation initiatives. Whether
More informationHow to select the right advertising technology solution.
How to select the right advertising technology solution. With the broad fragmentation of advertising buying sources and the escalating need to better leverage customer data, more organizations are looking
More informationCreating Unique Data Assets to Drive Marketing Predictions and Actions. The Second-Party Data Advantage
Creating Unique Data Assets to Drive Marketing Predictions and Actions The Second-Party Data Advantage 1 Industry Trends The second-party data movement has quickly emerged as an innovative solution for
More informationDigital Marketing Center to power the customer experience across , Mobile, Social, and Web
Digital Marketing Center to power the customer experience across Email, Mobile, Social, and Web Digital Marketing Center for powerful individualized marketing success Connect with your customers across
More informationA BUSINESS CASE FOR B2B MARKETING AUTOMATION
A BUSINESS CASE FOR B2B MARKETING AUTOMATION TURN MARKETING INTO A REVENUE DRIVER RATHER THAN A COST CENTER 1. Generate and Nurture Leads 2. Align Sales and Marketing 3. Measure Results and Optimize Investments
More informationThe marketer s guide to personalization
The marketer s guide to personalization Improving customer engagement in a digital world 2013/2014 Table of contents 02 Introduction to personalization in a digital world 05 The buyer journey: converting
More informationOracle SCM Cloud. Integration and Extensibility Strategy. Jon Chorley. CSO and Group Vice President Oracle SCM Product Strategy.
Oracle SCM Cloud Integration and Extensibility Strategy Jon Chorley CSO and Group Vice President Oracle SCM Product Strategy November 19, 2015 Copyright 2015, Oracle and/or its affiliates. All rights reserved.
More informationAugust 2017 DATA-DRIVEN KEYS TO BETTER B2B
August 2017 5 DATA-DRIVEN KEYS TO BETTER B2B If you are a B2B marketer, you already know that your customer s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More informationWHITE PAPER. Turning anonymous visitors into loyal customers. A guide to personalization
Turning anonymous visitors into loyal customers A guide to personalization INTRODUCTION It s simple; give your online users what they want, and they will return to your site more often, be more engaged
More informationDigital Analytics. Presented By : Todd Paton
Digital Analytics Presented By : Todd Paton IF YOU CAN T MEASURE IT, YOU CAN T IMPROVE IT Business is Changing The 3 Trends that are driving change for every Business: Internet - Makes Information and
More informationTurn Audience Suite. Introducing Audience Suite
Turn Audience Suite Gain a complete picture of your audiences. Digital marketers today understand that an audience-first marketing approach is the best way to outpace the competition. centralization is
More informationAPRIL 18, 2018 NEW SHOPPER ENGAGEMENT SOLUTIONS SEGMENT WILL EMERGE, REACHING $38B BY 2021 WITH A 36% CAGR
APRIL 18, 2018 NEW SHOPPER ENGAGEMENT SOLUTIONS SEGMENT WILL EMERGE, REACHING $38B BY 2021 WITH A 36% CAGR 2018 TECHNOLOGY BUSINESS RESEARCH, INC. MARKETERS WILL ABANDON POINT TOOLS AND SHIFT TO INTEGRATED
More informationDriving Success with Personalization. for B2B Tech Marketers
Driving Success with Personalization for B2B Tech Marketers Driving Success with Personalization for B2B Tech Marketers In a business-to-business environment, the individual decision makers you are targeting
More informationUnlock the Value in Customer and Network Data: Harnessing Advanced Analytics and AI for Decision Support
Unlock the Value in Customer and Network Data: Harnessing Advanced Analytics and AI for Decision Support Jamal El Faiz Product Marketing Director, Oracle Andrea Canessa Director Communications Industry
More informationOracle WebCenter Sites
Oracle WebCenter Sites Oracle WebCenter Sites enables organizations to deliver exceptional digital experience to customers through agility in content creation, effective visitor engagement and quick time
More informationOracle CRM On Demand to Oracle Marketing Cloud (Eloqua)
Integration Information Pack Oracle CRM On Demand to Oracle Marketing Cloud (Eloqua) Last Updated: June 2016 Copyright 2016 Oracle and/or its affiliates. All rights reserved. Safe Harbor Statement The
More informationCERTIFIED PROFESSIONAL DIGITAL MARKETER
CERTIFIED PROFESSIONAL DIGITAL MARKETER Introduction Marketing has evolved over the years. With the rapid growth of technology, digital marketing has become the latest marketing skills that is very much
More informationEnable Connected Intelligence
ADAPTIVE INTELLIGENT APPLICATIONS Enable Connected Intelligence & Deliver Smarter Deliver Smarter Index of Topics and Ready-to-Go 3rd- Party Data Oracle are driven by data and artificial intelligence Individual,
More informationCASE STUDY 4 1. Case Study 4: Collaborative Marketing Campaign Management. Ernesto Mancia. BUS 4200: Enterprise Information Management Systems
CASE STUDY 4 1 Case Study 4: Collaborative Marketing Campaign Management Ernesto Mancia BUS 4200: Enterprise Information Management Systems Instructor: Rodney Heisterberg July 30, 2017 CASE STUDY 4 2 Problem
More informationgenerate revenue and boost
Using Artificial Intelligence to generate revenue and boost reader engagement Ringier at a Glance o Established in 1833, family-owned company, headquarter in Zurich o The largest Swiss multinational media
More informationFive Ways Marketing Can Drive Higher Online Commerce Revenue. Building Long-Term Relationships and Brand Advocates in the Process
Five Ways Marketing Can Drive Higher Online Commerce Revenue Building Long-Term Relationships and Brand Advocates in the Process 5 1 Turning Transactions Into Revenue, Relationships, and Advocates Now
More informationOracle Integration Platform
Oracle Integration Platform App, Cloud, APIs, and Device Integration simplified! Copyright 2014 Oracle and/or its affiliates. All rights reserved. The World is Changing for our customers, and for us! Copyright
More informationThe Purpose and Value of a Customer Data Platform
The Purpose and Value of a Customer Data Platform Marketers today are faced with a seemingly insurmountable task: to gain a deep and accurate understanding of each and every customer and prospect across
More informationINFORMATION DELIVERS. PeopleSoft Enterprise Marketing
INFORMATION DELIVERS PeopleSoft Enterprise Marketing Stretch your marketing dollar. Maximize lifetime customer value. Extend your marketing reach. INFORMATION DELIVERS Can you identify which promotions
More informationPartnering for Customer Success Matt Meents
Partnering for Customer Success Matt Meents Agenda Salesforce Market Opportunity Client Success Magnet 360/Mindtree Synergy 2 Salesforce Market Opportunity 3 The Fastest Growing Enterprise Software Company,
More informationhybris marketing Market to an Audience of One Roland Blösch Director Financial Services
hybris marketing Market to an Audience of One Roland Blösch Director Financial Services Priorities and Trends in insurance Digitization Omnichannel Contextual Marketing Internet of Things CEO SURVEY: TOP
More informationPostgraduate Diploma in Digital Marketing
2017 1 Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2017 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma
More informationFor personal use only
FOR MARKETERS THE PREDICTIVE ACQUISITION PLATFORM. WHAT IS ADDGLU. Predictive acquisition platform delivering consumers offers of the highest personal value via their online and mobile devices, with seamless
More informationNGDATA. Luc Burgelman, CEO
NGDATA Luc Burgelman, CEO Introduction The Company NGDATA Overview Helping data-rich companies drive connected customer experiences Recognised by the leading US-based CRM Magazine as one of the 7 Rising
More informationLEARN HOW LENOVO & Tesco MAKE ADOBE & ENTERPRISE DATA ACTIONABLE IN HADOOP
LEARN HOW LENOVO & Tesco MAKE ADOBE & ENTERPRISE DATA ACTIONABLE IN HADOOP David Searle General Manager, EMEA @SyntasaCo Ashish Braganza Global Business Intelligence Director @Lenovo Simon Ricketts Data,
More informationOracle Business Analytics Strategy. Wouter van der Brugghen Pre Sales Director Business Analytics
Oracle Business Analytics Strategy Wouter van der Brugghen Pre Sales Director Business Analytics Enterprises who have embraced digitization across the enterprise have revenues, profit margins and stock
More informationIntegrate, Optimize, Orchestrate, and Unify One Digital Ecosystem Throughout the Enterprise
Integrate, Optimize, Orchestrate, and Unify One Digital Ecosystem Throughout the Enterprise A one-stop-shop for strategy, digital processes, design, and technology Technology is empowering the enterprise
More informationKNOWLEDGE BRIEF. Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market
KNOWLEDGE BRIEF Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market KNOWLEDGE BRIEF BY Intershop Communications is Recognized as the 2017
More informationRETENTION MARKETING IS ALL ABOUT THE CUSTOMER TRANSFORM COMMUNICATION AND CAPITALIZE ON TIGHTER CUSTOMER RELATIONSHIPS ACROSS THE DIGITAL JOURNEY
RETENTION MARKETING IS ALL ABOUT THE CUSTOMER TRANSFORM COMMUNICATION AND CAPITALIZE ON TIGHTER CUSTOMER RELATIONSHIPS ACROSS THE DIGITAL JOURNEY CONTENTS Introduction 3 Understanding The Data Landscape
More informationThe Segment of One. Utilizing One-to-One Marketing to Enrich the Customer Experience. An NGDATA White Paper
Utilizing One-to-One Marketing to Enrich the Customer Experience An NGDATA White Paper Executive Summary One-to-one marketing is a customer relationship management strategy that centers on personalized
More informationAdding Next Best Action To Personalize Interactions For Known Customers Then Creating Cognitive Customer Centric Interactions
Adding Next Best Action To Personalize Interactions For Known Customers Then Creating Cognitive Customer Centric Interactions Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced
More informationSnowplow Insights VS Enterprise Digital Analytics Products
COMPARISON WHITEPAPER Snowplow Insights VS Enterprise Digital Analytics Products A fundamentally different approach to digital analytics. Snowplow takes the traditional web analytics approach popularized
More informationDATA-DRIVEN COMPANY DIGITAL VIDEO ANALYTICS
DATA-DRIVEN COMPANY DIGITAL VIDEO ANALYTICS GREEK TELECOM MARKET CONTEXT Over the last years, Greek players have began to move sideways in an attempt to offer bundled services to customers Mobile Fixed
More informationDijitalleşme Çağında Müşteri Deneyimi için Ne Yapmalıyım? Sırma Nutku İş Uygulamaları Satış Danışmanlığı Yöneticisi İş Uygulamaları Kasım 8, 2016
Dijitalleşme Çağında Müşteri Deneyimi için Ne Yapmalıyım? Sırma Nutku İş Uygulamaları Satış Danışmanlığı Yöneticisi İş Uygulamaları Kasım 8, 2016 Safe Harbor Statement The following is intended to outline
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationForum TIC Transporte. Enrique Martín Casado Director Preventa Tecnología
Forum TIC Transporte Enrique Martín Casado Director Preventa Tecnología Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes
More informationCreate Experiences. Build Customers. Drive Sales.
Create Experiences. Build Customers. Drive Sales. This page has been intentionally left blank In every market, in every minute, digital raises the bar Your customers are always connected. They know your
More informationGet to the heart of the matter, the heart of your customer
Get to the heart of the matter, the heart of your customer 1 Oracle Data Cloud: We ll help you connect more deeply and effectively with customers and prospects At Oracle Data Cloud, we bring together our
More informationDigital Marketing PRECISION EXAMS
PRECISION EXAMS Digital Marketing EXAM INFORMATION Items 36 Points 41 Prerequisites NONE Grade Level 11-12 Course Length ONE SEMESTER Career Cluster MARKETING ARTS, A/V TECHNOLOGY AND COMMUNICATION Performance
More informationDigital Marketing PRECISION EXAMS
PRECISION EXAMS Digital Marketing EXAM INFORMATION Items 36 Points 41 Prerequisites NONE Grade Level 11-12 Course Length ONE SEMESTER Career Cluster MARKETING ARTS, A/V TECHNOLOGY AND COMMUNICATION Performance
More informationReinventing B2B media & events B2B MARKETING SURVEY KEY FINDINGS.
Reinventing B2B media & events 2018 B2B MARKETING SURVEY KEY FINDINGS www.contentive.com CONTENTS Introduction Methodology Key Findings» Future B2B Marketing Trends» Key Marketing Goals» Investment and
More informationCONTENT MARKETING: FROM HYPE TO HELPFUL
CONTENT MARKETING: FROM HYPE TO HELPFUL Presented to TechUK 12 th FEBRUARY 2015 Prepared by Faye Hawkins MD at First Base Communications @hitfirstbase PART 1: THE INESCAPABLE HYPE COMPANY CONFIDENTIAL
More informationRetain & Delight. Understand Each and Every Customer to Solidify Lifetime Value. An NGDATA White Paper
Retain & Delight Understand Each and Every Customer to Solidify Lifetime Value An NGDATA White Paper KEEPING CUSTOMERS HAPPY SO THEY KEEP COMING BACK IS A CRITICAL COMPONENT OF YOUR BUSINESS SUCCESS. ORGANIZATIONS
More informationHow Direct to Consumer is Changing the Rules for M&E February, 2018 PUBLIC
How Direct to Consumer is Changing the Rules for M&E February, 2018 Attention spans are shortening and choices are almost unlimited the game has changed Maximumble All rights reserved. 2 Streaming video
More informationChoosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...
Contents What is Account-Based Marketing?...3 Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...6 Account-Based Marketing
More informationAvangate ecommerce Manager
Avangate Manager Grow Online Sales ly Self-Service, Fully Configurable, Fast Time to Market The Only Solution You ll Ever Need Avangate offers the leading digital commerce platform that lets you sell online
More informationBecome a high-performing, agile contact center focused on the customer experience
Become a high-performing, agile contact center focused on the customer experience Overview While operational efficiency will always be a priority for contact centers, more and more are aspiring to be a
More informationOracle Real-Time Decisions (RTD) Ecommerce Interaction Management Use Case
Oracle Real-Time Decisions (RTD) Ecommerce Interaction Management Use Case Nicolas Bonnet Senior Director Product Management Oracle Business Intelligence The following is intended
More informationSocial Business and Collaboration
2019 Social Business and Collaboration Copyright 2019, Information Services Group, Inc. All Rights Reserved. 1 ISG (Information Services Group) (NASDAQ: III) is a leading global technology research and
More informationSERENATA CRM SUITE ENGAGE & RETAIN GUESTS LIKE NEVER BEFORE NEXT GENERATION CRM. CRM Suite Optional Modules. Member Portal Newsletter Portal
SERENATA CRM SUITE ENGAGE & RETAIN GUESTS LIKE NEVER BEFORE NEXT GENERATION CRM With the Serenata CRM Suite your guest data, one of your hotel s most precious assets, is put to good use to engage guests
More informationKnowledge Area Review (KAR 022)
Knowledge Area Review (KAR 022) Lead Conversion Best Practices in Health Insurance Product Brochure June 2015 Internal Consulting Group 2015 Lead Conversion Best Practices in Health Insurance KAR 022 Product
More informationContent Business in the Age of Platforms Strategic response to digital disruption. Grzegorz Greg Piechota Research Associate Harvard Business School
Content Business in the Age of Platforms Strategic response to digital disruption Grzegorz Greg Piechota Research Associate Harvard Business School Toothbrush test Publisher s content drives daily news
More information5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY
5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY It seems like a no-brainer to plan campaign messaging and creative around the audiences the product or service will be most relevant to;
More informationWhitepaper 5 Facebook Advertising Tactics to Drive Performance. To Drive Performance.
0 5 Facebook Advertising Tactics To Drive Performance 1 Executive Summary NMP has been driving performance through social advertising for the past five years. During this time, digital marketing has grown
More informationNuance Loop Mobile Marketing and Advertising Services
Nuance Loop Mobile Marketing and Advertising Services 2 Contextual Marketing for personalized, real-time and interactive marketing campaigns Mobile operators face increasing pressure on traditional revenue
More informationigaming Services Network
igaming Services Network Maximize player lifetime value Automate routine tasks Increase revenue and reduce costs Who are We? i-gsn is a dynamic Network focusing mainly on i-gaming Turnkey solutions, offering
More informationACTIVATING AUDIENCES: BEST PRACTICES FOR ADVERTISERS Ashu Mathura
ACTIVATING AUDIENCES: BEST PRACTICES FOR ADVERTISERS Ashu Mathura WHAT IS A DMP? & WHY DO YOU NEED ONE? AUDIENCE BASE ENABLES BRANDS AND PUBLISHERS TO CAPTURE CONSUMER-SPECIFIC DATA IN ORDER TO CREATE
More informationSalesforce Advertising Index Q Salesforce Advertising Index Q2 2015, November 2015
Salesforce Advertising Index Q2 2015 Table of Contents Executive Summary Facebook Trends LinkedIn Trends Twitter Trends Credits & Appendix 1 2 6 6 7 Executive Summary CPM rose 22% between Q1 and Q2 to
More informationWhat s Now, New, and Next.
What s Now, New, and Next. Mark Cunningham EVP, Client Solutions and Strategies Carnegie Communications #1 think goals first. Always. #1b think audience next. Always. Display Advertising Site Placement
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 Introduction As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital
More informationGrow. Merchandizing. Digital Experience. Benefits
Grow Digital Experience The promise of a unified omni-channel experience that drives top-line growth is an attractive one, but until now it has proved frustratingly difficult and costly to achieve. Episerver
More informationFROM SOLUTIONS TO SYSTEMS MARK ZAGORSKI : EVP NIELSEN, CEO EXELATE
FROM SOLUTIONS TO SYSTEMS MARK ZAGORSKI : EVP NIELSEN, CEO EXELATE POP QUIZ Half of my ad dollars are wasted... The more things change... 2 COMPANIES STRUGGLE TO TIE MARKETING TO SALES METRICS FOR DEMONSTRATING
More informationIntelligent Marketing in the Moment
SAP Brief PUBLIC SAP C/4HANA Suite SAP Marketing Cloud s Intelligent Marketing in the Moment SAP Brief Driving forces of the me economy Digital has been the great disruptor and, at the same time, the great
More informationIncrease conversions, loyalty, and revenue through cross-channel experiences that are relevant, personal, and valuable.
Conversion OPTIMIZATION Webtrends for FINANCE Optimizing customer experiences Increase conversions, loyalty, and revenue through cross-channel experiences that are relevant, personal, and valuable. solution
More informationA BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM
A BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM A Buyer s Guide to Choosing a Mobile Marketing Platform Today, mobile users are demanding more from their app experiences, and the priority is clear:
More informationCommerce Cloud Digital
Power digital commerce everywhere: Web, mobile, social, in-store, and call center. Highlights Unified customer experience powered by the cloud Revenue-driving features released six to eight times per year
More informationJuly Maximize the automotive digital upfront
July 2017 Maximize the automotive digital upfront Here s how to get all you can from the automotive digital upfront Today s landscape: The automotive digital upfront relies on some data to make decisions
More informationDELIVERING CAMPAIGN IMPROVEMENTS IN A HIGHLY COMPETITIVE MARKETPLACE. BIRMINGHAM CITY UNIVERSITY Case study April 2018
DELIVERING CAMPAIGN IMPROVEMENTS IN A HIGHLY COMPETITIVE MARKETPLACE BIRMINGHAM CITY UNIVERSITY Case study April 2018 HELLO ED LAYT Marketing Strategist SMRS DAVID DAVIS Head of Campaigns and Digital Birmingham
More informationThe hospitality industry is more competitive than ever before. Customers have numerous choices when it comes to booking somewhere to stay and it s
BOOK SERVE REPEAT The hospitality industry is more competitive than ever before. Customers have numerous choices when it comes to booking somewhere to stay and it s become easier to lose out to more adept
More informationThe Multiplier Effect of Integrating Search and Social Advertising
BEST PRACTICE SERIES The Multiplier Effect of Integrating Search and Social Advertising Best Practices for Cross-Channel Marketing 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com
More informationBuilding campaigns that deliver.
Building campaigns that deliver. HOW TO MAXIMIZE CAMPAIGN AND TEAM EFFECTIVENESS WITH ADOBE ADVERTISING CLOUD. A guidebook for agencies and data-driven marketing service providers 2 ADOBE ADVERTISING CLOUD
More informationService enablement. Operator opportunities through service enablement
Service enablement Operator opportunities through service enablement contents Toward a Networked Society 3 Seamless services 4 The case for service enablement 5 Ericsson s Service Enablement Platform 6
More informationHow Publishers Win With Data
N E X T - G E N D M P How Publishers Win With Data Michael Moreau, Chief Solutions Officer 2015 Krux is a next-generation data management platform (DMP) that helps businesses drive revenue through smarter
More informationMarketing Metrics Handbook (Simplified)
Marketing Metrics Handbook (Simplified) Developed by Joanne O Connell and Jeff Nelson August 8, 2014 Copyright 2014 All rights reserved August 8, 2014 Page 1 of 18 Contents Overview... 3 Perspective...
More informationEpiserver Digital Marketing
Episerver Digital Marketing Designed for Productivity. Proven Agility. Bob Egner VP of Product Management Customer Experience: The New Black 22.5% 5 year stock performance of CXi leaders versus laggards
More informationPROXIMITY MARKETING. Mobile Marketing Platform Geo-Location, Geo-Fences and Beacons
1 PROXIMITY MARKETING Mobile Marketing Platform Geo-Location, Geo-Fences and Beacons 2 Our team combines in-depth knowledge of software development acquired through our long-standing experience together
More informationHow to Differentiate Your Brand with Oracle Service Cloud
How to Differentiate Your Brand with Oracle Service Cloud Chris Hamilton Sr. Director, Product Management Oracle Stuart Concannon ASOS Copyright 2014 Oracle and/or its affiliates. All rights reserved.
More informationMiniclip Uses Instagram Video Ads for App Installs with Salesforce. + Advertising Studio
Miniclip Uses Instagram Video Ads for App Installs with Salesforce + + Advertising Studio What is Miniclip? Founded in 2001, Miniclip is a Swiss company with 140 employees in four countries 200 million
More information