2Twitter Webinar Series:

Transcription

1 2Twitter Webinar Series: How to Tweet Hope Warshaw, MMSc, RD, CDE, BC-ADM Johnson & Johnson Diabetes Institute Faculty and Social Media Consultant 1

2 Twitter Webinar Series: The Why and How Part 1 Why and How to Get Started Part 2 How to Tweet Part 3 How to Engage and Build Followers Part 4 How to Participate in a Twitter Chat 2

3 Webinar Goals Characterize your twitter voice Describe the anatomy and elements of ideal tweets Describe the steps to jump in slowly and steadily Determine your content sources for tweets Identify tips to tweet responsibly 3

4 Characterize Your Twitter Voice Think about your Twitter persona to the world Create, carve out your niche Evolve your voice over time as you, your role, brand and/or medium evolve 4

5 Anatomy of Ideal Tweets Brief, substantive content, compelling language Make sure tweets are clear and easy to read, get it in a glimpse Be: Newsworthy, informational Science-based, reliable Advocate causes, positions Supportive, sensitive Fun, humorous, poignant Contain: Others handles (@) One or more hashtags (#) Eye catching photo, graphic or brief video 5

6 Anatomy of Ideal Quote Tweets Engage, draw attention Bring others into the dialogue Use retweet symbol Use Others handles One or more hashtags (#) No graphic TwitterDeck view Twitter.com view 6

7 Identify Content to Tweet, Retweet and Quote Tweet Start slow keep at it consistently Observe tweets, style of healthcare professionals (HCPs) on Twitter in your space and niche you respect, follow Don t feel forced to tweet, just retweet and quote tweet 7

8 Identify Content to Tweet, Retweet and Quote Tweet Start to tweet set a goal to do it consistently Rely on your go to science-based resources, reliable resources Share consumer-focused articles of value to translate science Share practical diabetes management tips, easy-to-fix recipes or meals you ve made (with photos) Offer support, kudos to colleagues and people with/affected by diabetes Pose a question to engage others Twitter content is endless! 8

9 Tweet Strategically, Scientifically and Sensitively Use 80/20 guideline 80% about others, content other than yours 20% about you, your content, materials, program offerings, etc. Vary your content within your niche, voice Don t retweet, quote tweet a link before you review the contents (even if you trust person/entity) Apply motto: Read it before you tweet it Be very human Don t preach, give instructions, be bossy 9

10 Adhere to Ethics and Policies 1. Helm, J, Miller-Jones, R: Practice Paper of the Academy of Nutrition and Dietetics: Social Media and the Dietetics Practitioner: Opportunities, Challenges, and Best Practices. J Acad Nutr Diet. 2016;116(11): FTC. FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship (4/17). (accessed July 13, 2017) 10

11 Mayo Clinic s 12-Word Social Media Policy Don t Lie, Don t Pry, Don t Cheat, Can t Delete Don t Steal, Don t Reveal 11

12 Tools to Track, Schedule Tweets Multiple free tools (apps) to use Try them out, use what you like, use a few Follow multiple handles, hashtags on laptop, ipad, desktop Schedule tweets (and other social media) in advance Hootsuite TweetDeck 12

13 Twitter: How to Tweet Webinar covered: How to characterize your twitter voice Anatomy and elements of ideal tweets, quote tweets Steps to jump in to tweeting slowly and steadily Content sources for your tweets Tips to tweet responsibly 13

14 Your Next Steps Set your goals (handout Your Goals for Action) Draft sample tweets (handout Your Tweets Worksheet) Lurk and learn Observe Twitter chats: #JJDiabetesInst, #DSMA Watch Twitter feeds of active colleagues Think about content that draws you into it Seek assistance (colleague, teen) Listen to other webinars in this 4 part series 14

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