Investment Banking. Product Vision and Execution Roadmap

Transcription

1 Investment Banking Product Vision and Execution Roadmap March 11, 2015

2 Background 1 MARKET LANDSCAPE AND SIZE Investment bankers, Financial Sponsors (middlemen in Asset Management), professionals participating in IB transactions, advisory firms (Lawyers, Consultants, Accounts) and aspirants make the market Global market size is estimated to be > 5 million 2 CUSTOMER RESEARCH Customer Research focused on interviewing aspirants, decision makers and investment banking professionals. Customer interviews surmised a need for 1. IB training program for aspirants 2. candidate management + training tool for training managers 3 COMPETITIVE ANALYSIS Current players range from in-person training providers to self-paced online training providers selling to individuals, institutions and universities. Topics covered range from accounting, corporate finance to complex financial modeling

3 Key Customer Types INVESTMENT BANKING ASPIRANTS Prepare for the Investment Banking job interview Technical training is important but would also love to understand difference in the way different IBs operate MBA student, Stern FINANCIAL INSTITUTIONS Assess candidates and get interns job ready like to have pre-work for new employees to assess and prepare them with targeted training HR Manager, Morgan Stanley SURVIVALISTS Solve a work problem to excel at my job I would love to get sector-based training my IB bootcamp only covered the fundamentals Associate, J P Morgan

4 Our proposed solution Investment Banking Courseware Iteration 1 Adap&ve, Flexible, Bite- sized lessons In- depth courses on basics, advanced modeling, sector- specific training, presenta&on and nego&a&on Micro- cer&fica&ons Candidate Management & Training Iteration 2 Assessment to pre- qualify candidates Orienta&on & Training Detailed Progress Reports focusing on strengths and weaknesses Community Iteration 3 Social Clusters Discussion forums Searchable IB content (ar&cles, whitepapers, models) Job Forums

5 Our courseware will focus on "apply as you learn" methodology Micro-learning with Bite-sized Lessons Adaptive to your learning need and pace Micro-badging and skill mapping LinkedIn Microcertifications (standardization of IB knowledge profile) 5 March 11, 2015 Wiley Efficient Learning Roadmap

6 Breadth of offering on IB courseware Wiley Efficient Learning: Investment Banking + Investment Banking Fundamentals Joshua Rosenbaum, RBC Capital Markets, Joshua Pearl, Brahman Capital Corp. + Semi-organic growth and a take on Google s M&A Strategy - George Geis, UCLA Anderson School of Management + Communication and Networking Skills - Jim Runde, Morgan Stanley + Pitching the perfect investment - Paul Johnson and Paul D. Sonkin, Columbia University

7 Wiley Efficient Learning v8 Platform 1 Prioritized Bite-sized Lessons 2 Integrated Course Delivery 3 Interactive Content 7 March 11, 2015 Wiley Efficient Learning Roadmap

8 WEL v8 Dashboard 1 Adaptive Planning 2 Progress Tracking 3 Transforming metrics into actionable insight

9 Micro-certifications and Skill upgrades on LinkedIn Integrating Course Outcomes with Professional Profile

10 Go to market strategy PRE-LAUNCH LAUNCH POST-LAUNCH Social Acquisition Referral Campaign Beta invite only Explore Potential Partnerships SEO Paid Link Building Press Release Paid Acquisition (PPC / Remarketing) Social (including Youtube) Free Trial Marketing Retention Strategy Community Campus Connect Corporate Trials Conferences Faculty Outreach Case Competitions Industry Events 10 March 11, 2015 Wiley Efficient Learning Roadmap

11 March 11, 2015 Thank you.

12 March 11, 2015 Appendix

13 What does the customer want? ASPIRANT INSTITUTION SURVIVALIST Needs Emotional Functional Confidence Readiness Validation Recognition Get a job Time efficient Provide company info Improve skills No organized assessment to shortlist candidates Shortlist candidates Orientation / on job training Rank / Metrics on the interns Short on time No gold standard online resource Get training to solve work problems Pains Do not have the requisite skills Time restraint Foot in the door Overwhelming number of applicants Focus on top tier business schools results in missing out on good candidates Lack of single source to help on the job Lack of community Gains Prepare for the interview Anytime access to the product Metrics on candidates Online Training Program to ensure job preparedness Improve skills Solve problems faster

14 Detailed Roadmap Iteration 1 Iteration 2 Iteration 3 FISCAL X FY2016? FISCAL Y FY20XX? FISCAL Y FY20XX? Investment Banking Courseware Fundamentals of Investment Banking focusing on Valuation, LBO, M&A models Marketing Page with ecommerce components Adaptive Planner and Dashboard Simulated Learning experience Investment Banking Courseware Micro-certifications and push to Linkedin profile Micro-badging and Gamification Corporate launch Candidate Management Pre-qualifying assessment Detailed Team Progress and Reporting Investment Banking Courseware New! Content Courses related to IB Candidate Management Pre-qualifying tests for other financial institutions (for e.g.,pe) Community Discussion forums Searchable content

15 Proposed Candidate Management Product Filter Qualified candidates through a IB-focused automated assessment Evaluate Interns and identify areas of weakness and provide targeted training Train Getting interns job-ready and helping survivalists upgrade their skills

16 IB Interested Audience of 6 Million Country Percentage Tertiary Ed Interest in IB Total US 14% % 1,264,200 China 18% % Russia 11% % India 11% % Japan 7% % Korea 4% % Mexico 3% % France 3% % Germany 2% % UK 3% % Indonesia 4% % Spain 2% % Canada 2% % Brazil 3% % Turkey 2% % Other 12% % Source: Custom Wiley research via Capital Markets Leaders Group TOTAL: 579, Wiley Efficient Learning Roadmap

17 CFA Access Joshua Rosenbaum User Name: Password: rosenbaum Josh Pearl User Name: Password: pearl

18 Content Placeholder for Video Lessons / Simulations / Interactive Content 18 March 11, 2015 Wiley Efficient Learning Roadmap

19 Go to market strategy Prelaunch Launch Scale Product Branding Marketing Site 1.0 Build MARKETING Lead Gen Content Eloqua Database SEO / Paid Link Building Launch Free Trial w Drip Conversion PPC / Remarketing FALL SEMESTER SPRINGV SEMESTER FALL SEMESTER SALES SFDC Database Posters Posters Posters Case Competition Faculty Visits Faculty Visits Faculty Visits Campus Preso Campus Preso Conference Conference 19 Wiley Efficient Learning Roadmap

20 Segmentation strategy NORTH AMERICA TO START EXPAND INTERNATIONALLY POST LAUNCH - YouTube Video MARKETING MBA Programs Reach 1 st year students looking to nail internship interviews Website - Great infographics / content - Free tools - Free Samples Marketing Database IB, CFA Working Pros Job switchers prepping for interviews SALES Faculty Outreach In Person Academic Events s to Faculty Sales Database ECON, BIZ SCHOOLS Corporate Trials L&D Managers Industry Events 20 Wiley Efficient Learning Roadmap