The Top 10 Things Nonprofits Should Be Doing in A super quick online sesh

Transcription

1 The Top 10 Things Nonprofits Should Be Doing in 2018 A super quick online sesh

2 The webinar is about to start Topic The Top 10 Things Nonprofits Should Be Doing in 2018 Date Feb 21st 2018 Time 2:00-3:00 pm ET

3 Have questions? Ask questions throughout the webinar using the GTW Questions box We will send out full recording after webinar

4 Welcome Gabe Tre Gabe Cohen is the Senior Director of Marketing and Communications for GuideStar. He leads a team responsible for telling GuideStar s story, advancing its mission, and increasing adoption of its programs and products. Tre Mascola is an Account Executive at CrowdRise. He specializes in matching charities with the right platform features to fit their needs. Tre is passionate about nonprofits that run youth programming, and he s also the best juggler at CrowdRise. Seriously. We had a contest.

5 What we ll cover in this quick online sesh As your nonprofit transitions from 2017 to 2018, here are ways to... Streamline processes to maximize your impact Diversify your fundraising portfolio Efficiently amplify your digital presence Use tools and resources to increase the return on efforts

6 Evaluate your successes and failures from 2017 and use the energy of a new year to your advantage

7 80% of your efforts 20% of your efforts 20% of results 80% of your results

8 What worked last year? What didn t? It s ok to cut and run from things that were dragging you down Take the areas where you saw success and double down Make minor improvements/adjustments to your plan of attack Don t rethink and redo your strategic plan every year Keep measuring and making adjustments as you go don t wait an entire year to evaluate your efforts

9 A new year brings excitement and energy Harness that energy to add a new fundraising effort to your mix in 2018 Get excited about these 10 things to do in 2018

10 #1 Review your online fundraising tools What are your fundraising needs? Are the tools that you're currently using helping you reach your fundraising goals?

11 #1 REVIEW YOUR ONLINE FUNDRAISING TOOLS Bring offline fundraising efforts online Better efficiency Increase social fundraising opportunities Examples Registration for your walk/run event Selling tickets to your dinner/gala

12 #2 Think mobile first 78% of donation traffic is on a mobile device* 56% of donations come through a mobile device* *based on nonprofit pages on GoFundMe

13 #2 THINK MOBILE FIRST 5 mobile responsive design best practices A side menu - Hamburger style 2. Larger (and less) text 3. Easy-to-click buttons 4. Hide less important content 5. Scalable images 2 3 4

14 Donation Page s #2 THINK MOBILE FIRST What should you optimize? Ticketing & registration Receipts Donation Page s Receipts Ticketing/registration

15 #3 Meet potential donors where they are Get to know who your potential donors are and where they spend their time Make it easy for potential donors to find and give to your organization

16 #3 MEET POTENTIAL DONORS WHERE THEY ARE Traditional marketing opportunities Website display ads s or ads to a publication list Google Adwords advertising for content keywords Direct mail inserts for select publications and interests Display Ads s Keyword Ads Direct mail

17 #3 MEET POTENTIAL DONORS WHERE THEY ARE Non-traditional opportunities Contributed content (blogs & articles) on others blogs Partner with other organizations/companies that work with similar audiences to create webinars, white papers, or eguides Update your GuideStar Profile to get information about your nonprofit to more than 200 partners

18 #4 Update your GuideStar Profile You already have a profile on GuideStar Don t be defined by your tax forms Get your best information in front of millions Moving beyond overhead ratios ( from ratios to results ) to allow users to make educated decisions based on your progress

19 #4 UPDATE YOUR GUIDESTAR PROFILE (+ MEET POTENTIAL DONORS WHERE THEY ARE)

20 #4 UPDATE YOUR GUIDESTAR PROFILE Bronze, Silver, Gold and Platinum Seals of Transparency Keep basic contact and program information up to date so you can be found Provide financial information so you can grow trust Describe your goals and strategies so you can tell others about your work Share your measures of progress + results so you can show the difference you re making

21 #4 UPDATE YOUR GUIDESTAR PROFILE What are you waiting for? Get updating.

22 #5 Talk to your supporters differently Try audience segmentation Don t use one-size-fits-all messaging

23 #5 TALK TO YOUR SUPPORTERS DIFFERENTLY Demographic segmentation Age Gender Location Education Income

24 #5 TALK TO YOUR SUPPORTERS DIFFERENTLY Behavioral segmentation Donors Fundraisers Volunteers Those who use your services

25 #5 TALK TO YOUR SUPPORTERS DIFFERENTLY Value segmentation One-time donor Recurring donor High-wealth donor Fundraiser

26 Data & Analytics #6 Evaluate your data collection efforts List Web Supporter data might be as important as a donation itself WHY? Helps to build a database and mailing list Gives you the ability to use segmentation Tells you what fundraising efforts work Gives insight into the programs your donors support the most

27 #6 EVALUATE YOUR DATA COLLECTION EFFORTS Ask yourself... Are there gaps in my existing database? Do the tools I use collect the right data points? Who owns my data? Can I take my data with me?

28 #7 Facebook algorithm changes { Æ/ Ħ ǂ ễ } What s changed? Facebook s 2018 focus: relevant content for meaningful social interactions Decrease in exposure to public content Increased exposure of content shared by your network

29 #7 FACEBOOK ALGORITHM CHANGES Regaining the lost connections More boosting Engage in social fundraising

30 #8 Take advantage of your nonprofit status Look for discounts for nonprofits Our blog features 20 of our favorites

31 #8 TAKE ADVANTAGE OF YOUR NONPROFIT STATUS SalesForce for nonprofits CRM Database Free NPO accounts available Up to 75% off business prices 10 free enterprise edition subscriptions

32 #8 TAKE ADVANTAGE OF YOUR NONPROFIT STATUS Moz SEO Toolset Up to 75% off the business price

33 #8 TAKE ADVANTAGE OF YOUR NONPROFIT STATUS Picktochart Create charts, graphs and infographics like a pro Up to 86% off the business price

34 #9 Remember you're a decent human You are making a difference Remind yourself why you do what you do Celebrate the wins Have fun

35 #10 You re not alone We re all in this together Share ideas and best practices with each other

36 #10 YOU RE NOT ALONE Share your big 2018 initiative with us

37 Q&A

38 follow up Access to the slides and recording The 2018 checklist A list of all of your 2018 initiatives

39 Thank you