5 Steps to Maximizing Event Fundraising Success with Corporate Sponsors

Transcription

1 5 Steps to Maximizing Event Fundraising Success with Corporate Sponsors Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones If you are unable to listen to your PC audio, please close the Audio Broadcast panel and click the Request button below the participant panel to get dial-in info.

2 About Network for Good Upcoming Trainings: Nonprofit911.org NetworkForGood.org for Nonprofits

3 Joe Fazio & Eric Schrader givezooks!

4 Agenda 1 What Corporate Sponsors Care About 2 Defining your value to a Corporate Sponsor 3 Finding Corporate Sponsors 4 Packaging Sponsorships 5 Incorporating websites, social media and marketing to cross-promote your fundraising event

5 What do Sponsors care about? Employees & Community Marketing & Sales

6 What do Sponsors care about? How your organization is... Aligned with Company Mission/Values and at Which Companies Connected with employees and at Which Companies Going to deliver promotional value

7 Defining Your Value... Support of community or employee initiatives Alignment with other company related goals: environment, health, education, children, etc. X number of employees are supporters Y number of employees have volunteered Z members of the community have benefited from our org Size of audience that will be reached via event promotion Demographics of audience and attendees Specific promotional opportunities

8 Finding Sponsors Sources Where Your Board Your Supporters Your Vendors Local, Local, Local

9 Finding Sponsors Tools to find sponsors... and also keep in touch with supporters Start a LinkedIn Group for your Supporters Your Group People Companies Updates Discussions Sub-Groups Members Board Donors Employers Past Employer Volunteers Current Interested Employer in Cause

10 Finding Sponsors Tools to find sponsors... and also keep in touch with supporters Leverage org s address book to build stronger relationships Import Address Book Analyze it against the social web Find out company connections and latest updates

11 Packaging Sponsorships Sponsorship Level Event Package Promotional Package Donation Tickets to Event (eg. Table of 8, Foursome of golf) Special Additions Wine Limo Parking Gift Basket Access to Special Pre-Event Area Uniqueness Impressions Size of Audience 10% - 50% of the Final Sponsorship Fee $X $Y $Z + overhead Price $X $Y $Z

12 Packaging Sponsorships Create a range of Sponsorship Levels More Traditional Themed* Platinum Sponsor Diva Sponsor Gold Sponsor Vogue Sponsor Silver Sponsor Bronze Sponsor Fashionista Sponsor * Women and the City Event

13 Packaging Sponsorships Examples

14 Packaging Sponsorships Examples

15 Promoting your Event Websites Social Web Event Page Org Sponsors Print Invitations Reminders Thank You Newsletters Newspaper Flyers Program

16 Promoting your Event on your site Sponsor Section on Event Landing Page Promotional Widget on organization website

17 Promoting your Event on Sponsor s site Event Widgets for Corporate Sponsors

18 Promoting your Event on Facebook Page Sponsor Section on Facebook Event Page

19 Promoting your Event Your Organization Thanks to a special for helping to make our annual #Dinner #Event wks left to get tickets A Sponsor A Supporter I m going to St Louis Botanic Garden s annual - Nature & Harmony #Dinner #Event - go signup! Join us at St Louis Botanic Garden s annual - Nature & Harmony #Dinner #Event

20 Promoting your Event Invitations Reminders

21 Thanking Your Sponsors Always take time to thank your sponsors and let them know the Event results

22 Summary - What you have learned What Corporate Sponsors Care About How to define your value to a Corporate Sponsor Tools and strategies for finding Corporate Sponsors How to package Sponsorships for maximum value How to incorporate websites, social media and marketing to cross-promote your fundraising event

23 Questions

24 Nonprofit911.org Recording, slides & transcript will be available soon NEXT Webinar: 12/7 The Final Word on Year-End Fundraising

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