The SOUTHERN INFLUENCE
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1 The SOUTHERN INFLUENCE A BOUTIQUE MARKETING PR AGENCY consulting & &visuals
2 ABOUT Arielle has over seven years of experience in event and video production and advertising. Her campaign and experiential work with brands like Walmart, Kraft, Sysco Food Corps, Austin Country Music Awards, CMT, H-E-B and Homeaway has inspired her to shift her love of media and events into a full-time career in PR and influencer marketing. Arielle started The Southern Influence in 2016 after realizing the need for a highly polished and engaging marketing solution that connected great brands with the right audience at the right time all with an unapologetically fresh approach. A communicator and creative at heart, Arielle is a firm believer that it's ALL about the story. She s your go-to for all things events, product launches, storyline development and creative direction. While Arielle's focus is on working with the design and retail industry, Arielle actively consults with the Austin Trail of Lights, Mobile Loaves & Fishes and Community First! Village along with other local nonprofits that have become integral to The Southern Influence mission. When she's not masterminding PR strategy and events, you can find her practicing yoga, traveling and vlogging with her husband Chris on their Youtube channel, or scouring the flea markets in Round Top, Texas. --The Southern Influence is a boutique PR & marketing consulting agency located in Austin, TX. With an extensive background in consumer marketing, we specialize in connecting brands to the people that love them through experiential campaigns, PR and media placements, social media, content development and events.
3 OUR CLIENTS WHAT OUR CLIENTS ARE SAYING Arielle, just wanted to touch base and let you know that I had a very positive experience with you and think you re awesome. You were outstanding with the B&Z Grand Opening and if there s ever an opportunity, I ll refer you! -Owner, Taurus Academy Arielle, I just wanted to take a moment to thank you for all your hard work. I want you to know how much we appreciated all your efforts. We loved working with you and hope we can stay in touch! Wishing you all good things for future endeavors -Owner, Jean-Marc Fray Antiques Arielle is client-focused and hardworking, with a knack for experiential marketing and creative campaigns...i always could count on Arielle to go above and beyond, surpassing expectations with beautiful end products. You definitely want her on your team! -Marketing & Sponsorship Coordinator, Forefront Networks
4 FEATURED IN WORK THAT SPEAKS FOR ITSELF SOME OF OUR WORK
5 Available services Events & Conferences Launch events, press conferences, press moments Large & small-scale event Create space for cross-promotional events and partnerships Live streaming, real-time social stories Event production and management for self-hosted events Identify speaking opportunities and conference visits Media invites and post-event follow-ups PR & Influencer Relations Leverage relations with key individuals to increase growth, buzz, sentiment and overall engagement Digital/print/broadcast outreach Targeted media list outreach Product placement/portfolio promos Connect with editors and stylists to secure regular product or trend features Photo & Video Photo, photo styling, video, drone video and editing to help build upon your existing portfolio. This content can be used for marketing, PR, owned content, social media and advertising. Charitable Giving Strategy Identify charitable mission and budget Determine and narrow down list charities or causes to support Gather info or schedule meetings to put charitable plan into action Add charitable mission to website Sponsorship assessment Determine possible partners Brand Identity Establish brand as an industry expert Brainstorming sessions, vision boards Define your story & brand voice Social Media Strategy & Scheduling Platform Management & Growth Paid Social Social Analytics Advertising Campaign Design Determine campaign budgets Boost reach & drive traffic through unique campaigns Marketing Monthly or quarterly s to keep client list engaged and in-the-know of ongoing campaigns, news, portfolio updates, etc. Pricing available upon request and consultation
6 LET US TELL YOUR STORY ARIELLE OLFERS
SIMPLIFIED DIGITAL MARKETING EMPOWERING BRANDS TO DRIVE TRAFFIC, CONVERSIONS & DIGITAL ROI
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