beautyheaven.co.nz high-quality beauty and health journalism and the very best news, tips and advice.

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Alexia Montgomery
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1 MEDIA KIT JULY 2018

Giving advertisers the opportunity to natively

2 beautyheaven.co.nz Combining consumergenerated content with high-quality beauty and health journalism and the very best news, tips and advice. Giving advertisers the opportunity to natively integrate their brands and new product launches with a well-trusted review and rewards-based New Zealand beauty site.

3 LAUNCHING beautyheaven TO MARKET To launch beautyheaven.co.nz to market, we will be investing in over $500k worth of marketing value, including: Display advertising print and digital Competitions, beauty giveaways and referral programmes Video advertising social, YouTube, pre-roll and in-read Social media editorial and brand building Paid performance media including search, social, remarketing Partnerships and sampling to sign up target audience, i.e. NZ Fashion Week PR and potential activation around the launch

OUR AUDIENCE AND TRAFFIC PROJECTIONS We will be talking to a highly skewed New Zealand female audience that is interested in everything beauty fitting into two key segments: The pre-shop researcher

4 OUR AUDIENCE AND TRAFFIC PROJECTIONS We will be talking to a highly skewed New Zealand female audience that is interested in everything beauty fitting into two key segments: The pre-shop researcher Intelligent, solution-orientated, educated and savvy The beauty expert & influencer Loves beauty, passionate, social, vocal and influential Based on our beauyheaven.com.au audience, we predict to reach the below demographic skew: 98% female 80% years Predicted monthly visits 80,000 within launch / 100k by Aug 19 Predicted monthly unique visitors 67,000 within launch / 84,000 by Aug 19 Predicted database 400 within launch / 4,800 by Aug 19 Predicted Facebook page 400 within launch / 4,800 by Aug 19 Predicted Instagram page 600 within launch / 2,800 by Aug 19 Predicted trial team panel 200 within launch / 2,400 by Aug 19 Source: Nielsen CMI (Jan-Dec17). * Base: AP15+ Source: Google Analytics February 2018

INSIGHT beautyheaven facilitates and encourages real-life,

The following insights have been taken from our

WE ARE TICKING THE BOXES WHEN IT COMES TO PRODUCT REVIEWS

influence their thoughts on buying a product.

5 INSIGHT beautyheaven facilitates and encourages real-life, real-time conversations about beauty between women. The following insights have been taken from our beautyheaven Australian users. WE ARE TICKING THE BOXES WHEN IT COMES TO PRODUCT REVIEWS 95% of respondents say product reviews on beautyheaven influence their thoughts on buying a product. AND IT S CONVERTING TO PURCHASING BEHAVIOUR 83% of respondents purchased a product after reading about it on beautyheaven.

THE BEAUTY CONTRIBUTORS Offering a unique

Slight Zoe Walker Erin Berryman Dedicated

Assistant, NZ Women s Weekly beautyheaven

Quarterly/ AWW beautyheaven SPECIALTY: MAKE-UP

Fashion titles beautyheaven SPECIALTY: BODY/

6 THE BEAUTY CONTRIBUTORS Offering a unique hubbed approach to beauty, key influencers and experts for your campaigns. Amy Houlihan Tracy Davis Megan Bedford Lucy Slight Zoe Walker Erin Berryman Dedicated Editor to beautyheaven and beautydirectory Beauty Editor, Woman s Day beautyheaven SPECIALTY: CELEBRITY Beauty Editor & Lifestyle Assistant, NZ Women s Weekly beautyheaven SPECIALTY: 40+ Beauty Editor, Fashion Quarterly/ AWW beautyheaven SPECIALTY: MAKE-UP & FRAGRANCE Features Director, Home and Fashion titles beautyheaven SPECIALTY: BODY/ HEALTH Deputy Editor/ Beauty Editor, Next beautyheaven SPECIALTY: HAIR beautyheaven & beautydirectory EDITOR

7 THE NETWORK SUPPORT New Zealand s biggest and best women s brands through print, digital and social. NOVEMBER 2017 THE RIGHT SUPPLEMENTS FOR EVERY AGE WALKING FOR WEIGHT LOSS THE HEALTH BENEFITS OF FRIENDSHIPS ALTERNATIVE THERAPY Reiki healed my life after divorce NEW ZEALAND WALK YOURSELF SLIM Your weekly plan & motivation guide inside NEW LOOK MAG FRESH & FAST LIGHT MEAL RECIPES Chelsea Winter HOW TO EAT FOR HEALTH & HAPPINESS WHAT S THE GUTS? The new approach to inner health TONE & TIGHTEN EASY AT-HOME MOVES THAT WORK quick BODY BOOST WHICH SUPPLEMENTS ARE RIGHT FOR YOUR AGE be informed be nourished be energised be inspired simply be 12,887 20,499 7,286 3,670 1,605 7,666 3,332 78,151 26,772 12, ,009 20,657 33,286 20, ,160 7,916 34,603 12,827

ANNUAL MEMBERSHIP & REVIEWS HUB Essential for every beauty

Annual Membership ensures your products are in front of

the comfort of their home, on the go or in-store.

beautyheaven features throughout the year by keeping us up

able to enter your products in Best Beauty Sales articles,

Consumer-friendly features such as product description,

8 ANNUAL MEMBERSHIP & REVIEWS HUB Essential for every beauty and health brand across New Zealand, the beautyheaven Annual Membership ensures your products are in front of consumers when they are doing their pre-shop research in the comfort of their home, on the go or in-store. Editorial support Your products will be included in beautyheaven features throughout the year by keeping us up to date with new launches and events Competitions Being able to enter your products in Best Beauty Sales articles, competitions and social media posts Product listing Consumer-friendly features such as product description, star rating, price, contact details and a buy-now button that can be linked to your ecommerce channel

ADVERTISING OPPORTUNITIES beautyheaven provides

interviews and event coverage Sponsored features and

content, promotions and competitions Special issue hubs

share-ofvoice homepage and targeted category takeovers

dedicated EDMs Social STIMULATE WORD OF MOUTH Trial

9 ADVERTISING OPPORTUNITIES beautyheaven provides advertisers with opportunities based on different campaign objectives. Integrated ENGAGE EDUCATE & ENTERTAIN Video tutorials, interviews and event coverage Sponsored features and blogs, how-to, tips and tricks Consumer-generated content, promotions and competitions Special issue hubs Display BRAND AWARENESS & CTA High-impact 100% share-ofvoice homepage and targeted category takeovers Run-of-site banner ads Newsletter inclusion and dedicated EDMs Social STIMULATE WORD OF MOUTH Trial team word-of-mouth campaigns via key influencers Highly targeted sampling Conversation stimulation Social media engagement Events

THE CONTENT OPPORTUNITIES Written by the expert

blogs and videos are the perfect way to engage a

the go, our blogs deliver a constant stream of breaking

and editing by the dedicated beautyheaven video team.

10 THE CONTENT OPPORTUNITIES Written by the expert beautyheaven editorial team, our sponsored features, blogs and videos are the perfect way to engage a targeted female audience and provide long-term value for your brand. Sponsored blog Short, snappy, bite-sized info for on the go, our blogs deliver a constant stream of breaking news, trends and opinions for our members who tune in daily. Sponsored video Concept and script development, filming and editing by the dedicated beautyheaven video team. Video content can be applied (subject to approval). Sponsored feature Educational: In depth exploration of a topic or product. How-to: A written step-by-step guide.

THE REVIEW OPPORTUNITIES Expert trial team Four

latest and greatest products they ve discovered

One of your products will be among the four

beautyheaven influencers to trial your product

Trial Team summary/overview page written by the

beautyheaven endorsed Tried and Tested banners

Video inclusions Audience trial teams can also

11 THE REVIEW OPPORTUNITIES Expert trial team Four members of the beautyheaven team review the latest and greatest products they ve discovered recently. One of your products will be among the four featured, with a review written about your nominated product on your listing. Trial team (written reviews) 20/50/100 targeted beautyheaven influencers to trial your product and post reviews on beautyheaven listings page Trial Team summary/overview page written by the beautyheaven editorial team Inclusion of 50,000 beautyheaven endorsed Tried and Tested banners linking to reviews. Video inclusions Audience trial teams can also provide a short video review that can be added to your campaign. Additional opportunity to also engage the beautyheaven video team to create bespoke expert reviews.

OUR OPPORTUNITY From $3,000+gst From $3,000 From $50CPM From $12,900 PRODUCT LISTING CONTENT INTERGRATION DISPLAY ADVERTISING SOCIAL CAMPAIGNS VARIOUS LEVELS AVAILABLE $3,000+gst for up to 25

12 OUR OPPORTUNITY From $3,000+gst From $3,000 From $50CPM From $12,900 PRODUCT LISTING CONTENT INTERGRATION DISPLAY ADVERTISING SOCIAL CAMPAIGNS VARIOUS LEVELS AVAILABLE $3,000+gst for up to 25 products per annum Option to upgrade your products with enhanced features including video hosting SOME INTEGRATED OPPORTUNITIES AVAILBLE Sponsored feature Sponsored blog Video production and editing Premium sponsored video Themed content How-to BANNER / MOBILE / SPONSORSHIPS Leaderboard (728x90) MREC (300x250) Mobile display Weekly buyouts/sponsorships Weekly newsletter MREC Weekly newsletter promo box Solus EDMs ENGAGEMENT AND EDUCATION Written trial teams (20/50/100) Expert trial teams Video reviews Competitions Sampling Events * Please note prices for all opportunities are available on application

nz, please contact ANNA MAGASIVA Group Sales Director amagasiva@bauermedia.

13 CONTACT For further information and advice on advertising opportunities on beautyheaven.co.nz, please contact ANNA MAGASIVA Group Sales Director JACQUIE FRASER Digital Sales Manager LISA ANDERSON Sales Manager - listings landerson@bauermedia.co.nz

26% Desktop. 9% Tablet. 65% Mobile 347,684 21,700 8,245 1,462

26% Desktop. 9% Tablet. 65% Mobile 347,684 21,700 8,245 1,462 MEDIA KIT 2017 beautyheaven is Australia s biggest and most comprehensive beauty review database. It combines consumer-generated content with high-quality beauty and health journalism and the very best