SOCIAL MEDIA CONTENT CREATION

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1 FULLSCREEN HOME COMMUNICATIONS STORYTELLING BRAND MARKETING SOCIAL MEDIA CONTENT CREATION EDUCATION TIMELINE COMPENSATION

2 2018 SUMMER INTERNSHIP PROGRAM At Stoller Family Estate, our roots run deep. The family established the farm in 1943, and the vineyard 50 years later. As the largest contiguous vineyard in Oregon s Dundee Hills, we control every step of the process. From winemaking to storytelling and marketing, our pioneering spirit is in everything we do. We constantly seek new ways to refine and protect our legacy, so that it can thrive for generations to come. We believe in a visionary learning environment that continuously develops through networking opportunities, project ownership, and a commitment to excellence. As an intern at Stoller Family Estate, you ll work with full-time marketing and communications experts with a combined experience in the wine industry of 20 years. This internship will expand your knowledge in social media, digital advertising, public relations, videography, photography, graphic design, and more. We hope you will enjoy our summer events and learn every corner of the wine industry, from the first bud break through harvest.

3 COMMUNICATIONS Why are some brands buzz worthy? Sure, they might pay for an advertisement. But, the real cult classics are earning outside endorsements in high-profile publications through building relationships with writers and editors. MEDIA RELATIONS Learn how to build relationships with editors, analysts, and reviewers, and how to identify important influencers MEDIA OUTREACH Contribute to logistics and preparation of press activities, media tours, on-site influential visits and other events CONTENT CREATION Develop and pitch media alerts, press releases, wine samples and related materials COVERAGE ANALYSIS Report on relevant coverage and quantify the value of media relations

4 STORYTELLING With thousands of options, why do people connect with certain wines? Yes, it might be the taste, but even more so, it s the people behind the wine and the stories inside that makes it come to life. FIND Learn how to define what makes a story WRITE Assist with creation of story timelines and arcs CREATE Edit short videos to share stories on social media LISTEN Assist in music and voiceover selections INTERVIEW Help construct questions to improve interview skills FULLSCREEN HOME

5 BRAND MARKETING Your brand is defined by what people say about you when you aren t there. Consistent brand messaging has to permeate every aspect of your business, from storytelling to wine labels. FIND Learn how to define and articulate a brand s essence WRITE Assist with creation of brand standard guidelines and marketing campaigns CREATE Assist in creative copywriting for brands EVALUATE Support brand assessment to make sure branding across all platforms is up-to-date and consistent

6 SOCIAL MEDIA In the ever-changing social media world, we are looking for someone who is driven to keep up with its fast paced direction. You will learn the different social media algorithms and tips to make each platform successful. TWITTER Connect with wine media, trade, and consumers FACEBOOK Create events, organize photos, populate shop INSTAGRAM Find and engage with club members ANALYTICS Learn how to track analytics to evaluate strategies RESEARCH Follow social media trends, topics, and best practices

7 CONTENT CREATION Experimenting with camera gear and creative programs can be one of the most rewarding parts of creating content. From learning how to operate a drone to producing bottle lables, playing with creative technology is always fun. VIDEOGRAPHY Shoot vidoes of wine production, vineyard, events and more GEAR Canon 5D Mark IV and Mark II, Adobe Creative Suite MANAGE Create and organize digital content library GRAPHIC DESIGN Work in Adobe Creative Suite to design marketing collateral PHOTOGRAPHY Use creative angles to capture the Stoller Family Estate brand

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9 Intern Owned Stoller Owned Intern Owned Stoller Owned Intern Owned Stoller Owned

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11 Michelle Kaufmann Austin Raz Kat Lucchesi Jenna LaCroix Communications Director Digital Brand Manager Marketing Manager Marketing Director We are looking for hard-working, enthusiastic interns to join our team! If you re looking to expand your creative skills while learning more about the wine industry, please your resume and portfolio to: