Sponsorship & Marketing Guide

Transcription

1 Sponsorship & Marketing Guide 2014

2 2,016 total members as of Apr % Professional members 95% based in Dallas-Fort Worth area By Job Function HR Generalist 42% Other 33% Employment/Recruitment 8% Benefits 5% Employee Relations 5% Compensation & Benefits 2% Organizational Dev 2% Training & Development 2% Compensation 1% H.R.I.S. 1% EEO/Affirmative Action <1% Health/Safety/Security <1% Labor Relations <1% Personnel Research <1% By Job Title Manager 24% Director 19% Other 14% Generalist 9% Vice President 9% Consultant 5% President 4% Specialist 4% Administrator 3% Coordinator 3% Legal Counsel 2% Representative/Advisor 2% Assistant Director 1% Assistant VP 1% Supervisor 1% Professor or Asst. Professor <1% By # of Employees % Unreported 23% Less than % % % % % Members dallashr.org Become a member

3 DallasHR members represent more than 1300 leading employers. Here are just a few

4 sponsor ship monthly luncheons executive breakfast series marketing tables Recognition & Scholarships HR EXECUTIVE OF THE strategic sponsorships G.E.O. Series Geographic Educational Opportunities YEAR

5 customizable 12-month marketing plans strategic sponsorships Partner Pick 6* $12,000 Investor Pick 4 $7,000 Supporter Pick 3 $5,000 Contributor Pick 2 $3,000

6 customizable 12-month marketing plans strategic sponsorships All plans include: Recognition in member communications, announcements, etc. Recognition in monthly bulletin Recognition on homepage of HRConnect Recognition on run-of-site pages of DallasHR.org Listing on DallasHR.org sponsors page "DallasHR Strategic Sponsor" web badge to include on website and other digital communications Then pick your mix q Ad on the home page of dallashr.org *Available to Partner Level only q Advertisement in DallasHR member newsletter q HTML blast delivered to DallasHR members on sponsor's behalf q One-time use of the DallasHR member mailing list (for postcards, brochures, etc.) q q q q Logo included on membership welcome letters One monthly luncheon sponsorship One marketing table at monthly luncheon One G.E.O. meeting luncheon sponsorship

7 HR Executive Year OF THE Annual peer-nominated award recognizing an HR Executive who exemplifies the strategic role of HR and demonstrates outstanding leadership within the HR community. Recognition in year-round promotion of the award Recognition on information page of dallashr.org Recognition with onsite signage Verbal recognition from Chapter President Company representative onstage during presentation of award Sponsorship of December monthly luncheon when the award is presented, including recognition by chapter president, reserved table for up to 10 guests, 3-5 minutes of podium time, marketing table in registration area, brochure/material at each place setting, recognition on monthly meeting event page of dallashr.org $3500 Current sponsor has first right of renewal dallashr.org

8 Executive Breakfast Series 2014 DATES $1500 per event $4000 for series feb 25 jun 24 oct 7 recognition on event invitations recognition on other related communications logo recognition with onsite signage verbal recognition by event host/facilitator up to two designated guests at each event (guests are subject to committee approval) $3500 dallashr.org

9 monthly luncheon sponsorship Hosted the 2 nd Tuesday of each month excluding July and October. Professional guest speakers provide educational content. Average guests dates, locations and topics at dallashr.org/calendar personal introduction by the chapter president 3-4 minutes podium time 4 complimentary guests with reserved seats marketing table in registration area distribution of marketing information in chairs company logo and link on meeting info page of dallashr.org $1900 member $2300 non-member dallashr.org

10 marketing monthly luncheon $500 member $750 non-member 2 complimentary guests with reserved seating Marketing table in registration area G.E.O. Series Geographic Educational Opportunities The four-part G.E.O. Series provides an intimate learning environment with ample time for networking and one-onone discussion dates and locations TBD. Acknowledgement by chapter president Recognition on the event page of dallashr.org Two luncheon registrations One marketing table near registration area One flyer or brochure placed in chairs $500 per event $1500 series $250 member $500 non-member networking Recognition in member newsletter, on the event page of dallas.org and onsite at event Opportunity to distribute marketing material at the event events Quarterly events provide opportunities for members to make personal connections with fellow members and chapter leaders. Hosted at popular dining, entertainment and sports venues throughout the D/FW area and typically attract guests.

11 Speaker Appreciation Sponsor exclusive 12- month sponsorship - $2000 Customized thank you gift featuring sponsor logo provided to monthly meeting speakers (DallasHR selects and provides gift) Verbal recognition at monthly meeting when gift is presented Listing on sponsor page of dallashr.org Pursuit of Excellence Award exclusive annual sponsorship - $1500 Recognizes HR professionals who have demonstrated commitment to the field of Human Resources through pursuit of academic and professional achievement. Recognition on award info pages of dallashr.org Recognition in member communications Listing on sponsor page of website Verbal recognition and option to have representative onstage during presentation of award Drew Young Scholarship exclusive annual sponsorship - $1500 Encourages undergraduate and graduate students preparing for work in the field of Human Resources Management. Recognition on award information pages Recognition in member communications Listing on sponsor page of website Verbal recognition and option to have representative onstage during presentation of award Awards & Scholarships

12 advertising & marketing member list rental blasts WEBSITE BANNERS TheHRMarketplace.com newsletter ads dallashr.org

13 WEBSITE SPONSOR dallashr.org 3,500+ unique visitors each month More than 45% are NEW to the site Average visit 2 min 53 sec October 5-8, 2014 WEBSITE SPONSOR WEBSITE SPONSOR AD includes exclusive banner ad on homepage premium ad position on all landing pages links to sponsor- designated url $ mos

14 newsletter exclusive sponsorship $ consecutive issues Banner ad under 1st article of each issue Recognition on Newsletter page of website Recognition on DallasHR sponsors page a la carte ads banner 420 px wide x 100 px high 1 per issue, below first article 1 issue $500 3 issues $1275 (save 15%/issue) 6 issues $2250 (save 25%/issue) tiles 180 px wide x 100 px wide 3 per issue; right-hand column 1 issue $300 3 issues $1020 (save 15%/issue) 6 issues $1350 (save 25%/issue) rates are for consecutive issues members save an additional 10% feb 5 apr 9 jun 11 aug 13 oct 8 dec

15 web B A N N E R A D S position px wide x 195 px deep 1 mo $300 3 mos $765 (save 15%) 6 mos $1,440 (save 20%) 12 mos $2,700 (save 25%) positions 2 and px wide x 120 px deep 1 mo $225 3 mos $575 (save 15%) 6 mos $1,080 (save 20%) 12 mos $2,025 (save 25%) rates are for consecutive months; members save an additional 10%

16 Your HTML is delivered to all DallasHR members (minus opt-outs) on your behalf with your desired communication message. Message must be pre-approved and can include links, animations, video, and other dynamic elements. blasts $1200 members $1400 nonmembers The DallasHR member mailing list includes nearly 2,000 DallasHR members, including name, company, title, and mailing address. Membership list will be provided to sponsor s preferred mail house or as pre-printed mailing labels for one-time use. $1100 members $1200 nonmembers member list rental

17 TheHRMarketplace.com An interactive directory of solutions and services for the HR community. Reinforce your brand and connect with HR buyers and decision-makers. Packages from $350 to $5,000+ TheHRMarketplace.com/mediakit

18 conference bag / badge holders / water bottle / conference sponsorships sessions monday / conference sessions tuesday / texas volunteer leader of the year award / conference program sponsor from $3,500 / to lunches $15,000+ and breaks - monday or tuesday / volunteer The HRSouthwest appreciation Conference (HRSWC) is the gifts premier regional / conference gathering of HR volunteer shirts / professionals in the country, where dynamic keynote speakers deliver compelling mobile app / hotel keycard / closing reception / grand prize themes and key industry thought-leaders present more than 100 educational sponsor sessions a / wide website variety of trending sponsor topics. / welcome reception / conference pen The Conference / excellence provides two-and-a-half in education days of educational student and networking scholarships / silent activities plus a robust Marketplace of leading-edge HR products, techniques and auction / speaker lounge and appreciation gifts / scavenger services. Learn more at hrsouthwest.com/marketplace. hunt sponsor / productivity/charging stations / preconference October 5-8, 2014 workshops sponsor / bookstore / business Fort Worth Convention Center center For more info / about explore! becoming an HRSWC hrswc sponsor / or learning exhibitor, contact: lab / welcome center / Nann Philips, exhibitors@hrsouthwest.com or x222 puppy cuddling / relaxation station / conference sessions -

19 CONTACT US DallasHR 4100 Spring Valley Rd. Suite 300 Dallas, TX Phone (214) Fax (214) Nann S. Philips, CMP, CMM Director of Business Development & Conference Strategy (214) x222

20 2014 SPONSORSHIP/ADVERTISING AGREEMENT 4100 Spring Valley Rd, Ste 300 Dallas, TX Office (214) x 222 Fax (214) sponsors@dallashr.org Company/Organization: Address: City, State, Zip: Contact Name: Phone: Fax: Title: DallasHR member? Yes No Member s name and member #: STRATEGIC SPONSORSHIPS All Strategic Sponsorships include: Recognition on member communications, announcements, etc. Recognition in monthly bulletin Recognition on homepage of HRConnect Recognition on DallasHR.org "DallasHR Strategic Sponsor" web badge for sponsor to include on their website and other digital communications Pick Your Strategic Sponsorship Level Partner Pick 6* $12,000 Investor Pick 4 $7000 Then You Pick Your Mix (enter quantity desired) Ad on home page of the DallasHR web site* *Available to Partner Level Sponsors only Advertisement in DallasHR member newsletter HTML blast delivered to DallasHR members on sponsor's behalf One-time use of the DallasHR member mailing list (for postcards, brochures, etc) Supporter Pick 3.$5000 Contributor Pick 2 $3000 Logo included on member welcome letters DallasHR luncheon sponsorship G.E.O luncheon sponsorship DFW SMA luncheon sponsorship Marketing table at DallasHR luncheon SPECIAL PROGRAMS, AWARDS & RECOGNITION SPONSORSHIPS HR Executive of the Year...$3000 Executive Breakfast Series....$4000 Executive Breakfast single installment..$1500 Speaker Appreciation..$2000 Pursuit of Excellence Award..$1500 Drew Young Scholarship.$1500 A LA CARTE SPONSORSHIPS & ADVERTISING (please check member rate/nonmember rate) DallasHR Luncheon $1900 member $2300 future member Marketing Table $500 member $750 future member DFW SMA Luncheon $500 member $500 future member G.E.O. Luncheon $500 member $500 future member Newsletter Banner Ad 1 issue $500 3 issues $ issues $2250 Newsletter Tile Ads 1 issue $300 3 issues $ issues $1350 Newsletter Sponsor (12 mo) $2100 Networking Event $250 member $500 future member Blast $1200 member $1400 future member Mailing List $1000 member $1200 future member Website Sponsor (12 mo) $5000 Website Ad - Position 1 1 mo $300 3 mos $765 6 mos $1, mos $2,700 Website Ad Positions 2 or 3 1 mo $225 3 mos $575 6 mos $1, mos $2,025 Page 1 of 2 dallashr.org 3/2014

21 2014 SPONSORSHIP/ADVERTISING AGREEMENT 4100 Spring Valley Rd, Ste 300 Dallas, TX Office (214) x 222 Fax (214) sponsors@dallashr.org NOTES (please specify date of sponsorship, ad size, frequency, etc.) DALLASHR SPONSORSHIP & ADVERTISING TERMS & CONDITIONS Luncheon Sponsor Guidelines 1) Podium time limit is 2-3 minutes 2) Comments should be light, brief and non-promotional 3) No PowerPoint or other presentation media is permitted 4) No additional handout materials to be set in chairs or tables other than the one (1) item which is included with sponsorship. Any additional promotional or branded material should be distributed from sponsor's marketing table in registration area 5) Sponsors are encouraged to provide a door prize drawing and collect business cards for the purpose of developing future business contacts. The event guest list is not available to the sponsor. Other Terms DallasHR makes no warranties, guarantees or representations regarding benefits to be received by Sponsor from this sponsorship. DallasHR will not be liable to Sponsor for any damages for lost profits, lost income, lost revenue, incidental damages, consequential damages, or attorneys fees. Sponsor agrees to indemnify and hold DallasHR harmless for all claims, demands, and liabilities, whatsoever, made or asserted by any third party against DallasHR relating to any act of omission or commission of Sponsor. Cancellations must be made within 60 days of the scheduled event to receive a refund. Eligible cancellations will incur a 10% administrative fee. DallasHR may also cancel this agreement without refund or credit (except for situation f ) for any of the following reasons: a) Sponsor breaches this agreement, b) Sponsor fails to pay DallasHR as outlined in this agreement, c) Sponsor is the subject of any negative publicity, which DallasHR determines in its sole discretion, is inconsistent with the principles or goals of DallasHR or reflects a negative image of DallasHR, d) DallasHR receives complaints from its members about Sponsor, e) Sponsor engages in any illegal or unethical activity, f) DallasHR is unable to hold the sponsorship event due to circumstances beyond its control. DallasHR reserves the right to review any and all material that will be used by the sponsor in advance to determine its appropriateness and quality. Full payment is due upon execution of this agreement. PAYMENT & AUTHORIZATION Check payable to DallasHR (Tax ID #: ) AMEX MasterCard Visa Cardholder Name Card Number Authorized Representative: Exp. Date. Amount Cardholder Signature Signature Printed Name Date By signing this agreement, Sponsor/Advertiser agrees to abide by the above-stated Terms & Conditions and as outlined in the DallasHR Marketing Guide, which are made part of the contract as reference, and are fully incorporated herein. Page 2 of 2 dallashr.org 3/2014