Role Profile. Page 1. Role Title: Marketing Administrator Division: Business Development Department: Sales & Marketing Team: Hyde New Homes

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1 Role Profile Role Title: Marketing Administrator Division: Business Development Department: Sales & Marketing Team: Hyde New Homes Role Identifiers: - Career Ladder: Customer Services - Level: Advanced Level 3 - Function: Administrative Services - Discipline: Administrative Services Generalist/Multidiscipline Main Purpose of Role Co-ordinate and instruct design and production of marketing brochures, supporting launch collateral and digital marketing listings as requested. Work with third party suppliers and internal stakeholders to co-ordinate production of leases, ensuring a quality product and timely delivery for launch. Accountability for updating and monitoring the effectiveness of Hyde New Homes and Hyde Vale communications and marketing activities. Outputs & Accountabilities Assist with the continuous marketing of the Hyde New Homes / Hyde Vale brand and products in order to achieve sales targets in terms of unit numbers and financial surplus. Co-ordinate the design and delivery of Home Show brochures, Annual Review brochure and Local Authority Sales & Marketing Consultancy Service Offer, liaising with internal stakeholders and a variety of third party Creative Agencies and printers. Liaise with Sales and Development and selected Solicitors to obtain collateral for the instruction of draft leases, co-ordinate their production in time for launch. Responsible for the delivery of marketing activities you are assigned, meeting deadlines, demonstrating Page 1

2 value for money and meeting our customer requirements. Liaise with the London and Regional Development teams to update the Marketing Progress trackers and launch diaries, maintain awareness of key dates, activities and communicate updates to the Sales & Marketing Team. Support the Marketing Project Managers and Digital Campaign Project Manager in the execution of marketing strategies. Upload and maintain accurate listings and up to date information on the Hyde New Homes website and all other stakeholder websites / portals on which Hyde New Homes properties are featured and send sales &marketing mail outs for schemes which are marketed by Agents. Carry out collating, monitoring and dissemination of marketing reports and analytics to provide relevant management information. Assist with meeting administration including: preparation of papers, facilitation of meetings (booking rooms, informing/inviting/co-ordinating participants as applicable, minute taking). Carry out digital and hard copy filing, photocopying, scanning and other paperwork as required. Organise, schedule and co-ordinate meetings with both external and internal stakeholders across the business, ensuring a smooth operation timetable. Support the team with viewings and open days/events when required at short notice. Act as a point of contact for the Hyde New Homes Team ensuring that any requests, queries and problems are resolved in a manner that improves overall customer satisfaction/experience. Keep up to date with standard information relating to Hyde New Homes in order to deal and respond accurately to any customer queries Page 2

3 Expected Competencies for Marketing Administrator General Profile Has developed specialised knowledge/skills in own area. Completes work assignments independently or with minimal supervision/guidance. Acts as a resource for colleagues with less experience. May coordinate activities of others Leading the Business Leadership Change Management Represents the organisation positively when dealing with external stakeholders/customers Is self-motivated Consistently role models appropriate behaviours to both customers and staff Is open, honest and respectful to customers and staff Remains positive about the organisation and their work through challenges Is approachable and consistent, remaining calm in all their interactions Communicates unpopular and/or sensitive messages to customers/stakeholders handles negative, aggressive and emotional situations in a composed and professional manner Contributes to the implementation of change; provides information and feedback from their customer contact to managers to inform change and improvement Implements change effectively and supports others where required Recognises and advocates the potential benefits of change Technical Expertise Technical Expertise and Business Understanding Has developed specialist knowledge and skills in their own area; seeks to develop/expand their knowledge of related areas and the organisation Performs non-standard processes/procedures to support the business or for external customers Applies their knowledge and skills to a range of activities; acts as a technical resource for others in Page 3

4 own work area Adheres to and recognises the importance of following policy and procedure to mitigate risk Can connect between work processes and the Group objectives; understands the impact they have through their own work Considers business constraints when responding to customer needs Customer/Business Orientation Customer Focus (Internal and External) Anticipates, identifies and understands internal and external customer needs and identifies solutions to non-standard requests Views and treats customers positively; understands their importance in relation to corporate aims Addresses areas of poor service escalates issues where necessary; looks for themes/trends within poor service levels Adopts a person-centred approach with customers in order to tailor services delivered to that customer Proactively involves and seeks feedback from external and internal customers; Builds relationships with internal functions and external stakeholders e.g. external agencies, local authorities and contractors in order to provide a high level of service to customers Creating and Delivering Solutions Delivery Focus Sets priorities, plans and organises own workload and time to meet objectives Takes ownership to completes assigned tasks/projects independently, with guidance where required; Contributes significantly to team goals Accurately maintains data integrity e.g. by using systems and databases Looks to make things happen rather than being easily offset by obstacles Occasionally steps outside the mandatory Page 4

5 requirements of their role; Problem Solving Solves moderately complex problems creatively, offering practical solutions in an effective and timely fashion Presents possible solutions to others; draws on guidance from others in deciding a recommended solution to novel problems Leads on escalated issues in order to reach resolution; escalates to the appropriate person if required information is not available or a complex/risk issue is involved Recognises and gathers relevant information using appropriate resources Considers logical and practical decisions based on evidence and analysis Solves problems following procedures to ensure reputational and internal risk is minimised Is confident to use their own initiative and judgement to make decisions and move things forward (when appropriate) Working Relationships Communicating, Negotiating and Influencing Teamwork, Coaching and Guidance Explains information and persuades others in straightforward situations e.g. advocates for others with external agencies (social services, councils Conveys/presents key messages clearly and effectively, e.g. in panel meetings Communicates information accurately in writing and verbally, using visual aids where appropriate Listens actively to others and communicates with credibility and confidence in their specialist field or operational area Adapts style of communication according to a range of different audiences including management teams and external stakeholders Acts as a source of knowledge/experience for colleagues Has ongoing, regular, open and informal dialogue with Page 5

6 peer team members to develop a sense of team and consensus Offers support and encouragement; supports others to resolve standard and non-standard issues/problems Seeks out/is open and receptive to feedback from others about themselves/their team Shares their experience with others to enable the achievement of objectives in their area Confidently and proactively seeks and values the ideas and expertise of team members Page 6