2018 Event Marketing & Media Recap. Owned and Produced by:
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1 2018 Event Marketing & Media Recap Owned and Produced by: 1000 N Milwaukee Ave, Suite 401 Chicago, Illinois Tony Abruscato, president tony@chicagoflower.com Office
2 The Chicago Flower & Garden Show has a far reach in: Ø Print Ads Ø Online Ø Out of Home Ø Digital Ø Social Ø Paid Media Ø Earned Media
3 The roots of the Chicago Flower & Garden Show can be traced as far back as 1847! The Second City. The Windy City. The City of Big Shoulders. Whatever the name or title, Chicago is much more than a headline or destination. It s the melting pot of the Midwest and where the Ferris wheel took its first spin. A place where skyscrapers make the view, improv shows reign and hotdogs are served ketchup-less. If you haven t caught our drift, we re saying that Chicago is unlike any other. FLOWERTALES: Every Garden Has a Story to Tell, had the creators of the Chicago Flower & Garden Show gardens interpreting the unique role flowers, plants and gardens play in the stories of our lives and literature, from Wednesday, March 14 through Sunday, March 18, 2018 in Festival Halls A & B at Navy Pier. The five-day event featured 20+ life-sized gardens that you could walk through, daily seminars, DIY workshops and a bustling marketplace. Perfect for families, gardening veterans and newbies, the 2018 Chicago Flower & Garden Show was an event filled with hands-on experiences and non-stop fun.
4 With an underlining focus on eco-friendly, sustainability, and functionality, the show s 20-plus gardens drew inspiration from every aspect of Chicago, incorporating elements to keep our planet thriving. In addition to the main attraction the Display Gardens, the show featured: Ø Educational, interactive workshops and seminars by leading Professionals on the Gardening Live Stage Ø Culinary demonstrations by top chefs on the Garden Gourmet Stage Ø Children s programming in the Kids Activity Garden Ø A display by amateur photographers in the Photography Competition Ø Cutting-edge ideas for the dining table presented by leading interior, floral designers, and event planners in the Tablescapes Exhibit Ø A Shopper s paradise with over 100 exhibitors in the green-industry and related goods and services in our Marketplace Ø The Regional Cake Decorating completion.
5 Sponsors
6 Sponsors Cont.
7 Earned Media Candace Jordan s Chicago Tribune coverage here
8 Navy Pier
9 Continued
10 WGN 9- Midday Fix: Cake Decorating Tips from the Pros here Time Out Chicago- Things to do in Chicago here Chicago Parent- A kids Guide to The Chicago Flower & Garden Show here WGN Radio- Weekend Warning from The Chicago Flower & Garden Show here
11 The Daily Herald Compass Campaign Report Advertiser Impressions * Clicks CTR% Flower Show Productions 291, Tactics Impressions Clicks CTR% Search & Keyword Retargeting 148, Content Retargeting 63, GEO-Fencing (details below) 79,
12 The Magnificent Mile Festival of Lights Parade E-Blast Performance
13 The Magnificent Mile Festival of Lights Parade 400 million print & online media impressions with coverage in over 12 countries including Canada, Brazil, China, France, Germany, and the UK Over 150,000 visits to TheMagnificentMile.com over event weekend (11/17-11/19) Facebook event had a record 93,000 responses with a total reach of 1.2 million #BMOLightsFest reached over million across all social media platforms Holiday Activity Guide had 10,000 printed copies distributed over event week and a record 28,000 downloads on TheMagnificentMile.com
14 Owned Media (boosted) Total Impressions: 55, likes 22 comments 44 shares 344 post clicks (website, see more, photo) link clicks: 58 7,262 impressions 343 likes 43 comments 55 shares 333 post clicks (website, see more, photo) link clicks: 54 6,137 impressions
15 Owned Media continued likes 21 comments 64 shares 384 post clicks (website, see more, photo) link clicks: 237 6,524 impressions 49 likes 11 comments 9 shares 88 clicks to play 3,633 impressions
16 Owned (Organic) Facebook LIVE 2,394 impressions 52 likes 8 comments 13 shares Watch FB LIVE with Rosborough Partners here
17 Owned (Organic) Facebook LIVE 3,810 impressions 28 likes 16 shares 12 comments Watch FB LIVE with Wyld Creek here
18 Paid Media Retargeting Campaign Ads on Instagram & Facebook Results Over 7 Campaigns: 389,951 Impressions 154 Total Website Purchases Target: Loop Professionals: Age, Location, & Income Level Purchases: 13 Link Clicks: 137 W.O.M Target: Eventbrite Audience Last 30 Days, Charity & Flower Interests Purchases: 19 Link Clicks: 4,960 W.O.M
19 2018 Organic Campaigns Click each image below for The Garden Story Series blog post
20 Instagram Takeovers
21 2018 Show Tickets Weekend Admission ADMIT ONE Valid for one admission Saturday-Sunday. For more information, visit us online at CHICAGOFLOWER!COM
22 Rack & Profile Cards
23 On-Site Signage
24 2018 E-blasts
25
26 2018 Sample E-Blast Total impressions: 87,860
27 Comcast Cable TV Spots Total Spots: 3,827 Total promotional value: $34,829 Total impressions: 293,946
28 Chicago Tribune Banner Ad Total promotional value: $7,000 Total impressions: 687,000
29 Epoch Times Print Ad
30 Chicago Splash Banner & Print Ads
31 WGN Radio Ads On-Air & Streaming: 35x (:15) recorded promos, 3/1 3/16 Streaming impressions, total 522,512 Interview with Tony Abruscato on the Roe Conn Show (3/13/18) here Interview with Tony Abruscato on the Bill & Wendy Show (3/9/18) here Online: Listing on WGNRadio.com/Events here Video: Weekend Warning from the 2018 Chicago Flower & Garden Show here Video: WGN Radio visits the 2018 Chicago Flower & Garden Show here
32 WGN Continued Social Media Weekend Warning Traffic Video with Violeta Podrumedic Facebook post on Organic reach of 5,271 and 1,694 video views WGN Radio visits the 2018 Chicago Flower & Garden Show Facebook post on Organic reach of 3,381 and 1,256 video views Tweet on with 2,012 impressions and 291 views Tweet on with link to video with 1,952 impressions Tweet on with 1,762 impressions and 250 views Tweet on with 1,525 impressions Facebook post on with 3,589 organic reach Tweet on with 2,894 impressions Tweet on with 1,542 impressions
33 Boi Magazine Print Ad Total promotional value: $5,000 Total promotional impressions: 115,500
34 About the Producers Every special event starts as an idea, the inspiration for a perfect experience. To transform that event from an idea into reality, you need an experienced, galvanized partner to help you span the gap. Flower Show Productions plans, organizes and produces special events in the Chicagoland area. We focus on events that are stimulating, inspiring and provide a public benefit, allowing people to come together and have fun on a grand scale. Our flagship event is the Chicago Flower & Garden Show at Navy Pier - marking the change from winter to spring and providing a visual shopping tours to consumers for the landscape and gardening industries. Tony Abruscato President & Show Director Gabe Coronado Director of Operations Michelle Gronkowski Events & Program Manager Alicia Howie Program Coordinator Victor Mitchell Administrative Assistant Jaclyn Puccini Communications Manager
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