Southern Women s Show Nashville March 27-30, 2014 Music City Center

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Allan French
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1 1 Southern Women s Show Nashville March 27-30, 2014 Music City Center

2 THOUSANDS ATTENDED The 27 th annual Southern Women s Show in Nashville attracted thousands of guests throughout the four day event. In addition to providing the opportunity to meet thousands of women face to face, the show generated millions of impressions across the community before, during and after the show. 2

3 SCENES FROM THE SHOW 3

4 DELIVERING YOUR AUDIENCE 4 What brought you to the show? Age range Approximately how much did you spend? What special feature did you see at the show?

5 MILLIONS OF IMPRESSIONS The Southern Women s Show was promoted through an aggressive paid and promotional advertising campaign designed to spread the word, attract a qualified audience, promote your participation and generate leads. The campaign generated outstanding live coverage and TV, radio, and print exposure throughout the region as well as onsite interaction with thousands of show guests. Impressions Television Advertising 59,998,343 Radio Advertising 1,350,700 Print Advertising 1,827,429 Official Show Program 196,515 Specialty Publications 120,000 Public Relations 60,864,973 Official Show Website 214,646 Official Show Facebook Page 2,395,000 E-Newsletters 67,625 5 Total Impressions 127,035,231

6 SPECIAL GUESTS From Patti Stanger of Bravo s Millionaire Matchmaker to coupon experts, top chefs, style coaches and motivational speakers, the show offered a superior line-up of special guests. These celebrities attracted media attention plus inspired and entertained guests. 6 Ali Vincent Live Big with Ali Vincent Sharon Frame Author, former CNN Anchor Dana Elliott Taste of Home Cooking School Mary Hance Ms. Cheap Amelia Love Hatcher Clutter Queen Patti Stanger The Millionaire Matchmaker Peter Rosenberger Author, Speaker, Radio Host

viewing market. Hundreds of television spots resulted in 59,998,343 media impressions.

7 TELEVISION ADVERTISING Paid and promotional spots, on air promotions, online contests, live coverage, E-Newsletter campaigns, Facebook and Twitter were combined to reach millions of women and families and promote your name across the viewing market. Hundreds of television spots resulted in 59,998,343 media impressions. Click here for link to TV coverage 7 84 Spots 752,095 Impressions 127 Spots 553,507 Impressions 64 Spots 692,741 Impressions National Television Coverage 58,000,000

8 TELEVISION COVERAGE 8 Click here for the Today Show link

RADIO ADVERTISING Paid and promotional spots, live

capture listeners attention and drive traffic to

The range of stations ensured that listeners of

103,000 Impressions 45 Spots 34,500 Impressions 61

9 RADIO ADVERTISING Paid and promotional spots, live liners, contests and interviews were designed to capture listeners attention and drive traffic to the show. The range of stations ensured that listeners of many formats heard about the event and were invited to attend. The radio campaign resulted in 1,350,700 impressions. Click here for link to Radio spot 9 45 Spots 103,000 Impressions 45 Spots 34,500 Impressions 61 Spots 439,200 Impressions 32 Spots 69,000 Impressions 235 Spots 248,500 Impressions 170 Spots 238,000 Impressions 20 Spots 28,000 Impressions 140 Spots 86,000 Impressions 82 Spots 104,500 Impressions

PRINT ADVERTISING Advertisements in The Tennessean and

celebrity guests, sponsors and exhibitors to activate the

12 print ads in The Tennessean resulted in 2,585,768

10 Official Show Program was distributed through to

10 PRINT ADVERTISING Advertisements in The Tennessean and regional magazines heightened awareness for the show and sponsors. The ad campaign promoted show features, stage schedules, celebrity guests, sponsors and exhibitors to activate the interest of readers. 12 print ads in The Tennessean resulted in 2,585,768 impressions. 10 Official Show Program was distributed through to 191,515 subscribers on Wednesday, March 26, 2014 with an additional 5,000 copies distributed onsite. Ads in Greater Nashville House & Home promoted the show to a potential reach of 120,000 readers.

Community newspapers and magazines across the state ran advertisements and listed the show in their calendar of

11 RADIO & PRINT TRADE To generate additional media exposure, local radio stations partnered with the show to conduct ticket giveaways, interviews and on air promotions. Community newspapers and magazines across the state ran advertisements and listed the show in their calendar of events. Combined, this increased awareness through fun on-air and online contests for both listeners and readers. 11 Radio Trade Value: $27,242 Print Trade Value: $17,367

PUBLIC RELATIONS 12 Press releases, media alerts and

resulted in numerous articles about the show through a

12 PUBLIC RELATIONS 12 Press releases, media alerts and personal outreach by the show s Public Relations team resulted in numerous articles about the show through a variety of publications and websites, and television interviews on multiple stations. Coverage highlighted sponsors, exhibitors, celebrity guests and special features. In total, press clippings, articles and TV interviews generated 60,864,973 impressions and $60, in advertising value.

13 WEB AND SOCIAL MEDIA 13

14 SOCIAL MEDIA OUTREACH ,646 web impressions on the Official Show Website Weekly status updates to 9,580 Facebook fans E-Newsletters to a database of 13,525 subscribers resulting in 67,625 impressions

15 COUPONS & TICKETS 15

advance discount tickets were sold at 99 Walgreens Complimentary admission tickets were distributed to sponsors, exhibitors, local retailers and media partners 350 tickets were distributed to 14 area

16 OFFSITE EXPOSURE 16 Money saving coupon and ticket offers drove attendance. Discount coupons were promoted on the Official Show Website 6,000 Discount Coupons were distributed at key retail locations $2 Off Direct Mail piece was sent to over 12,000 local homes Thousands of advance discount tickets were sold at 99 Walgreens Complimentary admission tickets were distributed to sponsors, exhibitors, local retailers and media partners 350 tickets were distributed to 14 area Chevrolet dealerships Posters, table tents and register cards built awareness locally. Posters were displayed at 14 local Chevrolet dealerships, 99 Walgreens retail stores and 44 Graffiti Advertising key locations Banners & signs were displayed at Opry Mills & various local retailers Direct Mail Graffiti Advertising Poster Chevrolet Poster

17 POWERFUL PARTNERSHIPS 17 Thank you to our sponsors. Outstanding sponsors and partners extended the reach of the show and created exciting and interactive features within the show.

18 JOIN US IN The quality of the show depends on the quality of our exhibitors. Thank you for helping us to create a wonderful event for show guests. Next year s show is scheduled for April 30 May 3, 2015 at the Music City Center Mark your calendar now! For more information: Stacy Abernethy Executive Show Manager sabernethy@southernshows.com Click here to apply for the 2015 Southern Women s Show Nashville

OVERVIEW. The Michigan International Women s Show, known as a premier women s event in the greater Detroit area, was widely embraced by the market.

OVERVIEW. The Michigan International Women s Show, known as a premier women s event in the greater Detroit area, was widely embraced by the market. The Michigan International Women s Show, known as a premier women s event in the greater Detroit area, was widely embraced by the market. TOTAL AD CAMPAIGN $391,971 PR IMPRESSIONS 30,949,147 NUMBER OF