Mission San Jose, San Antonio. Your guide to cultural and heritage travel in North America 2019 MEDIA KIT

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1 Mission San Jose, San Antonio Your guide to cultural and heritage travel in North America 2019 MEDIA KIT

2 A New Day Rises in Cultural & Heritage Tourism I am extremely excited to be the new publisher of The Cultural Traveler. As I took the reins of this publication, I reflected on my own travel experiences and asked myself, What are the travel experiences that truly changed and inspired me? The answer has always been the cultural and heritage experiences. Mark Twain once said Travel is fatal to prejudice, bigotry, and narrow mindedness, and many of our people need it sorely on these accounts. My vision for The Cultural Traveler is to create an inspirational resource that encourages people to discover, learn, explore, and enjoy cultural heritage from across the U.S. I hope you come aboard to lend your voice to this vision. Richard Peterson President & CEO 2018 edition 2 The Cultural Traveler 2019 MEDIA KIT

3 An Unforgettable Trip Includes History & Culture EXPLORE Copernicus Monument, Chicago Our mission is simple: To inspire global readers with authentic cultural and heritage experiences. For the past decade, The Cultural Traveler has connected global visitors to the diverse arts, culture, heritage, history, cuisine, attractions, and events throughout the U.S. As we prepare for the 11th year of publication, The Cultural Traveler, under new leadership, is focusing on growing the authentic voice for cultural and heritage experiences. We re introducing new content features like regional spotlights, museums, heritage sites, performance venues, festivals, and more! We re also extending the reach of The Cultural Traveler by introducing new formats like digital advertising along with enhanced website placement and social media content. The Getty Center, Los Angeles Napa Valley, California LEARN ENJOY Loveland, Colorado DISCOVER The Cultural Traveler M ED IA KIT 3

4 Cultural & Heritage Travel Represents All Generations and Education Levels Advertising in The Cultural Traveler guarantees your business is front and center to readers and travel planners who are specifically looking to include History, Heritage, the Arts and Culture in their travel plans. ECONOMIC IMPACT OF CULTURAL & HERITAGE TRAVELER IN THE U.S. * $171 billion Economic impact million CH Travelers annually $1,319 Average spend (9% higher than average leisure traveler) targeted VISITOR DEMOGRAPHICS * 52% Female 48% Male 63% Married or living with siginificant other $75,000+31% of readers Household income $100,000+16% of readers Household income Plymouth, MA 4 The Cultural Traveler 2019 MEDIA KIT 40%Children living at home Generational 22% Gen Y / 33% Gen X / 31% Boomers / 14% Matures * Source: Mandala Research, LLC, 2013

5 Cultural & Heritage Travelers by the Numbers * million annual travelers 8 out of 10 leisure travelers are CH OVERNIGHT VISITORS Average 2+ nights ANNUAL TRIPS 3+ in last 12 months $ 70% INCLUDE REGIONAL FOOD & WINE 73% PURCHASE LOCAL MEMORABILIA 69% SEEK HISTORY/ LOCAL CULTURE 56% SEEK ARTS/ CULTURE $1,319 AVERAGE SPEND (9% higher than leisure-only travelers) * Source: Mandala Research, LLC, 2013 Taos Pueblo, New Mexico The Cultural Traveler 2019 MEDIA KIT 5

6 Targeted Distribution The Cultural Traveler has highly effective and strategic distribution channels. circulation 50,000 print copies Your print ad appears in all digital editions, directly hyperlinked to your website! readership 125,000 (estimated 2.5 readers per copy) Available in digital format on desktop, laptop, tablet and mobile devices, giving access to travelers where and when they want specific visitor information. theculturaltraveler.com Powered by the U.S. Cultural & Heritage Tourism Council, we are expanding our outreach and adding more direct to consumer distribution. Richard Peterson 6 The Cultural Traveler 2019 MEDIA KIT

7 PRINT DISTRIBUTION Consumer AAA Clubs World Travel Market: Consumer Days American Indians Alaska Native Tourism Association - Centers Select Registry Inns Visitor Centers: Select national locations NEW! Travel Adventure Shows Chicago San Diego Los Angeles Denver Philadelphia Washington, DC San Francisco /Bay Area New York Times Travel Show Vancouver International Travel Expo Toronto Travel Expo Newsstand select specialty locations Historic Hotels of America LGBTQ Pride Festivals: Select national & international locations Virtuoso Travel Costco Travel Travel Trade IPW US Travel Association World Travel Market: Travel Trade Meetings Americans for The Arts Brand USA Missions Association of Canadian Travel Agencies Museum Store Association NEW! American Alliance of Museums National Tour Association DIGITAL DISTRIBUTION PLANS Consumer TheCulturalTraveler.com Facebook Instagram Twitter Key Content Alliances ShopAmericaTours.com CULTURAL & TOURISM INDUSTRY AFFLIATIONS Americans for The Arts American Alliance of Museums US Travel Association Brand USA New York State Travel Industry Association California Travel Association International Gay & Lesbian Travel Association The Cultural Traveler 2019 MEDIA KIT 7

8 2019 Net Rates Member Discount Full page display $3,743 $3,556 Full page advertorial $4,043 $3,841 2-page spread display $7,112 $6,756 2-page spread advertorial $7,682 $7,298 includes copywriting and layout design by our team 1/2-page display $2,433 $2,311 Back Cover Display $5,053 $4,800 Inside Front Cover Display $4,679 $4,445 Inside Back Cover Display $4,492 $4,267 Annual Membership in the U.S. Cultural & Heritage Tourism Marketing Council provides exclusive benefits including Member Discount pricing for the 2019 Cultural Traveler. DEADLINES Space Deadline: January 18, 2019 Materials Deadline: February 1, 2019 Distribution Begins: March 2019 full page 1/2 page 8 The Cultural Traveler 2019 MEDIA KIT

9 The Cultural Traveler Works Hard For You! See what some of our most loyal members and industry leaders say about The Cultural Traveler... While Kissimmee is certainly well known for our convenient location to Disney, the Cultural Traveler provides a unique opportunity to showcase the lesser known heritage attractions including our vintage downtown and historical sites. DT Minich, President/CEO One benefit we found by being part of the The Cultural Traveler is association with so many more well-known travel destinations. Good company to keep. Andrew Witt, Executive Director Cultural tourists seek out experiences that are: Aesthetically, emotionally or intellectually rewarding. Not readily available at home. Unique or authentic to the destination. The Cultural Traveler is their trusted, go-to guide to discovering all three! Michael McDowell, Principal Los Angeles Cultural Tourism Marketing Group, LLC The Cultural Traveler 2019 MEDIA KIT 9

10 The New 2019 US Cultural & Heritage Tourism Marketing Council Annual Membership Program the ambassador $20,000 Includes the following signature benefits: Two-Page spread with preferred placement in The Cultural Traveler magazine: ($7,682 value) Six digital ads/features on The Cultural Traveler website: ($3,000 value) Exclusive website feature page on The Cultural Traveler website: ($5,000 value) Forty hours dedicated marketing/ consulting services ($10,000 value) One representative seat on the USCHT Advisory Council Annually: Two conference calls and one in-person Advisory Council meeting Five (5) individual representative memberships: ($2,500 value) Additional individual representative memberships at $300 per activation Signature Membership recognition on The Cultural Traveler website Cultural Traveler Connection consumer e-newsletter spotlight features Affiliate marketing and sales programs Annual Member Program assessment the benefactor $15,000 Includes the following exclusive benefits: Two-Page spread in The Cultural Traveler magazine: ($7,682 value) Five digital ads/features on The Cultural Traveler website: ($2,500 value) Thirty hours dedicated marketing/ consulting services ($7,500 value) One representative seat on the USCHT Advisory Council Annually: Two conference calls and one in-person Advisory Council meeting Four (4) individual representative memberships: ($2,000 value) Additional individual representative memberships at $300 per activation Signature organization logo placement on all website pages Cultural Traveler Connection consumer e-newsletter spotlight features Affiliate marketing and sales programs Annual Member Program assessment the CURATOR $10,000 Includes the following exclusive benefits: One-Full Page ad in The Cultural Traveler magazine: ($4,043 value) Four digital ad-features on The Cultural Traveler website: ($2,000 value) Twenty hours dedicated marketing/ consulting services ($5,000 value) One representative seat on the USCHT Advisory Council : Annually: Two conference calls and one in-person Advisory Council meeting Three (3) individual representative memberships: ($1,500 value) Additional individual representative memberships at $300 per activation. Signature organization logo placement on all website pages Cultural Traveler Connection consumer e-newsletter spotlight features Affiliate marketing and sales programs Annual Member Program assessment 10 The Cultural Traveler 2019 MEDIA KIT

11 Conservatory of Flowers, San Francisco Columbus Riverfront Includes the following exclusive benefits: Half-Page ad in The Cultural Traveler magazine: ($2,433 value) Three digital ad-features on The Cultural Traveler website: ($1,500 value) Ten hours dedicated marketing/ consulting services ($2,500 value) Two (2) individual representative memberships: ($1,000 value) Additional individual representative memberships at $300 per activation Cultural Traveler Connection consumer e-newsletter spotlight features Affiliate marketing and sales programs Annual Member Program assessment Annapolis THE HISTORIAN $7,000 The Cultural Traveler M ED IA KIT 11

12 Richard Peterson President & CEO ext. 1 richard@theculturaltraveler.com theculturaltraveler.com Advertising inquiries: New Orleans, LA Liz Utley Senior Director, Business Development lutley@sagacitymedia.com sagacitymedia.com