SPONSORSHIP OPPORTUNITIES PRSA Travel and Tourism Conference STORIES START HERE. June 3 6, 2018 Royal Sonesta Hotel, New Orleans

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1 2018 PRSA Travel and Tourism Conference STORIES START HERE. June 3 6, 2018 Royal Sonesta Hotel, New Orleans

2 STORIES START HERE. The 2018 Travel and Tourism Section Conference Offers Sponsors: About the Travel and Tourism Section: The PRSA Travel and Tourism Section provides the tips and tactics needed to take travel, tourism and hospitality professionals to the next destination in their careers. We provide continuing education and industry insights via our annual conference, teleseminars, social media tools, web resources and travel industry calendar. The annual conference provides the opportunity to network with professionals from state and national tourism offices, convention and visitors bureaus, hotels, resorts, airlines, cruise lines, rental car companies, attractions, restaurants, concessions, museums, historic sites, theme parks, tour operators and public relations agencies. 2 Contact With Industry Executives PRSA s Travel and Tourism Section presents the premier conference for travel and hospitality communicators. Industry public relations executives and key media attend to discuss leading issues affecting business. Mid- to senior-level public relations professionals make up 82 percent of attendees. These leaders have influence over their particular organization s brand and possess extensive media, consumer and stakeholder contacts. Of attendees, 35.5 percent have 11 to 20 years public relations experience; 23.7 percent have 10 years or less; and 9.7 percent have 20 or more years. Represented leadership serve as counselors to CEOs and executives in corporations, government, professional services firms and nonprofit organizations. Attendees represent all industry sectors such as state and national tourism offices, convention and visitors bureaus, hotels, resorts, airlines, cruise lines, rental car companies, attractions, museums, historic sites, theme parks and tour operators. Recent media attendance includes ABC News, CNN Travel, Food & Wine, Reader's Digest, Modern Luxury, Entertainment Tonight, Travel Weekly, National Geographic Traveler, San Francisco Chronicle, Los Angeles Times, Outside, Thrillist, Gear Patrol, Robb Report, The Weather Channel, USA Today, Travel Channel, Fitness, Organic Spa, AOL Travel, The Washington Post, House & Home, The New York Times, Travel & Leisure, TripAdvisor.com, Time Out, Huffington Post, Google Travel, Western Living, AAA Westways, Saveur Magazine, Bon Appetit, Self Magazine, Southern Living, Outside, Costal Living, Midwest Living, Curve, Wine Enthusiast, AARP, Food Network Magazine, Family Circle and Out Magazine.

3 Insight Into Professional Challenges and Objectives Sponsors are encouraged to attend Conference sessions to find out firsthand what target customers want. Present at General Session presentations are 90 percent of Conference attendees along with speakers and panels that highlight travel, tourism and hospitality issues of interest. Past speakers include key influential figures such as Samantha Brown, travel expert and TV host; Christine Quinlan, deputy editor, Food & Wine; George W. Stone, editor in chief, National Geographic Traveler; Brian Unger, host and producer, Travel Channel; Robert Reid, travel writer, Lonely Planet s U.S. travel editor, National Geographic travel writer; Jeff Corwin, host, Animal Planet; Jacob Tomsky, author of Heads in Beds; Andrew McCarthy, author and editor-at-large, National Geographic Traveler; Peter Greenberg, travel editor, CBS News; and Jack Hanna, director emeritus, Columbus Zoo Aquarium. More than 20 workshops are offered on industry trends, in addition to roundtables where public relations professionals can share best practices. For example, scheduled hands-on workshops provide insights into cutting-edge social media strategy. The Opportunity to Promote Vendor Services Our members rely on a variety of vendors to enhance best practices as a Conference focal point. More than 65 percent of Conference attendees say they are responsible for the purchase of products and services including media tracking tools and services, media and publication production, press release newswire services, broadcast services, photography services, event planning, technology, consulting services, agency services, survey/primary research, media/ executive training and video services. PRSA's Travel & Tourism Conference generates over $320,000 in visitor spending/economic impact on participating communities over the course of four days during the Conference. Numerous networking opportunities are arranged to enhance public relations professionals business contacts such as the Meet the Media Mixer offering attendees face-to-face meetings with key media. 3

4 PRESENTING SPONSOR $25,000 (One Available) Our most exclusive package! Presenting sponsorship with major billing in all Conference communications. Opportunity to address Conference attendees as a speaker of a 60-minute breakout session on Monday afternoon addressing tools and strategies. Verbal acknowledgment of sponsorship at each general attendance event. Sole sponsorship of a first Keynote Luncheon. Brand logo displayed prominently in Conference collateral mailed to prospective attendees. Brand logo imprinted on the Conference badge lanyards. Brand logo displayed on cover of Conference program and homepage of website. Brand logo in monthly Conference e-newsletter mailed to Section membership. Brand logo prominently displayed on signage throughout the four-day Conference. Recognition in PRSA's Travel and Tourism social media channels (Facebook, Twitter, etc.). Attendee mailing list in Excel format for outreach use. Opportunity to provide turn-down amenity in attendee rooms or provide item for welcome bags. Opportunity to host or attend the Executive Committee dinner. Five complimentary registrations. One 4-by-6 exhibit table with premium positioning. Non-Conference Sponsorship of a 2018 Travel and Tourism Section teleseminar and major billing in all teleseminar communications. 4

5 CONFERENCE CHAMPION $15,000 (One Available) Sole sponsorship of Meet the Media Mixer. Brand logo displayed on signage throughout the four-day Conference. Verbal acknowledgment of sponsorship and the opportunity to address attendees (five minutes) during a general attendance event. Brand logo displayed in Conference collateral mailed to prospective attendees. Brand logo in monthly Conference e-newsletter mailed to Section membership. Brand logo displayed in Conference program and on website. Opportunity for two staff members to attend the Executive Committee dinner. Attendee mailing list in Excel format for outreach use. Opportunity to provide turn-down amenity in attendee rooms or provide item for welcome bags. Four complimentary registrations. One 4-by-6 exhibit table with premium positioning. TRAVEL TITAN $10,000 (One Available) Brand logo displayed on signage throughout the four-day Conference. Verbal acknowledgment of sponsorship from the podium during all general attendance sessions. Sole sponsorship of opening Keynote Session with an opportunity to address the audience/ introduce the speaker (three minutes). Brand logo displayed in Conference collateral mailed to prospective attendees. Brand logo displayed in Conference program and on Conference website. Opportunity to provide promotional items/amenity for attendee welcome bags. Three complimentary registrations. One 4-by-6 exhibit table with premium positioning. 5

6 HOSPITALITY HERO $7,500 (Three Available) Sole sponsorship of a General Session or Closing Keynote Brunch. Brand logo displayed on signage throughout the four-day Conference. Verbal acknowledgment of sponsorship from the podium during all general attendance sessions. Brand logo displayed in Conference collateral mailed to prospective attendees. Brand logo displayed in Conference program and on website. Opportunity to provide promotional items/amenity for attendee welcome bags. Two complimentary registrations. One 4-by-6 exhibit table. INDUSTRY ALLY $5,000 (Five Available) Sole sponsor of the opening reception, early-bird fitness activity, after-hours party or an afternoon refreshment break (limited available) coordinated by PRSA and the host committee. Brand logo displayed on signage throughout the four-day Conference. Verbal acknowledgment of sponsorship from the podium during all general attendance sessions. Brand logo displayed in Conference collateral mailed to prospective attendees. Brand logo displayed in Conference program and on website. Opportunity to provide promotional items/amenity for attendee welcome bags. One complimentary registration. One 4-by-6 exhibit table. 6

7 EXHIBITING SPONSOR $2,500 (Eight Available) Brand logo displayed on signage throughout the four-day Conference. Verbal acknowledgment of sponsorship from the podium during all general attendance sessions. Company name displayed in Conference brochure mailed to prospective attendees. Brand logo displayed in Conference program and on website. Opportunity to provide promotional items/amenity for attendee welcome bags. One admission to the Media Mixer. One 4-by-6 exhibit table. FRIEND OF PRSA $1,000 (Unlimited) Company name inclusion on signage throughout the four-day Conference. Verbal acknowledgment of sponsorship at each general attendance event. Company name included on website and in program. Ready to commit? For further details, contact Travel and Tourism Conference Committee Member Dodie Stephens at or (828) , or PRSA Development Manager Richard Spector at or (212)

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