2016 MEDIA KIT compactequip.com ,075* Total Audience Reach

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1 100,075* Total Audience Reach PRINT: 35,000 Circulation WEBSITE: 7,779 Unique Browsers/Month 17,504 Page Impressions/Month ENEWSLETTER: 7,999 opt-in subscribers TWITTER: 6,325 followers Reach owners and operators of compact equipment in the construction, landscape, agricultural, government/ public works, snow removal, environmental and dealer/ rental industries MEDIA KIT compactequip.com *Publisher s Own Data

2 ABOUT COMPACT EQUIPMENT The Compact Equipment brand engages equipment owners and operators with cutting-edge editorial content via multi media channels. We give construction equipment buyers the tips and the tools they need to make informed purchases of compact equipment, attachments and ancillary equipment. Editorial content focuses on equipment categories including skid steers, track loaders, utility vehicles, mini excavators, backhoes, compact tool carriers, tractors, wheel loaders, telehandlers and beyond. Compact Equipment offers marketers the opportunity to reach owners and operators through multiple touch points. Compact Equipment s print magazine, tablet edition, website and e-newsletter feature content that influences the buying decisions of equipment purchasers in the construction, landscape and agricultural markets. Rob Krzys Publisher Rob has a marketing degree from Baldwin Wallace College. He focuses on developing quality products to meet the needs of customers in the dynamic B2B media market. Pulling off the HDD Rodeo in 2002 is his most memorable industry moment and something that everyone still talks about. Rob always puts family first and coaches his children s soccer and softball games, and he tries to find time to golf on his own. Keith Gribbins Associate Publisher Keith started his writing career in the newspaper business before joining BMI 15 years ago. He s a graduate of Ohio University with a B.A. in English. His most rewarding career accomplishment is starting Compact Equipment magazine from scratch, building the editorial content, calendar, graphic look and audience it has today. In his spare time, Keith enjoys writing, music and collecting rare signed first edition books. SALES Ryan Sneltzer Brand Sales Manager Ryan graduated from Walsh University with a degree in Corporate Communications. He s been a member of the BMI staff for 9 years now. He and his wife are expecting their first child later this year. In his spare time Ryan enjoys travel, playing guitar, and outdoor activities with his wife, friends and family. Todd Miller Regional Sales Representative Todd has been at BMI for two years. He went to Kent State University where he earned a degree in advertising. Outside of work, Todd enjoys golfing, traveling and being a fan at his son s and daughter s multiple sporting events. 2

3 CALENDAR ISSUE TOPICS PRODUCT SHOWCASE BONUS DISTRIBUTION JANUARY Mails: January 15 Insertion: December 1 Materials: December 15 Skid Steer Buyer s Guide Diesel Engines Concrete Equipment (from Screeds to Rollers) Attachments: Hammer and Breaker Attachments Hand Tools: Concrete Cutters and Saws World of Concrete Preview and Showcase World of Concrete, Feb. 2-5, Las Vegas FEBRUARY Mails: February 15 Insertion: January 1 Materials: January 15 Rental Special Edition Compact Excavators Lighting Equipment Compressors Attachments: Augers Hand Tools: Welding Compact Excavator Showcase MARCH Mails: March 16 Insertion: February 1 Materials: Febraury 15 Attachment Buyer s Guide: A special edition guidebook aimed at attachments and implements for: 1. Skid Steers 2. Compact Track Loaders 3. Mini Excavators 4. Compact Tractors 5. Compact Tool Carriers APRIL Mails: April 15 Insertion: March 1 Materials: March 15 MAY Mails: May 16 Insertion: April 1 Materials: April 15 The Big Generator Issue Compact Telehandlers GPS and Grading Systems Attachments: Brooms and Sweepers Hand Tools: Tampers The Welding Workbook Compact Tractors Tires and Tracks Attachments: Backhoes Hand Tools: Jackhammers Generator Showcase Welding and Tractor Showcases JUNE Mails: June 15 Insertion: May 1 Materials: May 15 JULY/AUGUST Mails: August 22 Insertion: July 1 Materials: July 15 The Maintenance Manual: Machine upkeep and preservation for these compact machines: 1. Skid Steers 2. Trenchers 3. Compact Wheel Loaders Spec Book Special Edition: Detailing the products and specifications for six machine categories: 1. Skid Steers 2. Track Loaders 3. Compact Tractors 4. Compact Tractors 5. Compact Telehandlers 4. Compact Excavators 5. Utility Vehicles 6. Compact Tool Carriers SEPTEMBER Mails: September 16 Insertion: August 1 Materials: August 15 Ride-On and Walk-Behind Trenchers Backhoes Diesel Engines Attachments: Trenchers Hand Tools: Rivet Busters Trencher Showcase OCTOBER Mails: October 17 Insertion: September 1 Materials: September 15 Landscape and Snow Issue Utility Vehicles Compact Tractors Attachments: Plows and Salt Spreaders Hand Tools: Snowblowers GIE+EXPO Preview and Product Showcase GIE+EXPO Landscape Show, Oct , Louisville, Ky. NOVEMBER/ DECEMBER Mails: November 25 Insertion: October 1 Materials: October 15 Innovative Equipment of the Year Best Attachment Awards Compact Telehandlers Attachments: Breakers and Hammers Hand Tools: Welding 2016 Products of the Year Showcase 3

4 PRINT AUDIENCE Member BUSINESS INDUSTRY CONSTRUCTION LANDSCAPE/SNOW REMOVAL 27% GOVERNMENT/PW 49% AGRICULTURAL 10% DEALER / RENTAL 6% 3% 2% INDUSTRIAL 35,000 Total Circulation 95% Direct Request Subcribers COMPACT EQUIPMENT SUBSCRIBERS OWN THE FOLLOWING EQUIPMENT* SKID STEER LOADER 57% UTILITY VEHICLE 42% COMPACT/MINI EXCAVATOR 39% COMPACT TRACTOR 38% COMPACT TRACK LOADER 32% COMPACT BACKHOE 24% COMPACT TOOL CARRIER 22% COMPACT WHEEL LOADER 15% COMPACT TELEHANDLER 10% *Publisher s Own Data Based on the August 2015 Issue 4

5 WEBSITE COMPACTEQUIP.COM BRANDED BACKGROUND SKINS Appears on the left and right side of the website page. LARGE LEADERBOARD 970 X 90 LEADERBOARD BANNER 728 X 90 EXPANDABLE LEADERBOARD BANNER 728x90/expands to 960x150 Ad expands down when cursor hovers over banner. HOMEPAGE SPOTLIGHT BANNER 728 X 90 Appears mid/center of a page. PUSHDOWN LARGE LEADERBOARD 970 X 90/expands to 970 X 260 Ad expands down when clicked. EXPANDABLE BANNER 300 X 250/expands to 600 X 500 (max) Ad expands to the left when cursor hovers over banner. STANDARD BANNER 300 X 250 SKYSCRAPER 300 X 600 7,779 Average monthly unique browsers 17,504 Average monthly page impressions WELCOME BANNER 600 X 400 (Banner appears when page opens) DIGITAL SPECS All dimensions shown below are in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertiser s using a third party service are responsible for tracking their own banner ad clicks. 300x250, 728x90, 300x600, 970x90 Static Banners Size may not exceed 35k (300x600 can be 45k) jpg, gif and png files are excepted - 3x max rotation of gifs (SWF files will not be accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags For 728x90 and 960x90 ads a 300x100 banner is also requested for mobile devises ONLINE RATES: 970x90, 300x250, 728x90 Expandable Banners Google DFP, 3rd party ad servers and javascript files are only accepted (SWF files will not be accepted) Video streaming is permitted 300x100 banner is also requested for mobile devises Background Skins Please supply left and right side artwork in jpg format Please note, background skins are not guaranteed to show on mobile devices and tablets Welcome Banner (600x400) Size may not exceed 45k jpg, gif and png files are excepted - 3x max rotation of gifs (SWF files are not accepted) Google DFP, 3rd party ad servers and javascript files are also accepted Publication will not host any images for javascript or 3rd party tags See pg. 12 5

6 ENEWSLETTER COMPACT EQUIPMENT 7,999 Opt-in Subscribers E-NEWSLETTER Distributed weekly every Wednesday Banner ad size 522 pixels wide x 72 pixels high (72 dpi) Acceptable file formats are jpg and gif Maximum file size is 25k Provide URL address for link Max looping 3x for flash and gif files Advertorial 25 words and image/logo Include URL link Your Banner Ad Here E-NEWSLETTER RATES $1,250 net/month NEW FOR 2016 MONTHLY VERTICAL E-NEWSLETTERS Compact Equipment: Skid Steer News Compact Equipment: Excavator News Compact Equipment: Attachment News Compact Equipment: UTV News Contact your sales representative for sponsorship opportunities. 6

7 READER SURVEY ENGAGE WITH ACTION- ORIENTED COMPACT EQUIPMENT SUBSCRIBERS 61% Have contacted advertisers as a direct result of reading Compact Equipment. 58% Have visited an advertiser s website as a result of seeing an advertisement in Compact Equipment. FAST FACT: 64% Have discussed ads with others as a result of reading Compact Equipment. 76% Pass their copy of Compact Equipment on to one or more other people. When Compact Equipment subscribers were asked if they read more online or in print say they read more print...56% say they read more online...13% say they read about the same amount of online and print..32% I felt compelled to report to you that I very much look forward to the magazine(compact Equipment) each month. Because of ads in the magazine, I have been made aware of a number of things for my JD 240 skid steer. I have purchased from ANBO a root grapple, from Brush Wolf a rotary mower, a stump bucket from Quick Attach and a set of no flat tires from McLaren. JAMES VERTREES OWNER/OPERATOR, THE CEDAR POST Picked up your publication recently at a dealer and I was impressed. Since I am planning to purchase at least one utility vehicle in the next year I thought this would be a good educational tool. SUBSCRIBER FAST FACT: 99% of subscribers feel Compact Equipment is a useful source of information for new products and services. *2014 Compact Equipment reader survey 7

8 SPECS COMPACT EQUIPMENT MATERIALS Ads are produced using computer-to-plate technology. DIGITAL FILES File Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submitted materials. We accept no responsibility for color, content or quality if a color proof is not provided. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly. *Additional Ad Charges There is a minimum additional charge for the following: Ad Creation/Modification... $75/hour INSERTS Please call for pricing. SPECIAL POSITIONS Guaranteed only with a 10% extra charge added to space rate. SHORT RATES Advertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based. AGENCY COMMISSIONS 15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts. SHIPPING INSTRUCTIONS Please send all advertising materials to: Benjamin Media, Inc. Attn: Advertising Brecksville Rd. Ph: Fax: AD SIZES Full Page Trim Size: 8 1/8" x 10 7/8" (206 mm x 276 mm). Gatefold Cover: 16 1/4" x 10 7/8" (413 mm x 276 mm). Spread: 16 1/4" x 10 7/8" (413 mm x 276 mm). BLEED SPECS Single Page: 8 1/4" x 11 1/8" (210 mm x 282 mm). Spread: 16 1/2" x 11 1/8" (419 mm x 282 mm). Allow minimum 1/4" (6 mm) in from trim edge for live matter. NON-PAYMENT In the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable. PLEASE SUBMIT LARGE ELECTRONIC FILES VIA OUR FILE SHARING SERVICE AT Full Page 2/3 Page 1/2 Page Vertical 1/2 Page Island 1/2 Page Horizontal 1/3 Page Vertical 8 1/4" x 11 1/8" 210 mm x 282 mm 4 1/2" x 9-3/4" 114 mm x 247 mm 3 3/8" x 9 3/4" 86 mm x 247 mm 4 1/2" x 7 1/2" 114 mm x 191 mm 7 x 4 7/8" 178 mm x 124 mm 2 3/16 x 9 3/4" 56 mm x 247 mm 1/3 Page Square 1/4 Page Square 1/4 Page Horizontal 1/6 Page Vertical 1/6 Page Horizontal 4 1/2" x 4 7/8" 114 mm x 124 mm 3 3/8" x 4 7/8" 86 mm x 124 mm 7" x 2 3/8" 178 mm x 60 mm 2 3/16" x 4 7/8" 56 mm x 124 mm 4 5/8" x 2 3/16" 117 mm x 56 mm DISCLAIMER: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication s standards. Publisher cannot guarantee bonus distribution. 8

9 WEBINAR Give your presentation to multiple prospects, all over the world, without ever leaving your office! You deliver a well-crafted presentation via our webinar platform and we do all the rest, including marketing, pre- and post- event logistics and audience registration. WHAT YOU PROVIDE Company logo, presentation description and image Up to 5 custom pre-event survey questions for the registration form Final PPT presentation 2 days prior to live event LEAD GENERATION COMPACT EQUIPMENT Generate Leads, Create Awareness, Engage Your Prospects, and Position Your Company As Experts with two proven inbound marketing tools from Compact Equipment. WHAT WE PROVIDE One ½ page 4-color ad in Compact Equipment promoting webinar session. Two dedicated blasts promoting webinar session to Compact Equipment subscribers. 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). Following the event, sponsor will be provided with a final report including: List of all registrants (including all contact information)* A list of all questions asked during event Answers to custom pre-event survey and any polls given during the event Webinar recording on compactequip.com for one year CONTACT: Brittany Maurer, Conference Sales Representative bmaurer@benjaminmedia.com Ph: RATE $5,550 Net * Due to the Canadian Anti-Spam Legislation, we are unable to provide addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers. WHITE PAPERS Let Compact Equipment market your white paper and capture leads. How does it work? Step 1: You provide the white paper Step 2: We create a landing page and form readers must fill out to request a copy Step 3: A dedicated blast is sent to select Compact Equipment subscribers promoting white paper and linking to landing page. Step 4: Interested readers automatically receive white paper once request form is submitted. Step 5: Leads from the request form are sent directly to you in real-time to be followed up by your sales staff. White papers and request form stay active on compactequip.com for one year. RATE: $2,950 Net INCLUDES: 5,000 select s from Compact Equipment subscriber list (minimum) For each additional 1,000 s selected, add $475 net. 9

10 EXPANDED MARKETING OPPORTUNITIES BRAND AWARENESS STUDY - INDIVIDUAL 88% of Compact Equipment subscribers say BRAND is important in their purchasing decision*. Where does your brand stand in the market? Gain insight into the opinions and perceptions of your brand and how it measures up in Compact Equipment s marketplace. Compact Equipment works with a third party research firm, Readex Research, to survey the market on behalf of a single brand and ask: Have you heard of brand X? Have you used brand X? Do you prefer brand X? Custom questions can be added, including open ended questions (i.e. which of the following brands have you heard of? Do you use? Do you prefer?) Deliverables: At the conclusion of the study, Compact Equipment will provide you with an electronic file (PDF format) of the results. Rate: $6,500 Net MAXIMUM EXPOSURE Differentiate your ad and stand out from the rest with some of these high exposure advertising options. Belly Band: Using a belly band to advertise your product or service is a sure way to gain visibility. Readers must remove the belly band to get to the magazine; thus, it is impossible to ignore your advertisement. Ride Along Outsert: Let the power of Compact Equipment s brand carry the load for your next direct mailing. You get an effective mode of delivery, plus the subscriber will open the polybag to get to the magazine, increasing probability of exposure. Post-It Notes: Using Post-It Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action. Sticker: If you re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine. Poster: Advertise with a poster and show-off your products in a BIG way. *Based on 2014 Reader Study Rate: Call your advertising representative for pricing. 10

11 EVENTS BENJAMIN MEDIA INC. SPONSORSHIP AND EXHIBIT OPPORTUNITIES AVAILABLE. For more information, contact Brittany Maurer at or MICROTUNNELING SHORT COURSE Feb. 9-11, 2016 NEW LOCATION Boulder, Colorado HORIZONTAL DIRECTIONAL DRILLING ACADEMY Feb , 2016 Tempe, AZ NASTT S 2016 NO-DIG SHOW March 20-24, 2016 Dallas, TX TRENCHLESS TECHNOLOGY ROAD SHOW May 17-19, 2016 Niagara Falls, Ontario, Canada GROUND IMPROVEMENT IN UNDERGROUND CONSTRUCTION & MINING May 23-25, 2016 NEW LOCATION Boulder, Colorado PIPELINE LEADERSHIP CONFERENCE Date and location TBD BREAKTHROUGHS IN TUNNELING September NEW LOCATION Boulder, Colorado WATER FINANCE CONFERENCE Date and location TBD WATER ASSET MANAGEMENT CONFERENCE Date TBD Virginia Tech University, Arlington, VA BENJAMINMEDIA.COM/EDUCATION-CONFERENCES 11

12 RATES COMPACT EQUIPMENT PRINT FOUR-COLOR RATES (GROSS) 1X 3X 6X 9X 12X Spread $13,505 $13,216 $12,979 $12,731 $12,474 Full Page $8,125 $8,019 $7,893 $7,728 $7,596 2/3 Page $6,671 $6,518 $6,459 $6,285 $6,185 1/2 Page Island $5,952 $5,825 $5,773 $5,665 $5,587 1/2 Page $5,286 $5,074 $4,871 $4,676 $4,489 1/3 Page $4,239 $4,181 $4,064 $3,985 $3,848 1/4 Page $3,583 $3,018 $2,944 $2,875 $2,758 COVER RATES (GROSS) (RATES INCLUDE FOUR-COLOR) 1X 3X 6X 9X 12X 2nd Cover (Inside Front) $8,490 $8,315 $8,150 $7,980 $7,815 3rd Cover (Inside Back) $8,200 $8,035 $7,860 $7,770 $7,540 4th Cover (Back Cover) $9,140 $13,440 $13,165 $12,885 $12,610 Inside Front Cover Spread $15,580 $15,270 $14,955 $14,640 $14,330 EQUIPMENT CONNECTION RATES (NET) Full Page Ad (7 1/8 X 9 3/4 )** $2,600 1/2 Page Ad (7 1/8 X 4 3/4 ) $1,750 1/4 Page Ad (3 3/8 X 4 3/4 ) $1,250 1/8 Page Ad (3 3/8 X 2 1/4 ) $600 Add for 4-color $1,000 CLASSIFIED Rate $250 per Column Inch DIGITAL WEBSITE CPM RATE (NET) Standard Rectangle Banner (300x250) $45 Skyscraper Banner (300x600) $75 Leaderboard Banner (728x90) $80 Expandable Leaderboard Banner (728x90 expands) $90 Large Leaderboard Banner (970x90) $95 Pushdown Large Leaderboard (970x90 expands) $100 Homepage Spotlight Banner (728x90) $6,500 Annual Branded Background Skin $12,000 Annual Expandable Banner (300x250 expands) $65 Welcome Banner (600x400) $199 TWITTER Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval. Rate $300 net per tweet E-NEWSLETTER Rate $1,250 net per month Regional Impressions available. Contact your sales representative for more details. APP MOBILE APP (NET RATES SHOWN) PRINT ADVERTISERS: 10% of your print ad rate Compact Equipment will run your ad straight from the print issue APP-ONLY ADVERTISERS: Rates for companies not advertising in the print edition Full page $1,340 1/2 page $870 All ads include one hyperlink. Production charge for additional interactive elements is $75/hour. 12