2018 Print & Media Guide

Transcription

1 2018 Print & Media Guide

2 2 MEDICAL PHYSICS 2018 PRINT & MEDIA GUIDE The Official Voice of the AAPM Medical Physics focuses on radiation therapy and diagnostic imaging, and publishes groundbreaking research, reviews, short technical reports, and book reviews, as well as abstracts from the AAPM Annual Meeting. Additionally, regular features like Point/ Counterpoint discussions of controversial issues and Vision 20/20 papers deliver devoted readers each and every issue. Total AAPM Members: 8,000+ GEOGRAPHIC DISTRIBUTION EMEA: 7% AMERICAS: 87% APAC: 8% Medical physicists are associated with hospitals, clinics, universities, and research centers. They are active in and essential to disciplines such as: Diagnostic Radiology Therapeutic Radiology Nuclear Medicine Imaging Technology Ultrasound Radiobiology & Immunology Cardiology Oncology Radiation Protection Computer Applications in Medicine & Biology All members of AAPM receive the Journal as part of their membership benefits. Readers pay close attention to the advertisements appearing in print and online. The majority of readers have responsibility for technology purchases and all have a keen interest in new products and technologies. If your marketing goal is to reach the medical physicist professional, Medical Physics offers you a powerful and cost efficient communications vehicle. Engineering: 2% MRI: 2% Nuclear Medicine: 3% Diagnostic Radiology: 18% Health Physics: 3% Doctorate: 44% PRIMARY SPECIALTY Radiation Oncology: 73% ACADEMIC DEGREE Master s: 35% Bachelor s: 1% Not Reported: 20%

3 MEDICAL PHYSICS 2018 PRINT & MEDIA GUIDE 3 Multiple opportunities for exposure: Current Sponsors: In Print Print circulation: 4,486 subscribers (100% paid) Issues per year: 12 Print Ads are offered with premium positions and with earned frequency discounts. Cover Tips, a bold, attention getting opportunity to promote your brand. Bellybands guarantee exposure of your message it s the first thing readers see. Online aapm.onlinelibrary.wiley.com is the web home for Medical Physics and offers numerous unique sponsorship opportunities for reaching the market. Online subscribers: 4,014 (100% opt-in) Avg. annual page views: 5,000,000 Avg. monthly unique visits: 40,000 Banner Ads in different sizes and formats. Issue Alerts are delivered each month by to active readers with measurable results. PDF Cover Sheet Ads put your message on article PDFs downloaded by readers. AAPM Annual Meeting AAPM2018, the AAPM 60th Annual Meeting in Nashville from July 29 through August 2, is the place where the world s medical physicists come together. The single largest event in the medicial physics industry attended by thousands of professionals. Meeting Website offers banner advertising opportunities. Flyer Distribution is an effective opportunity to maximize your conference-related marketing potential. Conference Program Advertising allows you to place your ad message in front of conference attendees optimizing your show investment Accuray Amptek Inc. BrainLab, Inc. CNMC Company D3 Oncology Solutions Elekta IBA Dosimetry GmbH Lifeline Software, Inc. Linatech LLC Ludlum Medical Physics Mobius Medical Systems Oncology Data Systems PTW Radcal Radiation Products Design, Inc. RTI Inc ScandiDos Siemens Standard Imaging Sun Nuclear Corporation Varian Medical Systems Radiological Imaging Technology, Inc

4 4 MEDICAL PHYSICS 2018 PRINT & MEDIA GUIDE FOCUSED SOLUTIONS In Print Medical Physics Your message in Medical Physics reaches 4,486 buyers and key influencers in the radiation therapy and diagnostic imaging marketplace. The Journal provides timely and important peerreviewed content that helps its readers gain a deeper understanding of the new developments and innovative solutions driving the profession forward and ultimately improving patient care and safety and medical outcomes. Editor-in-Chief: Jeffrey F. Williamson 2017 Impact Factor: ISI Ranking 2016: 37/126 (Radiology Nuclear Medicine & Medical Imaging) Issuance and Closing Dates Cover Date Orders Due Material Due Inserts Due January 12/19/17 12/22/17 1/3/17 February 1/23/18 1/26/18 2/5/18 March 2/20/18 2/23/18 3/5/18 April 3/22/18 3/27/18 3/4/18 May 4/20/18 4/25/18 5/3/18 June 5/22/18 5/25/18 6/5/18 July 6/20/18 6/25/18 7/3/18 August 7/23/18 7/26/18 8/3/18 September 8/22/18 8/27/18 9/5/18 October 9/20/18 9/25/18 10/3/18 November 10/23/18 10/26/18 11/5/18 December 11/ /27/18 12/20/ Print Display Advertising Rates Ad Size 1X 6X 12X 24X Full Page $2,010 $1,880 $1,795 $1,715 Half Page $1,510 $1,325 $1,250 $1,195 Color Rates (in addition to earned B&W rate): 2-color/page: $1,050 4-color/page: $1,800 Premium Positions 35% Additional Inside Front Cover, Inside Back Cover, Back Cover, Table of Contents, Masthead, Opposite Front Cover, Opposite First Page of Text Inserts 10% Additional Charged at BW rate (plus insert charge) if furnished ready for binding. Earned Rates: Earned page rate is determined by the number of insertions per year in Medical Physics (e.g., 4 half pages plus 2 full pages earn the 6x rate). Free pages do not count toward frequency. Advertising Policy: Advertisments are subject to approval by the society (AAPM) and/or the Editorial Office. Bonus Distribution September Issue: American Society for Radiation Oncology (ASTRO) 60 th Annual Meeting, San Antonio, TX, October 21-24, 2018 November Issue: Radiological Society of North America (RSNA), Chicago, November 25-30, 2018 Cancellations not accepted after the closing date.

5 MEDICAL PHYSICS 2018 PRINT & MEDIA GUIDE 5 Print Specifications Publication trim size: 8.25 x NEW Cover Tips NEW Belly Bands Full Page Bleed 8.5 W x H Full Page Non-Bleed 7 W x 9.75 H Half Page Horizontal 7 W x 5 H Half Page Vertical 3.5 W x 10 H Paper Stock: 50 lb. coated Halftone Screen: 133 Type of Binding: Perfect Ad materials: Properly sized, high resolution (300dpi) PDF files, CMYK mode, with all fonts embedded and all transparencies flattened. Please contact Print Ad Traffic at: PrintAdTraffic@wiley.com with questions. For insert/outsert ad material: Please contact Audrey Thomas, Senior Account Manager Hess Print Solutions 765 Sunnybrook Rd., Brimfield, OH E: audreyt@bangprinting.com P: (fax: ) Capture reader s attention before they open the journal. With our Cover Tips, your ad message is attached to the front cover of the journal. It can t be missed! 2018 price per issue: $11,000 Dimensions: 7 W x 5 H For high impact and exclusive placement, Medical Physics now offers a Belly Band. Wrap the issue with your ad message for a total awareness building effect price per issue: $13,000 Dimensions: W x 4.25 H Please supply your creative in the proper sizes. Contact your sales representative with any questions you may have.

6 6 MEDICAL PHYSICS 2018 PRINT & MEDIA GUIDE BUILD AWARENESS, BUILD LEADS Online Opportunities Banner Advertising Banners on aapm.onlinelibrary.wiley.com receive as many as 40,000 unique visitors each month. Achieve maximum exposure on the Medical Physics homepage and its highly trafficked subpages. Recent Metrics: Nearly 5 million page views (in 2016) More than half a million full-text downloads An average 40,000 impressions each month 2018 Banner Advertising Rates Ad Size 1 quarter 2 quarters 3 quarters 4 quarters Banner/Quarter $2,385 $2,280 $2,175 $2,060 Banner CPM (Illustration) $79 $76 $72 $69 Banner Specifications Static, non-animated ads only Accepted files: GIF, JPG, PNG (images only) HTML5 and animated ads not accepted Maximum size: 200 KB Click-through URLs required for all creative provided Leaderboard 728 x 90 pixels Square 300 x 250 pixels Skyscraper 160px x 600 px Issue Alerts Reach more than 13,144 opt-in subscribers via Medical Physics Issue Alerts. Use this information-rich environment for high-impact exposure to readers who are interested in and PURCHASING your products. Measurable Results: We take the guesswork out of your online advertising program by providing you with periodic tracking reports of impressions and the click-through rates of your banner ads. Square ad in the Top Sponsor position Square ad in the Middle Sponsor position 2018 Issue Alert Rates Released Monthly Ad Position Beginning of the month Mid-month Top Sponsor $3,020 $3,020 Middle Sponsor $2,175 $2,175 Bottom Sponsor $1,400 $1,400

7 MEDICAL PHYSICS 2018 PRINT & MEDIA GUIDE 7 MAXIMIZE EXPOSURE AT THE AAPM Annual Meeting AAPM Annual Meeting Advertising Article Download Cover Sheet Advertising Deliver your marketing message with an exclusive full page advertisement on a cover page added to each article downloaded from Medical Physics with links and measurable click-throughs. High Visibility Medical Physics averages 4,000 article downloads per week Exclusive Placement Your ad is the only one placed on the cover page Supersized Ad This spot is 10 times larger than most online positions Excellent Click-Through Rates with measurable results Ad Specifications Format: JPG file (non-animated) *no 3rd party tags or impression trackers accepted 1237 x 1631 pixels DPI: 150 Max File Size 1MB Click thru URL (only 1 allowed) No geo-targeting available 3 business day turnaround (for launch) 2018 rate: $2,490 per week Limited availability - Act now to schedule your week Your ad appears on the cover page PDFs have interactive tools that increase reader engagement AAPM2018 Annual Meeting website banner ads deliver your message before, during and after the Annual Meeting, with measurable results Flyer Distribution We ll insert your literature into the AAPM2018 Registration Bags that are given to everyone attending the meeting. You provide the flyer, and we ll do the rest! Maximize your meeting investment. Max size 8 ½ x 11 Max weight 8 oz 2018 prices start at $5,000 Limited availability. Call your representative for more information! 2 ad positions available Square ads 300 x 250 pixels 2018 rate: $4,690 Conference Program Advertising Place your ad message in front of conference attendees optimizing your show investment. NEW

8 MEDICAL PHYSICS PRINT & MEDIA GUIDE Contact: Beverly Lawrence Advertising Sales and Content + Products & Services P: / E: blawrence@wiley.com Wiley is a world leading publisher of academic, scientific and professional information, and the world s largest society journal publisher. Wiley has a rich source of essential content, including a large portfolio of peer-reviewed journals serving the knowledge ecosystem in science and engineering. We develop unique, custom projects, linked to our massive collection of scholarly publications on Wiley Online Library, a global resource that includes over 4 million articles from 1,500 journals. Through our extensive range of professional publications, we support your marketing and customer engagement strategies, and maximize the impact of your brand. 111 River Street Hoboken, NJ wileyonlinelibrary.com