ADVERTISING MEDIA KIT AAGL PUBLICATIONS. Online Advertising NEW FOR 2017

Transcription

1 17 ADVERTISING MEDIA KIT AAGL PUBLICATIONS Online Advertising NEW FOR 217

2 The AAGL - Our Mission, Our Members, Your Customers The Mission of the AAGL is to remain focused on the ultimate goal of improving patient care in gynecologic medicine by supporting the lifelong learning commitment made by surgical gynecologists and other clinicians in the specialty of minimally invasive gynecology. Our diverse membership includes residents, fellows, physicians in practice and allied health professionals around the world. Our members, readers, and subscribers have come to rely on the AAGL for updates on surgical techniques, technology, and innovation to help expand their knowledge and practice in the world of minimally invasive gynecologic surgery. These are your customers and the website and publications of the AAGL are excellent vehicles to carry your message, build brand awareness, and solidify your shared commitment to their mission as an industry partner. Encourage your customers to think of you first by advertising on the AAGL website and in the AAGL publications. 2

3 Advertising in the publications of the AAGL is an effective way to build and maintain your brand and product awareness. No one else can help you hit your target as comprehensively as the AAGL. If you have any questions about these publications, please contact the AAGL for more information. Vol January March 217 Collaboration in Colombia AAGL and FECOLSOG showcase their successful partnership in Cartagena PAGE 14 From the Scientific Program Chair The Theme for the 217 Annual Meeting in Dr. As-Sanie s Own Words PAGE 5 Pelvic Pain Workshop A New Direction in Globally Treating Pelvic Pain PAGE 6 ICELAND IS TRENDING SIG: Reproductive Surgery/Endometriosis Dr. Sinervo Describes His Experiences with Treating Diaphragmatic Endometriosis PAGE 8 SIG: Urogynecology Novel Approaches to Treating Fecal Incontinence PAGE 1 The AAGL Website The AAGL website ( is a frequent destination for our 7,5+ members, strategic partners and sister organizations. AAGL can strategically bring awareness to your brand through the placement of banner advertising on our Global Congress, SurgeryU, and news pages. Increase your brand visibility by placing your ad in front of our 97,+ annual web site visitors who consume over 576, pages of content on our site annually from 18 countries. See page 7 for more details, pricing, and specifications on this brand-new advertising offering. NewsScope NewsScope is the AAGL s quarterly membership publication, registered with the Library of Congress, and serves as the official membership magazine. In its pages, the AAGL presents news within the specialty, and feature articles submitted by members of the Board, clinical articles from our Special Interest Groups (SIGs), as well as articles on issues affecting our members, and events taking place both inside and outside of the AAGL. NewsScope is mailed quarterly to all active members who have opted in to receive mail communications and is also held as an archived enduring document on the AAGL website. NewsScope offers multiple advertising opportunities, including full page and fractional ads, premium placement opportunities, and a Product Listings section designed to highlight new products and technologies. The AAGL Annual Meeting Scientific Program Also called the Final Program, the Scientific Program is produced for the Global Congress of Minimally Invasive Gynecology that takes place November 12-16, 217. The Final Program serves as a guidebook for the largest annual congress on minimally invasive therapies in gynecology, and features comprehensive listings of the daily events, including all the PG courses and labs, scientific presentations, exhibit hall hours and activities, industry-sponsored events, and AAGL-sponsored social activities. The Final Program is distributed to all attendees at the meeting and is the primary repository for the agendas, faculty, descriptions, and learning objectives of all the CME and non-cme sessions; descriptions and listings for all exhibitors; and recognition of all the support received from industry. Advertising in the Final Program is a prime opportunity for exhibiting companies to complement and promote their exhibit space at the meeting, any industry-sponsored symposia, as well as highlight their partnership with the AAGL. The Journal of Minimally Invasive Gynecology The Journal of Minimally Invasive Gynecology (JMIG), the official journal of the AAGL, is a classic scientific periodical. As the most important publication of its kind, JMIG presents doctors with vital current clinical information and serves as a valuable reference tool. Elsevier Publishing provides publishing and advertising services for this journal. For rates and artwork specifications, please contact Roxana Muniz at r.muniz@elsevier.com or call Ad rates for full page ads in JMIG start at $3,325 for black & white and $4,925 for full color. 3

4 NewsScope only, please refer to the half page spread (HPS) rates. Billing Payments are due thirty (3) days from date of issue. If any accounts are still outstanding by the next issue, all placements by that advertiser will be suspended. Also, advertiser will lose any earned discounts. Agency is responsible for payment of all advertising ordered. Preferred positions will not be guaranteed until payment is received. Uniform Rates Publisher guarantees uniform rates and discounts to all advertisers using same amount and kind of space. No exceptions. When number of ad submissions are greater or lesser than contracted for the year, rates are adjusted accordingly. Rate Changes Rates are subject to change with ninety (9) days notice. In the event of a rate increase, contracts may be terminated without penalty of short rate. Agency Commissions Publisher offers standard 15% agency commissions unless otherwise noted. Advertising Guidelines Website, Annual Meeting Final Program & NewsScope Website Website ads are accepted throughout the year. All website advertising is clearly marked as ADVERTISEMENT and is separated from content. Ads are run as part of our general ad inventory using a weighted display algorithm. Request for Submission of Ads Requests to submit an ad should be sent via no later than five (5) working days prior to the publication closing date (see dates on pages 5 and 6), or anytime for website ads. Please specify any special placement requests, including premium position requests and dual page spreads (DPS). Once your request is approved, your ad should be submitted on or before the closing date via the method described on the rate card. for Final Program ads: advertising@aagl.org for NewsScope ads: newsscope@aagl.org Review All advertisements are subject to publisher s approval. Publisher reserves the right to cancel or reject any advertisement, placement request and space reservation. Placement Ads are placed in both the Final Program and NewsScope on a first-come, first-served basis, and are placed run of book (ROB). Priority placement is available in both publications for an additional fee (see rates on pages 5 and 6) and are noncancelable. Publisher reserves the right to change the placement of any ad as it sees fit. Publisher also reserves the right to place two or more fractional units on a page (NewsScope only). Special Placement Fractional ads related to full page ads may be placed opposite without preferred position charges, NewsScope only. For facing fractional ads in Materials If materials are not provided by the deadline, the publisher reserves the right to repeat the last advertisement. If no previous ad was placed, the advertiser forfeits space. If the advertiser will be unable to meet the materials deadline, please notify the publisher five (5) working days in advance. Advertiser bears sole responsibility for the accuracy of the materials and content. Advertising Disclaimer The opinions, viewpoints, conclusions, recommendations, and statements in publications produced by the AAGL are solely those of the authors or advertisers and are not attributable to the sponsor, publisher, editor or editorial board of the publication or its affiliates. Appearance of advertising in publications of the AAGL does not constitute a guarantee or endorsement of the quality or value of such product or of the claims made for by its manufacturer. Furthermore, reference to a product within a paper published by the AAGL does not constitute a guarantee or endorsement of that product or its manufacturer s claims. The fact that a product, service, or company is advertised in a publication of the AAGL or, cited in an article shall not be referred to by the manufacturer in collateral advertising. Any advertisement simulating editorial content must carry the word ADVERTISEMENT at the top of the page in 12-point type. 4

5 Online Advertising NEW FOR 217 Website Advertising Rate Card No. 1, effective January 1, 217 Average Annual Website Visitors 97,+ Pages of Content Consumed Annually 576,+ Two Banner Positions available Top Leaderboard (excluding Home Page): 728x9 pixels (GIF, JPG, or PNG non-animated) Right Side Skyscraper (excluding Home Page): 16x6 pixels (GIF, JPG, or PNG non-animated) Top Leaderboard Note: Diagrams are not to scale. Please refer to the mechanical specifications above to see which are available. Contact for Submission Requests Tel: Right Side SkyScaper Rate $85 CPM (Cost per thousand impressions) General Website Advertising Information All website advertising is clearly marked as ADVERTISEMENT and is separated from content. Advertisers will not receive advance knowledge of editorial content. Website advertising will not be sold or purchased based on editorial adjacency. Website advertising will not be placed on any pages that contain CME accredited content. Advertising is reserved on a first-come, first-served basis. Note: Ads are run as part of our general ad inventory using a weighted display algorithm. Your ad will be shown as often as all other purchased ads, and you will only be charged for the number of impressions that you receive per quarter. Ads received from AAGL Corporate Sponsors may receive additional weight in our inventory placement subject to their sponsorship level, up to a combined maximum of 5% of our total inventory. AAGL DOES NOT accept: Pop-Ups, Pop-Unders, Above Page or Floating and Between Layer Units All ads are subject to publisher approval. File Submission Files must be submitted through the AAGL ShareFile website. Please go to to submit your files. 5

6 NewsScope Rate Card No. 2, effective January 1, 217 Average Print Circulation 5,473 January 216 December 216 Contact for Submission Requests Tel: Closing Dates Issue Space Materials Q1 Jan-Mar February 13 February 2 Q2 Apr-Jun May 15 May 22 Q3 Jul-Sep August 14 August 21 Q4 Oct-Dec November 13 November 27 Q1 Jan-Mar 218 February 12, 218 February 19, 218 Advertising Rates Advertisers will have the opportunity to purchase a full year of ad space at a discount. Corporate Sponsors with eligible ad placement opportunities will receive applicable additional rate adjustments. COLOR RATES...1x... FULL YEAR FULL PAGE...$2,5...$8,5 DUAL PAGE SPREAD...$4,...$13,6 HALF PAGE...$1,75...$5,95 HALF PAGE SPREAD...$2,75...$9.35 PREMIUM POSITIONS:...add l over color rate IFC (INSIDE FRONT COVER):...$1,25 IBC (INSIDE BACK COVER):...$75 BACK COVER:...$1,25 DUAL PAGE SPREAD:...$5 OTHER PREMIUM POSITIONS:...$5 New Product Listings This one-page section of NewsScope is intended to feature the latest instrumentation, equipment and devices pertinent to the gynecologic surgeon. Advertisers may offer a brief overview of their product s features and application, the company s contact information, as well as an image of the product. The publisher reserves the right to edit listings as necessary for space, including adjusting the image size for purposes of graphic design and placement, and to reject submissions for reasons that include, but are not limited to, inappropriateness, unsubstantiated claims, deceptive wording, etc. Rate: $5 NewsScope Advertising Standards PDFs with Press Settings, CMYK colors, and embedded fonts will be accepted. Files submitted with spot colors will not be accepted. NewsScope Trim Size Trim size is 8.5 x 11 Paper Stock White, 7# dull Binding NewsScope is approximately pages and is saddle stitched. Collaboration in Colombia AAGL and FECOLSOG showcase their successful partnership in Cartagena PAGE 14 From the Scientific Program Chair The Theme for the 217 Annual Meeting in Dr. As-Sanie s Own Words PAGE 5 Pelvic Pain Workshop A New Direction in Globally Treating Pelvic Pain PAGE 6 Vol January March 217 ICELAND IS TRENDING Creating Print Optimized File For your convenience, the AAGL has a PDF exporting preset available for download at: pdfpreset/. To import the PDF preset, open Adobe InDesign, and navigate to the: File menu, click on Adobe PDF Presets. In the Adobe Presets window, click on Define, click on Load, and navigate to the downloaded file. When exporting the PDF, choose the PDF preset: XMF PDF. SIG: Reproductive Surgery/Endometriosis Dr. Sinervo Describes His Experiences with Treating Diaphragmatic Endometriosis PAGE 8 SIG: Urogynecology Novel Approaches to Treating Fecal Incontinence Ad Sizes Note: Diagrams are not to scale. Please refer to the mechanical specifications below to see which are available. Page Spread ½ Page ½ Page Spread Ad size Trim Bleed Live/Safety Non Bleed Page 8.5 x x x 1 8 x 1 Spread 17 x x x 1 (.5 gutter) 16 x 1 (.5 gutter) ½ Page 4.25 x x x x 5 ½ Page Spread 17 x x x 5 (.5 gutter) 16.5 x 5 (.5 gutter) New Product Listings Product listings must be submitted with an image. Maximum word count length (including headline and contact information) is 65 words. All images must be in TIFF, EPS or high-quality JPEG format. Images must be a minimum of 8.5 x 11 at 3 dpi resolution. Please note that color reproduction is not guaranteed. For further information on listing in the New Products section of NewsScope, please contact newsscope@aagl.org. PAGE 1 File Submission Files must be submitted through the AAGL ShareFile website. Please go to to submit your files. 6

7 AAGL Global Congress of Minimally Invasive Gynecology Annual Meeting Final Program Rate card No. 21, effective January 1, 217 Average Annual Print Run 3, copies Contact for Submission Requests Tel: Closing Dates - Materials Due Sept 15, 217 Advertising Rates* Corporate Sponsors are eligible for the applicable branding opportunity discount as defined in the 217 Corporate Sponsorship Program. COLOR RATES FULL PAGE:... $3, DUAL PAGE SPREAD:... $5, PREMIUM POSITIONS:... add l over color rate IFC (INSIDE FRONT COVER):... $1,25 IBC (INSIDE BACK COVER):... $75 BACK COVER:... $1,25 DUAL PAGE SPREAD (DPS):...$5 OTHER PREMIUM POSITIONS:... $5 AAGL Final Program Trim Size Trim size is 8.5 x 11 Binding The AAGL Global Congress Final Program is approximately 16 pages and is perfect bound. An allowance for a 1 gutter is recommended for 2 page spread ads. Paper Stock White, 7# gloss Ad Sizes Note: Diagrams are not to scale. Please refer to the mechanical specifications below to see which are available. AAGL Final Program Advertising Standards Only PDFs with Press Settings, CMYK colors, and embedded fonts will be accepted. Files submitted with spot colors will not be accepted. Creating Print Optimized File For your convenience, the AAGL has a PDF exporting preset available for download at: To import the PDF preset, open Adobe InDesign, navigate to the File menu, and click on Adobe PDF Presets. In the Adobe Presets window, click on Define, then click on Load, and navigate to the downloaded file. When exporting the PDF, choose the PDF preset: XMF PDF. Page Spread Ad size Trim Bleed Live/Safety Non Bleed Page 8.5 x x x 1 8 x 1 Spread 17 x x x 1 (1 gutter) 16 x 1 (1 gutter) File Submission Files must be submitted through the AAGL ShareFile website. Please go to to submit your files. *Ad space is available on a priority basis to Corporate Sponsors and Global Congress Exhibitors. Other advertisers will be wait-listed until the conclusion of priority refusal. 7