TOYO TIRES Communication Guidelines. English Edition

Transcription

1 TOYO TIRES Communication Guidelines English Edition September 2010

2 Basic Design Elements Basic Design Elements C Brand Logo C Clear Space Brand Logo C Brand Logo (Statement Type) C Clear Space Brand Logo (Statement Type) C Brand Color C Assorted Colors C Color Rules Brand Logo C Color Rules Brand Logo (Statement Type) C Colored Backgrounds Brand Logo : Color C Photographic Backgrounds Brand Logo : Color C Colored Backgrounds Brand Logo : Monochrome C Photographic Backgrounds Brand Logo : Monochrome C Colored Backgrounds Brand Logo (Statement Type) : Color C Photographic Backgrounds Brand Logo (Statement Type) : Color C Colored Backgrounds Brand Logo (Statement Type) : Monochrome C Photographic Backgrounds Brand Logo (Statement Type) : Monochrome C Corporate Logotype C Typefaces C Incorrect Use of Brand Logo C Incorrect Use of Brand Logo (Statement Type) C Registered Trademark Brand Logo C Registered Trademark Brand Logo (Statement Type) C Driving Frames Layout C Driving Frames Expression Color Examples

3 C Brand Logo The Brand Logo is the most recognizable element of our visual identity. It must be displayed properly at all times. Standard Version! Master data must be used to reproduce the Brand Logo. Unnecessary alterations or any additions are expressly prohibited. Modified Version 20mm 60mm (no smaller than 20mm) Reproducing the Brand Logo Standard Version at small sizes results in illegibility and loss of details. When the width of the Brand Logo is less than 60mm, the Modified Version must be used. Minimum Size 20mm The minimum size for the Brand Logo Modified Version is 20mm. Do not use the Modified Version at sizes smaller than 20mm. This is the smallest size that guarantees legibility and clarity in printing. In the case of ink jet printing, adjust the minimum size to prevent ink blots. Two-line Version! Only use the Two-line Version when it is impossible to use the Standard Version, for example on signs where space is limited.

4 C Clear Space Brand Logo The Brand Logo is the most recognizable element of our visual identity. It must be displayed properly at all times. Ensure there is adequate clear space around the Brand Logo to guarantee impact and brand recognition. The specifications for clear space are determined by the height of the TOYO TIRES T. Standard Version 0.5X 0.5X 0.5X X 0.5X Do not display on a distracting background. No other elements should appear inside the clear space. Maintains clear space but the Brand Logo is overpowered by the surrounding text. WELCOME TO Two-line Version 0.5X 0.5X! Only use the Two-line Version when it is impossible to use the Standard Version, for example on signs where space is limited. 0.5X X 0.5X

5 C Brand Logo(Statement Type) The basic rules for the use of the Brand Logo (Statement Type) are: Use in external communications. Do not use on corporate signs. If there are space limitations, omit the Brand Logo (Statement Type) Please contact the brand management department for additional information. Statement Standard Version The Statement must be used with the Brand Logo in all kinds of visual communications. It must be displayed properly at all times.! Master data must be used to reproduce the Brand Logo. Unnecessary alterations or any additions are expressly prohibited. Color Modified Version TOYO BLUE PMS Process Color RGB Pantone 293C C100% M55% R=0 G=98 B=176 30mm 60mm (no smaller than 30mm) DRIVEN GRAY PMS Pantone 423 C Process Color K60% RGB R=127 G=127 B=127 Reproducing the Brand Logo (Statement Type) Standard Version at small sizes results in illegibility and loss of details. When the width of the Brand Logo is less than 60mm, the Modified Version must be used. Minimum Size 30mm The minimum size for the Brand Logo (Statement Type) Modified Version is 30mm. Do not use the Modified Version at sizes smaller than 30mm. This is the smallest size that guarantees legibility and clarity in printing. In the case of ink jet printing, adjust the minimum size to prevent ink blots.

6 C Clear Space Brand Logo (Statement Type) The Brand Logo is the most recognizable element of our visual identity. It must be displayed properly at all times. Ensure there is adequate clear space around the Brand Logo to guarantee impact and brand recognition. The specifications for clear space are determined by the height of the TOYO TIRES T. 0.5X 0.5X 0.5X X 0.5X 0.3X Do not display on a distracting background No other elements should appear inside the clear space Maintains clear space but the Brand Logo is overpowered by the surrounding text WELCOME TO

7 C Brand Color The TOYO TIRES color palette helps us develop a clear brand identity. It must be used consistently across media. The main brand color used to represent TOYO TIRES is TOYO BLUE. Two sub colors have been selected to add flexibility to the system. These colors are used in all the applications. Brand Colors TOYO BLUE PMS Process Color RGB Pantone 293C C100% M55% R=0 G=98 B=176 DRIVEN GRAY PMS Pantone 423 C Process Color K60% RGB R=127 G=127 B=127! Color for the statement Sub Colors TOYO GRAY SILVER PMS Pantone Cool Gray 10C Process Color K 70% RGB R=114 G=114 B=114! Color for the text PMS Pantone 8400C

8 C Assorted Colors Assorted colors have been chosen to work in harmony with the brand color and sub colors. Use assorted colors to create consistent brand color image. The assorted colors should be used as functional colors in charts, graphs, diagrams etc. Always keep in mind the situation and its function. Assorted Colors 100% 80% 60% 40% 20% GRAY PMS Pantone Cool Gray 8C Process Color K50% RGB R=159 G=159 B=160 YELLOW PMS Pantone 130C Process Color M25% Y100% RGB R=252 G=199 B=0 ORANGE PMS Pantone 138C Process Color M55% Y100% RGB R=241 G=144 B=0 RED PMS Pantone 485C Process Color M90% Y100% RGB R=232 G=57 B=12 LIGHT BLUE PMS Pantone 279C Process Color C70% M10% RGB R=34 G=174 B=230 BLUE PMS Pantone 2756C Process Color C100% M90% RGB R=10 G=49 B=143 PURPLE PMS Pantone 527C Process Color C60% M90% RGB R=126 G=49 B=142 GREEN PMS Pantone 363C Process Color C75% Y100% RGB R=35 G=171 B=56 Examples Other Business 1.6 billion 0.6% NET SALES OF TIRES COMPANY 200 Automotive Parts Company 54.5 billion 20.2% 150 Chemical & Industrial Company 39.9 billion 14.8% Net Sales billion (March 31,2005) Tire Company billion 64.4% 0, 02, 03, 04, 05, 06

9 TOYO TIRES Communic at io n Guid el in es C Col or Rule s Bran d Log o Thi s page shows the color specifications for the Brand Logo. The pref erred bran d colo r is TOYO BLUE. Mon ochrom e prin t and silver mat erial versions of the Brand Logo are a lso shown. Colo rs othe r tha n TOYO BLUE can be used whe n ther e are constraint s such as printing processe s, lim ited b ud get s, or when a variety of de sign s are requi red. These rules a lso apply to the Two-l in e Version. TOYO BLUE Positive Monoch rome Po sitive! Onl y use th e mon ochrom e po sitiv e versio n fo r sing lecolo r print in g. Silver Mate ria l! Only use the silver mat erial version for silver mat er ials such as sign s. TOYO BLUE Reverse! Onl y use th e TOYO BLUE revers e versio n when there are visibili t y pr obl em s wi th th e posi tiv e versio n. Do not use this ve rsio n in appli cat ion s such as illumin ated sign s. Monoch rome Reve rse Onl y use th e mon ochrom e revers e versio n fo r sin glecolo r pri nting. TOYO BLUE with White Edge Brand Logo with white edge is available only on racing cars whose background is extremely busy. Please contact the brand management department when you need to use this version of logo.! Master data of Brand Logo with white edge is provided when the matter is confirmed by the brand management department.

10 C Color Rules Brand Logo (Statement Type) This page shows the color specifications for the Brand Logo (Statement Type). The preferred brand color is TOYO BLUE. Monochrome print and silver material versions of the Brand Logo are also shown. Colors other than TOYO BLUE can be used when there are constraints such as printing processes, limited budgets, or when a range of designs are required. TOYO BLUE Positive Monochrome Positive! Only use the monochrome positive version for singlecolor printing. Silver Material! Only use the silver material version for silver materials such as signs. TOYO BLUE Reverse! Only use the TOYO BLUE reverse version when there are visibility problems with the positive version. Do not use this version in applications such as illuminated signs. Monochrome Reverse! Only use the monochrome reverse version for singlecolor printing.

11 C Colored Backgrounds Brand Logo Color This section provides guidance on the appropriate Brand Logo for colored backgrounds. Use this chart as a guide to select the most visible Brand Logo. Red Yellow Green Blue Black TOYO BLUE 0% 10% 20% 30% 40% 50% 60% 70% 80% Color Range Color Range Color Range Color Range Color Range Color Range 90% 100%

12 C Photographic Backgrounds Brand Logo Color This section shows appropriate and inappropriate use of the Brand Logo on photographic backgrounds. Use these samples as a guide to ensure visibility of the Brand Logo. These rules also apply to the Two-line Version.

13 C Colored Backgrounds Brand Logo Monochrome This section provides guidance on the appropriate Brand Logo for colored backgrounds. Use this chart as a guide to select the most visible Brand Logo. Red Yellow Green Blue Black TOYO BLUE 0% 10% 20% Black Range Black Range Black Range Black Range Black Range 30% 40% 50% Black Range 60% 70% 80% 90% 100% % is approximate

14 C Photographic Backgrounds Brand Logo Monochrome This section shows appropriate and inappropriate use of the Brand Logo on photographic backgrounds. Use these samples as guide to ensure visibility of the Brand Logo. These rules also apply to the Two-line Version.

15 C Colored Backgrounds Brand Logo (Statement Type) Color This section provides guidance on the appropriate Brand Logo for colored backgrounds. Use this chart as a guide to select the most visible Brand Logo. Red Yellow Green Blue Black TOYO BLUE 0% 10% Color Range Color Range Color Range Color Range Color Range 20% 30% 40% 50% Color Range 60% 70% 80% 90% 100% % is approximate

16 C Photographic Backgrounds Brand Logo (Statement Type): Color This section shows appropriate and inappropriate use of the Brand Logo on photographic backgrounds. Use these samples as guide to ensure visibility of the Brand Logo.

17 C Colored Backgrounds Brand Logo(Statement Type) Monochrome This section provides guidance on the appropriate Brand Logo for colored backgrounds. Use this chart as a guide to select the most visible Brand Logo. Red Yellow Green Blue Black TOYO BLUE 0% 10% 20% Black Range Black Range Black Range Black Range Black Range 30% 40% 50% Black Range 60% 70% 80% 90% 100% % is approximate

18 C Photographic Backgrounds Brand Logo (Statement Type) Monochrome This section shows appropriate and inappropriate use of the Brand Logo on photographic backgrounds. Use these samples as guide to ensure visibility of the Brand Logo.

19 C Corporate Logotype The Corporate Logotype is used to display the company name on documents which require to specify who is responsible. It is also used when the company name must be called out officially for example on business cards and envelopes. Japanese Corporate Logotype English Corporate Logotype

20 C Typefaces The typefaces on this page have been selected to work in harmony with the Brand Logo. Typography helps us maintain a consistent visual identity by using it frequently and continuously. Japanese character typeface: Morisawa Shin Go Family Roman character typeface: Helvetica Neue Family Use Helvetica Neue Family when roman characters and numbers are written in Japanese text. Morisawa Shin Go Family! The Morisawa Shin Go Family is the default typeface for Mac users. An alternative typeface for Windows users is listed below. MS Gothic lternative Japanese typeface for Windows OS あいうえおかきくけこさしすせそたちつてとアイウエオカキクケコサシスセソタチツテト東京横浜千葉埼玉大阪名古屋九州四国北海道! MS Gothic is the alternative typeface for Windows users. Helvetica Neue Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ^\@[;:],./_!"#$% &'()=~ `{+*}<>? ABCDEFGHI abcdefghijkl ABCDEFGHI abcdefghijkl ABCDEFGHI abcdefghijkl ! The Helvetica Neue Family is the default typeface for Mac users. An alternative typeface for Windows users is listed below. ABCDEFGHI abcdefghijkl Arial lternative English typeface for Windows OS. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ^\@[;:],./_!"#$% &'()=~ `{+*}<>?! Arial is the alternative typeface for Windows users.

21 C Incorrect Use of Brand Logo This page shows incorrect uses of the Brand Logo. Altering the proportions of the Brand Logo or failing to maintain clear space around the Brand Logo results in poor communication with customers and society and a loss of brand equity. Please avoid any of the examples shown below. Configuration Do not alter any part of the Brand Logo Do not add any graphic elements to the Brand Logo Do not alter the proportions of the Brand Logo Do not alter the proportions of the Brand Logo Ratio of Elements Do not enlarge or reduce the size of elements independently Do not enlarge or reduce the size of elements independently Positioning of Elements Do not alter the positioning of elements Do not alter the positioning of elements Do not alter the positioning of elements Color Only use specified brand colors Only use specified brand colors Do not use gradations Do not combine colors Do not combine colors Do not combine colors

22 C Incorrect Use of Brand Logo (Statement Type) This page shows incorrect uses of the Brand Logo. Altering the proportions of the Brand Logo or failing to maintain clear space around the Brand Logo results in poor communication and a loss of brand equity. Please avoid any of the examples shown below. Configuration Do not alter any part of the Brand Logo (Statement Type) Do not alter the typeface Do not alter the proportions of the Brand Logo (Statement Type) Do not alter the typeface Ratio of Elements Do not enlarge or reduce the size of elements independently Do not enlarge or reduce the size of elements independently Positioning of Elements Do not alter the positioning of elements Do not alter the positioning of elements Color Only use the specified brand color combinations Only use specified brand color combinations Only use specified brand color combinations Do not use gradations Only use specified brand color combinations Only use specified brand color combinations

23 C Registered Trademark Brand Logo This page shows guidelines for displaying the symbol (registered trademark symbol). The symbol is positioned to the upper right of the TOYO TIRES Brand Logo. The rules for layout depend on the width of the Brand Logo! Only use the registered trademark symbol when necessary When the width of the Brand Logo is greater than or equal to 60mm, the size of the symbol should be proportionate to the Brand Logo. When the width of the Brand Logo is less than 60mm, the size of the symbol is fixed. The size is fixed based on the size of the symbol when the width of the Brand Logo is 60mm. 60mm 60 mm (TOYO BLUE reverse) (TOYO BLUE reverse) 80mm 20mm (TOYO BLUE reverse) (TOYO BLUE reverse) Registered trademark position for when the Brand Logo width is greater than or equal to 60mm Registered trademark position for when the Brand Logo width is less 60mm Top aligned Top aligned

24 C Registered Trademark Brand Logo (Statement Type) This page shows guidelines for displaying the symbol (registered trademark symbol). The symbol is positioned to the upper right of the TOYO TIRES Brand Logo. The rules for layout depend on the width of the Brand Logo.! Only use the registered trademark symbol when necessary When the width of the Brand Logo is greater than or equal to 60mm, the size of the symbol should be proportionate to the Brand Logo. When the width of the Brand Logo is less than 60mm, the size of the symbol is fixed. The size is fixed based on the size of the symbol when the width of the Brand Logo is 60mm. 60mm 60mm (TOYO BLUE reverse) (TOYO BLUE reverse) 80mm 30mm (TOYO BLUE reverse) (TOYO BLUE reverse) Registered trademark position for when the Brand Logo width is greater than or equal to 60mm Registered trademark position for when the Brand Logo width is less 60mm Top aligned Top aligned

25 Y Y TOYO TIRES Communication Guidelines C Driving Frames Layout Driving Frames is a supportive element of the Brand Logo. Use this graphic element in various applications to create unique and high quality design. It also helps to establish our visual brand identity.please choose one from the 3 types of layouts shown below. The layout may be altered as long as the brand image does not change. 0.65Y 0.6Y 0.5X X 0.7X 0.85Y 0.6X 0.8Y 0.65X 0.5X 0.6X 0.5X X X 0.85X

26 TOYO TIRES Communication Guidelines C Driving Frames Expression Color Examples Use the most suitable Driving Frames displayed below. Blue Gradation Gray Gradation! Master Data must be used to reproduce the Driving Frames. Blue Line Gray Line The layout may be altered as long as the brand image does not change. TOYO BLUE TOYO GRAY! Create the gradation by changing the tone within the same hue. PMS Pantone 293C PMS Pantone Cool Gray 10C Process Color RGB C100% M55% R=0 G=98 B=176 Process Color K 70% RGB R=114 G=114 B=114 Corporate Profile th stockholders newsletters Global Challenge toyo-rubber.co.jp Japan Company Co., Ltd. Japan Company Co., Ltd. Company Philosophy The present condition of Toyo Tires Group 1st report 4,1,2008 The present condition of Toyo Tires Group 1st report 4,1,2008 Top Image Summary of Toyo Tires Group Company Philosophy Risk control system Compliance system Performance index Confidential Confidential Tire department Tire department