Men s High Fashion & Lifestyle Magazine MEDIA PRESENTATION

Transcription

1 Men s High Fashion & Lifestyle Magazine MEDIA PRESENTATION 2016

2 01 CALEO Print 02 Our Readers 03 Regular Features 04 CALEO Online 05 Commercial Solutions 06 Advertising Rates 07 Contacts 02

3 01 The Shape of Tomorrow s Aesthetics in its Purest Form CALEO PRINT

4 01 Print Magazine Dedication to creativity at the highest level PRINT RUN 120+ PAGES CALEO is a Coffee-Table-Magazine providing coverage of modern men s fashion and lifestyle. With its unique and powerful design, work from the finest photographers and artists from all around the world CALEO reaches thousands of readers each month. BIANNUAL FREQUENCY 10 COVER PRICE 2014 ESTIMATED 04

5 01 Global Distribution Globally distributed with premium positioning. CALEO is distributed internationally by Pineapple Media in specialist retail stores across Germany, Austria, Switzerland, USA, UK, France, Italy and the rest of the World. 68 % GERMANY, AUSTRIA, SWITZERLAND Additionally, we distribute our magazine online, cooperating with tictail.com and stack.com - selection of the best independent magazines, shipping Worldwide, delivered direct to your door. 22 % USA, UK AND CANADA 10 % REST OF THE WORLD 05

6 01 Premium Positioning Always in a good neighbourhood. Due to our unique relationships with specialist retailers such as SODA Books in Munich, Tictail Market in New York and Apropos Concept Store in Hamburg CALEO is distributed in the most prominent, creative and forward-thinking areas in cities of 10 countries at selected hotels and airport lounges. Our summer issue has also been exclusively distributed to Amilla Fushi - A Luxury Resort in the Maledives. 06

7 02 Our Readers Meet our qualified consumers. 87 % MALE CORE AGE The CALEO reader is highly fashion-interested and curious about the world around him, drawn to innovative, high fashion photography and design. He likes to keep the magazine on his Coffee-Table and regards the magazine as a design piece. Our readers are young, edgy and urban professionals, many of them university graduates or creative themselves. Interested in luxury goods, but also the impact of fashion and modern lifestyle choices. 78 % LIVING IN A CITY 80 % FASHION INTERESTED MEDIAN HHI 07

8 02 Our Internatonal Partners What our partners say about us. The CALEO team is trustworthy, thorough and prompt. These professional attributes make them a pleasure to collaborate and work with. GREGORY TINARI Since our beginning in 2014 we have created a huge network of partners and international clients. We work very closely with all departments of the fashion industry, from designers, PR and model agencies to bloggers. Digital Influencer Men s Style Guide, New York We also work with a variety of PR agencies (for example LOEWS PR, Schoeller & von Rehlingen PR, Smith Petersen, Karla Otto, RPM, and more) representing international high fashion brands such as Salvatore Ferragamo, Prada and Burberry. I have worked with the CALEO team for over 2 years and I am continually impressed with their high level of professionalism and tasteful creativity. CHRISTOPHE SANCHEZ-VAHLE Head Booker Men s Division Soul Artist Management, New York 08

9 03 Diverse Mix of Curated and Creative Content 05 REU LAR FEAT URE S

10 03 Regular Features A diverse mix of curated content. CALEO combines the youthful vibrancy of its fashion team with the experience and maturity of the most accomplished fashion photographers in the world. It is the first fashion magazine to nurture a dynamic clash of ideas in this way. It also acknowledges that fashion feeds off energies outside the industry for new ideas, looking to art and travel. Editorials Editorials, both online and in print, that feature trends and cultural shifts to keep our readers current. Fashion The latest fashion and backstage moments captured by international photographers, exclusive behind the scene stories and more. Interviews Exclusive stories and candid interviews with today s top models and fresh faces from around the world. Travel & Lifestyle Photo journals from up and coming and established photographers of their travel destinations. Featured lifestyle products ranging from grooming essentials to our new favorite accessories. 10

11 03 Visual Language Always focused on high fashion. CALEO focuses on the most affluent consumers. They are hand-selected luxury buyers who faithfully engage with CALEO Magazine and value thoughtfully curated editorials. Our visual language opposes the dictate and irrelevance of self-absorbed hip and stylish magazines. CALEO provides depth, bringing back the modern, urban man. 11

12 04 Your New Online Destination for Urban Men CALEOMAGAZINE.COM 05

13 04 Online Content ~ PAGE VIEWS / MONTH Our audience with every click. Filled with a rich and diverse mix of context, the new caleomagazine.com is written for the modern, luxury consumer to align with their passions. Our 360 approach enables us to bring the content to life across multiple platforms in a way that leverages each format. On caleomagazine.com we publish exclusive stories, videos and editorials on a weekly basis. These stories are written by contributors from all around the world PAGE VIEWS / DAY ~ UNIQUE VISITORS / MONTH 1:57 AVERAGE TIME SPENT 48 % MOBILE TRAFFIC 27% FROM GERMANY 13

14 04 Social Media Channels We set trends rather than follow them. CALEO has more than followers on the social networks Instagram and Facebook. Not only are CALEO readers brand and trend-conscious, they are also particularly well-networked and take on leadership roles. Every one of our Social Media channels has their specific group. We create and curate to resonate with each group FOLLOWERS FANS FOLLOWERS SUBSCRIBORS 14

15 05 CO M MERCI AL Tailor Made Advertising to Suit Client s Needs SOLU T IO N S

16 05 Print Advertising Print Commerical Opportunities. SINGLE PAGE 230 X 290 MM Place your advertisement on a single page or a spread. We also offer you the back cover of the magazine as a special placement. Your advertising will appear in print, the digital release as PDF, on ipad and on issuu.com You can easily link your ad to your website or social media channels. With our advetorials in print or on caleomagazine.com the credible and sustainable integration of your relevant brand message is central. DOUBLE PAGE 460 X 290 MM BACK COVER 230 X 290 MM ADVERTORIAL 460 X 290 MM 16

17 05 Online Advertising Creative advertising, inspiring experience. caleomagazine.com offers a wide range of online advertising formats to meet your communication objectives. This ranges from small banners on the side to big preview banners in the content. We consult with every client individualy and want to give them the best offer tailored for the message and budget of the brand. The CALEO team is equipped to propose a variety of solutions and combinations for each advertiser. 17

18 05 Example of Case Study for Michael Kors Homepage Hero Banner The Hero Banner (fully responsive) is first of the 3 most prominent positions on the CALEO website demanding attention from each viewer. Pricing Homepage Hero Banner Rate / Week from

19 05 Example Case Study for mientus.com Side Banner Your AD will be placed in our featured banner when viewers click on a menu category item relevant to your product Pricing Side Banner Rate / Week from

20 05 Example Case Study for Chafor Grid Banner The Grid Banner placement fits seamlessly with CALEO s carefully curated content to beautifully display your advertisement. Pricing Grid Banner Rate / Week from

21 05 Example Case Study for Luisa Via Roma Sponsored Post Story Your AD will be featured among our curated content on the Homepage and Category, as its own blog post with text and imagery, linked to your website. Pricing Sponsored Post Story Rate / Week from

22 05 Case Study Cross-Promotion for Brooklyn Soap Co. For Hamburg-based Brooklyn Soap Company we have created a multimedia, cross-platform promotion with a print article Editor s Choice presenting their best grooming products, photographed by our team. The Article was also published on our website and CALEO created Social Media posts for Instagram and Facebook.

23 06 Print Advertising Rates & Deadlines Special Formats Size / Specs Rate 1/1 Page 2/1 Page Inside Front / Back Cover Inside Front / Back Cover Back Cover Advertorial 230 x 290 mm 460 x 290 mm 230 x 290 mm 460 x 290 mm 230 x 290 mm on application Issue Copy Deadline Release Date Fall / Winter 2016 Spring / Summer Okt, Apr, Okt, Mai, 2017 *All prices are subject to VAT at the statutory rate. The general terms and conditions apply. 23

24 06 Online Advertising Rates Special Formats Size / Specs Rate / Week Homepage Hero Banner Side Banner Grid Banner Sponsored Post Story Online Advertorial Social Media Sponsored Post min x 350 px min x 1300 px min. 300 x 250 px Production, 8-10 Pictures Instagram, Facebook Standart Formats Size / Specs. Rate / Week Rectangle Leaderboard 300 x 250 px 728 x 90 px *All prices are subject to VAT at the statutory rate. The general terms and conditions apply. 24

25 07 Contacts OLIVER F. HORN MEDIA CONSULTANT PUBLISHER CALEO MAGAZINE Ondrej Navratil Linprunstraße 9 DE Munich ONDREJ NAVRATIL EDITOR IN CHIEF ondrej@caleomagazine.com TOBI KLANNER MARKETING DIRECTOR tobi@caleomagazine.com

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