LEIDENSCHAFT FÜR DRAUSSEN MEDIA DATA ONLINE MAGAZINE PRINT. No.3 valid from

Transcription

1 LEIDENSCHAFT FÜR DRAUSSEN No.3 valid from MEDIA DATA ONLINE MAGAZINE PRINT

2 WELCOME TO BERGZEIT WELCOME As equipment experts, Bergzeit has a passion for the outdoors, mountain sports and travel. Needless to say, these topics can also be found in our media channels. Since May 2013 Bergzeit Magazin has been offering our customers and readers a modern, clear online magazine with exciting outdoor reading anywhere from big mountain adventures, to well-informed touring tips, in-depth expert guides to first-hand reviews. We look forward to working with you, your Bergzeit Team The Bergzeit Magazin is also closely linked to our offline channels (Magazine flyer in Bergzeit packages and catalogs), giving it additional visibility. In our summer and winter catalogs and also our bike catalog, abundant, comprehensive product presentation space for editorial articles and image presentations is given. We also offer you promotional flyers a direct path to our outdoor enthusiast customers. Bergzeit Outdoor- and Bike CATALOG The Bergzeit Magazine homepage 01

3 CONTENT AT A GLANCE CONTENT PAGE 03 Our customers your target audience 04 Bergzeit Glückspilz 05 Bergzeit Fotocontest 06 Bergzeit Alpincamp 07 Teaser pages 08 Product reviews 09 Advertorial 10 Advertorial banner placements 11 Google and Facebook advertisements 12 Bergzeit contest 13 Banner order conclusion page 14 Banner Magazin 15 Promotion flyers 16 Printed catalogs 17 Product introduction packages 18 Overview advertising formats YOUR CONTACT PARTNER FOR ONLINE AND PRINT Bergzeit Online & flyers: Sarina Raab Tel: +49 (0) Fax: +49 (0) sarina.raab@bergzeit.de Bergzeit catalogs: Veronika Daubmeier Tel: +49 (0) Fax: +49 (0) veronika.daubmeier@bergzeit.de For all advertising you will receive comprehensive feedback and reports. 02

4 OUR CUSTOMER YOUR TARGET AUDIENCE The outdoor enthusiasm of our customers is evident in our social media channel interactions, with currently almost 90,000 Likes solely connected to Facebook (stand ). All our articles from the Bergzeit Magazin are further posted here to inform our about current contests. Via the direct involvement of the magazine in the Bergzeit webshop (with approximately 1.3 million visitors per month) we are able to spread our content to a high powered purchasing, outdoor and travel enthusiast public. MEN 187 EURO 66% ø ORDER VALUES WOMEN 185 EURO 34% SHOP COVERAGE YOUR TARGET AUDIENCE BZ Shop Shop visitor 1,3 million per month BZ Shop Shop page viewed 7,9 million per month COVERAGE BERGZEIT CHANNELS Newsletter NL recipient Facebook Bergzeit Facebook Fans Google+ Bergzeit Google+ contacts 900 Twitter Bergzeit Twitter Follower COVERAGE BERGZEIT MAGAZIN Magazine Visitor per month Magazine Page view per month Magazine Average viewing duration 5:48 minutes COVERAGE BERGZEIT CATALOG / PRINTED ADS Winter/Summer outdoor catalog copies per edition Bike catalog copies per edition As of , average value

5 BERGZEIT GLÜCKSPILZ For the duration of one month we adopt our highly successful method of multichannel marketing that brings quality traffic to our contest page. After the participant has answered the multiple choice question, they are then linked to your brand page. This way, you can be assured that all the benefits of high-quality traffic go direct to your brand page in the Bergzeit Shop. All completed contest promotions remain permanently available to view in the Bergzeit Magazin. Example: OUR SERVICE PACKAGE Logo-Integration in all teasers and multichannels and prominent presentation of your exclusive contest prize. Teaser Magazin homepage* Teaser shop homepage* Banner order conclusion page 4 x Integration Newsletter 2 x Facebook Post 2 x Tweet 2 x Google+ Post Google display ads Facebook ads Integration on partner sites MULTICHANNELS BERGZEIT GLÜCKSPILZ > High-quality traffic to your brand page in the shop > High visibility in bergzeit channels and Website COST (PERIOD 1 MONTH) Euro Contest prize RRP min. 500 Euro Link to your brand page in Bergzeit Shop > Approximately 1 million outdoor enthusiast users reached per month * Alternating with Fotocontest and Alpincamp 04

6 BERGZEIT FOTOCONTEST Every month, with our Bergzeit Fotocontest, we look for the best shots taken by our readers whereby there are virtually no topic limits set. Via the voting system used, the participant is required to collect Likes and Shares, giving a successful, wider distribution in social media channels giving the Contest partner ultimately higher viral visibility. Expired promotions and all participants remain permanently visible online. Example: OUR SERVICE PACKAGE Logo-Integration in all teasers and multichannels and prominent presentation of your exclusive contest prize. Teaser Magazin homepage* Teaser Shop homepage* Banner order conclusion page 4 x Integration Newsletter 2 x Facebook Post 2 x Tweet 2 x Google+ Post Google display ads Facebook ads Integration on partner sites MULTICHANNELS BERGZEIT FOTOCONTEST > Wider distribution in social media channels > High visibility in Bergzeit channels and Website COST (PERIOD 1 MONTH) Euro Contest prize RRP min. 500 Euro Link to your brand page in Bergzeit Shop > Approximately 1 million outdoor enthusiasts users reached per month * Alternating with Fotocontest and Alpincamp 05

7 BERGZEIT ALPINCAMP An amazing mountain experience, a friendly crew and a superior gear prize awaits four lucky winners in the Bergzeit Alpincamp. Positive vibes and visibility are guaranteed for your brand! As part of an Alpincamp cooperation together with you an individual concept is designed for an exclusive mountain experience with great media coverage. Participants apply online at our website. The two-day camp will be extensively advertised and shown in the Bergzeit Magazin, newsletters and social media channels. A reporter/photographer accompanies the event for a final report. Overview of the Alpincamp: Reports of the Alpincamps: OUR SERVICE PACKAGE Logo-Integration in all teasers and multichannels and prominent presentation of your product for the adventure. Teaser magazine homepage* Teaser Shop homepage* 4 x Integration Newsletter 2 x Facebook Post 2 x Tweet 2 x Google+ Post THE IDEAL ALPINCAMP-CAST > Four participants > A journalist for imagery and follow-up report > A Bergzeit employee > An employee of the partner brand COST (1 MONTH APPLICATION PERIOD FOLLOW-UP REPORT) MULTICHANNELS BERGZEIT ALPINCAMP > This unforgettable experience ties the participants to your brand and achieves virality through its distribution among friends > Approximately 700,000 outdoor enthusiasts users reached per month * Alternating with Fotocontest and Glückpilz All costs including mountain guide, accommodation and meals (half board) allocated destination 5 x product (RRP min. 400 Euro) 06

8 PAGE TEASERS PAGE TEASERS With a Bergzeit Shop Page Teaser, you will receive a maximum visibility of up to 5 million impressions per month (depending on number of rotating teasers; max 10 lots). Take advantage of the high visibility and send browsing customers directly to your brand shop via teasers or to your advertorial in Bergzeit Magazin. COST Euro per month 500 Euro per week > Extremely high visibility in the Bergzeit shop up to 5 million impressions per month (max. 10 teasers in rotation) > Traffic delivered directly to your brand shop or to your advertorial in Bergzeit Magazin Direct link via the category teasers to brand page 07

9 PRODUCT REVIEW PRODUCT REVIEW Deliver your new products directly via a review in the Bergzeit Magazin to your targeted group: outdoor-aligned readers and sports people. Strengthen your brand through an expanded presence in the form of an authentic review. > Test product is provided free of charge by the manufacturer. > The Bergzeit Magazin team organises the review. > The test product remains with the reviewer. COST Providing of the review product* Facebook Post Tweet Magazine homepage Review landing pages Link of product in shop direct to product review MULTICHANNELS > Maximum visibility on the homepage in the Bergzeit Magazin > Your brand / new product reaches approximately 90,000 outdoor avid readers > Sealed with Bergzeit s Trail Tested approval * Product reviewed after consulting with Bergzeit and must be available for purchase at Bergzeit 08

10 ADVERTORIAL The Bergzeit Magazin gives you the opportunity to present, in the form of advertorials, your region, your event or your product. Designed as an editorial, advertising-oriented post, advertorials offer the opportunity to address your audience directly. Your message will have a much higher validity with the reader thanks to the familiarity of the frequented magazine. Your post will be declared as advertisement in accordance with the media law. With our multichannel package, your message will be vastly distributed via all Bergzeit channels. Your own website can be integrated via Google relevant links in your advertorial. Text image and video materials are in most cases supplied by the client. Upon request, our editorial team are happy to take over the implementation. DURATION & COST 3 months Euro 6 months Euro 12 months Euro OUR SERVICE PACKAGE CONTENT full-fledged article with text, images and links in Magazin RUNNING TIME three, six or twelve months By request, with editorial support Banner magazine homepage* Banner magazine category page* Banner magazine editorial pages* Integration Bergzeit Newsletter Facebook Post Tweet Google+ Post ADVERTORIAL MULTICHANNELS * Rotation of banners > High visibility of your message through our multichannels > Our readers and customers are your targeted group ADVERTORIAL > Approx reached User / Month The advertorial concept: your content, our layout 09

11 ADVERTORIAL BANNER PLACEMENT ADVERTORIAL BANNER PLACEMENT To keep your advertorial permanently in focus with our readers, we offer a classic banner placement as part of our service package. Pixels, measuring will appear in rotation with other ads on all pages of the Bergzeit Magazin. If needed, our editorial staff will assist with the graphic implementation. 270 PX 426 PX Placement example in the category In Test Your banner on all Bergzeit Magazin pages Banner Dimension: 270 x 426 Pixels 10

12 GOOGLE DISPLAY & FACEBOOK ADS GOOGLE DISPLAY & FACEBOOK ADS We know the type of customer who may be interested or interesting in or for your brand. Using Google Display & Facebook banners we present you specifically to new and existing customers, creating a high visibility of your brand on the Google Display Network and on Facebook. This delivers high-quality traffic directly to your brand page in the Bergzeit Shop. Graphical implementation of ads are our undertaking. Left: Google Display, Right: Facebook > Targeting new customers > Reach high purchasing power existing customers by means of our retargeting lists > Channel quality traffic to the brand shop > High visibility in the Google Display network and on Facebook TARGET GROUP Possible retargeting audience > Bergzeit Shop visitor > Visitors of specific shop categories > Visitors of specific brand pages > Bergzeit shop and much more... New customers COST Budget based (min. budget Euro) * Retargeting means that when a customer, has visited a particular page in the shop, targeted ads will be that cover their interest, will be played. 11

13 BERGZEIT CONTEST For the duration of one month we channel by means of paid Facebook ads quality traffic to the Bergzeit contest page. After the participant has answered the multiple-choice question, they are directed to your brand page. Yet another way for you to benefit from high-quality traffic to your brand page in the Bergzeit Shop. OUR SERVICE PACKAGE Logo-Integration in all graphic teasers and Facebook ads. Prominent presentation of your exclusive contest prize. Facebook ads Google Display ads Magazin category contest MULTI- CHANNELS CONTEST Expired promotions remain permanently Example: COST (PERIOD 1 MONTH) Euro Contest prize RRP min. 500 Euro Link to your brand page in Bergzeit Shop: > High-quality traffic to your brand page in the Shop > High visibility in the Google Display network and on Facebook > You will reach approx outdoor enthusiastic users per month Multiple choice question by the contest 12

14 BANNER ON THE ORDER COMPLETION PAGE BANNER ON THE ORDER COMPLETION PAGE on the order completion page, you have the option to place a banner. Use this brief moment in which our customers have completed their order, and direct them with a direct link to your external website, your brand shop or an advertorial in the Bergzeit Magazin. BANNER IN VISIBLE RANGE The final banner is supplied by the client. DURATION & COST Immediately visible range Not immediately visible range 500 Euro / month 350 Euro / month BANNER AT THE BOTTOM OF THE PAGE > Direct a customer after completion of his and hers order and direct them to your desired page > More than customers per month see your banner > Teaser dimension: 955 x 150 Pixels > Teaser with linking to external partner site on your brand shop or on an advertorial in the magazine 13

15 BANNER MAGAZIN BANNER MAGAZIN Take advantage of the traffic that the Bergzeit Magazin generates from our outdoor-aligned readers and direct them with a brand banner of your brand shop within Bergzeit. Your rotating banner gets maximum visibility by being displayed on the magazine homepage, the category pages and all item pages. The final banner is supplied by the client. DURATION & COST 1 month 400 Euro 2 months 750 Euro 3 months Euro > Maximum visibility of your banner on all pages in the Bergzeit Magazin > You will attract more than 30,000 outdoor enthusiastic users per month > Forward quality traffic from the magazine to your brand page Direct link on the banner to brand page, material page or advertorial 14

16 PACKAGE INSERTS/FLYERS PACKAGE INSERTS/FLYERS Bergzeit sends out daily over orders with an average order value of 186 EURO to destinations such as Germany, Austria and Switzerland of which a total of 80% is sent to Germany. This opportunity gives you the option of inserting your DIN long flyers or a larger format with a Bergzeit package to reach our extensive, outdoor-orientated customers. > Reach high purchasing power and outdoor-orientated customer > High average order value of 186 Euro > You will reach approx. 300,000 outdoor enthusiastic users per month COST DIN length, 1 sheet DIN long, small booklet to 50g Magazin/catalog < 300g Magazin/catalog 300g - 500g 150 Euro CPM 170 Euro CPM 200 Euro CPM 250 Euro CPM 15

17 PRINTED ADS IN CATALOGS PRINT ADS IN CATALOGS EDITIONS WINTER/SUMMER CATALOGS BIKE GUIDE Total Ex Ex. Regular customers Ex Ex. New customers Ex Ex. Bergzeit store customers and events Ex Ex. COST WINTER/SUMMER CATALOGS BIKE GUIDE Image presentation (display) Euro / page Euro / page Brand pure produkct presentation Euro / page Euro / page U1 COVER Euro Euro U4 Envelope back page Euro Euro U3 envelope back/inner page Euro Euro From the display tourism, winter cover catalog 14/15, Cover Summer & Bike Guide 15, Brand page in the manual 16

18 PRODUCT PRESENTATION PACKAGE You have a new product on the outdoor market or would like to bring the attention to a revised / improved product? We have created a month package that guarantees maximum success and visibility in our Bergzeit channels. PRODUCT PRESENTATION PACKAGE BERGZEIT SHOP BERGZEIT MAGAZIN MULTICHANNELS Teaser page (one week) Editorial article * Integrated Newsletter Banner Order*- completion page Rotated Banner on all magazine pages Facebook, Twitter and Google+ Post > You will reach approx. 300,000 outdoor enthusiastic users per month > High quality traffic is reached in the Bergzeit Shop, Bergzeit Magazin and in the Bergzeit multichannels > Discount of 750 euros compared to individual advertising formats COST (PERIOD 1 MONTH) Package price Euro Price advertising format individual Euro DISCOUNT OF 750 EUROS SICHTBARKEIT: ca * Text, images and video are delivered by the client. 17

19 OVERVIEW ADVERTISING FORMATS OVERVIEW ADVERTISING FORMATS ADVERTISING FORMATS MAX. CONTACTS AFTER MAX. CPM = COST PER COST/MONTH COST/WEEK ROTATION * ROTATION/MONTH THOUSAND CONTACT Glückspilz 1 1 Million 2,50 Euro Euro - Fotocontest 1 1 Million 2,00 Euro Euro - Alpincamp Teaser pages ,00 Euro Euro 500 Euro Advertorial incl. Banner ,00 Euro 3 Months / Euro - Facebook- & Google Display advertising 1 - According to budget - Contest ,50 Euro Euro - Banner order completion page ,00 Euro 500 Euro - Banner Magazin ,00 Euro 400 Euro - Package Product Presentation ,50 Euro Euro - Product reviews Inserts/flyers from 150,00 Euro from Euro from Euro Catalogsummer/winter/ bike / According to ad format = This advertisement format includes an extensive report and feedback CMP = Costs for 1,000 contacts to achieve with an advertising format online CPM outdoor branches: approx. 30 euro (compared with special interest channels e.g Climax, Alpin, Outdoor-Channel,Bergfex,Outdoor Active, Schneehöhen.de...) * may increase with increasing number of visitors to the Bergzeit Magazin and Shop with consistent visibility 18

20 LEIDENSCHAFT FÜR DRAUSSEN I Bergzeit GmbH: Hienlohestraße 21 I Otterfing Online: I Hotline: +49 (0)