military publications 2017 rate card

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1 military publications 2017 rate card

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3 Table of Contents Overview 4 Advertising Rates 5 Preprint Rates 6 Print and Deliver Products 7 Online Advertising 8 Ad Sizes/Specs 9 Terms and Conditions 10 Publication Schedule 11 Address One Riverside Avenue Jacksonville, FL Mailing Address P. O. Box 1949 Jacksonville, FL Military Sales & Marketing {P} {F} National & Retail Advertising Ext Classified Advertising Ext {P} {F} Military Publications published by 3

4 Advertise in the Military Publications Reach 74,000 Readers Internet Advertising (Included in Rate) Distributed on three Naval Bases and off-site locations Jax Air News: 12,000 copies Mayport Mirror: 10,000 copies Kings Bay Periscope: 10,000 copies Published Weekly, Every Thursday (49 weeks) We bring the military market to you. Regional Economic Impact $7.83 billion/year Military Publications reach 81% of the military community Regional Payroll (all 3 bases) $2.04 billion/year Military Community includes 92,130 Active-Duty, Reserves, Retirees and Contractors The Navy is the largest employer in Northeast Florida and Southeast Georgia Working on Base 50,631 (Active-Duty, Reserves, Civilians & Contractors) *The Navy and Marine Corps Regional Shareholders Report 4

5 Advertising Rates Display Advertising (ROP/Classified 6 columns) Jax Air News Mayport Mirror Kings Bay Periscope 1 Time (Open Rate) $12.14 $10.30 $ Times (Contract) $11.06 $9.54 $ Times (Contract) $10.60 $9.07 $ Times (Contract) $8.67 $7.78 $ Times (Contract) $7.68 $7.35 $7.35 Rates include all ads appearing online at and/or Rates above are per column inch. Classified Agate Line Advertising Line Ads: Private Party and Commercial, Automobile, Articles for Sale, Employment and Real Estate Agate/Line Advertising: $2.42 per line (Agate pick-up from The Florida Times-Union is $1.11 per line.) National Advertising (per net column inch) Jax Air News $17.14 Mayport Mirror $15.00 The Periscope $15.00 Combination discount rates available. Run the same ad in any two publications and receive a 5% discount. Buy the same ad in all three publications and receive a 10% discount. Color Rates Full Color: $ Deadlines Discounts Charity Local organizations whose advertisements support their charitable works are charged at the 13x contract level. Frequency and other applicable discounts apply. A signed contract is not required, however, proof of 501(c) (i.e. tax-exempt status per the IRS) status is required. Pick-up Rate Pick up any Retail or Classified ad from The Florida Times-Union and receive 15% discount off the above rates. Other Discounts Multi-Publication Discounts: 2 Publications = 5% off the above rates; 3 Publications = 10% off the above rates (Ads must run the same day). Space Camera-Ready All Ads Reservations Materials Due Approved Retail Ads Thursday, 5 p.m. Friday, 10 a.m. Monday, 5 p.m. Classified Ads Friday, 5 p.m. Monday, 10 a.m. Tuesday, Noon Effective January 1,

6 Preprint Rates Size CPM Single Sheet $38.00 or $ page tab $43.00 or $ to 12-page tab $48.00 or $ to 20-page tab $53.00 or $ page tab $58.00 or $ Quantity: 12,000 required Please add 5% allowance for spoilage. Deadline: Preprints must be received by Wednesday prior to insertion. Size CPM Single Sheet $38.00 or $ page tab $43.00 or $ to 12-page tab $48.00 or $ to 20-page tab $53.00 or $ page tab $58.00 or $ Quantity: 10,000 required Please add 5% allowance for spoilage. Deadline: Preprints must be received by Wednesday prior to insertion. Insert Size Requirements Minimum Size " x 5.5" wide Maximum Size...11 x 10.5" wide The longest/widest side of the insert should be the leading edge (the folded or bound side of the insert). This side is used to determine compliance with the maximum size restriction. FSIs not meeting these specifications cannot be accepted for machine insertion. Additional charges for distribution may apply and costs vary. Distribution quantity requirements for inserts vary. Please add 5% allowance for spoilage. Consult your account representative for specific quantity requirements. Stock Specifications Minimum Thickness: 007" - 80# offset or 100# gloss cover stock are recommended. Reservations and Deadlines Space must be reserved at least 12 days prior to publication date. Military Publications inserts should be in plant 10 days prior to publication but no earlier than 15 days. Distribution of inserts arriving less than 10 days prior to publication cannot be guaranteed and an additional insert charge may be incurred. Note - Exceptions to the above will be handled on an individual basis and will be accepted upon completion of satisfactory testing of at least 100 samples. Inserts delivered out of specs may incur surcharges and could result in less than optimal distribution. Printing and Shipping Instructions Skidded preprinted supplements shall be stacked on solid base, non-returnable skids or pallets. Loaded skids should not exceed 5 1/2 feet in height. If pallets are used, a 4 minimum interior clearance will be required. Size not to exceed 42 x 48 or weigh more than 2,000 pounds. All sections must be well-jogged, brick-stacked and banded with a minimum of four bands. Shrink wrap only will not be accepted. Cartons must be fully packed or dunnaged internally and should not exceed 40 lbs. in weight. Wooden skid tops must conform in size to that of the base of the skid. Do not double stack skids. If any of the above specifications are not met, The Military Publications are not liable for spoilage or less distribution than ordered. Special handling due to poor condition may result in additional charges. Insert material for The Military Publications are accepted at the loading dock Monday 6:30 a.m. to 3:30 p.m.; Tuesday through Friday 7 a.m. to 3:30 p.m. Closed Saturdays, Sundays, and Holidays. Ship To: The Military Publications, Attn: Loading Dock One Riverside Avenue, Jacksonville, FL

7 Print and Deliver Products NAA research* shows that 78% of adults and 87% of newspaper readers look at newspaper inserts while 61% say they are most helpful when they are thinking of buying something. While readers say the most useful information is price, followed closely by notice of a sale, other information readers find useful is product information including pictures, brand information and store information. Let The Military Publications help you utilize this powerful tool to capture sales and increase your bottom line. Your account representative can help you target exactly where you want your message delivered and utilize the size and color to enhance your image. All rates are turn-key to include design, printing and insertion. Allow a minimum of 12 business days from proof release to insertion date. Other solutions available include personalized solo mail pieces that can include specific information you have about your customers or can offer variable incentives to entice each part of your market differently. Look to The Military Publications for all your printing solutions including, but not limited to brochures, catalogs, flyers, event programs and posters. *How America Shops and Spends, MORI Research, 2008 conducted on behalf of the Newspaper Association of America Print and Deliver Requirements 1. allow a minimum of 12 business days from final proof sign off to insert date on all tabloids and single sheets. Glossy Stock Print and Deliver Inserts Bleed sizes will be trimmed an 1/8 inch on all sides. 5 1/2 x 8 1/2, 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3 Quantity 1x 4x 8x 12x 5, , , , , , , , , /2 x 11", 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3 Quantity 1x 4x 8x 12x 5, , , , , , , , , " x 17", 4/4 or 4/0, Bleed or Non-Bleed, 70# glossy stock #3 Quantity 1x 4x 8x 12x 5, , , , , , , , , *Prices are per thousand. 2. all Print and Deliver prices include design, printing and insertion in The Military Publications. 3. there is no maximum quantity on any order, but all quantities printed must be inserted into any of our products within 30 days of the first insertion date. 4. if a Print and Deliver job is cancelled before all printed pieces are inserted, The Military Publications will bill the advertiser for all remaining printed pieces less 10% of the remainder of the job. 7

8 Online Advertising (Static or Flash) 728x90 North Position $150 per month/per site 300x250 LREC Position $125 per month/per site 160x600 Sky Position $100 per month/per site 728x90 Anchor Position $115 per month/per site *Requires 3-month agreement. No political advertisements will be allowed. 8

9 Ad Sizes/Specs When submitting an ad to The Military Publications, the preferred document format is PDF (Portable Document Format). Below, please find other software, media and delivery requirements: Software Requirements Photoshop CS3 Illustrator CS3 InDesign CS3 Adobe Acrobat 9.0 We do not accept Publisher or Corel files. Acceptable Media CD DVD Electronic Ad Delivery AP Adsend ( Site Code ID is FLJAJ Ad Transit ( Adsend AdDrop Ads may also be ed to com only if the following conditions are met: File is a PDF (with extension) File size is less than 4MB Account Executive is copied on Direct Electronic Ad Transfer The Military Publications also offer advertisers their own FTP directory with password protection. Just contact your advertising sales representative for more information or to activate today. As with all electronic delivery methods, the PDF file format is the preferred format. PDF is the only format used by our current Ad Delivery Services that we subscribe to. If sending multiple files all files should be collected and compressed to create a single file for uploading. Once an advertiser posts an ad on our FTP site they should confirmation of upload to their Advertising Sales Representative who, in turn, can provide the necessary processing information to production. PDFs When submitting an ad as a PDF, here are some guidelines: Make sure all art is CMYK or Grayscale. All colors must be CMYK, no Pantone or Spot Colors. Make sure all fonts are embedded or subset at 100%. Create your PDF file to meet the PDF/1Xa standard with Acrobat 5 compatibility. Or, create a postscript file and distill through Acrobat Distiller, using the distiller settings for the PDF/1Xa. IMPORTANT When creating a PDF using InDesign and/or transparency (i.e. drop shadows, layers, overlays, etc.), create your PDF file to meet the PDF/1Xa standard with Acrobat 6 or 7 compatibility and DO NOT flatten transparency. Advertising Dimensions Order all ads by column width and depth (depth in ¼ increments). ROP and CLASSIFIED (6 Col. X 21.5 deep) Columns Inches 1 Col Col Col Col Col Col Double Truck (13 columns x 21.5")

10 Advertising Policy A. All rates contained herein are net as shown. Agency commissions or further discounts are not allowed unless otherwise noted. B. Every effort will be made to comply with the advertiser s position request, however, position is not sold or guaranteed. Advertising orders are not accepted on a position or omit basis. C. An annual contract, signed in advance, is required to earn other than the open rate and to qualify for discounts. D. Publisher reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this condition. E. The Publisher reserves the right to refuse or cancel any advertisement. F. Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that it will indemnify and hold harmless Publisher from liability, including reasonable attorneys fees and other costs of defense, arising from any actions or claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from the publication of Advertiser s copy. G. The Military Publications will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. The Publisher will not incur any liability for errors after the first day the ad appears. Any errors should be reported immediately to the retail advertising department for correction as soon as possible. Publisher is not responsible for errors on copy received after deadline. H. All advertising space used will be credited once as advertising inches toward contract fulfillment, except as otherwise noted. I. Advertising set to resemble news matter must carry the word Advertisement at the top of the advertisement. J. Some advertisers may be temporarily extended a $500 courtesy credit limit pending the final credit extension decision, providing a completed credit application has been submitted for review. Terms of Payment A. All rates are net cash with order unless credit has been approved by the Publisher. Where credit has been extended, invoices are payable on terms stipulated on the invoice statement. B. MasterCard, American Express, Discover, Visa and check by phone accepted. C. All invoices are due net thirty days. D. Publisher will invoice advertiser on a monthly or cash basis. 10

11 Publication Schedule for 2017 MILITARY NON-PUBLISHING DATES: July 6, December 21 and December 28 MILITARY PUBLISHING DATES JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OBER OCTOBER NOVEMBER DECEMBER * SPECIAL EVENTS May 18 Edition: May 25 Edition: June 8 Edition: June 29 Edition: October 19 Edition: November 9 Edition: Armed Forces Day Memorial Day Flag Day Independence Day 2017 Waves of Glory Special Section featuring: Navy Birthday, 2017 NAS JAX Air Show, Veterans Day and Marines Birthday Veterans Day * November 23 edition will be distributed on Wednesday, November 22 due to the Thanksgiving break. Early deadline for the Thanksgiving edition will be Wednesday, November 15, for ad reservations. 11

12 THE MILITARY PUBLICATIONS ARE PUBLISHED BY THE FLORIDA TIMES-UNION, WHICH IS A MORRIS COMMUNICATIONS COMPANY NEWSPAPER. STREET: ONE RIVERSIDE AVENUE, JACKSONVILLE, FL MAIL: P.O. BOX 1949, JACKSONVILLE, FL PHONE: