MEDIA PLANNER. OSCA Today tri-annual magazine OSCA.ca website CONTACT. Tracy Goltsman

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1 MEDIA PLANNER OSCA Today tri-annual magazine OSCA.ca website CONTACT Tracy Goltsman Publication Director, Naylor Association Solutions Toll Free (800) ext

2 OSCA/ACOSO: THE CONNECTION The Ontario School Counsellors Association provides professional leadership, support, advocacy and resources to school counsellors, educators, educational stakeholders, parents and students. We are one of the largest school counsellor associations in Canada and our membership includes: Guidance Counsellors Career Counsellors Directors of Education Ministry of Education Officials Presidents of Counselling Organizations OSCA/ACOSO: THE AUDIENCE We are one of the largest school counsellor associations in Canada. Our membership includes school counsellors from across Ontario, Canada and around the world. Ontario counsellors oversee the educational development of more than 1.4 million elementary students. 700,000 secondary school students. OSCA s media program reaches 100% of our members, who include teachers and guidance counsellors in elementary and secondary public, Catholic, and private schools across Ontario. Publications also reach Ministry of Education representatives, liaison personnel, and registrars from Ontario s universities and public and private colleges.

3 OSCA Today MAGAZINE Net Advertising Rates All rates include an Ad Link in the digital edition of the magazine Revisions and Proofs: $50 Position Guarantee: 15% Premium Full-Colour Rates 1x 2x 3x Double Page Spread $5, $4, $4, Outside Back Over $3, $3, $3, Inside Front or Inside Back Cover $3, $3, $3, Full Page $3, $2, $2, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $1, $ $ /8 Page $ $ $ Black-and-White Rates 1x 2x 3x Full Page $2, $2, $2, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $ $ $ /8 Page $ $ $ Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. OSCA Today Digital Edition Branding Opportunities Digital Edition Skyscraper $840 Digital Edition Leaderboard $840 Digital Edition Belly Band with Digital Toolbar $775 Digital Edition Sponsorship $580 For a complete online guidelines, visit:

4 MEDIA MENU OSCA Today Magazine OSCA s official tri-annual magazine offers an in-depth look at important industry trends, and is available in both print and digital. Each issue of the magazine is ed to readers and posted on the OSCA website. Osca.ca Website Advertising The official website of OSCA/ACOSO provides important information on industry resources and tools, relevant events, and important association news. On average OSCA.ca receives over 9,085 impressions per month. (12/ /2017) Let us customize an advertising program that fits your needs and budget. Contact your Naylor account executive today for more information.

5 OSCA Today MAGAZINE DIGITAL EDITION Digital edition available here: naylornetwork.com/osc-nxt/ In addition to print, OSCA Today is available in a digital version. OSCA members can flip through the pages, and click ads to be redirected to advertiser s websites. Each issue is ed to readers as well as posted on the OSCA website. An archive of issues is available, securing your ad a lasting online presence. Readers can: Bookmark pages and insert notes Keyword search the entire magazine Navigate and magnify pages with one click Share articles on news and social networking sites Read the issue online or download and print for later View issues instantly from most smartphones and tablets View archives and find a list of articles for one-click access Extend your advertising investment with digital media: Link your ad to the landing page of your choice Increase website traffic Interact with viewers to help the buying process Generate an immediate response from customers Digital Edition Large Toolbar FREE with purchase of Digital Belly Band Your company name is a button on the toolbar, found in the top of every page next to frequently used navigational icons. Digital Edition Leaderboard $840 The leaderboard ad is displayed the entire time the digital edition is open at the top of the digital edition, giving your message constant and lasting exposure. Digital Edition Sponsorship $580 Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available. Digital Belly Band $775 Wrap your message around the digital edition of OSCA Today, making your company s ad the first that readers see when they view their copy. Readers must click on the belly band to open the cover of the publication. Also includes the Digital Edition Toolbar. Digital Edition Skyscraper $840 The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Ad Link Included in display ads Ad Links increase traffic from your ad in the digital edition to your company s website or a corporate address. Additional fees apply where noted. Online Specifications - For more information, visit: Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

6 OSCA/ACOSO WEBSITE ADVERTISING Advertising on the OSCA/ACOSO website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors can access to learn about all aspects of guidance and career education in Ontario and across Canada. Advertising on offers several costeffective opportunities to position your company as a leader in front of influential education professionals in Ontario. Features of OSCA/ACOSO website advertising: Cross-promoted in other OSCA/ACOSO publications and communication pieces Directs visitors to the landing page of your choice to expedite purchase Year-round visibility reinforces brand recognition Allows dynamic, time-sensitive promotion On average OSCA.ca receives over 9,085 impressions per month. Tile Ads 125 x 125 pixels Run of Site! Appear on every page of the website! Only two positions available, maximum of three ads rotating per position. 12 months $4,120 (12/ /2017) More about the OSCA/ACOSO website: Traffic is from elementary and secondary counsellors and teachers, students, parents and other educational professionals. The OSCA/ACOSO website hosts the Ontario Skills Passport for the Ontario Ministry of Education, which is used by a wide range of community-based career providers. We are approached often by other educational and career websites who wish to link to our site; this has increased our traffic-count.

7 PRINT ADVERTISING SPECIFICATIONS OSCA Today Magazine Trim Size: 8.375" x " DOUBLE PAGE SPREAD WITH BLEED INCLUDED FULL PAGE NO BLEED FULL PAGE WITH BLEED INCLUDED 1/2 PAGE HORIZONTAL 1/2 PAGE LONG VERT. 1/2 PAGE VERTICAL/ ISLAND LIVE AREA (per page): 7" x 9.5" LIVE AREA (per page): 7" x 9.5" LIVE AREA: 7" x 9.5" 17" x " 7" x 9.5" 8.625" x " 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 1/3 PAGE SQUARE 1/3 PAGE HORIZONTAL 1/3 PAGE VERTICAL 1/4 PAGE HORIZONTAL 1/4 PAGE VERTICAL 1/8 PAGE HORIZONTAL 1/8 PAGE VERTICAL 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 3.333" x 2.166" 2.166" x 3.333" Note: Text placed outside the LIVE AREA within any full-page or DPS ads may be cut off. Please keep important elements 0.25" away from trim and center fold. Artwork Requirements All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. Ad Material Upload Go to the Naylor website at click on "Client Support." Under Advertisers menu option on the bottom left, click on "Ad Upload". Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company s contact information along with these three pieces of information, attach your files and click "Submit." Production Services, Proofs and Revisions Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge. Specs for Outsert/Inserts Magazine 1 Page / 1 surface: 8.375" x " 1 Page / 2 surface: 8.375" x " 2 Page / 4 surface: 8.375" x " Postcards: 6" x 4.25" Heavy Card Stock Insert: 8.25" x 10.75" Online Specifications - For more information, visit:

8 PAST ADVERTISERS Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with OSCA/ACOSO and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of OSCA/ACOSO. Algoma University Atlantic University School of Medicine Blyth Education Booth University College Brampton Flight Centre Brandon University Carleton University, Faculty of Engineering Centennial College Centre for Research & Education on Violence against Women & Children College Boreal College of Early Childhood Educators Conestoga College Institute of Technology and Advanced Learning Confederation College D Youville College Delta Hotels by Marriott - Toronto Airport & Conference Centr Durham College Food and Beverage Ontario Forum for Young Canadians/ Forum pour jeunes Canadiens Georgian College Greater Toronto Airport Authority Harris Institute For The Arts Historica Encounters - Encounters with Canada Holland College Huron University College Insurance Institute of Canada La Cité Lakehead University Lasalle College Laurentian University McGill University, Macdonald Campus McMaster University Memorial University of Newfoundland Metalworks Institute Ministry of Advanced Education and Skills Development Nipissing University Northern College Ontario Agricultural College, University of Guelph Ontario College Application Service Ontario College of Trades Ontario Council on Articulation and Transfer Ontario Native Education Counselling Association Ontario Teachers Insurance Plane Ontario Universities Application Centre Prepskills Randolph Academy for the Performing Arts Registered Nurses Association of Ontario Revolve EPS Holdings Ltd Ryerson University, Undergraduate Admissions and Recruitment Saint Paul University School of Social and Community Services Sheatre Sheridan College Springtide Resources St. Clair College Stitt Feld Handy Group Study Across The Pond Study in Israel, LLC The Social Express Trebas Institute Trillium College Tyndale University College + Seminary University of Guelph - Humber University of Guelph Office University of Ottawa University of Sudbury University of Windsor University of Windsor University of Winnipeg Virtual High School Waterloo/Wellington Flight Center Western University