MEDIA PLANNER. The Executive bimonthly magazine The Executive magazine digital edition Membership Directory and Resource Guide

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1 MEDIA PLANNER The Executive bimonthly magazine The Executive magazine digital edition Membership Directory and Resource Guide Online Buyers Guide CalSAE.org CONTACT: Brittany Thompson Media Director (352)

2 Advancing Together with CalSAE + Each CalSAE association member spends an average of $450,000 on products and services in the association industry, and $230,000 on conventions and meetings each year. + CalSAE is the third largest society of association executives. Our members are: + Association professionals + Independent meeting planners + Association management firms + Hotel industry representatives + Trade show planners + Association Executive Directors, Presidents and CEOs + Association management is a nearly $3 billion market in California. Our members are the executives who make purchasing decisions within this industry.

3 Reach CalSAE members all year long. The Executive print edition CalSAE s official magazine, The Executive is a trusted member resource. Our bimonthly magazine has an average circulation of 1,660 copies with show issues that have bonus distribution. The Executive digital edition Members are ed a digital edition of The Executive. Issues are archived on our website, giving each issue added exposure and life. Annual Membership Directory and Buyers Guide Gain unrivaled access to CalSAE members with our Annual Membership Directory. It contains valuable member contact information and is used as a reference and purchasing tool throughout the year. Online Buyers Guide Our Online Buyers Guide lets your customers find products and services with the click of a button. Visitors can search for your company by name, location, product category or keyword. CalSAE Website Advertising Prominent advertising positions are available on calsae.org. Members turn here to get up-to-date information and see upcoming events.

4 The official magazine of CalSAE Published bi-monthly, The Executive delivers readers timely information about all aspects of the association management industry and the activities of CalSAE members. The Executive delivers value through connecting members to educational, informational and networking opportunities. The Executive fast facts: EXECUTIVE READERS HOLD TITLES SUCH AS + Executive Director + President + Executive VP + CEO + Associate Director 60% of our association members are senior executives and CEOs Let us customize an advertising program that fits your needs and budget. Contact your Naylor account executive today for information on the full suite of advertising opportunities with CalSAE. THE EXECUTIVE HAS BONUS DISTRIBUTION AT THE SEASONAL SPECTACULAR TRADESHOW AND ELEVATE ANNUAL CONFERENCE

5 2018 Content Plan January/February March/April May/June July/August September/October November/December Destination San Francisco, Oakland, San Mateo, San Jose Newport Beach, Costa Mesa, Huntington Beach, Irvine Los Angeles, Anaheim, Long Beach, San Diego, Santa Barbara Nevada: Las Vegas, Reno, Lake Tahoe, Carson City Colorado: Denver, Colorado Springs, Boulder, Aspen, Vail Sacramento, Sonoma, Napa, Fairfield Theme Innovation Attraction & Engagement Meetings The Clip & Save Issue Leadership Communications & Content Ship Date January 2018 February 2018 April 2018 June 2018 August 2018 November 2018 Bonus Distribution: At Elevate and to 1,200+ non-member association professionals Bonus Distribution: At Seasonal Spectacular * Editorial calendar is subject to change without notice. In Every Issue PRESIDENT S MESSAGE OR CHAIR S MESSAGE: From CalSAE Chair Deborah Elam, CAE, the Executive Director of the San Francisco Dental Society and CalSAE President and CEO, Jim Anderson, CAE. TECH TOOLS: Featuring new technology and trends, this department offers suggestions for tools to make the life of an association executive run more smoothly. BLOG SPOT: Highlighting a new association-related blog each issue, this section offers looks at different news and views in the association community. BY THE NUMBERS: This quick read offers association executives concrete ideas for saving resources. ADVANCING: This department features different programs and groups and the work they are doing. THE MEETING PLACE: A department offering tips and information for meeting planning members. LEGAL BRIEF: Take a look at the latest in legal news affecting the association community.

6 Digital Edition In addition to print, The Executive magazine is also available to members and subscribers in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles to colleagues and click on ads to be redirected to the advertiser s website. READERS CAN: + Bookmark pages and insert notes + Keyword search the entire magazine + Navigate and magnify pages with one click + Share articles on news and social networking sites + Read the issue online or download and print for later + View issues instantly from most smartphones and tablets + View archives and find a list of articles for one-click access ON AVERAGE, THE EXECUTIVE RECEIVES NEARLY 1,000 PAGE VIEWS PER ISSUE. MEMBERS SPEND AN AVERAGE OF 6.7 MINUTES READING EACH ISSUE OF THE DIGITAL EDITION. Toolbar $ Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Sponsorship $ Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available. Ad Link INCLUDED IN DISPLAY AD RATES! Ad Links increase traffic from your ad in the digital edition to your company s website or a corporate address. Additional fees apply where noted. Digital Edition Skyscraper $1, The Digital Skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Digital Bellyband $ Your company will be featured as a digital belly band that wraps around the front and back of the digital edition. This prominent location will give your company tremendous exposure to our members. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

7 Member Net Advertising Rates Full-Color Rates 1x 2-4x 5-7x Double Page Spread $2, $2, $2, Outside Back Cover $2, $2, $2, Inside Front or Inside Back Cover $2, $2, $2, Full Page $1, $1, $1, /3 Page $1, $1, $1, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ x rate includes position in annual Membership Directory Black-and-White Rates 1x 2-4x 5-7x Full Page $1, $1, $1, /3 Page $1, $ $ /2 Page $ $ $ /3 Page $ $ $ /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ x rate includes position in annual Membership Directory Advertise your products and services by including your flyer, brochure or postcard in the clear plastic bag in which The Executive is mailed. Or you can ensure that your message is the first readers see by wrapping it around The Executive with a belly band. Readers must detach the belly band to access the publication, so your ad is sure to be noticed. DIGITIZE YOUR AD! In addition to the printed version, The Executive is digitally produced, ed to members and archived on CalSAE s website. We can attach your direct-mail piece to the digital edition for a nominal fee. To be included, advertisers must supply the digital file of the direct-mail piece in high-resolution PDF format. If you would like to animate your ad, additional charges apply. Bonus Visibility: All rates include a free e-link in the digital edition of The Executive. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

8 Non-Member Net Advertising Rates* Please contact CalSAE at if you would be interested in becoming a member. Full-Color Rates 1x 2-4x 5-7x Double Page Spread $3, $3, $2, Outside Back Cover $2, $2, $2, Inside Front or Inside Back Cover $2, $2, $2, Full Page $2, $2, $1, /3 Page $1, $1, $1, /2 Page $1, $1, $1, /3 Page $1, $1, $1, /4 Page $1, $ $ /6 Page $ $ $ /8 Page $ $ $ Black-and-White Rates 1x 2-4x 5-7x Full Page $1, $1, $1, /3 Page $1, $1, $1, /2 Page $ $ $ /3 Page $ $ $ /4 Page $ $ $ /6 Page $ $ $ /8 Page $ $ $ x rate includes position in annual Membership Directory Advertise your products and services by including your flyer, brochure or postcard in the clear plastic bag in which The Executive is mailed. Or you can ensure that your message is the first readers see by wrapping it around The Executive with a belly band. Readers must detach the belly band to access the publication, so your ad is sure to be noticed. DIGITIZE YOUR AD! In addition to the printed version, The Executive is digitally produced, ed to members and archived on CalSAE s website. We can attach your direct-mail piece to the digital edition for a nominal fee. To be included, advertisers must supply the digital file of the direct-mail piece in high-resolution PDF format. If you would like to animate your ad, additional charges apply. Bonus Visibility: All rates include a free e-link in the digital edition of The Executive. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

9 CalSAE.org Advertising on the CalSAE website is a great way to reach member and non-member visitors and reinforce your marketing message. Visitors log on to to learn about upcoming association events, discover ways to maximize their CalSAE membership, view the latest issues of The Executive digital edition and search on the CalSAE Buyer s Guide. Rectangle Ad x 250 pixels + Up to 4 ads rotating on home page and 6 ads rotating on subpages. + One spotlight tile ad appearing on the home, about, membership, events, promote and advance pages as well as all applicable subpages. HOME PAGE $2, Months $1,545 6 Months SUBPAGES $1, Months $980 6 Months HOME PAGE - 4 ROTATIONS SUBPAGES - 6 ROTATIONS Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. WEBSITE AVERAGES PER MONTH + More than 2,000 sessions per month + Sessions lasting nearly 3 minutes per visit + Nearly 7,000 pageviews per month Traffic numbers from 1/1/2017-6/21/2017 For a complete online guidelines, visit:

10 Digital Edition In addition to print, The Membership Directory and Buyers Guide is also available to members and subscribers in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles to colleagues and click on ads to be redirected to the advertiser s website. READERS CAN: + Bookmark pages and insert notes + Keyword search the entire directory + Navigate and magnify pages with one click + Read the issue online or download and print for later + View the issue instantly from most smartphones and tablets + View archives Annual Membership Directory and Buyers Guide ON AVERAGE, THE MEMBERSHIP DIRECTORY AND RESOURCE GUIDE RECEIVES NEARLY 10,000 PAGEVIEWS PER ISSUE. (BASED ON LAST YEAR S DIRECTORY.) LAST YEAR S DIRECTORY RECEIVED 845 CLICKS ON LINKS IN THE DIGITAL EDITION. Toolbar $ Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears. Sponsorship Your message will be prominently displayed directly across from the cover of the magazine. Animation and video capabilities are available. Ad Link INCLUDED IN DISPLAY AD RATES! Ad Links increase traffic from your ad in the digital edition to your company s website or a corporate address. Additional fees apply where noted. Digital Edition Skyscraper $ The Digital Skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure. Digital Bellyband $ Your company will be featured as a digital belly band that wraps around the front and back of the digital edition. This prominent location will give your company tremendous exposure to our members. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

11 Member Net Advertising Rates Annual Membership Directory and Buyers Guide Full-Color Rates Double Page Spread $3, Outside Back Cover $2, Inside Front or Inside Back Cover $2, Tab $2, Full Page $2, /3 Page $1, /2 Page $1, /3 Page $1, /4 Page $ /6 Page $ /8 Page $ Black-and-White Rates Full Page $1, /3 Page $1, /2 Page $ /3 Page $ /4 Page $ /6 Page $ /8 Page $ Advertise your products and services by including your flyer, brochure or postcard in the clear plastic bag in which the Annual Membership Directory is mailed. Or you can ensure that your message is the first readers see by wrapping it around the Annual Membership Directory with a belly band. Readers must detach the belly band to access the publication, so your ad is sure to be noticed. DIGITIZE YOUR AD! In addition to the printed version, the Annual Membership Directory is digitally produced, ed to members and archived on CalSAE s website. We can attach your direct-mail piece to the digital edition for a nominal fee. To be included, advertisers must supply the digital file of the direct-mail piece in high-resolution PDF format. If you would like to animate your ad, additional charges apply. Bonus Visibility: All rates include a free e-link in the digital edition of the Annual Membership Directory. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Rates: Sponsorship $ Skyscraper $ Toolbar $ Bellyband $579.50

12 Non-Member Net Advertising Rates Annual Membership Directory and Buyers Guide Full-Color Rates Double Page Spread $3, Outside Back Cover $3, Inside Front or Inside Back Cover $2, Tab $2, Full Page $2, /3 Page $1, /2 Page $1, /3 Page $1, /4 Page $1, /6 Page $ /8 Page $ Black-and-White Rates Full Page $1, /3 Page $1, /2 Page $ /3 Page $ /4 Page $ /6 Page $ /8 Page $ Advertise your products and services by including your flyer, brochure or postcard in the clear plastic bag in which the Annual Membership Directory is mailed. Or you can ensure that your message is the first readers see by wrapping it around the Annual Membership Directory with a belly band. Readers must detach the belly band to access the publication, so your ad is sure to be noticed. DIGITIZE YOUR AD! In addition to the printed version, the Annual Membership Directory is digitally produced, ed to members and archived on CalSAE s website. We can attach your direct-mail piece to the digital edition for a nominal fee. To be included, advertisers must supply the digital file of the direct-mail piece in high-resolution PDF format. If you would like to animate your ad, additional charges apply. Bonus Visibility: All rates include a free e-link in the digital edition of the Annual Membership Directory. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready. Digital Edition Rates: Sponsorship $ Skyscraper $ Toolbar $ Bellyband $579.50

13 Online Buyers Guide About the CalSAE Online Buyers Guide The CalSAE Online Buyers Guide is a user-friendly forum designed to bring suppliers and end-users together. The Online Buyers Guide makes it easy to locate products and professional services geared to the association executive industry. With hyperlinks, multiple search capabilities and richer search results, our Online Buyers Guide is designed to drive the purchasing process and bring customers to your site with a few clicks. For a complete online guidelines, visit: ON AVERAGE, THE ONLINE BUYERS GUIDE RECEIVES: + Nearly 4 pages viewed per visit + 3 minutes spent on site per visit + 1,100 page views per month Traffic from Jan 1 - June 22, 2017 CALSAE ONLINE BUYERS GUIDE IS A REFERENCE AT YOUR FINGERTIPS: + Cross-promoted in other CalSAE publications and communication pieces + Optimized to drive traffic from search engines and the CalSAE home page + Categorical layout allows efficient browsing with fewer clicks + The Add Search to Browser function allows users to set the Online Buyers Guide as their default browser, bringing them directly to your listing when they search the Web + Directs visitors to the landing page of your choice to learn more about your business + Vertical search capability with Google integration returns richer results + Consumers come to you when they are ready to buy + Various ad sizes and display options make it easy to customize your listing and enhance content Curtain Ad (exclusive position) Members: $2,000 Non-Members $2,250 Display your business uniquely on the home page of the Online Buyers Guide. With the move of a mouse, your company s message sweeps down over the site like a page out of a book, drawing attention and visitors to your website. Banner Package 1 Members: $1,750 Non-Members: $1,950 Rotate your ad through the top and bottom leaderboard as well as the top rectangle on the home page and sub pages 5 rotations. Super Category Rectangles Members: $675 Non-Members: $750 Position in the second rectangle on the home page and sub pages. Two allowed per category. Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready

14 Print Advertising Specifications The Executive CalSAE Annual Membership Directory Magazine/Directory Trim Size: x DPS Live Area: x 9.5 Full-Page Live Area: 7 x 9.5 DOUBLE PAGE SPREAD BLEED FULL PAGE NO BLEED FULL PAGE BLEED 2/3 PAGE HORIZONTAL 2/3 PAGE VERTICAL 17" x " 7" x 9.5" 8.625" x " 7" x 6.333" 4.583" x 9.5" Note: Text placed outside the live area within any fullpage or DPS ads may be cut off. Please keep text within the live area at all times. 1/2 PAGE HORIZONTAL 1/2 PAGE LONG VERT. 1/2 PAGE VERTICAL/ ISLAND 1/3 PAGE SQUARE 1/3 PAGE HORIZONTAL 1/3 PAGE VERTICAL 7" x 4.583" 3.333" x 9.5" 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 1/4 PAGE HORIZONTAL 1/4 PAGE VERTICAL 1/6 PAGE HORIZONTAL 1/6 PAGE VERTICAL 1/8 PAGE HORIZONTAL 1/8 PAGE VERTICAL 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333" ARTWORK REQUIREMENTS All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the web are not suitable for printing. All color artwork must be in CMYK mode; black-andwhite artwork must be in either grayscale or Bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file. AD MATERIAL UPLOAD Go to the Naylor Web site at and click on Ad Upload. Locate your publication code, advertising order number and advertising code in the box at the top righthand side of your Advertising Space Contract. Simply fill in your company s contact information along with these three pieces of information, attach your files and click Submit. PRODUCTION SERVICES, PROOFS AND REVISIONS Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

15 Online Specifications For a complete online guidelines, visit: DIGITAL EDITION Sponsorship (Max) 550 x 480 pixels (543 x 705 pixels) Creative accepted: JPG (300 dpi), MP4, FLV, SWF* NO VIDEOS for Sponsorship Max Toolbar 250 x 50 pixels Creative accepted: JPG (300 dpi) words recommended for expandable text box Skyscraper 200 x 783 pixels Creative accepted: JPG (300 dpi), SWF* NO VIDEOS Belly Band PDF or JPG at x 4.5 inch (300 dpi) SWF* at 603 x 324 pixels NO VIDEOS CALSAE.ORG Rectangle Ad 300 x 250 pixels CALSAE ONLINE BUYERS GUIDE Curtain Ad Two files required, collapsed leaderboard and expanded billboard image Right 200px of leaderboard should have a call to action for viewers to click so the ad expands. Ad will size down on smaller devices. Ad copy should not have a large amount of text. Leaderboard : 954 x 75 pixels Billboard : 954 x 300 pixels Creative accepted : JPG only (no animation) Third Party Tags: Not Accepted. However URL click trackers are acceptable Banner Package Leaderboard 728 x 90 pixels Rectangle 300 x 250 pixels Creative accepted: JPG/GIF/SWF Max file size 100KB Featured Company 300 x 180 pixels Creative accepted: JPG/GIF/SWF Max file size 100KB GENERAL ANIMATION GUIDELINES: SWF file must be accompanied with the Adobe FLA working and supporting files. Fonts need to be embedded within the animation. Bitmaps should have smoothing enabled for best render quality. Avoid transparency issues with web pages by creating a bottom layer and draw a solid filled box. Do not use Flash default stage color. Infinite loop is not allowed. A complete stop/stop action is mandatory after 25 seconds. We do not accept non-adobe product SWF files generated from third party flash animation generators (For example: Swish). * FLASH SPECIFICATIONS FOR DIGITAL MAGAZINE Set the frames per second (FPS) to 24. Do not add buttons, button actions, web links or URL actions. Avoid any ActionScript that can affect the NxtBook engine, such as the _parent layer of the animation, _level0 and _rootreferences, or global functions like settimeinterval. Files should be compressed best as possible. Publish or export SWF file for Flash Player 9 and ActionScript 3.0. FLASH SPECIFICATIONS FOR ONLINE BUYERS GUIDE ADVERTISEMENT Create an invisible button using Action Script 3.0 Open your FLA file, lock all layers. Create a new layer on top and select the first frame. Draw a large rectangle or shape that will cover the whole banner. Then convert your shape to a Symbol and track it as a button. In the PROPERTIES panel set the Color Effect as Alpha and set it to 0%. Then change the instance name to btnnaylornet. Create a new layer on top of the button and select the first frame. Go to the ACTIONS panel, write snippet below btnnaylornet.addeventlistener(mouseevent. CLICK,function(event: MouseEvent) : void { flash.net.navigatetourl(new URLRequest(root.loaderInfo. parameters.url), _blank ); } ); Publish to SWF file for Flash Player 10 or higher and ActionScript 3.0.