Alison McGill, Editor-in-Chief

Transcription

1 2016 Media Kit

2 Weddingbells is Canada s market leader in wedding media. We deliver the newest trends and ideas to our readers and provide the tools and support needed across multiple platforms so they can turn their wedding-day dreams into a reality. Alison McGill, Editor-in-Chief weddingbells Weddingbells.ca has unprecedented reach with Canadian brides. Over the course of a year, 72% of all Canadian brides will visit Weddingbells.ca for advice, planning tips and inspiration. Jen O'Brien, Executive Editor, weddingbells.ca

3 At MARIAGE Québec we are committed to presenting the freshest wedding trends to our readers while representing our unique market. Our goal is to remain the number one media brand for Quebec s soon-to-be-married couples. With mariagequebec.com our focus is on producing original content. Social media is also a growing part of our brand and our followers are very active and engaged in our various social platforms. We are growing our digital audience daily and are excited to bring our visitors more valuable wedding planning inspiration! MARIE-ANDRÉE GUIMONT, EDITOR-IN-CHIEF AND ONLINE EDITOR mariage QuÉBEC, mariagequebec.com

4 fast facts PRINT 2 Issues: S/S & F/W CIRCULATION WB: 92,189 MQ: 25,000 TOTAL READERS WB: 1,493,462 MQ: 405,000 READERS PER COPY: (estimated) WB: 10.6 MQ: 16.2 TIME SPENT READING WB: 123 MINUTES MQ: 126 MINUTES AVERAGE AGE 30 (ENGLISH), 31.6 (FRENCH) AVERAGE LENGTH OF ENGAGEMENT I YEAR, 10 MONTHS AVERAGE HHI AFTER MARRIAGE $89,290 (ENGLISH), $83,722 (french) 97% of readers agree weddingbells / mariage QuÉbec is useful 89% of readers say weddingbells / mariage QuÉbec is a helpful source for wedding planning 81% readers rate weddingbells / Mariage QuÉbec as very good DIGITAL page views per month WB: 2,400,000 MQ: 112,000 UNIQUE VIEWS per month WB: 143,000 MQ: 19,000 WEDDINGBELLS NEWSLETTER 17,500 Subscribers SOCIAL MEDIA WB MQ 14,447 5,214 25,540 1, , , % view weddingbells.ca as a vital resource 81% use advertisements on weddingbells.ca as an important source of information 72% of Canadian brides will visit weddingbells.ca at least once Source: Weddingbells/MARIAGE Québec 2015 Reader Survey, CCAB March 2015, Google Analytics Metrics: 3 month average (January 2016)

5 2016 rates & schedule COMBINED W weddingbells MARIAGE QUÉBEC 1x 2x 1x 2x 1x 2x FULL PAGE 26, ,600 16,335 7,160 5,970 2/3 PAGE 21,500 17,910 16,135 13,353 5,965 4,975 1/2 PAGE VERTICAL 19,415 16,190 14,515 12,110 5,450 4,540 1/2 PAGE HORIZONTAL 17,200 14,340 13,135 10,945 4,520 3,775 1/3 PAGE 13,140 10,945 9,860 8,210 3,650 3,045 SIZE rates (CPM) Leaderboard 728 x 90 $25 Billboard 970 x 250 $50 Wallpaper n/a $45 Big Box 300 x 250 $25 Double Big Box 300 x 600 $50 Native ad: home page placement 210 x 210 upon request Native ad: pillar placement 312 x 215 upon request Mobile banner 300 x 50 $25 E-newsletter (big box or leaderboard) varies $70 E-blast $120 CPM (minimum investment of $500) Advertiser-specific sent to our targeted opt-in subscribers featuring your messaging. Contest Program Includes customized contest page in the Contest section of weddingbells.ca and mariagequebec.com with optional three survey questions and entry opt-in feature; hyperlink to your website; 300 X 60 contest banner; promotion in one e-newsletter; data capture at end of contest. Upgrade options available. Please contact your media rep for details. Fall/Winter 2016 Ad Closing: May 12, 2016 Material Due: May 19, 2016 Newsstand: July 11, 2016 Spring/Summer 2017 Ad Closing: October 13, 2016 Material Due: October 20, 2016 Newsstand: December 12, 2016 Other web opportunities Weddingbells.ca and mariagequebec.com offer many unique opportunities to capture the attention of our loyal female audience, from microsites, sponsored surveys, integrated content, slide shows, quizzes, video, custom or pre-roll video packages and more. All can be customized to suit your specific marketing needs.

6 production charges creative ad services Your account manager can provide you with costing for creative ad services including advertorials, events, copywriting and full design concepts. Colour Proof Requirements We recommend that you submit a proof that adheres to SWOP standards (swop.org) to ensure the best printed result. Softproofs (PDF, jpeg) are not acceptable as colour proofs for magazine publishing. Although it can ensure content, it cannot measure accuracy of colour on press. In cases where a SWOP certified proof (Fiji, Iris, Epson) is not supplied, one can be made by our production department at a cost of $50 which will be billed to the advertiser. If you wish to waive production of a proof, you are doing so with the understanding that Weddingbells will not be responsible for the colour reproduction of your ad. Advertising Mechanical Requirements DPS Full Page 1/3 Page Vertical BLEED ADS Size Safety Trim Size Bleed size 1/2 Page Vertical 1/2 Page Horizontal 2/3 Page Vertical DPS x x x 11 N/A FULL PAGE x x x 11 N/A NON-BLEED ADS ADS 1/3 VERTICAL N/A n/a n/a 2.18 x /2 VERTICAL N/A n/a n/a 3.25 x /2 HORIZONTAL N/A n/a n/a x /3 vertical N/A n/a n/a 4.36 x 9.75 * Bleed ads: Ad intended to bleed should be built to the trim size. Extend images beyond these size specifications by an additional 1/8 on all sides for bleed. Keep all essential elements (text and logos) 1/4 inside the bleed trim for type safety. * Non-Bleed ads: Ads that don t bleed should be built to this size. Ads will be placed on our template. Digital Requirements for Advertising Material St. Joseph Media will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally. All critical matter must be kept within 1/4 from bleed trim edges. We will ONLY accept PDFX-1a files (ensure that files are 300 dpi). Include 1/8 bleed trim on all sides for pages built to bleed trim specs. Images should be a minimum resolution of % size. All RGB images must be converted to CMYK. All spot colours (Pantone) must be converted to CMYK. Type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. St. Joseph Media is not responsible for reproduction of type in smaller sizes than those mentioned above. Ink density for all four process colours must not exceed 300%. Ad material must be supplied via the AdDirect portal and be accompanied by a colour proof (see proof requirements) generatedfrom the supplied PDFX-1a file. Please be sure to include trim, crop marks and bleed on your proof. St. Joseph Media reserves the right to add a keyline to floating ads to differentiate them from editorial. St. Joseph Media reserves the right to refuse any or all copy deemed by St. Joseph Media to be unsuitable. Advertisers and/or advertising agencies assume full responsibility for all content of advertisements and any claim made against St. Joseph Media because of such content. Please do not apply trapping to PDF files. St. Joseph Media will not be responsible for reproduction of trapped files. All advertising materials will be destroyed by St. Joseph Media if not requested within one year after date last used. Proof Requirements St. Joseph Media will only be responsible for ad reproduction if a proof conforming to DMAC standards is supplied. SWOP certified hard-copy proofs such as EPSON or FUJI are required as a colour accurate guide for reproduction (PDF, tear sheets, colour laser or inkjet printer proofs are NOT acceptable for reference). Hard-copy proofs are also required for ads submitted via the AdDirect portal NOTE: any and all colour proofs are only an approximation of colour reproduction. Refer to DMAC standards for further requirements. Visit: EPSON proofs are available at $50 each. Production department Contact Caroline Potter Address 111 Queen Street East, Suite 320 toronto, ON M5C 1S2 AdDirect Upload Information Visit the AdDirect homepage to take a tour on how to upload your ad using the preflight portal system. addirect.sendmyad.com