ADVISOR.CA FEATURED NEWS. More Stories. advisor.ca CONSEILLER.CA. conseiller.ca CONSEILLER.CA 2018 MEDIA KIT

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1 ADVISOR.CA ADVISOR TO CLIENT ADVISOR.CA ADVISOR TOGO News Practice CONTINUNG EDUCATION Tax Investments RETIREMENT RESOURCE CENTRE Insurance Video Subscribe + FEATURED NEWS / ALL COLUMNISTS More Stories advisor.ca HOME CATEGORIES PODCASTS CONSEILLER.CA GESTIONNAIRES EN DIRECT FORMATION RETRAITE CONSEILLER.CA Nouvelles Ma pratique Produits Blogues Dossiers Audio Archives Abonnez-vous conseiller.ca CONSEILLER.CA ACCUEIL 2018 MEDIA KIT CATÉGORIES BALADOS

2 PAGE 2 OF 8 Contents Awards Our brands, by the numbers... 3 Our specialties editorial calendar... 4 Advertising rates, print... 5 Advertising specifications, print... 6 Advertising rates, online... 7 Contact us... 8 Our missions Our focused advisor audience puts clients first and works hard to produce superior financial, tax, estate, risk protection and service outcomes. We cut away the noise, offering practical action items and tools to take into client meetings. We also provide ideas and strategies to implement over years for continuous improvement. A better-informed advisor is a better advisor. Better advisors read and visit Advisor.ca daily. Conseiller We are the must-read source of information for Quebec financial advisors, featuring local stories on Quebec issues, special reports and interviews with Quebec industry leaders. With informative content and business-building tools for professional advisors, Conseiller focuses on key issues pertaining to practice, client and tax management. In print and online, Conseiller guides advisors to help them become better professionals. New look 2018 marks the 20th anniversary of! We re celebrating with a forward-looking, fresh new design across both and Conseiller. and Conseiller are highly respected by readers and the financial services industry for their in-depth reporting, engaging content, insightful analysis and superior journalistic standards. Recent accolades include: Publication of the Year, CFA Society Toronto (2017, ) Spirit of the Future of Finance Award, CFA Society Toronto (2017, Advisor.ca) Award for Excellence in Investment Journalism, Portfolio Management Association of Canada (2017, Advisor.ca, second place) Honourable Mention, Professional Article, National Magazine Awards (2017, Conseiller) Gold, Best In-House Cover, (2016, ) Gold, Best Professional Article, (2016, Conseiller) Silver, Best Professional Article, (2016, ) Honourable Mention, Best In-House Cover, (2016, Conseiller) Honourable Mention, Best How To Article, (2016, Conseiller)

3 PAGE 3 OF 8 Our brands, by the numbers Demographics by readership group Conseiller and Conseiller are go-to sources for top advisors across Canada. Have a look at our stats. $70.5M Average AUM $62.0M Average AUM Top 5 topics of interest 1 Financial planning 2 Estate planning 3 Taxation 4 Compliance/financial services regulation investigations 5 Insurance Print issues CIRCULATION 33, issues per year E-newsletters A V E R A G E SUBSCRIBERS 21,698 3 daily editions 331 Average number of households served 315 Average number of households served Conseiller 1 Taxation 2 Portfolio strategies 3 Financial planning 4 Economic news 5 Financial products CIRCULATION 9, issues per year A V E R A G E SUBSCRIBERS 5,434 2 daily editions Average age Average age Top 3 reasons for visiting Average page views per month Average users per month 3 Analysis up 12% year over year up 26% year over year 1 Industry news Advisor.ca 2 Research 348, , Average number of years in current field of practice 23.2 Average number of years in current field of practice 3 Opinion/editorial up 21% year over year up 28% year over year 1 Industry news Conseiller.ca 2 Analysis 130,446 58,021 Digital figures are for the period August 1, 2016 to July 31, 2017

4 PAGE 4 OF 8 Our specialties and Advisor.ca In both print and digital: Detailed tax and estate planning explanations Deep dives into investment vehicles Holistic financial planning strategies Better ways to get to know clients Education and commentary from industry experts, such as portfolio managers, lawyers and accountants Plus, exclusively on Advisor.ca: Must-read daily analysis of economic, investment, tax and retirement news CE credits via CECorner.ca Client-friendly articles ready for sharing via Advisor to Client Conseiller and Conseiller.ca In both print and digital: Investment and insurance solutions Financial, tax and estate planning Practice management articles In-depth analysis and investigations Insights from expert columnists covering market trends, investor psychology, taxation, communications, legal advice, and more Plus, exclusively on Conseiller.ca : Daily up-to-date industry news and information Insights from expert bloggers covering market trends, investor psychology, taxation, communications, legal advice, etc. Tools, template letters and client education materials 2018 editorial calendar 2018 Issue Sales Close Material Close Mail Date Editorial highlights, Editorial highlights, Conseiller January 2018 Dec. 12, 2017 Dec. 20, 2017 Jan. 15, 2018 Is it time to redefine advice? Should you force your client to save? February 2018 Jan. 09, 2018 Jan. 29, 2018 Feb. 12, 2018 Cross-border tax update Blended families: the financial puzzle March 2018 Feb. 06, 2018 Feb. 23, 2018 Mar. 12, 2018 Spring training for your portfolio Countries investors should stop ignoring April 2018 Mar. 06, 2018 Mar. 23, 2018 Apr. 09, 2018 What best interest really means Where did all the clients go? May 2018 Apr. 03, 2018 Apr. 20, 2018 May 07, 2018 Pitfalls with bequests Content marketing as an advisor June 2018 May. 08, 2018 May. 25, 2018 Jun. 11, 2018 Our 20th anniversary issue! 20 ways to be a better advisor Investing in infrastructure for individuals July/August 2018 Jun. 05, 2018 Jun. 22, 2018 Jul. 09, 2018 Choosing the best partners Competition in the CE market September 2018 Aug. 14, 2018 Aug. 31, 2018 Sep. 17, 2018 Revelations from assistants Fintech: how to make it an ally October 2018 Sep. 04, 2018 Sep. 21, 2018 Oct. 09, 2018 Secrets of high-conviction investing RRSP period: how to organize yourself November 2018 Oct. 02, 2018 Oct. 19, 2018 Nov. 05, 2018 The process of getting a will Year-end tax strategies December 2018 Oct. 30, 2018 Nov. 16, 2018 Dec. 03, investing preview Editorial lineup is subject to change.

5 PAGE 5 OF 8 Advertising rates, print Ad size 1-5x 6-12x 1 page $15,705 $15,104 Double page spread $25,977 $24,936 1/2 spread $23,632 $22,688 2/3 page $14,453 $13,876 1/2 page $12,884 $12,370 1/3 page $8,649 $8,303 1/4 page $7,349 $7,055 1/6 page $5,660 $5,435 Cover rates 1-5x 6-12x Outside back $18,857 $18,103 Inside front $18,857 $18,103 Inside back $16,035 $15,394 IFC spread $33,113 $31,789 Inserts 1-5x 6-12x 1 page (printed both sides) Pricing available on request 4 pages Pricing available on request 8 pages Pricing available on request More than 8 pages Pricing available on request Other 1-5x 6-12x Career/classified (line rate) $19 $17 Appointment notice $43 Bellybands (starts at $592 CPM) Pricing available on request Did you know? and Advisor.ca also run custom thought leadership content. Inquire for rates. Black and white rates less 15% Custom sizing available on request. Conseiller Ad size 1-5x 6-10x 1 page $11,851 $11,406 Double page spread $19,266 $18,496 1/2 spread $17,527 $16,825 2/3 page $10,719 $10,289 1/2 page $9,554 $9,172 1/3 page $6,415 $6,157 1/4 page $5,450 $5,233 1/6 page $4,197 $4,030 Cover rates 1-5x 6-10x Outside back $15,672 $14,732 Inside front $12,025 $11,303 Inside back $13,875 $13,042 IFC spread $25,785 $24,238 Inserts 1-5x 6-10x 1 page (printed both sides) Pricing available on request 4 pages Pricing available on request 8 pages Pricing available on request More than 8 pages Pricing available on request Other 1-5x 6-10x Career/classified (line rate) $12 $11 Appointment notice $29 Bellybands (starts at $592 CPM) Pricing available on request

6 PAGE 6 OF 8 Advertising specifications, print and Conseiller Advertising unit Live area (safety) Trim size Bleed size Visual guide Full page 8 x x x Double page spread 17 x x x /3 page vertical 5.27 x /3 page horizontal 8 x /2 page horizontal 8 x /2 page vertical 3.91 x /2 page island 5.27 x /3 page horizontal 8 x /3 page vertical 2.55 x /4 page horizontal 8 x /4 page square 3.91 x 5.22 AdDirect Instructions 1 Log into Magazines Canada s AdDirect Ad Portal (addirect. sendmyad.com). Note: A user account will have to be set up upon the first visit. 2 Select the publisher/ magazine you are advertising with. Complete the relevant ad info, then click Upload. 3 Follow the onscreen preflight process. 4 Approve your ad. Ad Portal technical support 1/6 page square 3.91 x /6 page vertical 2.55 x 5.22 Standard unit sizes in inches; width x height Production details Printed by high-speed web offset at a resolution of 300 ppi/150 lpi, and saddle-stitched. Folding and trimming are subject to variation. Please adhere to the live area specifications as stated on this page. Text type should be a minimum of 8 point. Colour type (2 or more plates) should be a minimum of 10 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. All material must adhere to dmacs standards (digital Magazine Advertising Canadian Specifications). Information on dmacs standards is available on at magazinescanada.ca. UCR (295% max.) and Black (95% max.) All ads with bleed must have 1/8 bleed on all four sides. Crop/registration marks should have an offset of 1/4 (18 pts) beyond trim. For inserts and polybags, rates and quantities are available on request. Material specifications The ad must be uploaded as a press-ready PDF-X-1a file. Ad Portal cannot accept TIFFITS or CT LW files, nor native files such as Microsoft Word, QuarkXPress, or Adobe InDesign, Photoshop or Illustrator. Do not use Spot colours or RGB art. Keep all colours CMYK. Keep any black/grey type as one-colour black (no four-colour black text). Terms and conditions Publisher is not responsible for lineup of type or images running through the gutter on spreads or single pages to adjacent inserts. Running type or images through the gutter are strongly discouraged. We reserve the right to make technical changes as necessary. Marie-Annick Pelletier Production Coordinator prodaffaires@tc.tc Please do not forward ads to this contact Contact information Advertising Coordinators Azmeena Shaw L ol i ta McArthur Front Street East, 2nd Floor Toronto, Ontario M5E 1B3 printmaterial@tc.tc

7 / ALL COLUMNISTS 2018 MEDIA KIT PAGE 7 OF 8 Advertising rates, online Run-of-site (ROS) display ad opportunities Advisor.ca Conseiller.ca Big box, leaderboard, billboard/skyscraper $254*/ROS $322*/ROS Rates are cost per thousand impressions (CPM-based). Premium charges apply for additional targeting (25% minimum). *Peak season (October, February June) Daily e-newsletter CPM Per e-news Leaderboard, big box $1,287 $837 Text ad units $1,854 $834 Daily e-newsletter takeover $2,575 $1,673 ADVISOR.CA ADVISOR TO CLIENT ADVISOR TOGO CONTINUNG EDUCATION RETIREMENT RESOURCE CENTRE ADVISOR.CA More Stories CONSEILLER.CA GESTIONNAIRES EN DIRECT FORMATION RETRAITE CONSEILLER.CA News Practice Tax Investments Insurance Video Subscribe + FEATURED NEWS Nouvelles Ma pratique Produits Blogues Dossiers Audio Archives Abonnez-vous Rich media Per day Homepage and entry-point takeover + wallpaper $13,905 $9,000 Digital belly bands (anchored with big box) $5,834 $2,500 Sliver ad, film strip, cat fish, pushdown $2,266 $1,300 E-direct mail Custom HTML message sent to our third party opt-in list.* List segmentation and geo-targeting available (25% premium charges apply). *Canada s Anti-Spam Law (CASL) compliant Advisor to Client A sponsorship package includes a series of editorially written, client-friendly articles on a chosen topic with action items, partner content integration and promotional e-direct. Partner Success Centre (Microsite) Custom-built landing page delivering a wide variety of engaging content (1 month minimum). CE Corner (Advisor.ca) / Carnet FC (Conseiller.ca) CE course supplied and accredited for posting in the continuing education portal. Sponsor logo and two text/bulletin ads per month and monthly report. $17,368 approximately 27,000 subscribers Per Per month $9,329 approximately subscribers $8,500 N/A Pricing available on request Pricing available on request Specs available on request and provided after booking. All prices are in net dollars Other options include sponsored tweets, partner content integration and pre-roll. Please inquire.

8 PAGE 8 OF 8 Contact us Cassandra Curcio Account Manager cassandra.curcio@tc.tc Julia Sokolova Account Manager julia.sokolova@tc.tc Aline Kirimli Sales Coordinator aline.kirimli@tc.tc Rita Caci Account Manager rita.caci@tc.tc Marie-Annick Pelletier Production Coordinator prodaffaires@tc.tc Stefanie Macdonald Publisher stefanie.macdonald@tc.tc