Integrated Media Planning Guide

Transcription

1 Data-Driven Marketing Solutions Content, Technology, & Business Intelligence 2018 Integrated Media Planning Guide Making Buyer/Client Connections Meeting Audience Job Performance Needs CED Engages a Market-Leading Audience of Engineers and Engineering Managers in the Broadband Service Provider, Pay TV and Telecommunications Market Every Day

2 Audience CED magazine has been a trusted resource in the design world for years. Our engaged audiences are comprised of influential buyers seeking the latest news, products, and information available. Varied media formats, engaging content, and assorted marketing options ensure that no matter what your target market is seeking, they can find it at CED with your name beside it. Key Metrics 24,864 Unique Visitors Per Month 5:26 Average Time on Site 3,502 Lead Conversions Per Month 914 Webinar Attendees Per Month 17,113 Audience

3 Marketing Solutions Advantage Business Media offers a variety of customizable options to help you achieve your organizational marketing goals. Whether you re looking to widely promote your brand or target a select audience directly, we can create a campaign that suits your needs. Generate leads, foster brand awareness, or become a trusted thought leader in your field through one of our custom marketing programs. Branding Branding is the ideal marketing method for organizations looking to promote their name or product and services. By marketing to a wider audience, we can help raise awareness of your brand. Performance-Based Performance-based marketing is a dynamic method used to increase site traffic or generate leads. Rather than paying for widespread, general promotions, you will only pay when our audience interacts with your campaign. Thought Leadership Thought leadership campaigns establish your organization as a trusted resource in your field. By providing an interested audience base with in-depth, enlightening campaigns, clients will see your business as a source of expert information.

4 Tools to Meet Your Marketing Objectives Branding Performance- Based Thought Leadership Branding Performance- Based Thought Leadership Events Website Advertising Conferences Trade Show Dailies & enewsletters Trade Show enewsletters Lists List Rentals Research eblasts enewsletters Mobile Web Directories Real-Time Rich Media Remarketing Segmentation Display Ads Cost Per Click Content Content Creation White Papers Webinars Video Live Events

5 Website The Online Connection to Broadband, Pay TV & Telecommunications Engineers & Engineering Managers CED s website is a content-rich destination for news, intelligence, new products and technology, and a wealth of additional tools for communications industry professionals. Updated daily with current information by our editorial staff, CEDmagazine.com maintains a connection with the audience you want to reach. Home Page Secondary Page Leader Board 728 x 90 pixels Wallpaper Ad See specs at right Boombox 300 x 250 pixels Wallpaper Ad Boombox 300 x 250 pixels OR OR Large Tower 300 x 600 pixels Large Tower 300 x 600 pixels Leaderboard 728 x 90 pixels Billboard Ad 970 x 250 pixels Billboard Ad 970 x 250 pixels Ad Specs: Submit.gif,.jpg,.swf, or redirect tags (.gif can be animated). Maximum file size: 90 kb. Rich Media: looping animation and HTML 5 included. Other rich media quoted upon request. Be sure to include linking URL for ad units. Expandable Ads: Two files are needed (closed and open).jpg or.swf (.swf should have as little action scripting as possible). Maximum file size is 90kb. We will add the close & click URL redirect tags. Wallpaper Ad Specs: Submit as a single image a minimum of 1600 x 1200 pixels in size. The middle 1200 section of the image must be transparent. Messaging should begin 50 pixels from the top of the image and end no deeper than 700 pixels; the left and right images should be no wider than 200 pixels each. To create a seamless user experience, it is recommended that the background on the left and right images extend out and down to the 1600 x 1200 pixel width and depth. 80kb maximum file size.

6 Daily Newsletter Daily Contact With Your Best Prospects The CED Broadband Direct newsletter delivers must-read news, features, analysis, and information on industry news, technology trends, new products, and systems. When you include your marketing message with the daily delivery of relevant editorial content, you ll be in a position to influence qualified engineers and engineering managers at every stage of their individual projects and initiatives. Desktop Display Premium Leaderboard (600 x 100 pixels; converts to 300 x 50 pixels for mobile display) Mobile Display Responsive Design for Increased Engagement Over 50% of is opened on mobile devices.* CED s responsive design format allows for easy viewing on any device, automatically adapting to the size of the screen on which it s being displayed, presenting your message in an engaging, readable manner. TOC Premium Boombox (300 x 250 pixel ad, 50-character/7-word headline, 200 characters or 32 words of text, and link) Ad Specs Maximum file size 30kb. File type.gif or.jpg. No animation. Inline Text & Image Ad (50-character/7-word headline, 250 characters or 32 words of text, 180 x 150 pixel image, and link) or Inline Boombox (300 x 250 pixel ad, 50-character/ 7-word headline, 200 characters or 32 words of text, and link) *Source: Litmus Client Market Share Trends for 2017 (July 2017) All rates are net and include 5 deployments.

7 2018 Media Content Calendar (Website, Newsletters, Video) JANUARY FEBRUARY MARCH APRIL MAY JUNE Industry Spotlight Fiber Rollouts SDN/NFV Gigabit Internet Smart TVs Security Services Backhaul OTT Remote PHY Smart Home Next-Gen WiFi CDN Regulation Engineering Focus DOCSIS 3.1 Standards ATSC 3.0 FTTx Energy IPv6 Trade Shows & Conferences CES ACA Summit NAB July August September October November December Industry Spotlight 4K UHD Fixed Wireless Cord-cutting IoT Virtual Reality Fiber Deep Advertising Tech SD-WAN Dark Fiber Digital Divide Wireless/Cable R&D Engineering Focus Certification NG-PON Network Maintenance QoE Women in Tech IPv6 Trade Shows & Conferences IBC Cable-Tec Expo Custom Quarterly Reports CED, with its long cable and communications design history, has launched quarterly, staff-written, thought-leadership research reports that will focus on key areas of growth and newsworthy interest to our industry. Report topics for 2018 include: DOCSIS 3.1 Lessons Learned; IoT in the Cable World; Optimizing WiFi Through Proven Tests and Measurements; and VR/AR in Cable and Wireless. Learn more about these in-depth reports by contacting your sales associate.