Media Kit Advertising Guidelines and Sponsorship Opportunities

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1 2016 Media Kit Advertising Guidelines and Sponsorship Opportunities

2 We are the PhillyDMA (Philadelphia Direct Marketing Association) Your personal connection to everything that s happening in direct marketing in the Greater Philadelphia area and beyond. Our region is a hotbed of direct response creativity and innovation and home to thousands of the nation s best-known direct marketers, agencies, creative talents, and suppliers. We provide many opportunities for organizations to advertise in our monthly publications (digital), our printed quarterly Direct Views Magazine and on our social sites. We have special sponsorship opportunities during monthly educational and networking events as well as prime sponsorship opportunities at Premier events such as The Benjamin Franklin Awards, Holiday Gathering and Annual Golf Classic. Ready to Get Exposure For Your Business? Jeff Timinski jtiminski@duplionline.com John Caliendo JohnC@bradleygraphics.net info@phillydma.org

3 Advertising Opportunities Print Direct Views (printed 4 x per year) Position Specs 1 Time 2 Times 10% off 3 Times 15% off 4 Times 20% off Back Cover 7 1/2 " x 9 1/2" $800 $1,440 $2,040 $2,560 Inside Front 7 1/2 " x 9 1/2" $780 $1,404 $1,989 $2,496 Full Page 7 1/2 " x 9 1/2" $640 $1,152 $1,632 $2,048 2/3 Page 4 7/8" x 9 1/2" $480 $864 $1,224 $1,536 1/2 Page 7 1/2" x 5" $500 $900 $1,275 $1,600 1/3 Page 1/6 Page Horizontal 4 7/8" x 5" $280 $504 $714 $896 Vertical 2 5/16 x 9 1/2 $280 $504 $714 $896 Horizontal 4 7/8" x 2 1/2"" $200 $360 $510 $640 Vertical 2 5/16 x 5 $200 $360 $510 $640 Business Card 2 x 3 ½ $75 $135 $191 $240 Insert Size and format determines price TBD TBD TBD TBD Benny Awards Winners Booklet Position Specs Rates Back Inside Cover 5 x 8 $575 Full Page 5 x 8 $500 1/2 Page 5 x 4 $375 1/4 Page 2 ½ x 4 $200 Business Card 2 x 3 ½ $50

4 Advertising Opportunities Digital phillydma.org Site Position Specs 3 Month 6 Month 12 Month Rotating banner ad on home page, clickable Rotating side column ad or logo on all pages, clickable Horizontal banner 980 x 245 px Left side-bar box below menu 210 x 210 px $300 $540 $850 $350 $590 $950 Member Connections Your branded content with clickable links in our pre-formatted template Specs copy (suggested 300 words max) Two subject lines for use in two blasts Company logo (jpg or png) Links to website or other content Cost $400 Discounts applied for multi-placement Philadelphia Express (Digital Quarterly Newsletter) Type Specs 1 Time 2 Times 10% off 3 Times 15% off 4 Times 20% off Masthead Sponsor Full-Width Ad Half-Width Ad 690 x 250 px Above content 690 x 250 px Below content 345 x 250 px Below content $ $536 $672 $175 $315 $446 $560 $95 $171 $242 $304

5 phillydma EXPRESS E-Newsletter The phillydma EXPRESS is the association s monthly e-newsletter, delivered via to over 1,200 recipients. It has an above industry average open rate of 20% and click through rate of 3% phillydma EXPRESS issues contain: Links to articles on marketing trends Industry news Recent event recaps Upcoming events Member-centric content Opportunities for sponsor-provided content Advertising Opportunities Masthead Sponsor Full-width Ad (690px x 250px) Half-width Ad (345px x 250px) Sponsor-provided article / content

6 Member Connections s Your branded content (with clickable links) in our pre-formatted template Will reblast with updated subject line for no added cost Content also published on Member Connections page of with links to your website/content Post-campaign report of open and click-through rates

7 Direct Views Direct Views is the only publication of its kind in the tri-state Greater Philadelphia region (Eastern PA, Southern New Jersey and Northern Delaware). There are four publications per calendar year. Editorial & advertising deadline is 30 days prior to publication. A phillydma publication annual circulation of 3,000 Produced in print and mailed to members Published on phillydma.org and can be downloaded to share Issues cover industry news, trends, regional activities, industry events Columns by industry leaders and cutting-edge innovators Corporate, media, agency, and production profiles Coordinates with

8 Benny Awards Winners Booklet The Benjamin Franklin Awards for Marketing Excellence known also as The Bennys are the PhillyDMA s premier event. For one night in the Spring we celebrate the previous year s most creative, most responsive, most ingenious and most excellent marketing efforts. The Benny Winners Booklet is a multipage nicely produced fullcolor keepsake that showcases all the Winners work as well as honorable mentions. It is distributed to all Benny Award attendees and many participants take several copies back with them for bragging rights and posterity. Additional copies are distributed at member events following the award ceremony. These booklets definitely have a very good extended shelf life. This is a great opportunity to have your business, agency or services highlighted along with this prestigious event. There are several Benny sponsorship opportunities which are announced closer to the event that include advertising in the Benny Winners Book as well as standalone ad options as well.

9 phillydma.org Our phillydma member website. The hub of activity for all that is happening. Covers industry news, trends, regional activities, and event calendar Corporate, media, agency, and production profiles Coordinates with Direct Views Magazine Prominent placement on home page Rotating Homepage Website Banner: Dimensions: 980 x 245 Rotating Side Column Ad or Logo: Dimensions 210 x 210

10 Sponsorship Opportunities Event Sponorship Opportunities Networking / Educational Events 1 Event 2 Events Exclusive Program Sponsor $800 $1280 Single Program Sponsor $375 $600 Event/Networking Program Sponsorships Sponsor one of our educational programs or a networking event (e.g. happy hours, fundraisers) Your name and logo in all pre-event and on-site marketing Visibility on phillydma.org and event registration page Mention of your company and a thank you during opening and closing remarks Sponsor provided signage at event Facebook and LinkedIn post Additional branding opportunities available; contact us for more details

11 Sponsorship Opportunities phillydma Corporate Sponsor $2,800 Rotating banner in PhillyDMA website (12 Months) Half page ad in Direct Views (3 issues minimum) 1 Free Pass to Holiday Party and the Benny s Logo in PhillyDMA sponsor footer (12 Months) Special Member Connections (with clickable links to your site) x2 Post on PhillyDMA FB and LinkedIn acknowledging sponsorship Opportunity to do a promoted webinar on a specific topic not overt sales Additional 10% off sponsorship packages for Benny Awards sponsorship phillydma Elite Sponsor $6,000 Rotating banner in PhillyDMA website (12 Months) Full page ad in Direct Views (4 issues minimum) Logo in PhillyDMA sponsor footer (12 Months) Special Member Connections (with clickable links to your site) x2 2 Posts on PhillyDMA FB and LinkedIn acknowledging sponsorship additional sponsor developed content posted on our FB and LinkedIn Opportunity to do a promoted webinar on a specific topic not overt sales Two Free Passes to Holiday Party and the Benny s One free golfer and a Hole Sponsorship at the PhillyDMA outing Additional 20% off sponsorship packages for Benny Awards sponsorship