AMERICANS FOR THE ARTS 2014 MEDIA KIT

Transcription

1 AMERICANS FOR THE ARTS 2014 MEDIA KIT

2 ABOUTUS Founded in 1960, Americans for the Arts is the nation s leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. From offices in Washington, DC and New York City, we provide a rich array of programs that meet the needs of more than 150,000 members and stakeholders across the country. The mission of Americans for the Arts is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. This mission is met by providing policy and advocacy, research, visibility, and professional development inititatives for organizational staff, artists, arts professionals, and community and business leaders from across the country.

3 TABLEOFCONTENTS In this media kit, you will find an assortment of targeted and affordable opportunities to reach decision makers, leaders, and stakeholders in the arts and in communities across the country. Americans for the Arts hosts two annual events, and produces web, print, , and digital resources, which offer a variety of means to maximize the visibility and exposure of your organization, products, or service. For more information on exhibiting, advertising, or sponsorship opportunities with Americans for the Arts, please contact us at exhibits@artsusa.org or call EVENTS - Annual Convention, National Arts Marketing Project Conference 6 ONLINE - Americans for the Arts Website, ARTSblog, ArtsMarketing.org 8 PRINT & - Arts Link, Monthly Wire 9 DIGITAL RESOURCES - Webinars, E-books Page 3

4 EVENTS Annual Convention Nashville, TN June 13 15, 2014 The Annual Convention offers the unique opportunity to engage with more than 1,100 decision makers, stakeholders and leaders from the arts field, including artists, patrons, board members, planners, foundation and corporate representatives, elected officials, activists, and more. For details, see the 2014 Annual Convention Prospectus or visit convention.artsusa.org/action/sponsor-exhibit-or-advertise. TABLE TOP EXHIBIT Main Convention: $1,700 Public Art Network Preconference: $1,700 Main Convention and Precon: $2,100 Early-bird contract deadline: 3/31 Final contract deadline: 4/21 Description, logo, URL deadline: 4/21 Table Top Exhibit benefits: One 6-foot skirted table, two chairs, and electicity One complimentary and three discount registrations 35-word description in the onsite program 35-word description and hotlinked logo online Placement in a promotional e-blast to stakeholders Final attendee list with names and postal addresses Book before the early-bird deadline, 3/31, to receive a $100 discount! PROGRAM ADVERTISEMENT Half Page: $975 Full Page: $1,550 Inside Front Cover: $2,200 Inside Back Cover: $2,200 Back Cover: $2,400 Half Page 7.75 x 4.75 Full Page x 7.75 Contract deadline: 3/17 Artwork deadline*: 4/4 *See the 2014 Annual Convention Prospectus for artwork specs. Reserve a table top exhibit and receive 10% off a program ad! In-kind sponsorship opportunities offer recognition and unique promotion of your brand. Options are customizeable and may include, but are not limited to: SPONSORSHIP Lanyards, badges, and promotional materials Onsite Wi-Fi Online streaming of Keynote sessions Convention sessions and events Page 4

5 EVENTS National Arts Marketing Project Conference Atlanta, GA November 7 10, 2014 The NAMP Conference brings together more than 600 arts marketers from across the country to discuss issues in marketing, earned income, audience development, and social media. Attendees will search for ways to win audiences and maintain relationships with customers and donors. For details, see the 2014 NAMP Conference Prospectus or visit artsmarketing.org/conference/action/sponsor-exhibit-advertise. Main Conference: $1,300 Early-bird contract deadline: 8/18 Final contract deadline: 9/8 Description, logo, URL deadline: 9/8 Book before the early-bird deadline, 8/18, to receive a $100 discount! TABLE TOP EXHIBIT Table Top Exhibit benefits: One 6-foot skirted table, two chairs, and electicity One complimentary and three discount registrations 35-word description in the onsite program 35-word description and hotlinked logo online Placement in a promotional e-blast to stakeholders Final attendee list with names and postal addresses PROGRAM ADVERTISEMENT Half Page: $550 Full Page: $900 Inside Front Cover: $1,400 Inside Back Cover: $1,400 Back Cover: $1,900 Full Page x 7.75 Reserve a table top exhibit and receive 10% off a program ad! Contract deadline: 8/8 Artwork deadline*: 8/22 *See the 2014 NAMP Conference Prospectus for artwork specs. Half Page 7.75 x 4.75 In-kind sponsorship opportunities offer recognition and unique promotion of your brand. Options are customizeable and may include, but are not limited to: SPONSORSHIP Lanyards, badges, and promotional materials Onsite Wi-Fi and mobile app Online streaming of Keynote sessions Conference sessions and events Page 5

6 ONLINE Americans for the Arts Website Audiences: arts marketing 1, emerging leaders 2, public art 3 Average impressions per month: Advertisement appears on a minimum of 5 targeted pages Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives) Ads run on a cost-per-impression basis Choose from one of our preselected page groupings or create a custom grouping: Arts Marketing 1 : Program pages - Arts Marketing - Consulting - At Our Events Topic pages - Arts Marketing - For Artists - Funding Resources Location pages - Select a state or region Sidebar Advertisement: $ px x 400 px impressions (about 1 month) - Limited availability Emerging Leaders 2 : Program pages - Emerging Leaders Network - Arts Leadership Digital Classroom - At Our Events Topic pages - Young Arts Professionals - Professional Development - Funding Resources Location pages - Select a state or region Public Art 3 : Program pages - Public Art Network - Public Art & Placemaking Digital Classroom - At Our Events Topic pages - Public Art - For Artists Location pages - Select a state or region Sidebar Advertisement* *Pages and placement are subject to change and availability. Reserve an event exhibit or program ad and receive a 10% discount off web advertising! Page 6

7 ARTSblog blog.artsusa.org Audience: arts and nonprofit managers, business leaders, educators, students, and advocates Average impressions per month: 20,000+ Average impressions during week-long blog salons: 7,500+ Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives) Ads run on a monthly basis ONLINE Sidebar Advertisement: px x 250 px - Limited availability (3 per month) Banner Advertisement: px x 90 px - Limited availability (1 per month) $250/month $500/month Blog Salon Sponsorship: $1,000/month - Banner and top Sidebar Advertisement - Sponsor language in blog salon promotions Banner Advertisement Sidebar Advertisement 2014 Blog Salon Schedule*: Reserve an event exhibit or program ad and receive a 10% discount off ARTSblog advertising! February Local Arts Agencies September Public Art March Arts Education September Arts Education April Emerging Leaders/Arts Leadership October Arts Marketing May Animating Democracy October Development & Private Sector July Private Sector November Animating Democracy *Dates and topics subject to change. ArtsMarketing.org Audience: arts and nonprofit marketers, social media managers, and communications planners Content: resources, research, news, online dialogue, and best practices in marketing, development, and fundraising For complete rates and specs, visit artsmarketing.org/web-sponsorships! Homepage Sidebar Advertising: - Average impressions per month: 26, px x 50 px E-newsletter Advertising: - Monthly subscribers: 36, px x 169 px/169 px x 79 px $200/month $350/month Page 7

8 PRINT& Arts Link Member Quarterly Magazine Audience: Individual and Organization Members; local arts agencies, arts and nonprofit professionals Content: latest trends, resources, idea sharing, member highlights, profiles Circulation: 4,000 mailed; 2,000 electronic Artwork specs: PDF/X1-a, CMYK or four-color equivalent Ads run on a per issue basis Half Page: x Unlimited availability Full Page: x 11 - Unlimited availability $900/issue $1,800/issue Back Cover Half Page: x Limited availability (1 per issue) $1,200/issue Issue Deadlines Spring Summer Fall Winter Contract deadline: 1/6 3/31 6/30 9/1 Artwork deadline: 1/28 4/23 7/30 10/1 Issue delivers: March June September December *Deadlines subject to change Monthly Wire Member E-Newsletter Audience: Individual and Organization Members Content: national arts news, advocacy initiatives, funding opportunities, events, and resources Circulation: 5,000+ subscribers Artwork specs: JPEG, PNG, GIF; static only Ads run on a per issue basis Large Sidebar Advertisement* Small Sidebar Advertisement: px x 150 px - Unlimited availability Large Sidebar Advertisement: px x 250 px - Unlimited availability $150/month $250/month Small Sidebar Advertisement* *Exact location on sidebar is dependent upon content and is subject to change. Page 8

9 DIGITALRESOURCES Webinars Digital Learning Resources Audience: Individual and Organization Members, nonmembers; arts and nonprofit professionals, community and city planners, arts agency managers, arts administrators Content: Arts and Community, Embracing Diversity, Reinvention and Sustainability, Supply and Demand, and Building Core Skills (101 s) Average registrants per webinar: 60+ Webinar types: single webinar, Webinar Week (3 webinars), Digital Classroom (Public Art, Leadership) Includes advertisement on title slide and sponsor language in webinar promotions Artwork specs: JPEG, PNG, GIF; static or animated (up to 3 rotating creatives) Single Webinar Sponsorship: $ px x 200 px - Limited availability (1 per webinar) - Sponsor language in webinar promotions Access the webinar schedule: artsusa.org/events/webinars Webinar Week Sponsorship: $300 - Sponsor 2 webinars, get 1 free! px x 200 px - Limited availability (1 per 3 part series) - Sponsor language in webinar promotions Digital Classroom Sponsorship: $1,050 - Buy 7 webinars, get 2 free! px x 200 px - Limited availability (1 per 9 part series) - Sponsor language in webinar promotions Title Slide Advertisement E-BOOKS Digital Publications Audience: arts and nonprofit marketers, social media managers, and communications planners Content: resources, research, best practices in marketing, development, and fundraising Average unique hits per month: 3,500+ Total impressions for most popular e-book: 10,000+ Company name, logo, and sponsorship language will be displayed in the e-book and promotions Check out the E-book library: artsmarketing.org/resources/ebooks Single E-book Sponsorship: $150 E-book Series Sponsorship: $400 Page 9

10 Americans for the Arts 1000 Vermont Avenue, NW 6th Floor Washington, DC Telephone: Fax: