RATE CARD THE STANDARD MISSOURI STATE UNIVERSITY

Transcription

1 RATE CARD THE STANDARD MISSOURI STATE UNIVERSITY

2 WHY ADVERTISE WITH US? Connect with more than 20,000 students at Missouri State! Source: MSU College Portrait MSU students receive more than $155 million from scholarships, grants, loans & jobs on campus. Source: MSU College Portrait 96% of college students say they read their campus newspaper regularly. Source: College Explorer Study 70% of college students say they have made a purchase or taken action after seeing an ad in their campus paper. Source: College Explorer Study 7,000 2,000 copies printed each week copies handed to students newsstands on campus & downtown Greek houses get it delivered

3 Reserve space: 5PM on Friday Ads ready to go by: Noon on Monday Specs: PDF, 200 dpi, CMYK (no process black) Submit your ad: We will confirm receipt. We may choose to run an existing ad if you miss the ad deadline. 12 the-standard.org Tuesday, April 2, 2013 tem 12 the-standard.org Tuesday, April 2, 2013 tem 12 the-standard.org Tuesday, April 2, 2013 tem 12 the-standard.org Tuesday, April 2, 2013 tem 12 the-standard.org Tuesday, April 2, 2013 tem 12 the-standard.org Tuesday, April 2, 2013 tem All ad prices include FULL color. Subtract 10% for black-and-white. We can design your ad at no charge! Publication Schedule Deadlines & Specs $115 $100/AD $75/AD Index Card 18, 25 3, 10, 17 1, 8, 15, 22, , 13, 20, 27 12, 19, 26 5, 12, 19, 26 SPECIAL SECTION DATES IN BOLD 2, 9, 16, 23 3 AUG OCT FEB DEC APR SEP NOV MAR JAN MAY 1, 15, 22, 29 PRINT ADS 5 x 3 $55 $50/AD $45/AD Business Card 3 x 2 $205 $185/AD $150/AD Eighth Page 5 x 5 $750 $650/AD $500/AD Half Page 10 x 10 $375 $325/AD $250/AD Quarter Page H 10 x 5 V 5 x 10 $1470 $1245/AD $995/AD Full Page 10 x 20

4 1 banner $75/week $100/week $100/week 12 the-standard.org Tuesday, April 2, 2013 tem 12 the-standard.org Tuesday, April 2, 2013 tem 12 the-standard.org Tuesday, April 2, 2013 tem RUN-OF-PAPER: FRONT PAGE: SPORTS PAGE: Top or bottom of page Bottom of front page Bottom of sports page 10 X 1 2 banner $150/week $199/week RUN-OF-PAPER: BACK PAGE: Top or bottom of page Top or bottom of back page Not available on front page 10 X 2 Vertical banner $199/week RUN-OF-PAPER: Outer edge, right or left page Not available on front, back, or sports pages 1 X 20 PRINT OPTIONS BANNER ADS Weekly issues: $630/national and $490/local. You supply 7,000 inserts. Specs: MINIMUM 5.5 X 7 MAXIMUM 11 X 11 Inserts must have at least one straight edge. 70-pound paper recommended. TEXT ONLY. 1.5 X 1 = $ X 2 = $20 FREE for MSU students, faculty and staff! One free ad per person per issue, up to 25 words. Submit your ad online at the-standard.org Use your MSU address for free marketplace ads. Deadline is 5:00 on Friday. Freestanding Inserts Marketplace Ads

5 SPECIAL ISSUES BASKETBALL PREVIEW 2014 MISSOURI STATE UNIVERSITY Full page 10 X 10 $595 Full color $500 B/W Half page V 5 x 10 H 10 x 5 $300 Full color $250 B/W Quarter page 5 X 5 $150 Full color $125 B/W Eighth page V 5 x 10 H 10 x 5 $100 Full color $75 B/W Special Section Publication Date: Book space by 5pm on: Ads ready by noon on: Back to Campus *1 AUG AUG AUG Fall Career Fair Guide *2 SEP SEP SEP Homecoming OCT OCT OCT Basketball Preview NOV OCT NOV Best of MSU DEC NOV NOV Spring Welcome JAN JAN JAN Housing *2 FEB JAN FEB Career Expo Guide *3 FEB FEB FEB Graduation MAY APR MAY *1 3,500 extra copies mailed to freshmen and transfer students on 8/1. *2 500 extra event *3 1,500 extra event

6 ONLINE & MOBILE APP Online the-standard.org Average 5,000 page views per day! Your choice of 3 ad spots. $100/month in rotation Mobile App Give students a direct connection to your website or your app. Leaderboard ON EVERY PAGE 728 X 90 PIXELS $75/month Skyscraper ON EVERY PAGE 160 X 600 PIXELS $250/semester Only 3 spaces available! Rectangle ON STORY PAGES 300 X 250 PIXELS

7 POSTERS Display your ad where more than 22,000 students live, work and play Dorms Monthly rate per poster Blair Freddy Hammons Hutchens Shannon Wells Gathering Spots $125 $125 Carrington Meyer Plaster Student Union (PSU) Main Level (Food Court/Stores) Downstairs (Starbuck s/lounge) Parking Garages & Shuttle Stops Bear Park North Bear Park South $100 Classrooms Printing included! (one set of posters) $100 Cheek Craig Ellis Glass Karls Strong Temple Brick City PACKAGE DEALS Add a poster, online ad or app tile to any package deal and save $25 off the monthly rate! 30 print ads Run every week (can be prorated) $5995 Quarter page (5X10) Regularly $7500 Save 1505! $3995 Eighth page (5X5) Regularly $4500 Save $505! $1995 Index card (3X5) Regularly $2250 Save $255! 15 print ads Run every other week (can be prorated) $2995 Quarter page (5X10) Regularly $3750 Save $755! $1995 Eighth page (5X5) Regularly $2250 Save $255! $995 Index card (3X5) Regularly $1125 Save $130! 10 print ads You pick the issues $1995 Quarter page (5X10) Regularly $2500 Save $505! $1295 Eighth page (5X5) Regularly $1500 Save $205! $595 Index card (3X5) Regularly $750 Save $155!

8 CONTACT US Student Ad Sales Team Lindsay Daggett Tyler Krtek Mark Phillips Advertising Manager Sandy King Submit ads to: Fax Ads: Ad sizes are approximate. will not accept ads that are libelous; promote academic dishonesty; violate federal, state or local laws; or encourage discrimination against any individual or group on the basis of race, sex, sexual orientation, age, color, creed, religion,national origin or disability. Providing copy, photos, and/or graphics represents that you have permission to use them. We reserve the right to edit or reject any ad copy, photos, graphics or entire ads. encourages responsibility and good taste in advertising. Political ads must show clear endorsement. Ads having the appearance of news must be bordered, show clear sponsorship, and have the word advertisement printed above the ad. Business opportunity ads must provide sufficient information so that we may determine if the ad is in the best interest of our students. No ads will be published upside down, sideways or in any manner not consistent with traditional newspaper layout. Errors: In case of error or omission, s liability, if any, will not exceed charge for the space occupied by the error. The Standard is not responsible for errors that do not decrease the value of the ad. Liability for any error is limited to the first insertion of the erroneous ad. Adjustments will not be considered unless the ad manager is notified of the error before the next insertion, or within five days following a single insertion. Refunds/Cancellations: No refunds on pre-paid advertising. Insertion orders will not be cancelled after the space deadline. Credit: New accounts may be required pay in advance. Established businesses with an approved credit application may be extended credit on a 30-day basis; new businesses require one year or more of operation before credit can be considered. Credit applications are available from the ad manager. Accounts that are unpaid will not be extended credit, and a significant portion of the balance must be paid before further ads will be accepted. Verbal agreements, promises or waivers pertaining to credit not contained in this rate card are not binding. Discounts: Advertising clients purchasing ads at the multi-ad rate or clients receiving a discount via monthly specials must prepay to receive the discount. Clients with an established payment history may be exempt from prepayment with approval of the ad manager. Deadlines: Reserve space by 5 pm Friday prior to Tuesday issue. Materials for ads designed by are due by 5 pm on Friday; proof must be approved by noon Monday prior to issue. Print-ready ads are due by noon Monday prior to issue. If you do not meet the deadline, and you have not made arrangements with the ad manager, we may choose to run an ad we have on file for you, or reschedule your ad.