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1 M A G A Z I N E WEEKLY READERS 2.5 Million Yearly 2018 MEDIA KIT
2 THE SOUTH AUSTRALIAN FOOTBALLER MAGAZINE The South Australian Footballer Magazine, is the largest and best football magazine in South Australia, and Australia. The publication discusses every league in the state from the AFL, SANFL, Adelaide Footy League, AFL Masters, SAWFL Women s and all 25 Country Leagues across our regional areas. The magazine is made up of the South Australian Footballer, the South Australian Adelaide Footballer, and the South Australian Country Footballer. THE FACTS Publisher: Stralia Sports.Com Pty Ltd Frequency: 25 weekly editions in football season Format: A4 in size digital editions Price: FREE ACN: SUBSCRIBERS: THE OBJECTIVES FOR THE ADVERTISER Football is the biggest sport in Australia, and the perfect vehicle for YOUR BUSINESS to be seen by the masses. Our aims are to give the business owner the least expensive form of advertising, to reach the most amount of people. OUR MANTRA: Is to make advertising in the SA Footballer, affordable for every business in the state, no matter the size of the business. Our prices ENSURE THAT YOUR BUSINESS can be seen by the masses that follow football across South Australia, for only $330 per year. FOR THE READER To give the football follower a publication, where they can read about every competition in the state, each week of the football season. Weekly WE ARE ABSOLUTELY UNIQUE The South Australian Footballer Magazine, is the only publication that links your advert to your website or facebook page inside the magazine, so that viewers and readers gain direct access to your website simply by clicking on your advert. We are also the only magazine perhaps anywhere in the world, where you can be reading a story and also watching a video or listening to a podcast. We have videos imbedded into the magazine, so our viewers have a totally interactive product. This has never been done before in Australia. Advertisers can also have their company video imbedded into their advert. A brilliant innovation for our advertisers. 2.5 million Yearly WHY IS THE SOUTH AUSTRALIAN FOOTBALLER UNIQUE? No other football publication in South Australia, covers every code of football, both male and female across the entire state. No website, no social media site, or any form of electronic or printed media, can lay claim to covering all football in the state as we do. AFL, SANFL, Adelaide Footy League, SAWFL, AFL Masters and 25 Country Leagues.
3 SOCIAL MEDIA AND THE SOUTH AUSTRALIAN FOOTBALLER The South Australian Footballer Magazine, is supported by totally interactive social media platforms. We use the: South Australian Footballer TV Network on You Tube, Google Plus, Facebook, Twitter and Instagram. SOCIAL MEDIA STATISTICS AS OF THE START OF OCTOBER 2017 Google Plus: Over 350,000 views SA Footballer TV on You Tube: Over 110,000 views Facebook: Over 2,771 members and growing rapidly, with a post reach of over 20,000 per post. Twitter: 3,400 followers and growing rapidly Instagram: 3,500 followers and growing rapidly ADVERT SPECIFICATIONS SIZES Full page size: 277mm deep x 190mm wide Half page size: 136mm deep x 190mm wide Quarter page size: 59mm deep x 190mm wide Eighth page size: 59mm deep x 93mm wide CONTACT US Stralia Sports.Com Pty Ltd PO Box West Lakes Shore Shopping Centre West Lakes Shore (SA) 5020 Phone - Luke Hosie Website - Weekly ARTWORK PREPARED Those advertisers who require our artists to prepare their advert, there will be a cost of $40. A number of publishers include the artwork, but we prefer to keep the cost of the advert at a minimum, as most advertisers send in their adverts in PDF format. ADVERT PLACEMENT All adverts are moved on 7 pages each fortnight, than the position they were placed on the previous week. This way all advertisers are seen in the AFL, SANFL, SAAFL, AFL Masters and SAWFL Women s pages each year. The adverts go through the book twice. Adverts placed on Country pages, go specifically on the page that the advertiser books. 2.5 million Yearly WHY ADVERTISE? For advertisers, the South Australian Footballer offers a truly unique magazine: pioneering, experimental, inspiring and influential. We are frequently referenced by the mass media. We ve built a solid, loyal, readership base, which continues to grow. The South Australian Footballer Magazine offers the ideal vehicle for your brand to build an ongoing relationship with followers of Australian football, and where you can market your business in a credible, effective and integrated manner.
4 OUR SUBSCRIBERS The South Australian Footballer Magazine is a free on-line, fully digital, full-colored football magazine, which comes out weekly from April until October. The publication is also available in hard-copy each week from any Copyfax store in South Australia. There will be 25 weekly editions of the South Australian Footballer covering EVERY football league in South Australia. From the AFL, SANFL, Adelaide Footy League, SAWFL (the women s league) and the AFL Masters. We are fully inclusive of every football league and association across South Australia through its 3 publication, The South Australian Footballer Magazine, SA Adelaide Footballer Magazine and the SA Country Footballer Magazine. At the end of the 2017 Season, we had a massive + subscribers to our weekly publications and we are still growing... Each week, your business can be exposed to an enormous readership base of over people. 79,732 South Australia 28,237 Victoria (Mostly in the Melbourne area) 5,153 Northern Territory DEMOGRAPHICS BETWEEN OUR METROPOLITAN AND OUR COUNTRY READERS Out of the 79,732 subscriber s we have in our database, 87% or 69,080 s are linked to businesses within South Australia. The remaining s are individual or personal s. 63% or 50,614 of our South Australian subscribers are registered within the metropolitan area of Adelaide. 26% or 20,324 of our subscribers are based in regional or country areas. The remaining 11% opted to not disclose their location. Each week, we have 79,732 readers here in South Australia, of the SA Footballer Magazine. 63% or 50,614 readers are based in Adelaide 26% or 20,324 readers are based in country areas 11% or 8,794 have not disclosed their location ELECTRONIC DIRECT MAIL Electronic Direct Mail or EDM is an increasingly popular communication platform, that uses to deliver tailored content to target audiences. It enables high level of instant measure, as it allows authors to track number of s opened, bounced messages, and even click throughs. At Stralia Sports.Com, we re maintaining a list of 79,532 addresses across South Australia and about 25,000 more, in Victoria and the Northern Territory. When you advertise with us, we ll send a custom-made to our entire distribution list, on your behalf. You only need to decide on what the looks like and we ll take care of the rest. Average Open Rate Average Click Rates Over a period of 25 weeks, our campaigns have an average Open Rate of 85% (About 67,000 of the 79,000 are being opened and read). And out of the 67,000 s that has been opened, an average of 17% of them clicks on a link.
5 Eighth Page Advert We have found that all businesses want to be associated with the brand of football. We have ensured that even the smallest of business can advertise for only $330 per year. or only $6.34 per week Quarter Page Advert The most popular advert in the publication. A base strip along the base of the page for only $595 per year or only $11.54 per week. FANTASTIC VALUE FOR MONEY TO BE SEEN BY OVER PEOPLE WEEKLY Half Page Advert Package For the business owner who doesn t want the full exposure that a full page brings but still wants to be highly visible and more visible than what a quarter page brings. They get a fantastic deal of 4 half pages across the SA Footballer, SA Adelaide Footballer and SA Country Footballer in 25 weekly editions for only $1,900 a year Full Page Advert Package THE WORKS. You get 4 full pages in the South Australian Footballer each week. You get your logo on each of 3 front covers for the SA Footballer, SA Adelaide Footballer and SA Country Footballer. You get your logo on all background screens for our video interviews and you get access to our social media accounts PLUS MORE in 25 weekly editions for only $3,600 a year
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