Rent.com.au Media Kit

Size: px

Start display at page:

Download "Rent.com.au Media Kit"

Lambert King
5 years ago
Views:

1 Rent.com.au Media Kit

Renting is a rapidly growing lifestyle choice Not everyone aspires to home ownership and the same job for life anymore a cultural shift has occurred.

2 Renting is a rapidly growing lifestyle choice Not everyone aspires to home ownership and the same job for life anymore a cultural shift has occurred. 34% 31% 28% Growing % of Renters in Australia The renter population in Australia is steadily increasing each year, flexibility and experiences are valued above stability and everyday routine. 25% People can now choose to live where they want without that also being their biggest investment decision. Home owners set to become the minority in Sydney, HILDA report shows The Australian dream: soon, fewer than 50 per cent will own home Source: Australian Bureau of Statistics

3 And Rent.com.au is at the forefront of this change. With our unique Renter Resume function and useful features such as Pet Resume, Walk Score and convenient renter products, Rent.com.au is advocating for renters nationally.

Stand out from the crowd Renter Resume allows renters to present relevant information about themselves so as to maximise their chances of getting the home they want.

4 Stand out from the crowd Renter Resume allows renters to present relevant information about themselves so as to maximise their chances of getting the home they want. The information provided also allows rent.com.au to present contextually relevant information on products and services to renters, making the renting process easier. We can segment advertising messaging by: Age Gender State, Post Code Household/Family Type Employment Situation Time In Employment Income Level NB: Not all resumes have all fields completed

5 Our Audience

Getting to know our audience 68% Female 35% Age Distribution 32% Male 58% mobile 30% desktop 12% tablet 30% 25% 20% 15%

property websites, Source: Google Analytics, Renter Resume data Nielsen Market Intelligence Report Dec 2017* Rent.com.

au audience does not visit realestate.com.au $ 76% 6% 2% Three quarters of the rent.com.au audience does not visit domain.

6 Getting to know our audience 68% Female 35% Age Distribution 32% Male 58% mobile 30% desktop 12% tablet 30% 25% 20% 15% 10% 5% 0% 28% 32% 19% 13% With the second highest average dwell time amongst leading property websites, Source: Google Analytics, Renter Resume data Nielsen Market Intelligence Report Dec 2017* Rent.com.au Audience Survey Data $ Nielsen Duplication Report Apr % Over half of the rent.com.au audience does not visit realestate.com.au $ 76% 6% 2% Three quarters of the rent.com.au audience does not visit domain.com.au $ 10% 1% 7% 20% 33% 25% Australian Population distribution 2% Rent.com.au Audience Distribution NSW 33% QLD 20% VIC 25% WA 10% Other 12% 2%

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Household Composition rent.com.

From an audience survey we conducted, we found the largest proportion (40%) of renters

rent.com.au Together, families and couples comprise two thirds of all renters.

7 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Household Composition rent.com.au Australian Average Families Singles Couples (no children) Other Customer demographic From an audience survey we conducted, we found the largest proportion (40%) of renters are families. 60% 50% 40% 30% 20% Household Income rent.com.au Together, families and couples comprise two thirds of all renters. Our audience typically has a higher disposable income than the Australian average 10% 0% $0-$50k $50k - $80K $80k - $100k $100k+ Source: Rent.com.au audience research

market for moving services, utilities, furniture and white goods.

Entertainment & Events Technology & Consumer Goods Early adopters Mobile Phone Plans Digital

Entertainment Restaurants Furniture & White Goods Electrical & Kitchenware Rental Appliances

8 Rent.com.au s audience are making big purchase decisions Our audience move more regularly and are in the market for moving services, utilities, furniture and white goods. They have lower living costs which means higher disposable income so are in the market for: Travel Entertainment & Events Technology & Consumer Goods Early adopters Mobile Phone Plans Digital Technology Frequent travelers Interstate International Music & Movies Sporting Events Entertainment Restaurants Furniture & White Goods Electrical & Kitchenware Rental Appliances Veterinary Pet Insurance Pet Services High Disposable Income Frequent Purchases New Products Moving house Truck Rental Carpet Cleaning Storage Career Enhancement Opportunities Source: Google Analytics In-Market and Affinity Segments (January 2017)

9 Connecting with the customer journey

Moving home is a key trigger for assessing utility providers.

10 Utilities Renters aren t just looking for a home. They also need water, gas and electricity connected before they move in. Moving home is a key trigger for assessing utility providers. 41% of our renters are actively assessing their utility connections when they apply for a property* 40% of Rent s audience are families and couples making them high-value customers. *Source: Rent.com.au Renter Resume data (December 2016), AEMC Retail Competition Review.

Moving in Finding their next home on rent.com.au is just the first step. Renters need many services help moving their furniture and other belongings.

11 Moving in Finding their next home on rent.com.au is just the first step. Renters need many services help moving their furniture and other belongings. This includes: Truck hire Storage End of tenancy cleaning and many others. Audience 83% The % of RentConnect customers took the truck hire option #1 Truck hire is the most popular of all the options more popular even than choosing electricity providers *Source: Rent.com.au RentConnect product options taken (January and February 2017).

Retail After our audience find their new property, they make it a home. That s why Rent.com.

au can connect you with a large, unique audience of renters onsite who are currently in market for your product with our

Our audience has an affinity for purchasing retail goods: 54% are Technophiles 42% are Home Décor Enthusiasts 36% are Cooking

12 Retail After our audience find their new property, they make it a home. That s why Rent.com.au is the ideal fit for advertising of all sorts of retail goods. Rent.com.au can connect you with a large, unique audience of renters onsite who are currently in market for your product with our retargeting options, while they browse other sites as well. Our audience has an affinity for purchasing retail goods: 54% are Technophiles 42% are Home Décor Enthusiasts 36% are Cooking Enthusiasts Audience 46% are looking to buy furniture in the near future 62% are looking to buy clothing in the near future 30% of renters with a Renter Resume own a pet Source: Rent.com.au Renter Resume data (December 2016); Google Analytics In-Market and Affinity Segments (January 2017)

this decision. With 59% of our users aged between 18-34, Rent.com.au can connect you with young travellers who are currently planning their next holiday.

13 Travel Connect your brand with an audience who love travelling. More and more young Australians are choosing to invest in lifestyle flexibility and experiences above stability and routine, and travelling is a major factor in this decision. With 59% of our users aged between 18-34, Rent.com.au can connect you with young travellers who are currently planning their next holiday. Audience 41% currently in market for travel, hotels and accommodation 53% are Travel buffs who are regularly on the lookout for their next holiday Sources: Rent.com.au Renter Resume data (December 2016); Google Analytics In-Market and Affinity Segments (January 2017)

14 Reach a unique audience of self-managed Landlords Quick Stats 10,000+ landlords visit Rent.com.au per month via SEO and search marketing. 1,000+ new landlords register on our site each month. 28,237 landlords have registered for newsletters, product updates and special offers. Source: Rent.com.au customer analytics

15 Our Products Display Advertising Native Advertising Audience Targeting edm Editorial (Blog & enews) Bespoke Opportunities

16 Display Advertising Drive traffic to your site with a number of high-impact onsite advertising placements. Target key pages on Rent.com.au: homepage, search results, property details, property gallery and the blog native ad units available on search results and property details pages the highest performing units onsite

17 Native Advertising Engage with our audience through integrated native placements on Rent.com.au native placements mimic the content onsite and offer advertisers a way to increase awareness and cut through banner blindness often associated with traditional display native placements are available across Rent.com.au blog, search results, property details page and mobile property gallery page native advertising is available to select, contextually relevant advertisers only and subject to approval

Audience Targeting Onsite Geo target your audience from State down to Suburb level on any device Page-specific and Above the fold ad unit targeting available Target search results and property

18 Audience Targeting Onsite Geo target your audience from State down to Suburb level on any device Page-specific and Above the fold ad unit targeting available Target search results and property details pages by: suburb and postcode weekly rental price (i.e. over $500 per week) number of bedrooms/bathrooms We can segment* advertising messaging by: Age Gender State, Post Code Household/Family Type Employment Situation Time In Employment Income Level * requires sign in

19 Audience Extension Targeting Extend your campaign beyond rent.com.au and reach our audience as they browse on other brand-safe and contextually relevant sites. Target Renter and Landlord audience segments off network across display social (Facebook, Instagram), video and native. demographic targeting available geo-targeting available dynamic creative optimisation available track your campaign conversions with conversion tags supplied by our team Multiple targeting strategies can be employed to ensure that your campaign is optimised towards your marketing objective (CTR, acquisitions, reach, etc.)

Solus edm s to over 75,000 Renters and Landlords opted in to

20 edm Connect with 400,000+ Rent.com.au members through edm marketing delivered straight to their inbox. Reach passive and active members in the following ways: regular Solus edm s to over 75,000 Renters and Landlords opted in to received 3rd party offers native editorial integration and banner advertising on the monthly Renter and Landlord enewsletters state and city based targeting available

21 Editorial Sponsorship Native editorial sponsorship opportunities are available to select, contextually-relevant brands. Build trust and position your brand as a leader through integration with Rent.com.au s content channels. Editorial sponsorship opportunities available across: Rent.com.au Blog blog-wide promotion Renter Advice Landlord Advice Pets Reader Q&A

22 Bespoke solutions Although we have a number of advertising products available, we understand that one size doesn t fit all. Talk to us about how we can connect your brand with Rent.com.au s audience through unique product and advertising partnerships.

23 Start the conversation

The home of all things property

Media Kit 2019 realestate.com.au Media The home of all things property realestate.com.au is the marketleading property website in Australia. We provide comprehensive property listings and information to