PM tutor. Identify Stakeholders. Presented by Dipo Tepede, PMP, SSBB, MBA. Empowering Excellence. Powered by POeT Solvers Limited

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1 PM tutor Empowering Excellence Identify Stakeholders Presented by Dipo Tepede, PMP, SSBB, MBA

2 This presentation is copyright 2009 by POeT Solvers Limited. All rights reserved. This presentation is protected by the Nigerian Copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of POeT Solvers Limited. You may not alter or remove any trademark, copyright or other notices. PMP, CAPM, PMI, PMBOK Guide are registered marks of Project Management Institute, Inc.

3 At the end of this training, our goal is for you to: Be able to define stakeholder Be able to name the primary stakeholder groups Be able to describe the steps of conducting a stakeholder analysis

4 Communications Management Genera- tion Storage Retreival Collection Distri- bution Dispos- ition

5 Communications Processes Process Identify Stakeholders Plan Communications Distribute Information Manage Stakeholder Expectations Report Performance Group INIT PLAN EXEC EXEC M & C

6 Communication Processes Identify Stakeholders Identify all involved and document their influence on the project Plan Communications Document stakeholder info needs and how to communicate effectively Distribute Information Make information available to all stakeholders according to plan

7 Communication Processes Manage Stakeholder Expectations Resolve stakeholder issues and respond to their needs as they arise Report Performance Gather and distribute performance information like status reports and forecasts

8 Main Concept Lay foundation for success Identifying is the first step Knowing = ability to manage Define a strategy

9 Stakeholder Definition Person/organization actively involved in the project, or whose interests may be positively/negatively affected by execution/ completion of the project.

10 Process Definition The process of identifying all the people or organizations impacted by the project, and documenting relevant information regarding their interests, involvement and impact on the project s success

11 Keyword, Action, Tool & Result Keyword Action Based on Tool Result Identifying Name, classify, categorize Charter Procurement Documents, Other factors & assets Expert Judgment Impacted Analyze Register Stakeholder Analysis, Expert Judgment Documenting relevant information Analyze, document Register Stakeholder Analysis, Expert Judgment Register Strategy Strategy

12 Identify Stakeholders Input Procurement Documents Enterprise Env. Factors Project Charter Req. Input Org. Process Assets

13 Identify Stakeholders T&T Stakeholder Analysis Expert Judgment

14 Stakeholder Analysis Understand Environment Reveal Interests Highlight Potential Conflict and Risk Highlight and Develop Supporters Leverage Relationships

15 Overall Stakeholder Analysis Objections Individual and group objections to project Propose appropriate actions to overcome objections Supporters Identify individual and group supporters Propose appropriate actions to nurture and develop support

16 The Process Identify Stakeholders Analyze and Classify stakeholders Develop Strategy Document

17 Step 1 Identify Stakeholders

18 Identify Stakeholders Tool Possible Participants Interviews Workshops Document Review Expert Judgment Project Management Team Sponsor and Customer Other PMs Project Team Sponsor and Customer Other PMs Project Management Team Consultants & PMs Everyone

19 Questions to Ask? Who are the people directly involved in the project? Who within your organization will be impacted by your project? Who are the people not directly involved in your project, but may have some level of influence or interest? Who will be using the product, service or result that your project produces? Who might be interested, or concerned, or outraged, or terrified of your project?

20 Main Stakeholders Project Manager Person responsible for managing the project Customer/User Person or organization that will use the project s product Performing Organization Employees directly involved in doing the work of the project

21 Main Stakeholders Contd. Company Shareholders Considered as distant shareholder Strategic Partner For teaming agreements Project Team Members Group performing work of the project Project Management Team Members directly involved in project management activities

22 Main Stakeholders Contd. Sponsor Person or group that provides financial resources of the project Influencers Person or group whose position can influence course of the project PMO Stakeholder if it has direct/indirect responsibility

23 More Stakeholders Your supervisor Senior executives Your coworkers The press Interest groups Financial analysts Future employees Public at large Government Trade associations Suppliers Lenders User groups Prosp. Customers Local community Project team family

24 Identify Contacts & Responsibility Organization Contact Phone Responsibility FDA Turkish Embassy Washington Post All India Biotech Association Susan Smith, Case Specialist Nabi Sensoy, Ambassador Marcus Brauchli, Editor in Chief Vivek Singhal, President Reg. Affairs Project Manager Marketing Senior Engineer Associated General Contractors Ted Aadland, VP Foreman

25 Step 2 Analyze & Classify Stakeholders

26 Analyze Stakeholders Potential Impact of Project Needs & Requirements Motives Attitudes Relationships

27 Analyze Dimensions Positive Negative Direct Indirect

28 Analyze and Classify High Interest H/L H/H L/L L/H Low Interest Low influence High influence

29 Stakeholder Strategic Partner Interest Power Support Impact Total Marketing User Group Quantify CEO Customer

30 Know Your Stakeholder to Help shape your project for success Gain support to obtain resources Communicate early & keep informed Anticipate actions to win support

31 One Final Important Aspect Champions Positive attitude Neutral No influence expected Challenger Questions the project Decision Makers Manage challengers, support champions

32 Step 3 Develop Strategy

33 Management Strategies/Matrices Name Goals Role on Project Power Impact on project Strategies Name Interest Impact Assessment Champion Strategy Challenger Strategy Classifica<on Reports Format Frequency Distribu<on Method

34 Identify Stakeholders Outputs Stakeholder Register Stakeholder Management Strategy

35 Review Identify Stakeholders Analyze and Classify stakeholders Develop Strategy Document

36 Exam Tip Your tip on going to the exam location the day before really helped me. I booked a B&B about 3Km away from the exam location to avoid the 60Km traffic. The day before the exam, I travelled from the B&B to the exam room and asked the staff to check to see if I had all the correct documentation as well. [ ] On the day of the exam [ ]I was there well on time without stress Peter F. Visagie PMP

PM tutor. Manage Stakeholder Expectations. Presented by Dipo Tepede, PMP, SSBB, MBA. Empowering Excellence. Powered by POeT Solvers Limited

PM tutor. Manage Stakeholder Expectations. Presented by Dipo Tepede, PMP, SSBB, MBA. Empowering Excellence. Powered by POeT Solvers Limited PM tutor Empowering Excellence Manage Stakeholder Expectations Presented by Dipo Tepede, PMP, SSBB, MBA This presentation is copyright 2009 by POeT Solvers Limited. All rights reserved. This presentation