Specific job descriptions help guide each staff member.

Transcription

1 Specific job descriptions help guide each staff member. A well-crafted job description that lists duties and responsibilities will guide each staff member. These elements can enhance each job description: Objectives of the position Job functions, duties, responsibilities and timelines. Supervisory role Qualifications needed Attitude Interaction with other staff members Measurable performance standards As you evaluate applicants, keep in mind that the leadership traits most valued among yearbook staff members include dedication to the people and publication, open-minded attitude, accepting of new ideas, enthusiasm, consistency, communication skills, vision, knowledge about publication skills and tasks, responsibility, respect of staff members, generosity with praise, trustworthiness, fairness, maturity, strong work ethic, persistence. An effective and efficient editor provides the staff with a general direction as well as specific focus to each task of the yearbook experience. Editorial leaders are held to a different and higher set of standards than staff members. Editorial roles and responsibilities range from full staff leadership to more specialized areas of focus.

2 LEADERSHIP ROLES AND RESPONSIBILITIES EDITOR-IN-CHIEF AND SPECIALIZED EDITORS communicates with adviser throughout entire yearbook endeavor to promote learning, planning strategies, production tracking and other decision-making plans and conducts regular staff meetings establishes and maintains a master calendar of events brainstorms with staff members to formulate an appropriate theme works with other editors and staff members to incorporate theme throughout the book designs cover, endsheets and all theme pages, including opening, closing and divider pages as well as contents, folios and index/colophon organizes ladder with other editorial leaders creates a plan to achieve maximum, fair and balanced coverage implements a system to best guarantee that all school individuals (students, faculty, staff) appear in the book three times tracks coverage by student and topic to best guarantee all-inclusiveness plans design and graphics for each part of the book, including content treatment and other graphic considerations formulates story and photo ideas that help tell the story of the year assigns stories and photos when activities and events lend themselves to an accurate, fresh approach to coverage assists reporters and photographers with assignments when necessary oversees production of section spreads edits stories, captions, headlines and design elements before sending pages to the plant proofs all materials for completeness; checks all facts and name spelling for accuracy works with photo editor in photo selection coordinates group photos of each team and organization as well as individual portraits meets deadlines with accuracy and establishes a system to track deadline progress maintains supplies necessary to planning and production represents yearbook staff in meetings with school administrators and other student leaders collaborates with other editors to create a positive atmosphere for staff by planning and executing motivational programs, celebrations develops a working relationship with the plant consultants to facilitate page flow through plant keeps records of submission to plant; monitors Yearbook Avenue attends workshops and conferences

3 BUSINESS MANAGER plans and executes at least three successful advertising sales campaigns coordinates the planning of and approach to sales sends invoices and collects payment for advertising insures complete customer satisfaction with advertising and book sales works with the production editors, adviser and printing plant to insure that all advertisers receive the proper size ads and that all advertising is complete and correct in the yearbook monitors the financial standing of the yearbook at all times plans and executes a successful book sales campaign initiates all yearbook sales and keeps orderly, accurate records sends invoices and collects payment for advertising insures complete customer satisfaction with advertising and book sales works with the production editors, adviser and printing plant to insure that all advertisers receive the proper size ads and that all advertising is complete and correct in the yearbook monitors the financial standing of the yearbook at all times organizes and maintains all aspects of the advertising for the yearbook COPY EDITOR edits each story, caption and headline thoroughly with each staff member edits pages with other editors before pages are submitted to the plant presents information at meetings that will assist members in writing or editing helps establish content for stylebook reports copy progress to editor and section editors develops a listing of students already quoted in copy to ensure that a maximum of students get covered

4 PHOTOGRAPHY EDITOR works with other editors to ensure coverage of activities and events maintains an up-to-date calendar of events so photo opportunities are not missed presents educational information at staff meetings that will assist members with photography assists editor in the visual development of the opening, closing, division or other theme pages assigns photo requests to staff photographers creates and maintains a filing system for materials develops organization system for filing contact sheets, negatives and prints or digital image files maintains inventory of darkroom supplies or memory cards, card readers and battery chargers handles equipment checkout and tracks repair and maintenance orders PRODUCTION EDITOR assists section editors in designing spreads helps section editors choose graphics that will be a reader s service, enhancing deserving content develops a method of executing design on computer systems presents educational information at meetings that will help staff with production posts an accurate example of each section, opening, divider and closing pages, detailing type and graphic specifications by creating a visual style sheet assists in staff training of computer software and/ or production process like file management and page envelopes checks pages for production accuracy prior to plant submission photocopies or prints staff copy of pages before plant submission; keeps organized system of these pages facilitates the proofing process to best guarantee accuracy

5 STAFF ROLES AND RESPONSIBILITIES PHOTOGRAPHER works with photography editor captures images from events and school functions captures candid shots of all students and grade levels, activities etc focused on image quality and image content edits images for content, quality and aesthetics reshoots as needed understands photo composition and principles is able to discern appropriate content can talk to others and communicate when needed to set up staged shots or adjust is mindful, understanding, kind and respectful of others and their comfort at all times both in public when shooting images and in the studio when editing. knows the legal expectations and responsibilities of photography and follows regulations understands copy write REPORTER/WRITER Researches about events and writes clear and factual reports Interviews staff, students and community members for content Writes in an unbiased way Covers key content pieces Covers interest pieces Writes in informal ways and formal ways Understands and applies proper writing conventions to both formal and informal content Is able to discern appropriate content Can talk to people and conduct themselves in a professional manner, respects others is mindful, understanding, kind and respectful of others and their comfort at all times both in public when interviewing and in the studio when compiling info and writing knows the legal expectations and responsibilities of reporting and follows regulations understands copy write