REGISTRATION IS FREE! For Qualified Buyers FIND THOUSANDS OF PROFIT-MAKING PRODUCTS AND IDEAS UNDER ONE ROOF

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1 ONE THE NLY & O FOR NT EVE ILERS! A RET REGISTRATION IS FREE! For Qualified Buyers FIND THOUSANDS OF PROFIT-MAKING PRODUCTS AND IDEAS UNDER ONE ROOF

2 Wednesday, March 4 9 am 6 pm Thursday, March 5 9 am 6 pm Friday, March 6 9 am 5 pm THE MUST-GO TO SHOW FOR RETAILERS Global Pet Expo is the annual must-see, pulse-checking super show for retailers. There s simply no other place you ll find as many hot, new profit-making products and sales-boosting ideas. That s why 98% of attendees would recommend it to a colleague. THE PET INDUSTRY S PREMIER EVENT Global Pet Expo is where growth-bound retailers shop for products, preview trends, trade information and build business unlike anywhere else in the industry. During the 3-day event, over 5,600 retailers from 77 countries meet and mingle with more than 1,100 emerging and established manufacturers, finding the products and cultivating the connections they need to produce greater profits for the next 12 months. THE FIRST LOOK AT WHAT S NEW The first trade show of the calendar year, Global Pet Expo guarantees that you get a first glimpse of the new products from the pet industry s most innovative manufacturers. Beneath the mammoth roof of the Orange County Convention Center, more than 3,000 new-to-market products and profit-making programs will be within easy reach. THE RETAILER S BEST GUIDE TO DECISION-MAKING No where else unites buyers with brands like Global Pet Expo. You ll see, touch and experience products in a close-up way that assures you ll make better informed buying decisions. Through hands-on education, you ll return home with results that will create a more effective merchandise mix and lure more customers to the cash register. THE GATEWAY TO GREATER PROFITS Global Pet Expo connects you with experts who can show you how to maximize your profits. Profitability hinges not only on pricing, but on keeping up-to-date with the latest marketing and merchandising practices and using the right tools to connect with today s changing consumers. At Global Pet Expo, you ll find the insights and creative inspiration you need to drive profits all year long. SEE WHAT 2014 ATTENDEES HAD TO SAY ABOUT THEIR EXPERIENCE: 98% had a positive experience at Global Pet Expo 91% 92% made new contacts at the show came to Global Pet Expo to find new products 1 1

THE INDUSTRY S NETWORKING HOT-SPOT The networking and educational opportunities provided by Global Pet Expo make it the pet industry s definitive platform for conducting business.

3 THE INDUSTRY S NETWORKING HOT-SPOT The networking and educational opportunities provided by Global Pet Expo make it the pet industry s definitive platform for conducting business. These opportunities include: THE GLOBAL PET EXPO ACADEMY Free seminars designed to help you boost your business. THE NETWORKING RECEPTION A fun-filled celebration and business-connector that caps off Day 1. THE PET INDUSTRY BREAKFAST & RETAILER EXCELLENCE AWARDS CEREMONY The springboard for Day 2, a collegial way to learn where the industry s going and who s earned recognition for retailing excellence. THE GLOBAL PET EXPO 2015 NEW PRODUCTS SHOWCASE AWARDS The exciting close to Day 2, where 2015 s Best in Show new product showcase winners will be revealed chosen by you and your fellow attendees! THE APPA PROFESSIONAL WOMEN S NETWORK EVENT & BREAKFAST An inspiring jump-start to Day 3 where you will get the chance to mingle with press, buyers, and exhibitors! SPECIALTY SECTIONS FOR FOCUSED SHOPPING If finding just the right products for your special interest customers is high on your list of shopping priorities, our specialty sections will jump-start your business in These exhibitors know exactly what your marketplace wants. See firsthand how you can maximize your merchandising for the year. THE BOUTIQUE Discover high-margin products designed for the fashion-forward crowd THE NATURAL PET Increase your sales of natural and holistic products the pet industry s fastest-growing product category THE INTERNATIONAL PAVILION Identify export-ready manufacturers from other nations who can give you a competitive edge EVERYTHING AQUATIC Improve your net profits with these always-popular products WHAT S NEW! Meet first-time exhibitors and build the relationships of tomorrow NEW PRODUCTS SHOWCASE Find hundreds of product launches in one convenient location Stop by the showcase on Wednesday, March 4, and Thursday, March 5 to vote for your favorite new products. And don t miss The Global Pet Expo 2015 New Products Showcase Awards Ceremony -Thursday, March 5th, at 5:00 pm

EDUCATIONAL SEMINARS CHOOSE FROM 29 SEMINARS THAT YOU CAN ATTEND FREE (You must pre-register to take advantage of this

We ve expanded the ever-popular Global Pet Expo Academy to include 29 educational sessions that you can attend for free.

Choose as many sessions as you want. They re yours, free.

Relationship Selling Marketing to Millennials Social Media Marketing Leveraging New Technology Power Merchandising Selling

Discovering Big Ideas Performance Metrics Going Green Motivating Employees And more!

experiences of today s most successful pet retailers.

You ll pick up hundreds of best practices you can put into action immediately and for years to come.

EXPERT INSTRUCTORS Our instructors include many of pet retailing s best-known and most-admired authorities in marketing,

ACT NOW TO PRE-REGISTER All Global Pet Expo Academy sessions are free to pre-registrants.

globalpetexpo.org/seminars. Seats are available on a first-come, first-served basis.

4 EDUCATIONAL SEMINARS CHOOSE FROM 29 SEMINARS THAT YOU CAN ATTEND FREE (You must pre-register to take advantage of this special offer) WINNING TOPICS GET IN THE KNOW You asked for it! We ve expanded the ever-popular Global Pet Expo Academy to include 29 educational sessions that you can attend for free. Each session is designed to broaden your horizons and put you on a sure road to better sales and bigger profits. Choose as many sessions as you want. They re yours, free. Choose from a wide assortment of sessions geared to help you become the savvy pet retailer you ve always wanted to be. Relationship Selling Marketing to Millennials Social Media Marketing Leveraging New Technology Power Merchandising Selling More Natural Products Store Lighting and Display Understanding Finance Business Strategy Guerilla Retailing Customer Care Discovering Big Ideas Performance Metrics Going Green Motivating Employees And more! PRACTICAL KNOW-HOW Every Global Pet Expo Academy session is jam-packed with useful tips and expert advice gleaned from the experiences of today s most successful pet retailers. You ll learn what works and what doesn t from real-world examples and in-depth case studies. You ll pick up hundreds of best practices you can put into action immediately and for years to come. And you ll find out about dozens of no and low-cost apps and online tools that you can use to boost your bottom line. EXPERT INSTRUCTORS Our instructors include many of pet retailing s best-known and most-admired authorities in marketing, merchandising, operations, finance, and technology. ACT NOW TO PRE-REGISTER All Global Pet Expo Academy sessions are free to pre-registrants. Attend as many as you choose at no cost to you. To take advantage of this special offer, you must pre-register at Seats are available on a first-come, first-served basis. Onsite registration will be limited and registrants will pay a $20 per-session fee. Onsite fee for Tuesday, March 3 seminar is $40. All Mini-Sessions are free SEMINAR SPEAKERS Jay Goltz // The Goltz Group Companies 2. Maria Lange // GfK 3. Jim McCann // Spader Business Management 4. Chris Miller // Pacific Store Designs 5. Stefan Mumaw // Callahan Creek 6. Ben Smith // Callahan Creek 7. Dr. Ajay Srivastava // Vets Plus Inc. 8. Lynn Switanowski // Creative Business Consulting Group 9. Karl Sterns // KMS Marketing Solutions / Profits Plus Seminars 10. Greg Tilford // Animal Essentials, Inc. 3

4 DAYS OF EDUCATIONAL SESSIONS DESIGNED TO PUT YOU IN THE KNOW TUESDAY, MARCH 3 GUERRILLA PET STORE RETAILING 1:00pm 5:00pm Instructor: Chris Miller WEDNESDAY, MARCH 4 MINI SESSION: RETAIL SELLING

5 4 DAYS OF EDUCATIONAL SESSIONS DESIGNED TO PUT YOU IN THE KNOW TUESDAY, MARCH 3 GUERRILLA PET STORE RETAILING 1:00pm 5:00pm Instructor: Chris Miller WEDNESDAY, MARCH 4 MINI SESSION: RETAIL SELLING BUILD RELATIONSHIPS FIRST 9:00am 9:15am Instructor: Chris Miller MINI SESSION: SURVIVE TO THRIVE 9:15am 9:30am Instructor: Jim McCann MINI SESSION: THE SHAPE OF IDEATION 9:30am 9:45am Instructor: Stefan Mumaw HOW GOING GREEN CAN HELP YOUR BUSINESS WHILE HELPING THE WORLD 2:00pm 3:15pm Instructor: Greg Tilford SURVIVING TO THRIVING 3:30pm 4:45pm Instructor: Jim McCann HOW TO ENHANCE PET SUPPLEMENT SALES AND CEMENT CUSTOMER LOYALTY 3:30pm 4:45pm Instructor: Greg Tilford THE GLOBAL PET EXPO NETWORKING RECEPTION Located in Hall A Registration Concourse Level One Orange County Convention Center 6:00 pm 7:30 pm MINI SESSION: THE QUALITY BENCHMARK WHY NASC CERTIFICATION MATTERS 9:45am 10:00am Instructor: Greg Tilford PET FOOD MYTHBUSTERS 10:30am 11:45am Instructor: Dr. Bret Deardorff POWER MERCHANDISING I: 10 COMMANDMENTS OF MERCHANDISING 10:30am 11:45am Instructor: Chris Miller THE PERFORMANCE PUZZLE 12:30pm 1:45pm Instructor: Jim McCann CHASING THE MONSTER IN-STORE IDEAS 12:30pm 1:45pm Instructor: Stefan Mumaw POWER MERCHANDISING II: THE ART OF VISUAL MERCHANDISING AND LIGHTING 2:00pm 3:15pm Instructor: Chris Miller 4

THURSDAY, MARCH 5 THE GLOBAL PET EXPO PET INDUSTRY BREAKFAST AND RETAILER EXCELLENCE AWARDS CEREMONY 4th Floor Valencia Ballroom Orange County Convention Center 8:00am 8:45am MINI SESSION: WHY

9:00am 9:15am Instructor: Karl Stearns MINI SESSION: DOING BUSINESS IN THE NEW WORLD FROM DEFENSE TO OFFENSE 9:15am 9:30am Instructor: Jay Goltz MINI SESSION: WHAT IS SOCIAL MEDIA?

6 THURSDAY, MARCH 5 THE GLOBAL PET EXPO PET INDUSTRY BREAKFAST AND RETAILER EXCELLENCE AWARDS CEREMONY 4th Floor Valencia Ballroom Orange County Convention Center 8:00am 8:45am MINI SESSION: WHY COMPETITION IS GOOD FOR YOU! 9:00am 9:15am Instructor: Karl Stearns MINI SESSION: DOING BUSINESS IN THE NEW WORLD FROM DEFENSE TO OFFENSE 9:15am 9:30am Instructor: Jay Goltz MINI SESSION: WHAT IS SOCIAL MEDIA? ADOPTING A DIFFERENT MINDSET FOR MORE MEANINGFUL RESULTS 9:30am 9:45am Instructor: Ben Smith MINI SESSION: 3 WAYS TO MORE PET STORE PROFIT THIS YEAR 9:45am 10:00am Instructor: Lynn Switanowski MARKETING TO MILLENNIALS 10:30am 11:45am Instructor: Maria Lange NUMBERS GIBBERISH AND THE PROFIT SECRETS THEY HIDE 12:30pm 1:45pm Instructor: Karl Stearns THE POWER OF BEING A LITTLE BIT BETTER: EXECUTION OVER BRILLIANCE 12:30pm 1:45pm Instructor: Jay Goltz GETTING EXTRAORDINARY RESULTS FROM ORDINARY PEOPLE 2:00pm 3:15pm Instructor: Karl Stearns CREATING CASH FOR YOUR PET BUSINESS: MAKING MONEY BY OPTIMIZING YOUR RETAIL PERFORMANCE 2:00pm 3:15pm Instructor: Lynn Switanowski CUSTOMER SERVICE AS A COMPETITIVE WEAPON IS THE CUSTOMER ALWAYS RIGHT? 3:30pm 4:45pm Instructor: Jay Goltz USING SOCIAL MEDIA TO OUTSMART WHEN YOU CAN T OUTSPEND 3:30pm 4:45pm Instructor: Ben Smith THE GLOBAL PET EXPO 2015 NEW PRODUCTS SHOWCASE AWARDS CEREMONY Show Floor Starts at 5:00pm 5 USING SOCIAL MEDIA TO BUILD CUSTOMER LOYALTY AND EMPOWER ADVOCACY 10:30am - 11:45am Instructor: Ben Smith

FRIDAY, MARCH 6 THE APPA PROFESSIONAL WOMEN S NETWORK BREAKFAST Room W209 (Located in the Orange County Convention Center) 7:30am 8:45am OBESITY IN PETS: WHAT IS THE SOLUTION?

7 FRIDAY, MARCH 6 THE APPA PROFESSIONAL WOMEN S NETWORK BREAKFAST Room W209 (Located in the Orange County Convention Center) 7:30am 8:45am OBESITY IN PETS: WHAT IS THE SOLUTION? 9:00am 10:00am Instructor: Dr. Ajay Srivastava 5 THINGS YOUR CUSTOMERS CAN DO BETTER THAN YOU WHEN IT COMES TO SOCIAL MEDIA 10:30am 11:45am Instructor: Lynn Switanowski COGNITIVE DECLINE IN AGING PETS: ROLE OF NUTRACEUTICALS 11:00am 12:00pm Instructor: Dr. Ajay Srivastava MAKING MORE MONEY WITH LESS MARKETING DOLLARS: USING TIME SAVING TOOLS AND TECHNIQUES TO CONNECT WITH YOUR PET STORE CONSUMERS 9:00am 10:15am Instructor: Lynn Switanowski PRE-REGISTER NOW TO ATTEND FOR FREE All Global Pet Expo Academy sessions are free to pre-registrants. Attend as many as you choose at no cost! To take advantage of this offer, you must pre-register at EXCLUSIVE OFFICIAL APPROVED HOTEL SERVICES The Official Travel Coordinator for Global Pet Expo, it s never too soon to book your travel arrangements. Call today at or webres@tphousing.com for savings on your travel package. 6

8 GLOBAL PET EXPO 255 Glenville Road Greenwich, CT PRSRT STD US POSTAGE PAID RALEIGH, NC PERMIT # REASONS TO ATTEND GLOBAL PET EXPO 1. See more than 3,000 new products the year s largest number of product launches anywhere 2. Negotiate with manufacturers to maximize value from promotions and price management 3. Cash in on show specials and discounts you won t find anywhere else 4. Meet new manufacturers who can expand and enhance your product mix 5. Learn from manufacturers how to optimize your merchandise assortments 6. Discover innovative strategies to build your brand and customer loyalty 7. Improve your product knowledge and establish your business as a leader 8. Identify new ways to connect with local communities and boost store traffic 9. Discover how retailers are connecting with consumers across multiple shopping channels 10. Understand emerging consumer trends that will help you compete in 2015 QUALIFIED RETAILERS REGISTER FREE QUESTIONS? Visit Call buyers@globalpetexpo.org Show Rules

TOO BIG TO MISS GLOBAL PET EXPO 10 REASONS TO ATTEND IT S A MUST FOR STAYING ON TOP OF THINGS IN THIS INDUSTRY!

TOO BIG TO MISS GLOBAL PET EXPO 10 REASONS TO ATTEND IT S A MUST FOR STAYING ON TOP OF THINGS IN THIS INDUSTRY! 10 REASONS TO ATTEND GLOBAL PET EXPO 1. S ee more than 3,000 new products the year s largest number of product launches anywhere 2. N egotiate with suppliers to maximize value from promotions and price