FREE press coverage or social media audit worth 800!*

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1 FREE press coverage or social media audit worth 800!* * see page 14 smart pr big thinking! Innovative PR, social media and digital packages for businesses of every size #vividpr Vivid Public Relations Ltd. All rights reserved. See back page for details

2 PR, social & digital innovation Achieving media coverage, managing social platforms and marketing your brand is not optional if you want build a credible reputation, engage customers and grow sales! Having a structured PR, social media and digital strategy requires dedicated resources. You also need knowledge, skills and creativity to create engaging campaigns and content, plus contacts, media resources and a great deal of time to implement and evaluate results. You may recognise this but what if you don t have the resources to appoint an agency? What if you have to manage these functions in-house but struggle to dedicate the time and energy it really needs? Do you worry that you re not getting your message out there and not realising your potential as a result? If this sounds familiar, here s some great news! We ve launched a range of innovative NEW packages that are unique in the PR industry and these give every business access to our professional expertise, regardless of size. For 15 years we ve been working with local, national and global brands, but we also meet innovative businesses with great products, a unique position and a story that needs to be told. In most cases we are retained by clients, but we re proud to offer these new service options that give you the support and flexibility you need, when you need it. Why not take a look and contact us to see how these can work for you? And are you concerned that your approach to press, social media and digital communications are more reactive than planned, ad hoc or even neglected?

3 PR on Call PR expertise at the end of the phone or ! PR On Call (PRoC) is a revelation in PR and we re the first agency to offer this kind of service innovation. Here s your dilemma. You need to build a reputation and generate sales, so you re always looking for the best ways to promote your brand through PR, marketing and advertising etc. The media contact you with advertising offers but you re not getting much in the way of editorial support and you re managing your own social media. In an ideal world, you d appoint an agency to manage these things but you don t have the resources and there s no where to turn when you need support and advice? We ve created PRoC for this reason. When you need professional guidance and reassurance, simply call us and we charge for the time spent advising you. PRoC is ideal for a range of issues including: Press and media outputs e.g. releases, sampling, promos Advice following advertising proposals from the media Social media advice You have ideas but want a professional opinion The direction of your website, digital comms and marketing Any PR, social media or brand communications issue How PR On Call works: Ideal for: Small businesses, SMEs and companies that selfmanage PR, social, marketing and digital functions: Process: You pay a subscription which means you can call or for PR support in the form of advice whenever you need it. Calls and s are timed and you are simply charged for the consultancy time spent responding to your request. Subscription: A subscription fee of vat per month is payable. Your subscription Gives you access to PR, social media, digital and marketing expertise when you need it Provides you with on-demand advice to improve your performance from PR etc. A resource that can help affirm your own plans and arrive at better decisions Gives you an affordable solution with the option to switch or bundle with our other services Call or info@vividpr.co.uk for details and terms and conditions

4 PR on Call PR expertise at the end of the phone or ! Contract, fees and costs summary Set up: A one-off admin fee of vat is levied. This enables us to learn about your brand and likely requirements. We also need to set you up on our systems so we re ready to respond to your requirements. Contract: A contract is issued in accordance with *CIPR guidelines. PRoC requires an 3-month rolling contract with a 1-month notice period. Subscription fee: A monthly subscription fee of vat applies payable by Direct Debit. This covers the afore mentioned benefits and allows for some admin time. Process: When you need advice, simply call or your request. When we respond to your issue our system is activated to monitor the duration and you are invoiced for the time spent at the end of each month. A timed activity report showing the support provided and time spent managing your enquiries is provided with your invoice. If as a result of your enquiry, you would like to commission projects, these are managed using the PR On Demand (PRoD) process on the following pages. Projects are quoted via online estimates and can only be commenced on receipt of approval. Disbursement fees: If you require a press cuttings service for coverage monitoring, for you and/or your competitors, subs fees will be added to your monthly invoice. These are typically 30 per month. Payment terms: Subscription fees are payable by Direct Debit and support fees are due 30-days from invoice date Additional service options: You can switch to any other service option or commission projects any time. Interested? Call or info@vividpr.co.uk for full details and terms and conditions Notes: If you a support enquiry, we may advise you on the time it will take to respond and provide an indicative cost. Estimates may be ed for approval based on the time needed to deliver on your requirement. Advice is given at the rate of 100 per hour / 1.67 per minute. All activity, calls and time are monitored on a CMS from which time reports are issued with your invoice. * Chartered Institute of Public Relations

5 PR on Demand The PR support you need, when you need it, paid for as you use it PR On Demand (PRoD) is a new innovation in PR, social media and digital communications created by Vivid. We ve created this new service option for brands that need expert advice and project-based support but don t have the budget or requirement for a full-time agency service. PRoD puts you in control of your activity and budget, as it gives you the flexibility to use the services you need when you need them, and pay as you go. We ve created PRoD for companies that need tactical support for a range of requirements including: Press releases for news, products or company activity Editorial content for features Copywriting/marketing content for newsletters, brochures or website Social media campaigns Strategy and planning - helping you develop integrated plans Consultancy - advice and guidance on call Creative projects e.g. advertising brochures and literature etc. Web support; content creation, asset development and web/online marketing Marketing; advice on advertising, digital/online marketing, PPC campaigns and more How PR On Demand works: Ideal for: Small businesses, SMEs and companies that selfmanage PR, social, marketing and digital functions: Process: This is a semi-proactive service (see subscriptions) but we re effectively retained to respond to your needs on demand. When you have a requirement, we send an estimate for the project or time required to deliver on your brief and proceed on approval. Estimates are based on hourly rates. Subscription: A subscription fee of vat per month is payable. For your subscription: We contact you monthly to discuss news, products and services that may require support We track your company to ensure we are fully up-to-date with products, services and activity We use our contacts, media resources and tools to identify relevant opportunities You effectively retain our services and can defer media enquiries to us* Our full range of expertise is available on demand, so call or info@vividpr.co.uk for details

6 PR on Demand The PR support you need, when you need it, paid for as you use it Contract, fees and costs summary Set up: A one-off admin fee of vat is levied. This enables us to learn about your brand, request and archive assets (such as logos, images and samples) to ensure we are set up ready to respond to your requirements. Contract: A contract is issued in accordance with *CIPR guidelines. PRoD requires a 3-month rolling contract with a 1-month notice period. Subscription fee: A monthly subscription fee of vat applies payable by Direct Debit. See previous page for inclusions. Project costs: When you have a service requirement, online estimates are sent based on the project, time and services needed to deliver on your requirement. Estimates are based on hourly rates ranging from with minimum 15 minute intervals. Your projects can only be commenced on receipt of approval. All activity, calls and project time are monitored on our system. A timed activity report showing the services provided and time spent managing your projects is provided with your invoice. Disbursement fees: To manage certain projects, legitimate expenses and costs incurred may apply e.g. for sampling, P&P, travel etc. These are advised for preapproval. If you require a press cuttings service for coverage monitoring, for you and/or your competitors, subs fees will be added to your monthly invoice. These are typically 30 per month. Payment terms: Subscription fees are payable by Direct Debit and project fees are due 30-days from invoice date Additional service options: The majority of our services are available on demand. In addition to core PR, social media and digital services, we can also undertake projects including design, photography, advertising creation, media planning and buying, event management and more. Interested? Call or info@vividpr.co.uk for full details and terms and conditions * Chartered Institute of Public Relations

7 Pay for Results Pay only for the media coverage you get, when you get it Pay for Results (P4R) brings a new and innovative PR service to companies looking for coverage in print and online media, and blogs. The endorsement of respected journalists and bloggers writing across influential print and online media gives valuable credibility to your brand. Achieving ongoing coverage that s good for your image and reputation requires strategic thinking, good relationships and an understanding of how to deliver content that they will consider. Although PR is wide ranging and encompasses well over 150 different tactics, the majority of brands need and want editorial coverage. But with competition for space and with journalists receiving up to 500 s press communications every day, your activity needs to be targeted and well managed with a strategic focus. Our relationships with key contacts in trade and consumer media, and access to leading-edge resources, keeps our finger on the pulse and alerts us to coverage opportunities in a fast changing media. Many brands don t have the time, budget, contacts or resources to manage press and online communications effectively; P4R offers a unique solution! Unlike our retained services, we simply focus on getting your brand in the media and all you pay for is the coverage we achieve. For information and the fee schedule call or info@vividpr.co.uk How P4R works Ideal for: Companies and brands looking only for coverage in print media, online media and blogs: Process: We apply the same strategic approach as retained clients but outputs are focussed on achieving press coverage based on target B2b and B2c media. This includes: Print - trade and consumer magazines Online - online and digital magazines Digital - blogs, vlogs and social coverage Broadcast - TV and radio Fees: Placement fees are scaled depending on the amount of coverage delivered with discounts and performance related bonuses. A monthly admin fee of applies and includes: Provision of leading media resources and tools Regular discussion re: plans and strategy All press releases are written and formatted Relevant features are monitored to target press outputs Keeping informed about your company, products & services A retainer based service that allows you to refer media enquiries You get the added credibility of having a PR Company working on your behalf and in your interests We set up a shared Dropbox folder for press cuttings and provide a quarterly Press Book

8 Pay for Results Pay only for the media coverage you get, when you get it Contract, fees and costs summary Set up: A one-off admin fee of vat is levied. This enables us to learn about your brand, request and archive assets (such as logos, images and samples) to ensure we are set up and ready to deliver results. Contract: A contract is issued in accordance with *CIPR guidelines. P4R requires a 12-month contract. Notice periods range from 4 to 12 weeks and coverage is chargeable for 3 months after termination. Subscription fee: A monthly subscription fee of vat applies payable by Direct Debit to ensure we keep informed about your brands, products and services. It allows for us to discuss and plan media outputs, respond to journalist enquiries and opportunities, keep track of editorial programme, monitor and provide coverage and manage your account. Coverage fees: Placement fees are scaled based on an agreed minimum spend commitment for coverage achieved. Capped budgets range from 1k to 3k with discounts and performance related bonuses. Media placements are confirmed with the provision of a media cutting. Please contact us for FAQs, full T&Cs and rate card. Disbursement fees: To manage press activity, legitimate expenses and costs incurred may apply e.g. for sampling, P&P, travel etc. These are advised for preapproval. If you require a press cuttings service to monitor coverage for you and/or your competitors, subs fees will be added to your monthly invoice by request. These are typically 30 per month. Payment terms: Admin fees are payable by Direct Debit and coverage fees are due 7-days from invoice date Additional service options: In addition to press campaigns we offer a full range of PR, social media and digital services. We can also undertake projects from social media, marketing, design and photography to advertising creation, media planning and buying, event management and more. You can combine P4R with PRoD or switch to another service if this proves more suitable. Interested? Call or info@vividpr.co.uk for full details, terms and conditions * Chartered Institute of Public Relations

9 Training Courses Empowering PR, social media and marketing courses In a real-time 24-hour global media nothing stands still. Social media evolves almost daily and the tools and resources available for your business require up-to-date knowledge and skills. Print media is still highly influential. But with social media platforms putting your reputation in the hands of people that have the power to make or break you, as they express and share their views, opinions and brand experiences with the world, it s vitally important to manage your image and reputation across all brand communications properly. Our courses are fun, interactive and designed to improve your knowledge, understanding and skills. Current courses include: Social media training Starter: Getting to grips with social media Standard: Unlocking the potential of social media Advanced: Advanced techniques, analytics and tools PR training PRo: Harnessing the power of PR, how to achieve media coverage and build a positive reputation For detailed information, the course content and full itinerary call or info@vividpr.co.uk About our courses: Ideal for: Teams or individuals in companies of all sizes that need to increase their knowledge, skills and expertise in PR, social media and digital: About: We currently offer 4 motivational courses in social media and PR at The Chapel of Ideas for up to 8 delegates per course. More courses are in development and will be available in London and Surrey. We also offer training and tailored courses on location to companies, teams or individuals both here or at your premises. Course and fees: All courses are vat per person. Training on location and individual coaching is priced on application. Courses include: Engaging, relevant and practical course content Course materials and certification Training delivered by experts working on client campaigns daily Refreshments on arrival, plus buffet lunch and afternoon tea A fantastic training environment

10 Consultancy & Mentoring PR, social media, digital comms and marketing expertise when you need it Whatever your business size, a PR, social media and marketing plan is necessary. Generating awareness, reaching and influencing customers and competing for their hearts, minds and money can t happen without it. Often, smaller budgets need smarter thinking and tighter management but it doesn t mean you can t be effective. Bigger budgets give you more scope but also require strategic planning and, in the digital age, a clear understanding of the latest advancements that present new opportunities and challenges. You may manage communications in-house for budgetary or strategic reasons. But, the involvement of an external professional can bring objectivity and fresh ideas, and it can support you in creating and implementing a plan that delivers results. If you work on your own or as part of a small team, expanding your resources also ensures your plans are well managed and monitored. We offer Consultancy and Mentoring (CaM) to give you the expertise you need, when you need it. Plus it helps you manage budgets and become a more effective marketer. How consultancy & mentoring works: Ideal for: Teams or individuals in companies of all sizes that need ongoing knowledge, guidance and support across PR, social and digital media but manage these functions in-house, or don t have the resources to retain and agency. About: This service gives you access to professional agency experience, knowledge and advice that shapes your strategy, planning and performance for better outcomes. If any requirements are identified during consultancy, you can also bundle with PRoD or P4R, or switch to a retained service. Fees: Consultancy rates are as follows Half-day (min): 5 hours per Full-day: 8 hours per For detailed information call or info@vividpr.co.uk

11 Consultancy & Mentoring PR, social media, digital comms and marketing expertise when you need it Contract, fees and costs summary Set up: There are no set up fees. One day will be spent to review your current plans and acquire information and assets necessary to deliver our services. Consultancy rates apply based on the time booked out which starts from a minimum half day per month. Structure: Services are ideally delivered in person at your premises or at Vivid but they can be accessed via Go To Meeting, Skype, phone or other meeting resources. Time allocations include commuting/travel time to and from destination or additional time and expenses may be applied. Ideally we would spend the full-time allocation with you in one period but the time can be spread out over the month. All activity, calls and time are monitored on a our system from which timed activity reports are issued with your invoice. Contract: A contract is issued in accordance with *CIPR guidelines. CaM requires a 6-month contract with notice periods from 4 to 8 weeks depending on termination date. Fees: Fees are levied for time booked out based on 5 working hours for a halfday and 8 working hours for a full day. Additional time can be added subject to approved quotation. Time includes any commuting unless separate arrangements are made to pay for commuting time and excludes costs and expenses. Disbursement fees: Legitimate expenses and costs incurred may apply e.g. for travel and subsistence etc. These are advised for pre-approval. Payment terms: 30-days from invoice date Additional service options: A full range of PR, social media, digital and creative services are available and may be required following consultancy. CaM can be combined with P4R or PRoD as projects and services may be commissioned as a result of consultancy given. You retain the option to switch to a retainer or other service option if this proves more suitable in the future. Interested? Call or info@vividpr.co.uk for full details and terms and conditions * Chartered Institute of Public Relations

12 Retained PR, social & digital services Professionally managed integrated campaigns In today s 24-hour, real-time media space, you will ideally have strategy, plan and structured approach to manage your campaigns and reputation across the whole media landscape. With print media still commanding respect and carrying influence, the advent of online magazines, social media, blogs and digital platforms has empowered people to share content with the world in an instant. Creating a lasting impression, grabbing attention and ensuring you are noticed in a congested media space that is continually generating immediate content requires time, knowledge and expertise. There are great rewards and opportunities but many pitfalls and risks, so it s vitally important to get it right. The ideal solution is to commission Vivid so we can work with you, share our experiences and formulate a killer plan that we manage, implement and evaluate. Whether you want to reach the B2b or B2c sector, or both, we have the experience and skills to create a plan that s right for your brand measured against KPIs for guaranteed results. For detailed information call or info@vividpr.co.uk How retained services work: Ideal for: Businesses requiring the ongoing, resources and expertise necessary to create campaigns and deliver fully integrated solutions that are professionally managed and evaluated. About: Our experience and knowledge are applied across a range of disciplines. These include: Strategy and planning Press and media campaigns Media relations Social and digital media campaigns Events and launches Monitoring and evaluation Internal relations and culture CRM, CSR Issues/crisis management Copywriting and marketing content Advertising strategy and planning and more Fees: Retainers from per month

13 Retained PR, social & digital services Professionally managed PR, social media, digital for successful integrated campaigns Contract, fees and costs summary Set up: There are no set up fees. Retainer fees are based on the outcome of a process we use to identify and prioritise your requirements. Following this, we issue a scope of works for agreement and calculate the services, time and resources necessary to deliver on your requirements. All activity, calls and time are monitored on our system from which reports are issued with your invoice. Contract: A contract is issued in accordance with *CIPR guidelines. A 12-month contract is required with termination periods ranging from 4 to 12 weeks depending the termination date. Fees: Indicative rates for services primarily based on managing common requirements are as follows: Press office/media relations B2b only: From: 1500 p/month Press office/media relations B2c only: From: 2000 p/month Integrated B2b and B2c: From 3000 p/month Social media management: From 500 per platform p/month Disbursement fees: Legitimate expenses and costs incurred apply e.g. for sampling, P&P, travel and subsistence etc. These are advised for pre-approval. Cutting agency fees are added and these are 30 per month. Payment terms: 30-days from invoice date Additional service options: We have a number of professional services, and associates that we partner on campaigns. These resources enable us to deliver a full range of PR, creative and digital communications expertise including: graphic design, photo shoots, advertising, video, sponsorship, events, brand ambassadorships/endorsements, copywriting, research and more! Interested? Call or info@vividpr.co.uk for full details * Chartered Institute of Public Relations

14 Offers and Bundles Get a FREE audit worth 800! Over the next two pages, see details of current offers and bundles. These enable you to select or combine services based on your needs and budget. ALL companies can benefit from this exclusive offer without the need to subscribe or purchase any service! Call or info@vividpr.co.uk today for your FREE media coverage or social media audit! FREE press coverage or social media audit worth 800!* *FREE Audit: Apply before 30 April You and up to 5 competitors are audited to see how you compare for media exposure or social presence. Print, online and blog media is monitored for 30 days to give a comparative timeframe. The social media audit covers 6 key platforms. UK media only. Details on request. info@vividpr.co.uk or call +44 (0)

15 Offers and Bundles PR On Call (PRoC) PR On Demand (PRoD) Pay for Results (P4R) OFFER: Save set up fee!* BUNDLE: Bundle any other service and save 10% on projects and fees for 3 months* OFFER: Save set up fee!* BUNDLE: Bundle any other service and save 10% on projects and fees for 3 months* OFFER: Save set up fee!* BUNDLE: Bundle any other service and save 10% on projects and fees for 3 months* Training Courses Consultancy & Mentoring (CaM) Retained Services OFFER: Save 25% on your first course!* BUNDLE: Bundle any other service and save 10% on projects and fees for 3 months* OFFER: Get 1/2 day worth 500 FREE!* BUNDLE: Bundle any other service and save 10% on projects and fees for 3 months* OFFER: Get 1-months retainer fee FREE* BUNDLE: Bundle any other service and save 10% on projects and fees for 3 months* Call or info@vividpr.co.uk for full details and terms and conditions * For services commissioned and contracted before 30 April Retainer fee is spread over the year to reduce monthly amount due.

16 call: +44 (0) Where we live: Claygate House, Littleworth Road, Claygate, Esher, Surrey KT10 9PN UK Connect with us on social media #vividpr web: Vivid Public Relations Ltd. Important notice: All rights reserved. The information, service design and content contained in this presentation is copyright of and remains the intellectual property of Vivid Public Relations Ltd. It is private and confidential information designed for the attention and sole use of the recipient. It is not to be passed on in whole or in part to any third party or organisation without prior written consent, with the exception of individuals within the recipient s own organisation that may have a direct interest and decision making role in the commissioning of Vivid s services. Contact or info@vividpr.co.uk for information.