VisitNorwich. Destination Marketing Organisation Membership 2018/19. VisitNorwich, 2 Millennium Plain Bethel Street Norwich NR2 1TF.

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1 VisitNorwich Destination Marketing Organisation Membership 2018/19 Norwich Quayside VisitNorwich, 2 Millennium Plain Bethel Street Norwich NR2 1TF

2 VisitNorwich Membership Benefit Included Discounted additional cost Premium 12-month online listing on VisitNorwich.co.uk Ability to change your online listing when required Unlimited special offers/late availability published on visitnorwich.co.uk Sponsored, featured listings and banner tiles on visitnorwich.co.uk Preferential opportunities to be featured on digital marketing channels Preferential opportunities to be featured in digital seasonal campaigns* PR press trips, news updates, story pitches, press releases, quotes* Media enquiries for industry info, quotes, interviews & introductions* Weekly PR submissions to travel media* Representation at VisitEngland/Britain PR events on behalf of destination & members* Destination & member news, products & events to VisitEngland/Britain, media, industry & other members Social media Use of professional VisitNorwich destination photography Use of VisitNorwich member images & film in our campaigns* First refusal to participate in exclusive third party marketing campaigns Promotional competition opportunities* Promotional marketing collateral in Norwich Tourist Information Centre* Regular membership e-newsletters & latest industry news Invitations to member events, exhibition launches & networking Introductions to industry professionals Support by a professional tourism marketing & PR communications team Personal, approachable, flexible & friendly service Value for money VisitNorwich annual membership is lower than working with large marketing and PR agencies by the hour/day. Use of the VisitNorwich and City of Stories logos City of Stories film links to embed or share in your digital marketing City centre businesses on the VisitNorwich app Research reports VisitNorwich updates Norwich TIC weekly in person on destination news & member activity Advertising in City of Stories weekly e-newsletters Bespoke features on cityofstories.co.uk Advertising in print material Upgrade from Premium to Ultimate online listing 80 Additional online listings (to one included in membership, price each) 150 *sorry but we cannot offer members inclusion in all activity, however members will be prioritised over non-members. T&Cs applicable for each opportunity.

3 VisitNorwich Membership Offer Premium 12-month online listing on visitnorwich.co.uk New benefit for 2018 Our online listings are where visitors research where to stay and visit, plus places to eat, drink and shop. Listings include key words, all your selling points and great quality images too. This is your online shop window - you want users to click through to your website for further information and bookings. We will happily make seasonal and product changes at any time of the year to make your business more relevant. Send changes to Eve Mahoney at app@norwichbid.co.uk If you want to upgrade your listing to an Ultimate for even more exposure it s just an additional 80 + VAT. Members who have more than one product to promote can purchase additional listings in other categories for a discounted rate of VAT each. Sponsored, featured listings and banner tiles on visitnorwich.co.uk VisitNorwich offers paid-for opportunities on our website for further promotion. Banner tiles are available on our home page and in our What s On listings, plus we offer featured listings spaces and sponsored pages. Get in touch with Eve Mahoney at app@norwichbid.co.uk to find out more. PR press trips, story pitches, press releases, quotes, submissions We talk to the media every week making story pitches, updating news, sending out press releases, submissions and providing quotes for news stories. Media enquiries for industry information & introductions Local media come to VisitNorwich as a trusted source for tourism related interviews and industry quotes. When there s an opportunity to talk about our members we will do so. Representation at VisitBritain/ VisitEngland PR events on behalf of destination & members* Annually we go to London to meet VisitBritain and VisitEngland for an update on domestic and international tourism. This is also an opportunity for us to share our news with the wider team and meet some of the most influential travel media in the country. Preferential opportunities to be featured on our digital marketing channels & in seasonal campaigns* We try where we can to talk about our member businesses in our blog posts and in our seasonal website campaigns. Contact Izzi Johnson (blog) - isabel.johnson@visitnorwich.co.uk or Eve Mahoney (social media and visitnorwich.co.uk) - app@norwichbid.co.uk Social Media We use social media to promote our destination and members, as well as engage with our audience. Destination & member news/businesses products VisitNorwich regularly updates VisitBritain and VisitEngland, industry, media contacts and members with your news. Please make sure we are kept up to date so we can spread the word widely about your product. Contact melanie.cook@visitnorwich.co.uk Late Availability/Offers on visitnorwich.co.uk We are happy to feature your seasonal offers and promotions on our site. Get in touch with Eve Mahoney at app@norwichbid.co.uk

Use of VisitNorwich photography & film VisitNorwich has an extensive library of destination images to use on your website or in marketing collateral.

4 Use of VisitNorwich photography & film VisitNorwich has an extensive library of destination images to use on your website or in marketing collateral. We are also happy to consider your own professional images for use in our marketing and digital work. Please contact or Third party marketing campaigns VisitNorwich works with high profile third party businesses where we can talk not only about our destination but also you. Examples of who we have worked with includes: VisitBritain, VisitEngland, Greater Anglia, Flybe, Logan Air, The Telegraph & McColl s newsagents. Invitations to member events, exhibition launches & networking VisitNorwich members receive invites to special previews and events to build product knowledge. This is often a great opportunity to see things often before the general public. These events give you behind the scenes experiences and access to curators. Our member events are very popular and are a great way to network. If you would like to run an event please get in touch with melanie.cook@visitnorwich.co.uk Promotional competition opportunities* VisitNorwich run a lot of competitions, not only through our own channels but also with third parties. Competitions attract large audiences and we are sometimes able to share data. Get in touch with melanie.cook@visitnorwich.co.uk Regular membership e-newsletters & latest industry news We send regular updates so you know what we are working on and what is happening within the industry and in Norwich in general. Personal, approachable, flexible & friendly service We pride ourselves on our personal service and customer care. If you want to speak to the team, we are available on during office hours. Promotional marketing collateral in Norwich Tourist Information Centre* The Norwich TIC are happy to take enquiries from anyone who wishes to place their marketing collateral in the TIC free of charge. Get in touch with melanie.cook@visitnorwich.co.uk Introductions to industry professionals If you are looking to work with an industry partner who will compliment your product offer/ business please don t hesitate to contact us, we love introducing businesses to work together for mutual benefit. Look out for our annual work with English Tourism Week (March) as there are lots of opportunities here. Get in touch with melanie.cook@visitnorwich.co.uk. Support by a professional tourism marketing & PR communications team If you need advice or additional assistance in marketing and/or PR don t hesitate to get in touch with isabel.johnson@visitnorwich.co.uk or melanie.cook@visitnorwich.co.uk Value for money VisitNorwich annual membership is lower than working with large marketing and PR agencies by the hour/day. VisitNorwich members range from small B&B s to large corporate organisations and everything in between. For some of our members, working with agencies is not cost effective, which is where VisitNorwich is able by bringing these businesses marketing opportunities that would not otherwise come their way. We also work closely with members who do work with agencies and PR/marketing services, and in these instances find we can compliment agencies work very well. Contact melanie.cook@visitnorwich.co.uk if you want to discuss.

Use of VisitNorwich and City of Stories logos We are happy for you to use our logos on your websites and/ or in your marketing collateral.

uk VisitNorwich updates Norwich TIC weekly in person We meet the TIC face to face each week to discuss tourism in Norwich and news from our members.

City of Stories film links to embed or share in your digital marketing Our wonderful City of Stories films were created to show a different side to Norwich.

5 Use of VisitNorwich and City of Stories logos We are happy for you to use our logos on your websites and/ or in your marketing collateral. Using official logos helps your customers understand you offer a quality product. Contact Izzi Johnson: isabel.johnson@visitnorwich.co.uk VisitNorwich updates Norwich TIC weekly in person We meet the TIC face to face each week to discuss tourism in Norwich and news from our members. The TIC are the official tourism information body based at The Forum, and serve thousands of customers a year. City of Stories film links to embed or share in your digital marketing Our wonderful City of Stories films were created to show a different side to Norwich. If you wish to use them please contact melanie.cook@visitnorwich.co.uk Advertising in City of Stories weekly e-newsletters & bespoke posts We have banner spaces available weekly in our newsletters going out to our 13k database. We also offer bespoke blog posts. Contact isabel.johnson@visitnorwich.co.uk. Research reports Annually we receive the Economic Impact of Tourism - Norwich & Norfolk Reports. If you would like to discuss this data please do not hesitate to contact melanie.cook@visitnorwich.co.uk Membership starts at VAT per year. That equates to just over 6 per week of your marketing spend. For prices please contact any of the VisitNorwich team. Testimonials Thank you for your immense support for my press trip, I ve never worked on a press trip that has been so well organised and thorough. Andy Lynes, Freelance journalist writing for BBC Food & Drink Magazine A huge thank you to you for helping promote the Norwich Science Festival, and in particular for flagging it up for nationwide interest with the Daily Express article and Greater Anglia competition feature. The Festival has been a huge success (more than expected!) and your work has helped towards this thank you. Jan Robertson, Norwich Science Festival Marketing Communications Manager

Contacts Melanie Cook - Interim Head of Tourism melanie.cook@visitnorwich.co.uk 01603 727939 Isabel Johnson - Marketing Executive isabel.johnson@visitnorwich.co.uk 01603 727943 Eve Mahoney - Digital Marketing Executive app@norwichbid.

6 Contacts Melanie Cook - Interim Head of Tourism melanie.cook@visitnorwich.co.uk Isabel Johnson - Marketing Executive isabel.johnson@visitnorwich.co.uk Eve Mahoney - Digital Marketing Executive app@norwichbid.co.uk visitnorwich.co.uk cityofstories.co.uk Raveningham Garden - VisitNorwich Member VisitNorwich, 2 Millennium Plain Bethel Street Norwich NR2 1TF

VisitNorwich. Destination Marketing Organisation Membership 2018/19. VisitNorwich, 2 Millennium Plain Bethel Street Norwich NR2 1TF.

VisitNorwich. Destination Marketing Organisation Membership 2018/19. VisitNorwich, 2 Millennium Plain Bethel Street Norwich NR2 1TF. VisitNorwich Destination Marketing Organisation Membership 2018/19 Norwich Quayside VisitNorwich, 2 Millennium Plain Bethel Street Norwich NR2 1TF Norwich Quayside VisitNorwich Over the last four years