Congress 18. Landscape Ontario. LOcongress.com PARTNERSHIP OPPORTUNITIES PLUS CANADA S PREMIER GREEN INDUSTRY TRADE SHOW AND CONFERENCE DELIVERS

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1 Landscape Ontario Congress 18 JANUARY 9, 10 & 11, 2018 CANADA S PREMIER GREEN INDUSTRY TRADE SHOW AND CONFERENCE DELIVERS PARTNERSHIP OPPORTUNITIES LOcongress.com PLUS

2 YOUR PREFERRED PARTNER Let Landscape Ontario be your preferred choice of business partner. We deliver the people, networking, professional development, conferences, events and trade shows that put your company in front of close to 14,000 green professionals at an optimal time in the business cycle. When it comes to doing business in Canada s largest market for the horticultural industry, Congress offers the business and social connections that will strengthen your relationships, uncover potential clients and help you deliver innovative products and services that will increase your prosperity. Congress offers 60 hours of professional development presented by 50 experts, 600+ vendors in over 1300 exhibits, interactive demonstrations like Hardscape LIVE, a new product showcase, 2 awesome parties that recognize and reward for all your hard work.

3 VISITOR PROFILE 13,672 green professionals in Grow with us! 73% male 27% female 43 average age 62% have a college diploma/degree 44% spend on average 4+ hours at the show

4 75% own/manage their business VISITORS WHO THEY ARE 92.3% will make/most likely to make a purchase from a Congress vendor within the next 12 months 72.1% decision-making authority/influence 75.3% agree/strongly agree on the importance of face-2-face contact 60% work for companies with 5-24 employees 68.1% agree/strongly agree that face-2-face business events play an important role 52% landscape or maintenance contractors

5 VISITORS WHY THEY ATTEND 65% seek up-to-date industry information and trends 45% make new business contacts 43% evaluate and compare products and services 13,672 36% network with existing customers, suppliers and associates 41% explore professional development opportunities 72% check out new products and services potential customers in 2017

6 EXHIBITORS - YOUR COMPETITORS WHY THEY EXHIBIT 94.9% generate qualified leads 87% meet customers face-2-face 86% attract new buyers 58% want to network with peers 69.5% rate the audience quantity as good or excellent 85.6% rate the audience quality as good or excellent 97.2% are likely/very likely to exhibit at Congress vendors in 2017

7 SOURCES OF AWARENESS 53% read Landscape Trades and/or Landscape Ontario magazine on a regular basis 49% use social media to make professional and business contacts 34% word of mouth 30% Landscape Ontario digital e-news 63% LOcongress.com 65% 37% 21% 34% attendee s favourite social media platforms

8 MEDIA COVERAGE Congress reaches green professionals from all sectors through strategic partnerships and comprehensive advertising in leading industry publications. National/international print distribution: Landscape Trades 9,000 Turf & Recreation 13,000 Equipment Journal 20,000 SIMA - Snow Business 30,000 Infrastructure magazine 40,000 Landscape/Paysages 4,000 Provincial print distribution: Landscape Ontario magazine 2,300 Ontario Parks Association Green Sward 1,200

9 MEDIA COVERAGE Digital campaigns: Infrastructure magazine 1,000 visitors/day Landscape/Paysages 3,000 distribution Municipal Information Network more than13,000 page views Municipal World 18,000 unique visitors/month SIMA - Snow Business 16,000 distribution Turf & Recreation 6,150 unique visitors/month

10 PARTNERSHIP OPPORTUNITIES available through Landscape Ontario Horticultural Trades Association and Congress Trade Show and Conference are customized to elevate your engagement with green professionals. Your brand credibility, innovations, demonstrations, and give back will be targeted to close to 14,000 Congress participants your current and potential customers. Congress is the ideal stage for custom brand integration opportunities that put your company, brand, innovations, products and services in the spotlight. Cultivate this audience and optimize your engagement, exposure and profitability. Hands-on Demonstrations Interactive Features On-site Branding, Promotion & Sponsorship Corporate Hosting & Hospitality Special Events

11 COMMUNICATE. EDUCATE. CELEBRATE Our partners capitalize on presenting innovative ideas, multiple touch points, interactive brand engagement, share business and product knowledge, host memorable branded events and ultimately increase their market share and prosperity. You benefit from exposure to thousands of green professionals at an optimal time in the business cycle.

12 ALIGN WITH US Landscape Ontario offers huge cross-promotional power with all professional sectors. You ll increase brand visibility, strengthen connections with key stakeholders, augment customer s product knowledge with interactive and captivating experiences. Cross-promotion through a cohesive integration of advertising, branding, digital marketing, demonstrations, hospitality, promotions and sponsorship position your company amongst the most valuable players in our community.

13 SPONSORSHIP LEVELS Presenting Major Program Contributing Naming rights for the company s property, connected by the phrase Presented by or Presents. Offers category exclusivity, recognition in print, digital, on-site media, customization and activation. Support a specific event or program during Congress. Combination of activation, cash, experiential marketing, or in-kind products or services for a specific opportunity. Partnerships are smart, practical and economically priced. Investment ranges depend on number of touch points, elements included in the integrated plan, potential audience exposure, number of days required, and logistics involved in activation. Let us customize a program to fulfill your needs.

14 BENEFITS Landscape Ontario Horticultural Trades Association, Landscape Trades and Congress offer unprecedented opportunities to communicate, educate and celebrate with thousands of green professionals. The power of your brand recognition, credibility and customer loyalty will elevate through strategic partnership. WE ARE BETTER TOGETHER Let us work together to align your brand with green professionals, your existing and potential customers, currently serviced by Landscape Ontario s Congress. Watch your business grow! COMMUNICATE with your audience EDUCATE green professionals and grow your business CELEBRATE and build your network at Canada s premier industry trade show and conference For information on Landscape Ontario Horticultural Trades Association s marketing resources contact: PARTNERSHIPS Heather MacRae Executive Manager and Director of Events and Trade Shows (800) ext.323, Direct (416) INTEGRATED SOLUTIONS Gregory Sumsion Integrated Solutions Representative (800) ext.377, Direct (647) , Mobile: (416) CONFERENCE & EVENTS Kristen McIntyre, CLT, CEM Conference & Event Manager (800) ext. 321, Direct: (416) Landscape Ontario Horticultural Trades Association 7856 Fifth Line S, Milton, ON L9T 2X8 (800) , , Fax (905) , LOcongress.com n Growing audience of 13,602 and growing decision-makers/owners n Strong equity base leadership in the advancement of the green professions in Ontario n Energize brand potential green professionals pay attention to our communication and support our partners n Continued momentum Canada s largest green industry event 45 year history n Multiple Touch Points expanded reach through advertising, promotion, hospitality and sponsorship. Capitalize on the advantages of: n Listing/link/logo on LOcongress.com n Listing/logo Landscape Ontario Magazine, Show Guide n On-site signage n Recognition certificate/plaque

15 Congress 18 LOcongress.com Canada s Premier Green Industry Trade Show and Conference January 9th, 10th & 11th + Warm-up Monday 8th TORONTO CONGRESS CENTRE, TORONTO, ONTARIO FEATURING GARDEN EXPO AND FENCECRAFT