DAIRY FORUM 2017 SPONSORSHIP PROSPECTUS JANUARY 29 - FEBRUARY 1, 2017 J.W. MARRIOTT ORLANDO GRANDE LAKES. Making a Difference for Dairy

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1 DAIRY FORUM 2017 SPONSORSHIP PROSPECTUS JANUARY 29 - FEBRUARY 1, 2017 J.W. MARRIOTT ORLANDO GRANDE LAKES

2 OVERVIEW The International Dairy Foods Association s Dairy Forum is the premier policy conference for leaders in the dairy industry. It is where nearly 1,000 dairy processors, producers, suppliers, policy makers and academics meet annually to discuss and strategize about important and wide-ranging issues facing the dairy industry. Business opportunities abound throughout the course of Dairy Forum, including well-attended social and networking events, spaces for formal and informal collaboration and exchange, availability of a wide variety of educational sessions and industry resources, participation in critical industry policy discussions and, most important, access to industry leaders and decision makers. Dairy Forum promotes an exciting, productive and interactive atmosphere where dairy leaders and executives come to seek new ideas, discuss important industry policy issues and collaborate on finding solutions. SPONSOR HIGHLIGHTS There are many good reasons to attend Dairy Forum and even more reasons to become a sponsor. Dairy Forum is an ideal event for networking, collaboration, education and business opportunities. NETWORKING Dairy Forum offers many opportunities to interact with colleagues and customers in both formal and casual social settings. Receptions, golf and tennis tournaments, sessions, meetings and meals are all prime locations to meet, mingle and connect with the people you know and the people you want to know. COLLABORATION If you re looking for more substantive ways to connect with colleagues, industry insiders and potential trading partners, participate in the educational sessions, business meetings and interactive discussions at the core of the Dairy Forum schedule. These are prime platforms for connection and collaboration. EDUCATION Whether educating yourself about the dairy industry or educating others about the issues affecting your business, Dairy Forum is teeming with opportunities to learn and to teach. From sessions on current trends and critical issues to fresh insights and discussions about new regulations and changing policies, Dairy Forum is the event where information and collaboration are flowing from the moment you walk through the door to your final farewells and beyond. BUSINESS The busy hallways, sessions and social events at Dairy Forum have long been fertile springboards to lucrative business relationships. Making connections that promote your business and your products is easy in a place where a diverse group of industry professionals come to share ideas and look for inspiration. Dairy Forum can give your business maximum visibility in front of the dairy industry s most influential decision makers. Sponsorships at Dairy Forum are a prudent investment in future business opportunities. 2

3 WHO ATTENDS DAIRY FORUM? From executives of the largest dairy corporations to owners of small and mid-sized family companies, nearly 1,000 key decision makers participated in Dairy Forum last year. Forum is the event that kicks off each new year, setting priorities for response to upcoming policy changes, regulatory issues and global trends. Dairy Forum offers countless possibilities for connection and collaboration with industry executives and decision makers, from dairy farmers and co-op leaders to processors, manufacturers, distributors and regulators. WHY SPONSOR? Dairy professionals from all walks of the business attend Dairy Forum to keep up with the latest trends and hottest issues facing the industry. A Dairy Forum sponsorship reaches every attendee. VISIBILITY, RESPECT, PRESTIGE As a sponsor of the Forum, a company gains visibility, respect and prestige among industry peers. Each increasing level of sponsorship offers additional opportunities for visibility, promotion and personal interaction with the industry professionals you want to reach. MAXIMUM REACH, MINIMUM EFFORT Dairy Forum is a rare opportunity to get your company story in front of this broad group of leaders representing every aspect of the dairy industry. A Dairy Forum sponsorship allows your company to reach a maximum number of dairy executives more effectively than any other method of networking and we do most of the work for you! EXCLUSIVITY AND VARIETY Only a limited number of Dairy Forum sponsorship opportunities are available, but they cover a wide range of engagement and investment. Securing your sponsorship early gives you access to the maximum range of opportunities, visibility and access. Due to the limited number of opportunities available, our sponsorships are offered on a first-come, first-served basis. DAIRY FORUM 2017 SPONSORSHIP OPPORTUNITIES Dairy Forum 2017 offers five categories of sponsorship, each tailored to reach attendees in different ways: n Premier Sponsorship n Social Sponsorships n Content Sponsorships n Promotional Sponsorships n Special Activities Sponsorships Each sponsorship category offers different levels of visibility and engagement with attendees. On the following pages we invite you to review the details of each sponsorship available for Dairy Forum

4 PREMIER SPONSORSHIP Clearly positioned as the main sponsorship for the entire event, this opportunity is the most exclusive and prestigious of all Dairy Forum sponsorships. PREMIER SPONSORSHIP: $40,000 The Premier Conference Partner receives the most visibility and more benefits than any other Dairy Forum sponsorship. Our Conference Partners also enjoy exclusive opportunities for strategic business connections and access to industry leadership in attendance. PREMIER SPONSORSHIP BENEFITS INCLUDE: Two complimentary registrations to attend Dairy Forum Sponsorship and introduction of a general session assigned by IDFA n Three-minute welcoming remarks at beginning of general session; session assigned in order of sponsorship purchase (PowerPoint presentations not permitted) n In partnership with Dairy Foods Magazine, live domestic and international broadcast of session to online attendees n Company brand exposure leading up to and during post-event, through Dairy Foods Magazine s marketing channels n Social media to promote session in advance of conference Two invitations to attend the exclusive invitation-only reception on Sunday evening prior to the Chairman s Lecture Option to host a session on Monday or Tuesday afternoon n Sponsor helps determine content and speakers for the session Private meeting room for strategic business meetings n IDFA assistance facilitating/promoting strategic business connections/meetings Option to provide promotional materials to attendees Listing in IDFA s News Update weekly newsletter to over 8,000 industry contacts 4

5 SOCIAL SPONSORSHIPS Sponsoring a social event at Dairy Forum promotes good will, communication and collaboration among leaders of the industry. Sponsoring a reception, coffee break or sports event is a great way to leave a positive impression on your peers. FIRST TIMERS RECEPTION: $15,000 The First Timers Reception is the place where new members of IDFA and first-time attendees at Dairy Forum can meet and mingle. Here, they will learn about the many valuable educational and networking opportunities Dairy Forum offers. FIRST TIMERS RECEPTION SPONSORSHIP BENEFITS INCLUDE: OPENING RECEPTION (EXCLUSIVE SPONSORSHIP): $25,000 Make a great and lasting impression on everyone by being one of the first sponsors to welcome attendees to Dairy Forum at the Opening Reception. Be a key part of generating the excitement and enthusiasm as industry colleagues and friends reconvene and reconnect. The energy is palpable as attendees mingle with old friends and begin to make new contacts, all in anticipation of the fun and work that lies ahead. OPENING RECEPTION (EXCLUSIVE SPONSORSHIP) BENEFITS INCLUDE: One complimentary registration to attend Dairy Forum OPENING RECEPTION (SHARED SPONSORSHIP): $14,500 EACH- SOLD Share the spotlight at the Opening Reception with another sponsor and get the same exposure for almost half the price! OPENING RECEPTION (SHARED SPONSORSHIP) BENEFITS INCLUDE: Company names and logos placed on event signage 5

6 CLOSING RECEPTION: $20,000 The end of a conference, when attendees are happy about reconnecting with peers and feeling good about new business prospects, is the perfect time to add one last good impression before they head back to the office and return to the daily grind. Sponsoring the Closing Reception gives your company a featured presence at Dairy Forum. Your logo becomes one of the final images attendees will remember as they look back on a productive conference. The wisdom of the ages invented the phrase save the best for last for a reason! CLOSING RECEPTION SPONSORSHIP BENEFITS INCLUDE: REGISTRATION LOUNGE: $12,500 - SOLD The Registration Lounge is in a strategic location that guarantees your company name will be one of the first things every attendee sees as they arrive at Dairy Forum. The prominent placement of the lounge also ensures that most attendees will spend time there throughout the conference, having impromptu business meetings and gathering for social interaction and networking. If you re looking for visibility, the Registration Lounge is a good choice for your sponsorship dollars. REGISTRATION LOUNGE SPONSORSHIP BENEFITS INCLUDE: A lounge in the registration area with company branding AFTER-HOURS PARTY: $15,000 Give your industry colleagues a place to continue conversations and networking by sponsoring the After-Hours Party immediately following the Opening Reception. This special event is a relaxed and intimate setting, featuring an open bar, musical entertainment and desserts a perfect place for your company to reach everyone while they re still fresh and anxious to mingle. AFTER-HOURS PARTY SPONSORSHIP BENEFITS INCLUDE: Recognition in conference material and on conference website 6

7 COFFEE BREAKS: $5,500 Want to give your industry colleagues a brighter outlook on life? Treat Dairy Forum attendees to a delicious coffee and snack break to jump-start the day and rejuvenate them between sessions. There s nothing quite like a complimentary beverage and a tasty snack to make people take note of your generosity and spark an interest in your company. COFFEE BREAK SPONSORSHIP BENEFITS INCLUDE: Option to provide product donation Recognition in conference material and on conference website CONTENT SPONSORSHIPS Sponsoring a Dairy Forum event that delivers vital information to a wide variety of industry executives positions your company as a leader and valued participant in the discussion of local, national and global dairy issues. Sponsoring content sessions also publicly aligns your company with the most innovative, interesting and influential people leading the industry today. Share top billing with the world s foremost authorities, researchers, government leaders and specialists all focusing on policy issues critical to the future of the industry. CHAIRMAN S LECTURE AND CHAIRMAN S VIP RECEPTION: $22,500 - SOLD Get maximum bang for your buck by sponsoring the best-attended session at Dairy Forum. The Chairman s Lecture is Dairy Forum s popular kickoff event and always features a highly respected and well-known guest speaker. Past speakers have included former U.S. Trade Representative Ambassador Ron Kirk, former congressman Charlie Stenholm (D-Texas), former Minnesota Gov. Tim Pawlenty, PepsiCo s Mehmood Khan, lobbyist and former Mississippi Gov. Haley Barbour, and Karen Hughes, former Counselor to President George W. Bush. This package includes sponsorship of the Chairman s VIP Reception, hosted immediately prior to the Chairman s Lecture. Special guests are invited to this reception, making it an unequalled opportunity to network with some of the most influential decision makers of the dairy industry. CHAIRMAN S LECTURE AND VIP RECEPTION SPONSORSHIP BENEFITS INCLUDE: Two invitations to the private Chairman s VIP Reception Two prime seats at the Chairman s Lecture Option to place promotional items on seats at the Chairman s Lecture 7

8 AWARDS LUNCHEON: $22,500 - SOLD The annual presentation of the four most prestigious awards in the dairy industry is always a popular and well-attended event at Dairy Forum. The Celebrating Excellence Awards program honors recipients of the Soaring Eagle Award, the National Cheese Institute s Laureate Award, the Innovative Farmer of the Year Award and the Dairy Food Processor of the Year Award. There is no better place to have your company featured than alongside those being honored as the best in the business. AWARDS LUNCHEON SPONSORSHIP BENEFITS INCLUDE: One complimentary registration to attend Dairy Forum Two prime seats at Awards Luncheon Option to place promotional items on seats during the event TUESDAY LUNCHEON: $22,500 - SOLD Gain maximum exposure by sponsoring the Tuesday Luncheon at Dairy Forum. Always well attended, the Tuesday luncheon is a great opportunity to gain added visibility among dairy executives enjoying conversations with industry colleagues. This event will feature Charlie Cook, Editor and Publisher of the Cook Political Report and Columnist for the National Journal and the most trusted and accurate voice on all things political. People will be eager to listen to what he has to say about the outcome of the 2016 election. TUESDAY LUNCHEON SPONSORSHIP BENEFITS INCLUDE: One complimentary registration to attend Dairy Forum Two prime seats at Luncheon Option to place promotional items on seats during the event GENERAL SESSION: $15,000 Sponsorship of a general session at Dairy Forum allows you to deliver your company s message directly to conference attendees from the stage. With this high-visibility sponsorship opportunity, take full advantage of a three-minute personal message on the main stage, along with other great benefits. GENERAL SESSION SPONSORSHIP BENEFITS INCLUDE: Personally introduce a general session n Three minutes on stage to speak about your company or deliver the message of your choice (PowerPoint presentations not permitted) n General session assigned by IDFA Option to place promotional items on seats during the assigned session 8

9 CLOSING BREAKFAST (INCLUDES TWO SESSIONS): $15,000 Sponsor two sessions in one! Our Closing Breakfast program is divided into two parts, a formal presentation (speaker, presentation or panel discussion) about vital industry hot topics PLUS our popular Coffee With Interview series featuring a one-on-one discussion about critical legislative, policy and regulatory issues. Give your colleagues from around the world one more reason to call you when they get back to their home offices, by reminding them of your generosity in sponsoring their last meal and educational opportunity at Dairy Forum. CLOSING BREAKFAST SPONSORSHIP BENEFITS INCLUDE: Two prime seats at Closing Breakfast PROMOTIONAL SPONSORSHIPS Promotional sponsorships are effective ways to easily generate visibility for your company among your colleagues, trading partners and potential customers. Displaying your company logo and contact information on anything from our mobile app and printed programs to every hotel key card and lanyard is a sure way to attract positive attention for your brand. WI-FI SPONSORSHIP: $10,000 - SOLD Wi-Fi is every conference attendee s connection to the outside world, which means they ll be accessing Wi-Fi frequently throughout the event. Why not be there to greet them when they do? Your logo and a link to your company website will appear on the page every time they log onto the hotel s Wi-Fi system. Connection made. WI-FI SPONSORSHIP BENEFITS INCLUDE: Company logo and website will appear on Wi-Fi connection page Listing in IDFA s News Update weekly newsletter to over 8,000 industry contacts 9

10 ON-SITE PRINTED PROGRAM: $6,500 - SOLD The on-site printed program is distributed to every attendee at Dairy Forum. The printed program is a primary reference tool for everyone at the conference. Want to know where the next session is happening, or the background of a speaker or presenter? The printed program has the answers. Having your company name and logo front and center virtually guarantees that every attendee will think of your company many times throughout the course of the event. ON-SITE PRINTED PROGRAM SPONSORSHIP BENEFITS INCLUDE: Sponsor logo on front page of the on-site program One full-page ad in the on-site program CONFERENCE MOBILE APP: $8,500 - SOLD The Dairy Forum App offers unique, detailed content through an easily downloadable application to attendees personal mobile devices. The app provides a great opportunity to highlight your brand before, during and after the conference. Attendees will be accessing the app often to see conference schedules, the current attendee list, session information and speaker bios, and to receive event notifications and social media updates. The app also enhances attendee networking and allows private conversations. This sponsor is featured prominently as users navigate the app. CONFERENCE MOBILE APP SPONSORSHIP BENEFITS INCLUDE: Sponsor page on app featuring company description, contact information and link to sponsor s web page 10

11 CONFERENCE NOTEPADS: $8,500 - SOLD One of the most well-used and highly appreciated handouts at any conference is a simple notepad. Always handy for jotting down new ideas, critical follow-up reminders and contact information for new customers, the notepad is a basic tool of the conference trade. When your company logo and phone number or website are printed on every page of those notepads, people will take note. CONFERENCE NOTEPAD SPONSORSHIP BENEFITS INCLUDE: Notepads strategically placed on every seat, at every general session Company name and logo printed on notepads HOTEL KEY CARDS: $8,500 All attendees at Dairy Forum who stay at the J.W. Marriott Orlando Grande Lakes will see your company s logo printed prominently on their hotel room key cards. Your name will be the first thing they see as they head out in the morning and the last thing they see as they turn in for the night. HOTEL KEY CARD SPONSORSHIP BENEFITS INCLUDE: Company logo on every hotel key card, distributed to guests upon check-in REGISTRATION LANYARDS: $6,500 - SOLD Every attendee at Dairy Forum is required to display a name badge to enter sessions and conference events. Those name badges hang from lanyards that can be emblazoned with a company logo right alongside the IDFA logo. Imagine the visual impact of 1,000 of your industry colleagues sporting your company name throughout the entire conference. REGISTRATION LANYARD SPONSORSHIP BENEFITS INCLUDE: Company logo printed on registration lanyard (co-branded with IDFA) 11

12 SPECIAL ACTIVITIES SPONSORSHIPS Sponsoring special conference events such as athletic competitions and other fun activities is an excellent way to earn positive feedback and generate happy memories among your industry colleagues. GOLF PACKAGES: $5,500 Golf tournaments are extremely popular among corporate executives, and dairy professionals are no exception. So popular in fact, that we re hosting two of them on the same day! Participation in Dairy Forum golf tournaments is always high as golfers use this time in the sun to relax and do some informal business. This golf package will give your organization some great exposure to thirsty golfers and golfers looking to win big. Sponsor a hole or a contest and increase your visibility among all the golfers on the course. Choose the longest drive or closest-to-the-pin contest and challenge your industry colleagues to vie for the 2017 winning title and a prize. Thirsty and hungry golfers always look for easy access to cold beverages and snacks as they roam the course in search of their next hole-in-one. What they ll find is your company logo emblazoned on the desperately sought-after golf beverage cart. This kind of recognition is sure to leave all those golfers with fond and grateful feelings toward your company! GOLF PACKAGE SPONSORSHIP BENEFITS INCLUDE: Option to sponsor a golf hole or a contest, including the closest to the pin or longest drive Sponsorship of a golf tournament beverage cart Prominent signage on beverage carts throughout golf tournament Option to provide golf balls, towels, tees or other items in golf bags TENNIS TOURNAMENT: $2,500 - SOLD Serve up a perfect game, set and match when you sponsor the Dairy Forum Tennis Tournament. Keep your company name bouncing back and forth between the players and share in the glory when the best player leaps over the net and into the winner s circle. Have a ball and make a racket, all in the pursuit of good sportsmanship and valuable company promotion! TENNIS TOURNAMENT SPONSORSHIP BENEFITS INCLUDE: Option to provide tennis balls, towels, visors or other items in tennis bags 12

13 CONTACT US We hope our Dairy Forum 2017 sponsorship packages fit your company s marketing and promotional goals. Sponsorship opportunities are limited, so contact us soon. FOR INFORMATION ON BECOMING A CONFERENCE PARTNER AND ALL OTHER SPONSORSHIP OPPORTUNITIES, CONTACT: ELIZABETH COOKSON Senior Director, Meetings and Educational Services International Dairy Foods Association Phone: (202) ecookson@idfa.org MARIA VELASCO Meetings Coordinator and Registrar International Dairy Foods Association Phone: (202) mvelasco@idfa.org 13