COEX. Conference Sponsorships. March 1-4 Green Valley Ranch Resort - Las Vegas, NV. Pg. 1. Created by operators, for operators.

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1 March 1-4 Green Valley Ranch Resort - Las Vegas, NV Conference Sponsorships IFMA s Chain Operators Exchange is the premier gathering of foodservice operators and manufacturers. COEX gives operators relevant and actionable solutions for competing in an ever-evolving market. In today s complex foodservice environment, you can t be everything to everyone. You have to make bold decisions to have your business stand out from the rest. Sit alongside leading operators as the industry collaborates and discovers how to: Pick the right consumer targets and vehicles to reach them Hone in on the meal occasions that appeal to current and new customers Plan a menu that reflects their culture and philosophy Collaborate with the right supply chain partners To ensure content is on target for operators, COEX Committee members are hard at work designing the program. Operators on the Committee include: For COEX 2015, the planning committee has made every effort to provide various sponsorship options and price levels to accommodate all companies and budgets. Please review the following information carefully. If you would like a customized sponsorship package, contact Anthony DePaolo at or tony@ifmaworld.com. To participate, just mark the sponsorship(s) of your choice and complete the sponsorship commitment form on Page 5. Forms must be submitted by December 19, IFMA makes every effort to avoid competing product sponsors showcasing at the same event but cannot provide exclusivity. All COEX 2014 sponsors wishing to sponsor at COEX 2015 will have until November 26, 2014 to submit their sponsorship commitment forms to retain their prior year sponsorship category. American Blue Ribbon Hldgs. Arctic Circle Restaurants Bennigan s Brinker International Capriotti s Sandwich Shop Cheeburger Cheeburger Restaurants, Inc. Chick-fil-A Culver s Dave & Buster s East Coast Wings & Grill Fazoli s Firehouse Restaurant Group, Inc. Hard Rock Cafe International Logan s Roadhouse Maggiano s Little Italy Noodles & Company Quality Supply Chain Co-Op Red Lobster Red Robin Gourmet Burgers Salsarita s Sizzler USA The Steak n Shake Company Tumbleweed Southwest Grill Walk-Ons Enterprises Which Wich Zinga Frozen Yogurt This year s agenda will again include the popular Operator Speed Meetings, enabling attendees to understand the individual needs of national and regional chain operators. GOLD SPONSORS: Gold sponsors have the opportunity to choose multiple products to be showcased at their sponsored events. This is a great opportunity to gain customer exposure, brand awareness and product trial. Sponsors are assigned to their own cooking stations/buffet areas and can have their corporate chefs and key staff present to greet and network with attendees. Customized signage will be created for your products and company. As a bonus, sponsors will receive complimentary registration and accommodations for 5 operators of their choice. These sponsorships are available on a first-come, first-served basis. See Sponsor Benefits Chart on page 4 for more information. Pg. 1

2 Sunday, March 1 Gold Sponsorships Grand Opening Reception r$30,000 Includes one complimentary conference registration. Monday, March 2 Gold Sponsorships Reception featuring Iron Chef Competition Tuesday, March 3 Gold Sponsorships Closing Reception r$25,000 SILVER SPONSORS: As a silver sponsor, your company will have the opportunity to showcase a single product line to be used on a buffet. Customized signage will be created for your product line and company. See Sponsor Benefits Chart on page 4 for more information. Sunday, March 1 Silver Sponsorships Grand Opening Reception Monday, March 2 Silver Sponsorships Reception featuring Iron Chef Competition Tuesday, March 3 Silver Sponsorships Closing Reception r$6,500 COEX INNOVATION AWARDS: Tuesday, March 3 The COEX Innovation Awards honor the industry s cutting-edge operators for their successful innovations in culinary, operations, marketing and service. The awards presentation takes place Tuesday morning, including a video that gives attendees an up close and personal look at the winning operators. As a bonus, sponsors will receive complimentary registration and accommodations for 5 operators of their choice. SPECIAL SPEAKING OPPORTUNITIES: See Sponsor Benefits Chart for more information. COEX Conference Presentations Four presentations available Multiple opportunities will be available to sponsor individual presentations taking place throughout the conference. COEX 2015 will be all about the key issues that affect operators businesses, including millennials, legislation and regulation, customer experiences and the operator collaboration model. A session on what s in my food will also be covered. Specific executive-level speakers and topics will be made available soon. COEX Conference Keynote Speakers Speakers to be determined soon Multiple opportunities will be available as the COEX Committee works to identify high-profile executives representing national operator brands. Topics will cover significant leadership initiatives that have made each operator successful. Daily Master of Ceremonies Speakers to be determined soon Set the stage for a groundbreaking conference! Sponsor will kick off a powerful opening session each day with updates on the initiatives changing the face of the industry. Sponsor will take stage numerous times to introduce speakers and lead the morning session on a variety of critical topics affecting the foodservice industry. Conference Panel Discussions Three panel discussions available Choose from one of three panels marketing, culinary selections, procurement addressing critical issues affecting operators in the foodservice industry. Executive-level speakers will be moderated by industry experts on specific panel topics covering multiple operator challenges. ADDITIONAL OPPORTUNITIES: Conference Executive Summary r$10,000 The valuable content shared at COEX will be captured in a tangible, concise event summary that extends far beyond the event itself. The Executive Summary includes actionable outputs and key takeaways from the event, which will be shared with attendees and all IFMA members. The sponsor will be viewed as a thought leader for the industry. Key benefits include one full-page ad in the Executive Summary, logo placement throughout the summary. Pg. 2

3 Mobile App: r$5,000 The COEX 2015 mobile app offers a unique opportunity to put your brand/company in front of attendees. The COEX app provides attendees with full access to the agenda, speakers bios, sponsors and more. In addition, the sponsor will be promoted throughout the conference in communications and onsite. Room Keys: r$8,000 Sponsor company name/logo will be placed on one side of the hotel room keys, given to all conference attendees staying at the Green Valley Ranch Resort. Sponsors can customize keys with a distinctive look and personalized message. On-site Program: The sponsor s logo will be placed on the outside of the printed on-site program. This is a very effective way to reach all attendees at the conference. Conference Lanyards: Brand awareness grows every time a potential customer sees your logo. And what better way to get repetitive instances of brand identification than being featured on the conference lanyard? Everyone sees it, everyone uses it. Do the math with more than 400 attendees over two days of meetings and events, lanyards give your brand top recognition. This is always the first Special Category Sponsorship to sell out, so don t delay. Conference Name Badges: Just like the lanyards, conference name badges give your brand ultimate exposure. Each time someone reaches out to greet a colleague, shake a hand or make an introduction, your brand is front and center. Room Drops: Room drops are a great way to promote your organization within the comfort of conference attendees hotel rooms. Sponsors can provide anything from literature to food and beverages. Room Drops are delivered to every registered attendee staying at the Green Valley Ranch Resort. Sunday Room Drop Monday Room Drop Conference Registration Area: The first brand the attendees see is yours! The Registration Area has the highest traffic of any conference venue, so your company is front and center at all times. Registration Café: The Registration Café is a great way to start off COEX. Open from 1-5 p.m. on Sunday, next to the registration area, it provides great exposure for your products. A broad range of snacks are available for product trial. Due to great exposure, Registration Café sponsorship opportunities won t last long. As an individual sponsorship r$4,000 As part of a sponsorship package combined r$2,500 with other sponsorships Operator Breakout Sessions: Get inside the heads of leading operators! Presentations will be presented based on the ongoing core themes of COEX: Marketing, Culinary and Procurement. Monday sessions will focus on Industry Excellence. Tuesday sessions will focus on Industry Collaboration. Each topic will include a presentation, panel discussion featuring top operators, roundtable and report-out. Sponsorship per Session (6 available) r$2,500 Operator Speed Meetings: The Operator Speed Meetings will be held on Monday, March 2 and Tuesday, March 3 in the afternoon. Manufacturers will have the opportunity to meet with operators and discuss their products and ways they can work together. Operators and manufacturers must sign up in advance for the meetings. The sponsor will receive an Express Pass, permitting them to be first in line to meet with operators. Each Speed Meeting (2 available) r$3,500 Both Speed Meetings r$5,000 All timing and event locations are subject to change. Pg. 3

4 Sponsorship Showcase Products Discount on Registration Café Complimentary Operator Registrations/ Accommodations Logo Featured at Sponsored Event Logo Featured in Published Materials Key Customer Photo Ops Signage during Sponsored Event Logo on IFMA website Gold Sponsor X X 5 X X X X X Silver Sponsor X X 2 X X X X X Conference Panel Discussions X X X X X X Conference Presentations X X X X X X Conference Keynote Speakers X X X X X X Master of Ceremonies X X X X X Operator Breakout Sessions X X X X X X COEX Innovation Awards* X 5 X X X X X Conference Executive Summary** X X Operator Speed Meetings X X X X X X Registration Café X X X X X X X Conference Registration Area X X X X X X X On-Site Brochure X X X X Lanyards X X X X Name Badges X X X X Room Keys X X X X Room Drops X X X X Mobile App X X * Additional benefits for Innovation Awards Sponsors: Participate at the Awards Ceremony, Logo included in Awards Video, Preferred Seating. ** Additional benefits for Conference Executive Summary Sponsor: Full page ad in Executive Summary and branding throughout.

5 COEX 2015 COMMITMENT FORM Total Sponsorship Amount Committed: $ Authorized By (please print): Signature: Payment Method (non-refundable): r Check amount of $ enclosed (Payable to IFMA in U.S. funds) r Credit Card Charge $ Credit Card Account #: _ Expiration Date: Security Code: Name of Cardholder (please print): Signature of Cardholder: r Please invoice me (payment must be received by February 2O, 2015) SPONSOR CONTACT INFORMATION: Name & Title (please print): Company Name (as you want it listed on promotional pieces): Address: City, State, Zip: Phone: ADDITIONAL CONTACT INFORMATION: Will you be attending COEX? r Yes r No If no, please list the on-site contact: Will you be supplying product for your sponsored event? r Yes r No If yes, please provide us with contact information (all product/recipe information must be submitted by January 16, 2015) Contact person for product (please print): Phone: Company logo: Three logo formats are needed: 1) png 2) eps file in Illustrator vector-art format and 3) jpg. Contact person for logos (please print): Phone: r I agree to the Terms & Conditions. SPONSORSHIP FORMS MUST BE SUBMITTED BY DECEMBER 19, 2014 TO: IFMA 180 N. Stetson Ave., Suite #850 Chicago, IL Attn: Cheron Lessmeister Ph: Fax: cheron@ifmaworld.com TERMS AND CONDITIONS Event management costs have risen significantly in the last few years. It is IFMA s express intent to control the cost of sponsorships to ensure affordability for all IFMA Members. In order to provide fair and equitable access for all IFMA Members to the Sponsors Program, sponsors by their signature on the Sponsorship Commitment Form agree to the following Terms and Conditions. Deadlines: In order to best serve IFMA members by controlling costs, missed deadlines may prevent IFMA from providing certain sponsor benefits as stated in the Sponsors brochure. Should a deadline be missed, IFMA will make every effort to accommodate the sponsor provided no additional cost is incurred. Product Preparation and Presentation: Additional costs for services, resources or material, other than those generally accepted event preparation and presentation costs, will be borne by, and billed directly to the sponsor (including, but not limited to special orders of products, rental of machinery and kitchen equipment). Signage: A master banner with the logos of all sponsors who submit deliverables by the required deadline will be prominently displayed. Individual event signage with sponsor logos will be provided. No other signage will be accepted or displayed without prior approval in writing by IFMA. Sample and Collateral Distribution: Distribution of product samples or collateral may only be utilized through the following methods via sponsorship: Room Drops On-site brochure As part of a table sponsorship For questions regarding product, shipping and signage, please contact Christina Chevallier at christina@ifmaworld.com. Pg. 5