How Safe Is Our Industry? The State of Tourism Security Society for Incentive Travel Excellence (SITE: Southern California)

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1 Hw Safe Is Our Industry? The State f Turism Security 2017 TM Sciety fr Incentive Travel Excellence (SITE: Suthern Califrnia) July 2017 Dr. Peter Tarlw 1218 Merry Oaks, Cllege Statin, TX, (+1-979) ptarlw@turismandmre.cm (All material in this bklet is under U.S. cpyright prtectin and may be used nly with the expressed written permissin f the authr)

2 2 OVERVIEW Seven f the current tp turism and travel security and safety issues: Turism dependency n digitizatin A pst-brexit wrld and the rise f natinalism Shifting types f travel and travelers and therefre types f security The public s lack f cnfidence in aviatin authrities and aviatin scandals Bgus fferings and prblems, these range frm bgus hliday website t bgus claims that the traveler is ill Cyber security issues Refusal t take turism security preventin seriusly 1) Security Theater The public ften des nt believe what it is tld TSA failures Airlines Make-believe security is mre a hassle than it is a help. 2) Internatinal Security Threats a. Distinguishing between crime and terrrism b. Issues f the media c. Issues f terrrism i. Idelgical ii. Ecnmic iii. Desire fr Pwer Althugh terrrism gets the media s attentin, in reality crime and safety issues d turism a lt mre harm. Issues f pick-pcketing Issues f fraud Issues f crimes f dispersin Dr Peter Tarlw 1218 Merry Oaks, Cllege Statin, TX (979) / <ptarlw@turismandmre.cm>

3 3 Issues f health Issues f crwd cntrl Issues f increased sft-targeting N lne wlfs Trends can change ver night Be weary f what yu read in the media Cruise Security and issues f Maritime Security Turism and ppulatin shifts 3) Issue f an unstable internatinal balance f pwer The Krean Peninsula The multiple Middle Easts The Sunny wrld The Shiite wrld New alliances and shifting sands The Eurpean theater Cumulative effects: death by a thusand cuts Refugee prblems Eurpeans dislikes fr each ther Issues f lw emplyment amng the yung 4) The Mega Issue f Cyber Terrrism and autmatin Issues f Ransmeware and htels Issues f physical keys? Need fr key cntrl Ransmewear and the self-driving car and drne Lss f Privacy Issues f Gvernment spying Identity theft Assurances that credit card numbers are safe Htel keys Issues f autmatin dependence Issues f a changing wrld Need t separate analysis frm plitics Need t understand that cyber attacks may be fr military, fr business r fr terrrism reasns. Dr Peter Tarlw 1218 Merry Oaks, Cllege Statin, TX (979) / <ptarlw@turismandmre.cm>

4 4 5) The Issue f educatin, training, and pay and the need t better market security Bttm line: Security is n lnger abut brawn and nt many brains. Hw will we pay fr the expertise that we need? Make sure that when yu landscape an area t d it accrding t the principles f CPTED (crime preventin thrugh envirnmental design) Create a visin f turism security fr yur leadership Never create false senses f security. Wrk with yur lcal chief f plice, and cmmunity members. Offer specific slutins t lcal prblems Knw what thers are ding D nt speak abut what yu are nt getting but rather what yu are giving D seminars fr yur staffs and administratin. Shw them hw the prfits frm turism can help t purchase new equipment, fund a new psitin r aid their budget. Knw wh is studying at yur lcal university, especially in engineering curses. Learn wh frms yur cnstituencies, hw each cnstituency differs and what each needs. The gd way t begin t learn wh has "pwer" in each grup is by being crss matching key cmmittee names. Lk t see wh has pwer n mre than ne cmmittee, then keep yur ears pen and yur muth clsed. Send ut a weekly mem. Write a weekly newspaper clumn that is frank and hnest. Never develp a marketing strategy frm the beginning. The best marketing strategies start with the final end in mind. What d yu want t accmplish? Will yu pleased with the final results? Ask yurself questins. Hw d yu determine yur place within the multifaceted turism industry and in yur cmpany? Never frget that numbers tell a stry. D nt frget that mst peple d nt see themselves as innvatrs. Des the ad ask the persn t be what he r she is nt? Will yur marketing fail because it requires yur emplyees t innvate? Nt nly des the average emplyee nt see him/herself as a persn whse task it is t be creative, but ften managers see themselves as enfrcing plicy rather than permitting the creative juices t flw. Encurage innvatin. The nly bad idea is ne that is never cnsidered. Brand yurself Never frget that n brand lasts frever. Brands are nt static. What may wrk in ne market may fail in anther as cnditins change. Cnsider bth the fast changing impacts as Dr Peter Tarlw 1218 Merry Oaks, Cllege Statin, TX (979) / <ptarlw@turismandmre.cm>

5 5 the ecnmy and the plitical situatin, cnsider als changes in style, diets, and fads, and finally carefully examine the slwer mving changes such as demgraphics, and climate cnditins. Make custmer cmplaints a guideline. Watch the news and pay attentin t trends. T many travel prfessinals frget that travel cnditins change nt nly because f what they d, but als due t external causes. Never assume just ne element causes all prblems r successes. Fr example, pst 9-11 travel drpped partially due t travel fear, but als due t ecnmic declines and als due t many travelers' perceptins f pr service. T have cnsidered nly ne f these cmpnents wuld lead t a majr marketing failure. Think abut what yu are ding well and what yu are ding prly. Issues f Health and Wellness; BRNE threats in htel envirnment: Like explsive threats, CBRNe threats (table belw) may be delivered externally r internally. Attacks can be: 1) Large release far frm htel 2) Release in air ducks 3) Release in lcatins such as lbbies It is unclear if sheltering lcatins Chemical agents tend t sink (are heavier than air). Other elements are lighter and security persnnel will need t be able t identify which elements are used. Issues f dirty bmb Sheltering in rm may be nly chice, depending n distance Bmbing and secndary fire: Biterrrism: Mst dctrs nt trained t identify it r knw what t d abut it. Being prepared: Based n the abve facts, there are certain things that turism prfessinals can d t be prepared: Turism prfessinals need t btain their news frm varius surces; Establish a turism-terrrism task frce in place; Create new ways fr peple t prvide insights and infrmatin withut appearing t be bigted; Invest in law enfrcement and private security prfessinals; D nt create a false sense f security; Get ver denial, acts f terrrism can happen in any cmmunity; Send representatives t turism security cnferences knwledge and updating is pwer! Bring htel industry, civil engineers, architects and CBRNe experts tgether in rder t find best slutins fr future asymmetric-prf htels; Dr Peter Tarlw 1218 Merry Oaks, Cllege Statin, TX (979) / <ptarlw@turismandmre.cm>

6 6 Remember that the best crisis management is gd risk management! The Extra: Here is a recent TV prgram that I did in Las Vegas, it cntains lts f ther infrmatin. Yu can see it n YuTube at: This may need t be placed in yur internet s brwser Dr Peter Tarlw 1218 Merry Oaks, Cllege Statin, TX (979) / <ptarlw@turismandmre.cm>