Personal Branding Package

Size: px

Start display at page:

Download "Personal Branding Package"

Hope Barton
6 years ago
Views:

Personal Branding Package This package is designed to assist Professionals and Small Business Owners who want to have a powerful digital footprint to attract more opportunities and grow their

1 Personal Branding Package This package is designed to assist Professionals and Small Business Owners who want to have a powerful digital footprint to attract more opportunities and grow their business. Product Components & Process: Understand Thyself Brand Clarity Build Assets Social Media Personal Website LinkedIn Revamp Website Development Leverage Your Brand Powerful pitch Lead generation Content planning Package Price: $8,000 plus GST or $1,500 for 6 months

2 1 Understand 90-minute Understand session to document your current brand and understand your goals, and where you want to be This session will explore your Values, Personalities, Resources and Lifestage. We highly recommend you to review the online resources from Social Star University prior to your session A Brand Summary form will be completed to prepare for the build of your brand assets

3 2 Build 90-minute Build session to discuss & review new assets for your LinkedIn and prepare for your website development, including: Biography Banner Photography Finalise your LinkedIn profile Website content & design elements

At this step, we will create your Tagline, LinkedIn banner and other Branding elements for LinkedIn.

two or three changes of clothes. We will send you all the proofs and advise on final choices.

4 3 Build LinkedIn Revamp LinkedIn is a great start for individuals wanting to build their personal brand and look credible online. If you are looking at changing or leveraging your career or business, LinkedIn is a must have component of your online brand. At this step, we will create your Tagline, LinkedIn banner and other Branding elements for LinkedIn. LinkedIn - Professional Photography Social Star will organise a photography shoot at a convenient time with our recommended & experienced photographer The shoot is generally a one hour service with two or three changes of clothes. We will send you all the proofs and advise on final choices. You will receive 2x final photos (for LinkedIn and website) Additional photos can be purchased at extra cost Make up & stylist can be arranged LinkedIn - Professional Biography The biography is a 300 word biography written for LinkedIn. You are required to fill in the biography form to help our writer capture your brand in your own words. Social Star will send the first version back to the client for review & feedback within 5 working days after receiving the biography form. You are entitled to have 2 round of revisions. LinkedIn - Banner We will advise the style of banner to suit your personal or business brand. A LinkedIn banner should include your company logo (if any); your key message and a background image related to your business or role.

5 4 Build Website Development A personal website is the best way for the leader to get more referrals and stand out online. It s a step in between social media and your business website that promotes trust with your prospects. Initial Brief You fill out our online website brief form, return to Social Star. We will discuss your brief on a call if required. Social Star will advise you on selecting and purchasing the URL and domain for the website (with GoDaddy) (if not available already) Social Star will require and collect related assets (logos, images, content etc.) (Via Dropbox or ) from you. Wireframe Based on your initial brief, Social Star will select and design the most appropriate website to suit your needs. Squarespace is our recommended platform for your website. We use a layout & structure that is clear & simple to understand & easy for your visitors to navigate Design The First Draft After we have all the information & assets required, Social Star will provide you with a Squarespace URL link with the first draft and initial design concept for your review & feedback. Or where information is missing, Social Star will provide an initial design concept based on the brief provided by the client including website template and structure using placeholder, text, images or descriptions of required graphic elements. Once concept is approved, all texts, images and graphic elements must conform to the dimensions and specifications of the concept structure. We will collect your feedback and make unlimited design revisions until approved, as long as the revisions are inline with the original brief.

4 Build Website Development Website Build Social Star will input content, copy, images, social media links and SEO into the website, including site descriptions, meta titles and keywords provided by

6 4 Build Website Development Website Build Social Star will input content, copy, images, social media links and SEO into the website, including site descriptions, meta titles and keywords provided by you for images to help you be found in Google. We use Squarespace best practices so you will be able to use and update the site in the future easily. We will connect the website to your existing marketing platform, like Mailchimp, Hubspot etc. We will connect your site with your social media, provided that you provide us with your login details. Once everything is approved, we will connect the site to your live domain. We then give you access and transfer ownership to your new live website. Out of scope: Copywriting Logo, icons, diagram design Photography (except for standard stock images sourced by Social Star) Website Hosting - You will need to pay Squarespace for Hosting fee, starting at USD$144/year. Standard Website Structure Home About Services/Products (Business Website) Team (with up to 5 simple individual team member profile pages picture and bio) (Business Website) Blog/Newsletter Contact (including Webform/contact details/map)

7 5 Leverage 90-minute Leverage session to coach you on how to leverage your new brand assets Training on LinkedIn, how to make online connections, create content to attract leads, how to ask for recommendations & referrals Website handover and training Training on how to use, update and maintain the new website Once we have handed over the site to you, we give you 28 days free support If you need us in the future to make any more revisions to the design or coding, we will be there to help with paid support

Expression of Interest Name* First Name Last Name Email Address* You have read and understand the T&Cs of this product.

8 Expression of Interest Name* First Name Last Name Address* You have read and understand the T&Cs of this product. Yes No Terms & Conditions: Expiration: The branding process is designed to complete in 90 days from the completion date of the Understand session. Clients are advised to complete all work before the expiration date. If a client does not complete the required work by the end of the 90-day period, the package will expire. Clients can request an extension of a maximum 30 days in writing before the expiration date. Payment: A 100% deposit is required to begin the Personal Branding Package process. Photography includes two photos (additional photos can be purchased at the additional photo rates) The biography requires the client to provide How It's All Started... Based in Melbourne, Social Star is a digital marketing and branding management agency with a personal approach. We mix business coaching with digital marketing to help people connect their passion and have a meaningful career either working for someone or in their own business. Our goal is to make the digital part of your career or business easy. Founded in 2013 by Andrew Ford, a marketing expert & business coach who is also known as the "e-ttractionist". Andrew has a passion for helping small businesses after working for his family company straight adequate information in the biography template to allow the writers to capture their brand The client can buy and provide a URL for the personal website or Social Star can organise this at extra cost. The personal website will be built in Squarespace The personal website will include the equivalent of five pages The hosting for the personal website is the responsibility of the client unless they purchase and keep subscribed to the Social Star Retainer product. Further support on LinkedIn and other social media platforms can be arranged at extra cost. out of school. Growing his skills in global corporations and completing several degrees provided him practical knowledge balanced with business strategy. He is a hands on dad, fitness freak, traveler, avid blogger, passionate speaker, published author, business consultant and entrepreneur - phew! Our vision is to build education and digital tools to assist professionals in creating their own powerful personal brands to attract their dream career or business opportunities. Contact Us W: E: andrew@socialstar.com.au P:

media agency pricing booklet

NR media agency pricing booklet DESIGN packages G paclage OLD $300 PLATINUM package $600 Custom Text Based Logo 2 Sided Business Cards Design ( 1000 printed out) Brand Style Book Custom Logo Design with