Strategy Development. Public Relations. Media Buying. Social Media

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1 Strategy Development Public Relations Media Buying Social Media 1

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3 DRIVE THE PEOPLE YOU WANT TO WHERE YOU WANT THEM TO GO 3

4 15 YEARS, OVER 5,000 CAMPAIGNS FrontGate serves as Your Gateway to the Christian Audience. We understand that FAITH COMES IN ALL SHAPES AND SIZES, and each audience requires a unique approach. We are the largest FULL SERVICE AGENCY and WEB & EVENTS NETWORK dedicated to helping for-profit and nonprofit companies to reach and activate faith and family-based communities and media. WE RE PEOPLE OF FAITH. To us it s about supporting meaningful work through inspiring messaging. 4

5 WHY FAITH & FAMILY MATTERS THE AMERICAN FAITH CONSUMER REPRESENTS THE LARGEST NICHE MARKET IN THE U.S. BUYING POWER Faith consumers have emerged as a purchasing powerhouse in recent years, spending over $2 trillion annually. 86% of Faith consumers are much more likely to choose entertainment options that promote Christian values, compared to 54% of Christians overall. *2014 Religious Survey, American Insights MARKET DIVERSITY More than 173 million strong, more than 7 out of 10 citizens self-identify as Christian. U.S. Christians are becoming more racially and ethnically diverse, expected to grow 167% from 2010 to 2050, compared to 42% for the total population. Minorities make up 41% of Catholics (up from 35% in 2007), 24% of evangelical Protestants (up from 19%) and 14% of mainline Protestants (up from 9%). *2014 U.S. Religious Landscape Study, Pew Research Center QUALITY MATTERS Using movies as an example, family-friendly films averaged more than $56.69 million per film in America and Canada during The least family-friendly movies with the most offensive, obscene, or anti-family, and immoral content averaged only about $18.68 million. R-rated movies fared almost as poorly, averaging $18.81 million per movie. *2015 Annual Report to the Entertainment Industry, Movieguide 5

6 CLIENTS Our Clients: 6

7 CLIENTS Recent Projects: NBC A.D. The Bible Continues Disney Planes: Fire & Rescue Weinstein Company Paddington Lifetime The Gabby Douglas Story Tyler Perry A Madea Halloween Universal Les Misérables 7

8 STRATEGY AND RESEARCH DEVELOPMENT Ready, Fire, Aim? Don t be part of the RFA! i. In the haze of modern busyness, so often people head off down the road before they plot their course. ii. Our strategy development team will conduct the necessary R&D to then create a comprehensive marketing strategy for your offering. iii. Areas covered generally include Key Target Audiences, Top 3 Message Points, Public Relations, Social Media, Advertising, Events, Partnerships, Retail Strategy, and more as applicable to your project. 8

9 We specialize in STRATEGIC UNIQUE INDIVIDUAL PROJECTS Rather than routine servicing of template releases. 9

10 Whether we re working on the English speaking world launch of the Jesus Film App, movies like The Perfect Wave or God s Not Dead, or ministry like Greg Laurie s Harvest America, our expert media planning team will create and execute a media campaign across Radio, TV, Digital and Print to fit your budget. 10

11 WEB NETWORK Leading Christian Websites & Events Million Subscribers Million UNIQUE VISITORS Per Month Million PAGE VIEWS Per month In addition to our national media buying services, FrontGate s own Web & Event Network is one of the largest in the market, reaching all segments of the Faith-based audience including: Pastors: Senior, Youth & Worship Leaders Small Group Leaders Christian Moms Homeschoolers Book Readers Moviegoers Music Fans Conservatives Organizational Donors Christian Conference & Event Attendees & More 11

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14 Engage Audiences Create A Branded Look Drive Up Number Of Fans And Likes Promote To Millions Of Christians Create Custom Contests And Events Build Campaigns Promote Internal Initiatives Measure, Track And Optimize 2004 "THE FACEBOOK" LAUNCHES TWITTER IS BORN FRONTGATE BEGINS MANAGING ALL OF IT. 14

15 SOCIAL SHARING Sharing and a sense of community are inseparable aspects of faith - and they translate online. Almost half of U.S. adults (46%) say they saw someone sharing something about their faith on the Internet in the last week. And one in five (20%) say they were part of Internet spiritual action on social networking sites and apps sharing their beliefs on Facebook, asking for prayer on Twitter, mentioning in a post that they went to church. *American Trends Panel 2015 Social Advertising & MOBILE APPLICATIONS SOCIAL ENGAGEMENT Paid Partnerships Faith is widely embraced on Religious mobile applications social media even help users practice faith on the Measurement Pope Francis is on Twitter! go. Some of the most popular A recent study& shows there s Reporting social media accounts more than 450 religious mobile include: Jesus Daily 26 million fans Digital Bible 9.2 million fans Pope Francis 6.5 million fans GodVine 5.6 million fans FaithTap 3.6 million fans JewsNews 1.2 million fans *Facebook & Twitter, July 2015 apps. These applications fall into two groups apps oriented around religious practice (i.e. prayer books) and apps embedded with religious content (i.e. quizzes). Believers also often choose to showcase their faith in creative ways through visually based social media apps like Instagram and Pinterest. * There s a religious app for that!: A framework for studying religious mobile applications

16 VIDEO PRODUCTION Social Videography Advertising Copywriting& Editing Paid Partnerships Voiceovers Graphics creation Video treatment and color correction 16

17 Presented by: Scott A. Shuford Tom Allen