Gospel Music Channel At A Glance

Transcription

1 Gospel Music Channel Rock. Pop. Country. Soul It s All Gospel 1

2 Gospel Music Channel At A Glance The TV network that embraces faith to inspire, uplift, and entertain tain INSPIRE In 45 million cable/satellite homes Year End 2009: 47.1 million homes Award winning on-air look 60 National Ad accounts; 170 brands and products UPLIFT Continues to be #1 in emotional connection to audience* It s great to have a channel that s uplifting for the soul. I ve been telling everyone about it! GMC viewer ENTERTAIN Family-friendly music, movies, and series 1.5 million Video On Demand users per quarter 800,000+ page views per month 75% original programming Fastest growing network in cable TV *Source: Meyers Emotional Connections Study, July 2007 & January 2006 among emerging and mid-sized networks 2 2 of 17

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4 Now s s The Time To Partner With GMC EXISTING ADVERTISERS 4 of 17

5 GospelMusicChannel.com A Leading Source For Music Fans GospelMusicChannel.com brings the hottest news, reviews, videos and MP3 downloads every week right to the desktop of Gospel music fans. Exclusive editorial content provided by top music industry contributors (credits include Billboard, MSNBC, Chicago Tribune, BET, Essence Magazine, CCM, and more) Exclusive video content from Gospel Music Channel programming including exclusive performances by top gospel artists Exclusive contests, podcasts, and other program driven content Average click through rate 0.55%* Sample banner ad click through rates: Soul Gospel Ad 0.56% Pop / CCM Ad 0.75% Worship Ad 0.64% Publishing Ad 0.76% *300% greater than industry average 5 5 of 17

6 GospelMusicChannel.com Outperforming the Competition SOURCE: Compete.com 6 6 of 17

7 GospelMusicChannel.com Audience Site Usage Monthly Page views 800,000 Average Unique Monthly Visitors 180,000 Average Monthly Video Streams 150,000 Age Profile 63% < % % % % % Income Profile Median $68k Under $20,000 10% $20,000 - $49,999 26% $50,000 - $74,999 27% $75,000 - $99,999 17% $100,000 - $124,999 8% $125, % Household Data Married 61% Children in Home 64% Female 55% African American 39% Homeowners 81% Mail Order Buyers 82% 7 7 of 17

8 GospelMusicChannel.com Visitor Demos Summary of Visitors for 12 weeks prior to May 2, 2009 SOURCE: Hitwise of 17

9 TV and Web E-Motion Packages Combine the reach of the TV & Web into a powerful multi-platform promotion. Build results with the impact of the combined promotion of TV spot to GMC s 45 million homes with newsletters and website banners. Extremely limited availability maximizes focus on your campaign and drives powerful results. Creative Format & Specs for :15 Billboards Billboard includes text, still image, and voice over Creative by GMC with sponsor input and approval Sponsor name, logo, and product name included Spot drives to GMC website for product information Product s landing page created by GMC w/approval Spots not available separately; only within packages Limited availability Full :30 and :60 spots available. Call FrontGate Media. Sample Billboard Ad on GMC 9

10 TV and Web E-Motion Packages Combine the reach of the TV & Web into a powerful multi-platform promotion. Build results with the impact of the combined promotion of TV spot to GMC s 45 million homes with newsletters and website banners. Extremely limited availability maximizes focus on your campaign and drives powerful results. Sponsorship Elements Formats Pricing TV & Web E-motion Package A ONLY 1 per month! Four weeks of sponsor content mentioned in on-air GMC promotional :15 billboard spots (Est spots over flight): 45 million households GMC web site ads: 750,000 views Dedicated landing page on GospelMusicChannel.com with advertiser links and content. Page intended as destination from TV mentions. Sponsorship buttons and content tie-in (advertorial) in two issues of the G News GMC s newsletter (180,000+ subscribers x 2 sends) Specific formats & content TBD $10,000 TV & Web E-motion Package B 2 max per month. Two weeks of sponsor content mentioned in on-air GMC promotional :15 billboard spots (Est spots over flight): 45 million households GMC web site ads: 600,000 views Dedicated landing page on GospelMusicChannel.com with advertiser links and content. Page intended as destination from TV mentions. Volume Discounts available please inquire. 10 Specific formats & content TBD $7, of 17

11 Cable Video on Demand Video on Demand provides an on-air advertising opportunity VOD on GMC 1.5 million views per qtr. 500,000 avg. views per month 234,000 avg. unique users/month Sponsor provides :15 mp2 or mp4 video file to run prior to viewer s selected show on cable VOD. Minimum period: one month VOD pre-roll videos :15 sponsor- supplied MP2 or MP4 video file. $30 cpm 11

12 Targeted Event Packages Customized by City Reach Christian music fans/event goers efficiently with strong CTRC Advertise name, date, and city specifically to each tour city in targeted web banners and HTML . Target ads stop when ticket sales close for the city. High CTR - Historical click through rates of.79% SAMPLE AD Tour date/venue may be added. Optional city near you ad available. Base Level Package Geo-targeted Web Banners Banner ads at $10 cpm up to 150,000 impressions; client provides creative One bonus national newsletter ad to 180,000 fans (468x60 or 160x160) Minimum $1500 higher ad impressions may be added at $10 cpm Bonus Upgrade - Dedicated HTML Customized by Event or Tour City Customize city name, date target by region Value Pricing - $0.06 per ; $500 minimum and base package required Bonus Upgrade - TV Spots Promote Event or Tour & Drive to Website GMC produced :15 billboard spot runs 30 times on-air; drive to GMC site Tour page $3500 added to either package; base package required A La Carte available starting at $ of 17

13 Dedicated HTML Broadcast or Target Your Message Dedicated HTML s Broadcast to entire list or Target by music genre, artist interest, or geographic region 100% opt-in list with a highly loyal audience (<0.2% weekly attrition) Some advertisers have achieved >5% response Client provides creative Limited availability of 17

14 G news Newsletter Reaching Entertainment Fans Weekly Provides weekly coverage of top shows, movies and reality programming, latest gospel music news, and other exclusive entertainment content every Thursday Reaches 180,000 gospel music fans each week 185% growth since April % opt-in list with a highly loyal audience (<0.2% weekly attrition) of 17

15 Sponsorship Elements Newsletter Ads A 468x60 A 160x160 B 468x60 B 120x600 Skyscraper A 160x600 Wide Skyscraper B 728x of 17

16 Sponsorship Elements Website Banner Ads } of 17

17 & Online Sponsorship Standard Rates Sponsorship Elements Formats Pricing Web & Banners run of site (max 1.8 million available) Newsletter Display Advertising to 180K + opt-ins 728 x 90 or 300 x 250 (Flash video ok) Package Discounts Available ads marked A 160 x 600, 160 x 160, 468 x 60 $8 cpm $10 per thousand Direct HTML s (max of 1 per week) Volume Discounts Available Web video pre-roll video ads ads marked B 728 x 60 footer & 468 x 60 Sponsor-supplied creative with GMC/partner site header and footer. Offers and creative subject to approval. :15 sponsor- supplied MP2 or MP4 video file. Cable Video on Demand 500,000 avg. views per month VOD pre-roll videos :15 sponsor- supplied MP2 or MP4 video file. $8 per thousand $0.10/ delivered address $35 cpm $30 cpm of 17